34 Adtech Jobs - Page 2

We have a wide variety of career opportunities around the world come find yours. Loyalty Loyalty is responsible for the strategic planning, development and execution of our MileagePlus programs and the associated partnership development and marketing Find your future at United! Were reinventing what our industry looks like, and what an airline can be – from the planes we fly to the people who fly them. When you join us, you’re joining a global team of 100,000+ connected by a shared passion with a wide spectrum of experience and skills to lead the way forward. Achieving our ambitions starts with supporting yours. Evolve your career and find your next opportunity. Get the care you need with industry-leading health plans and best-in-class programs to support your emotional, physical, and financial wellness. Expand your horizons with travel across the world’s biggest route network. Connect outside your team through employee-led Business Resource Groups. Create what’s next with us. Let’s define tomorrow together. Job overview and responsibilities The Marketing and Loyalty Data Analytics team is responsible for creating data-driven insights and innovation across MileagePlus. This position will support United's Chicago headquarters by conducting analyses on customer, MileagePlus activity, and flight and other operational data to ensure customer satisfaction and profitability for MileagePlus and Marketing. The analyst will be responsible for building business acumen in the marketing and loyalty areas, using SQL to create and run complex queries to pull large datasets, as well as learn and use data analysis and modelling platforms. The analyst will build dashboards using Spotfire and other data visualization and reporting tools. The analyst will translate data findings into insights and recommendations for business stakeholders. Acts as a subject matter expert in their current focus area, and takes initiative to share the knowledge Earns stakeholder trust and ensures timely communications & follow-ups Regularly offers potential solutions to business teams without much guidance, understanding business needs and translating into technical requirements Completes projects without much guidance on SQL and Spotfire Produces first drafts of solutions/approaches with minimal guidance; this can be data, queries, KPIs, QC, story and recommendations Act like owner in projects & ensures optimizations/automations, quality checks, follow-ups Works with the manager to create decks & present work to leadership This position is offered on local terms and conditions. Expatriate assignments and sponsorship for employment visas, even on a time-limited visa status, will not be awarded. This position is for United Airlines Business Services Pvt. Ltd - a wholly owned subsidiary of United Airlines Inc. Qualifications Required Bachelor's Degree 2+ years prior experience in data exploration, analysis and storyboarding Reporting and visualizations as well as statistical modelling skills are a plus We are seeking creative, driven and detail-oriented individuals who enjoy tackling tough problems with data and insights Advanced SQL, Spotfire Analytical skills including data wrangling and visualization, Storyboarding and presentation Project delivery and communications. Strategic thinking and continuous learning Must be legally authorized to work in India for any employer without sponsorship

Location : Mumbai: Mumbai (Santa Cruz) Employment Type : Full-Time Experience : 4+ years Role Overview: We are looking for a dynamic and results-driven Social Media & Lead Generation Head to spearhead our digital presence, drive inbound leads, build and nurture a high-performing marketing team, and position the company as the go-to brand in the digital signage and DOOH space. This role requires expertise in social media strategy, content marketing, B2B lead generation, performance marketing, and leadership capabilities. Key Responsibilities Develop & execute a high-impact social media strategy across LinkedIn, Twitter, Instagram, and YouTube to enhance brand visibility and engagement. Create compelling content (posts, blogs, videos, case studies) that resonates with decision-makers in corporate, banking retail hospitality, and multiple other sectors. Collaborate with designers & video teams to produce high-quality marketing materials. Engage with industry leaders, influencers, and potential partners to amplify our brand presence. Own and execute the lead generation strategy via Google Ads, LinkedIn ads, content marketing, and email automation. Develop high-converting landing pages, lead magnets, and drip campaigns for inbound lead capture. Optimize website traffic & conversion rates through SEO paid marketing, and A/B testing. Monitor and analyze campaign performance, continuously optimizing for ROI and engagement. Nurture leads through personalized outreach & and content-driven engagement, collaborating with the sales team for seamless conversions. Build, mentor, and lead a high-performing social media & and lead generation team, ensuring the right mix of creativity, analytical thinking, and execution capabilities. Develop team expertise in digital marketing, performance campaigns, content creation, and marketing automation tools. Foster a culture of innovation, ownership, and data-driven decision-making within the team. Ensure continuous learning & upskilling in the latest marketing trends, AI-driven advertising, and programmatic DOOH innovations. Leverage Google Analytics, LinkedIn Campaign Manager, and CRM tools to track KPIs and make data-driven marketing decisions. Continuously refine the buyer persona and customer journey to improve targeting and content strategy. Stay ahead of industry trends, AI innovations in signage, and programmatic DOOH advancements to keep the company at the forefront. Key Requirements: 4+ years of experience in Social Media, B2B Lead Generation, or Digital Marketing (preferably in Ad, Tech, SaaS, or Tech). Proven success in LinkedIn B2B marketing, paid campaigns, and content-driven lead generation. Strong understanding of SEO, performance marketing, and marketing automation tools. Excellent copywriting, storytelling, and communication skills to position the company as an industry thought leader. Experience in working with CRMs, analytics tools, and email automation for demand generation. Experience in hiring, mentoring, and leading a digital marketing team with a strong focus on performance and innovation. Prior exposure to DOOH, AdTech, or enterprise SaaS marketing is a strong plus.

