Advaana.co

Job Description: Facebook/Meta Ads Specialist Location: Hybrid, 2-3 days/week from West Delhi Office Work Days: 6 days/week Salary Range: ₹25,000/month (depending on experience & skills; negotiable for strong candidates) About Us: We are a fast-growing digital marketing company helping brands scale with paid media, social media, influencer marketing, SEO, and website development. We are looking for a result-driven Facebook Ads Expert who can strategize, execute, and optimize campaigns to deliver measurable ROI. Key Responsibilities: • Plan, execute, and optimize Meta Ads campaigns (Facebook & Instagram). • Manage campaigns for eCommerce, service-based, and lead generation clients. • Conduct in-depth audience research, competitor analysis, and creative testing. • Monitor campaign performance daily and optimize for ROAS, CPL, and CPA. • Write ad copies, plan creatives, and brief the design team. • Set up pixel tracking, events, and custom conversions. • Build remarketing and lookalike audiences. • Create weekly and monthly reports with insights & next steps. • Coordinate with the content, design, and client servicing team to deliver results. • Stay updated with the latest Meta Ads trends, policies, and tools. • Conducting meetings, Interviews, Exposure to Google Ads, or LinkedIn Ads is a plus. Requirements: • 2–4 years of proven experience managing Meta Ads campaigns. • Strong understanding of Facebook Ads Manager, pixel setup, and analytics tools. • Hands-on experience with eCommerce & lead generation campaigns. • Good knowledge of funnel strategies, scaling, and budget allocation. • Ability to analyze data & make data-driven decisions. • Strong copywriting and creative direction skills. • Excellent communication and reporting abilities.