2 Advertising Content Jobs

Job Summary: Plans, manages and produces communications and related materials to meet Cummins strategies and objectives. Key Responsibilities: Manages, coaches and mentors professional/hourly staff; provides guidance and direction, delegates work appropriately. Solves unique cross-functional problems. Leads and coaches on project, account, vendor management. Builds, leads, and strengthens relationships with stakeholders/leaders/vendors. Builds, leads, executes strategic communications planning (marketing promotional plan/communications plan). Leads tactical execution of marketing and/or communications plans. Identifies, coaches, and manages process improvement and functional excellence. Simplifies complex messages across multiple stakeholders. Writes, edits, and creates content and strategic messaging and adheres to relevant style guide. Represents, adheres to, and champions Cummins brand. Manages and maintains budget/financials. Prepares and executes event planning and event logistics. Leads functional trainings, creates and delivers presentations. Sets targets for data-driven decisions; compiles, analyzes, and utilizes metrics, data, and analytics. Understands and champions digital tools, trends, and channels with stakeholders. Solves problems and manages cross-functional relationships. Innovates and leads continuous improvement in their area of work. External Qualifications and Competencies Competencies: Brand Management - Creates competitive advantage through brand recognition; positions the brand to meet or exceed stakeholder expectations; applies brand standards to create a consistent perception and defend the company reputation. Creative Communication Design - Presents information from a variety of sources in a compelling message through storytelling to engage target audiences; applies the appropriate tools and media types to create effective, high-quality visual and experiential media. Digital media savvy - Leverages current and emerging digital media strategies (e.g. email automation, social media, content management systems, etc.) to influence buyer behavior or target audiences to a desired action. Customer focus - Building strong customer relationships and delivering customer-centric solutions. Decision quality - Making good and timely decisions that keep the organization moving forward. Develops talent - Developing people to meet both their career goals and the organizations goals. Manages complexity - Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. Organizational savvy - Maneuvering comfortably through complex policy, process, and people-related organizational dynamics. Persuades - Using compelling arguments to gain the support and commitment of others. Data Analytics - Discovers, interprets and communicates qualitative and quantitative data; determines conclusions relying on knowledge of business or functional frameworks; simultaneously applies statistics, data validity, data visualization, and problem solving approaches to effectively extract meaningful patterns and business insights; presents conclusions and outcomes that enable data driven business decisions. Intuitive Listening And Adapting Solutions - Translates needs, expectations, or asks from customers, stakeholders, etc. into actionable solutions through active listening and intuition; chooses or produces solutions (e.g. process change, tool, product, service, etc.) to meet or exceed the customers or stakeholders needs or expectations or to provide value. Values differences - Recognizing the value that different perspectives and cultures bring to an organization. Education, Licenses, Certifications: College, university, or equivalent degree in communications, marketing, or a related subject required. MBA, Master's in Communications, Master's in Marketing, or equivalent degree highly preferred. Experience: Digital experience preferred (emerging trends, digital for business, metrics, paid vs. organic, advertising content). Graphic design skills, visual communications channel capabilities preferred. Global perspective and experience preferred. Client/account management preferred. System integration/account management for marketing roles preferred. 6 Sigma, Value Stream Transformation, continuous improvement experience preferred. B2B experience preferred. Additional Responsibilities Unique to this Position This position will be leading corporate communication, marketing communication and branding for the India Region.

*Key Responsibilities:** * Edit both short-form and long-form video advertisements specifically designed for various digital platforms, including Facebook, Instagram, and YouTube. * Work closely with the creative team, copywriters, visual designers, and videographers to fully understand campaign goals and brand guidelines. * Develop multiple versions of video ads for A/B testing, experimenting with different hooks, call-to-action buttons, and thumbnails. * Optimize videos for silent viewing by incorporating subtitles, graphics, and other relevant visual elements. * Maintain consistent brand messaging and aesthetics across all video edits. * Effectively manage multiple projects while adhering to tight deadlines. * Implement feedback quickly and accurately. * Stay up-to-date on the latest trends in digital advertising, editing techniques, and platform algorithms. **Required Skills and Qualifications:** * Demonstrable experience in editing digital advertisements (portfolio required). * Proficiency in Adobe Premiere Pro, After Effects, or similar video editing software. * Strong understanding of visual storytelling, pacing, and rhythm. * Ability to effectively work with creative briefs and marketing data. * Experience with sound design and basic motion graphics. * Familiarity with different aspect ratios, formats, and resolutions required for various digital platforms. * Excellent attention to detail and strong organizational skills. * Ability to receive constructive feedback and iterate rapidly. **Preferred Qualifications:** * Experience in creating performance marketing or direct-response advertising content. * Familiarity with lifestyle and beauty digital platforms. * Basic knowledge of color grading and audio mixing. * Basic video shooting skills are a plus.