About iSOCRATES Since 2015, iSOCRATES advises on, builds and manages mission-critical Marketing, Advertising and Data technologies, platforms, and processes as the Global Leader in MADTECH Resource Planning and Execution. iSOCRATES delivers globally proven, reliable, and affordable Strategy and Operations Consulting and Managed Services for marketers, agencies, publishers, and the data/tech providers that enable them. iSOCRATES is staffed 24/7/365 with its proven specialists who save partners money, and time and achieve transparent, accountable, performance while delivering extraordinary value. Savings stem from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training. About MADTECH.AI MADTECH.AI is the Unified Marketing, Advertising, and Data Decision Intelligence Platform purpose-built to deliver speed to value for marketers. At MADTECH.AI, we make real-time AI-driven insights accessible to everyone. Whether youre a global or emerging brand, agency, publisher, or data/tech provider, we give you a single source of truth - so you can capture sharper insights that drive better marketing decisions faster and more affordably than ever before. MADTECH.AI unifies and transforms MADTECH data and centralizes decision intelligence in a single, affordable platform. Leave data wrangling, data model building, proactive problem solving, and data visualization to MADTECH.AI. Key Responsibilities: Business & Product Strategy Alignment Collaborate with leadership to understand MADTECH.AI's business vision, goals, and objectives, and translate them into actionable product requirements. Partner with the Group Product Manager and Director to define, prioritize, and refine product features and enhancements based on strategic goals. Continuously analyze market trends, the competitive landscape, and customer pain points to optimize product positioning and identify new opportunities. Requirement Gathering & Documentation Work closely with stakeholders (internal teams, clients, and leadership) to gather and document comprehensive business and functional requirements. Develop clear and detailed Business Requirement Documents (BRDs), Product Requirement Documents (PRDs), and user stories to guide development teams. Define epics, user journeys, wireframes, and process flow to support the development and delivery of high-quality products. Stakeholder & Cross-Functional Collaboration Serve as a liaison between business and technical teams, ensuring effective communication and alignment across all departments. Collaborate with engineering, data science, UX/UI, and marketing teams to define, validate, and execute product features that align with business objectives. Lead workshops and brainstorming sessions with both internal teams and external stakeholders to drive innovation and problem-solving. Data-Driven Decision Making Analyze business metrics, customer feedback, and system performance data to identify opportunities for optimization and improvement. Utilize analytics tools to track product adoption, customer behavior, and the effectiveness of product features. Collaborate with teams to define KPIs for measuring product success and provide actionable insights to drive continuous improvement. Agile & Product Development Lifecycle Collaborate within an Agile environment, actively engaging in sprint planning, stand-ups, and retrospectives to ensure efficient product development. Ensure that product requirements are clearly defined, prioritized, and delivered on schedule within sprint cycles. Lead User Acceptance Testing (UAT) to validate new features, ensuring they meet business and user requirements before release. Documentation & Knowledge Sharing Maintain and update comprehensive product documentation, user guides, and FAQs to ensure accessibility and clarity for internal and external users. Train internal teams (Partner Success, Sales, and Marketing) on new product features, ensuring they are equipped to effectively communicate product value to clients. Support the creation of presentations, demos, and business cases to assist leadership and clients in understanding and adopting new product features. Key Skills & Qualifications Must-Have : Experience: 3-6 years of experience as a Business Analyst, preferably in AdTech, MarTech, or SaaS-based product development. Education: Bachelor's or Masters degree in Business, Computer Science, Data Analytics, Marketing, or a related field. Technical Skills : Strong understanding of AdTech & MarTech ecosystems (programmatic advertising, DSPs, DMPs, CDPs, AI-driven marketing, analytics platforms). Familiarity with APIs, SQL, and data visualization tools like Power BI, Tableau, or Google Data Studio. Hands-on experience with Agile methodologies, JIRA, Confluence, and wireframing tools (Figma, Balsamiq, Lucidchart). Communication & Analytical Skills : Excellent written and verbal communication skills to interact with both technical and non-technical stakeholders. Ability to analyze complex data and generate meaningful business insights. Problem-Solving & Critical Thinking : Strong analytical mindset, capable of identifying inefficiencies and proposing innovative solutions. Good-to-Have: Prior experience working in a SaaS-based product company or AI-driven AdTech/MarTech solutions. Exposure to AI, ML, automation technologies in marketing/advertising domains. Basic knowledge of Python or R for data analysis. Experience working with Google Ads, Facebook Ads, DV360, or other programmatic platforms.

About team: Roundel is Targets entry into the media business with an impact of $1.5B+; an advertising sell-side business built on the principles of first party (people based) data, brand safe content environments and proof that our marketing programs drive business results for our clients. We are here to drive business growth for our clients and redefine value in the industry by solving core industry challenges vs. copy current industry methods of operation. Roundel is a key growth initiative for Target and lead the industry to a better way of operating within the media marketplace. Target Tech is on a mission to offer the systems, tools and support that our clients, guests and team members need and deserve. We drive industry-leading technologies in support of every angle of the business, and help ensure that Target operates smoothly, securely and reliably from the inside out As a Sr. Engineering Manager , you will lead an engineering team in an agile environment building solutions in support of AdTech platform. The key to the success of this position is having strong & innovative approach to problem solving, great technical leadership, excellent communication (written and verbal, formal and informal), flexibility, and a self-motivated working style with attention to detail. You will collaborate with cross functional teams in delivering AdTech capabilities including DSP, SSP, and Ad Servers, for self-service advertising needs. Use your skills, experience and talents to be a part of groundbreaking thinking and visionary goals. As a Sr. Engineering manager, youll take the lead as you Software Development Organization: Manage overall software development cycle, driving best practices and ensuring development of high quality code for common assets and framework components. Build and lead a team of high caliber software development engineers Architect and develop the best technical design and approach Manage and execute against project/agile plans and set deadlines Drive resolution of technology roadblocks including code, infrastructure, build and deployment Manage cross-product technical dependencies and drive resolutions to conflicts Advocate for technologies, frameworks, design patterns, processes and guiding values of the domain architecture Understand AdTech business fundamentals and how technologies can support business goals Ensure all code adheres to all development & security standards Requirements for Software Development: 8+ years of engineering (software development) experience. Experience with at least one full cycle implementation from requirement to production. Experience with database design, data structures including relational database, BigData and at least one NoSQL storage. Experience in Architecture & Design of scalable data pipelines in BigData. 1-3 years of managing software development teams with a strong track record of project delivery for large, cross-functional projects Experience operating medium to large scale systems Experience with test-driven development and software test automation Strong sense of ownership Strong written and verbal communication skills with the ability to present complex technical information in a clear and concise manner to variety of audiences Desired Qualifications: 4 year degree in or equivalent experience Experience with Java, Groovy, Spring, UI and Reporting/Visualization framework Experience in Hadoop, Hive, MapReduce, Oozie, Spark and Scala Marketing Tech or Ad Tech experience with a track record of innovation Contribute back to the Open Source community is desirable Extensive experience working in an agile environment (i.e. user stories, iterative development, etc.)

Position Overview: We are actively looking for a proficient and seasoned Tech Lead for Digital Marketing, Omnichannel and D2C area to become an integral part of our dynamic team. In this pivotal role Lead IT Business Partner, you will be at the forefront of shaping and maintaining our Tech stack for Marketing, D2C and Digital Assets including various Brand websites, content & community blog / content creation sites, with a primary focus on enhancing its efficiency, scalability, and overall triumph. Your wealth of expertise will be indispensable as you lead and mentor our IT team, all while spearheading innovation within our digital solutions. Key Responsibilities: 1. Prior technical experience of working on ADtech, Martech tools for driving marketing / brand initiatives and to enable the marketing teams in media activations in digital channels 2. Detailed knowledge of CDP, CMS, GCP, GMP Architecture 3. Detailed knowledge of D2C commerce tech stack, related product solution providers, integration technologies with payment gateway, shipping logistics provider etc 4. Ensure all Websites are updated, optimized for performance and necessary analysis can be derived with a technical knowledge on integrations, CMS, A/B testing setup etc 5. Enable business stakeholders with required analytics and insights capabilities like a PCA etc to measure and report performance of all Digital KPIs, reports and dashboards. This Includes oversight for activities such as data Ingestion, data processing, data visualization, longer term data analytics 6. Ability to lead a technical team of SMEs in Consumer technology, website technology, data platform, measurement & analytics area 7. Should be able to engage with Business and digital team for opportunity identification, scoping, prioritization, development, timelines communication, CRs, delivery and BAU activities. 8. Develop a methodology and bring in latest tech solutions by way of benchmarking and learnings from best practices across industries in the digital space. 9. Develop detailed user requirements/user stories for digital medium journey and ensure that these are clearly understood by all key stakeholders 10. Should be able to create the Solution design, best fit Architecture, functional and Technical specification as per the Business requirements and global guidelines. 11. Engage and review the deliveries with the Vendor for quality, Cost, timelines adherence, and take corrective measures for ensuring the same. 12. Ensure the Solution design and deliveries are compliant to the business template and Security guidelines. 13. Follow the project management guidelines for new, and Change request processes around brand websites, app development, enhancements, technical upgrades, SEO and CMS activities. 14. Ensure holistic and timely delivery, QA, best utilization of the capabilities, resources and data around the requirements of the market projects. Qualifications: 1. Overall 12+ years of experience in Consumer technology area, Marketing Solution and Data management 2. 6+ years experience in Martech, Adtech, Website technologies, D2C technologies 3. Demonstrated familiarity with the Adobe Suite and Web SDKs (e.g., AEM, Adobe Magento, Adobe Analytics etc) 4. Good knowledge of value chain, marketing and sales functions in FMCG industry 5. Bachelor's degree in business, information systems, or a similar relevant field. Experience leading development or implementations for enterprise applications. 6. MBA with specialisation in IT, Systems, Operations Selection Process: Interested Candidates are mandatorily required to apply through the listing on Jigya. Only applications received through this posting will be evaluated further. Shortlisted candidates may be required to appear in an Interview and/or an Online Assessment administered by Jigya Candidates selected after the screening by Jigya will be interviewed by ITC

Key Responsibilities: 1.Identify and acquire new business through cold calling and pitch meetings. 2.Oversee advertising campaigns from initiation to execution. 3.Coordinate with stakeholders for creatives, billing, and campaign processes. Required Candidate profile Looking for female candidate

SUMMARY Manager - Product Manager (Identity Engine) We are in search of experienced Product Managers to join a leading IT MNC and operate across various locations in India, including Chennai, Pune, Bangalore, Hyderabad, and Mumbai. The ideal candidate should possess a solid background in product management, a profound comprehension of the Product Development Lifecycle (PDLC), and expertise in customer data platforms, data management platforms, and master data management. The role demands exceptional communication skills, technical proficiency, and the capability to tackle intricate problems in a high-paced setting. Key Responsibilities: At least 9 years of overall experience, with a minimum of 2 years in a Product Management capacity Extensive knowledge of the Product Development Lifecycle (PDLC) Thorough understanding of customer data platform (CDP), data management platform (DMP), and master data management (MDM) domains Proficiency in Application Programming Interfaces (APIs) and prior hands-on experience with them Ability to conduct research, construct, and advocate business cases for new product development using data-driven decisions Exceptional written, presentation, and verbal communication skills with internal stakeholders and clients Demonstrated problem-solving abilities and the knack for devising innovative solutions to complex issues Previous exposure to consumer identity resolution or related AdTech experience is highly desirable Experience in product development for products with a critical user experience component Technical understanding of cloud technologies in platforms such as Snowflake, AWS, GCP, Azure, and Databricks is a definite advantage Immediate to 30 days notice period is mandatory Requirements Requirements: Minimum of 9 years of experience, including 2+ years in a Product Management role Strong grasp of the Product Development Lifecycle (PDLC) Familiarity with customer data platform (CDP), data management platform (DMP), and master data management (MDM) Experience with Application Programming Interfaces (APIs) Excellent communication and problem-solving skills Prior experience in consumer identity resolution or related AdTech experience is preferred Technical understanding of cloud technologies in platforms like Snowflake, AWS, GCP, Azure, and Databricks

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Martech Senior Manager Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work: MarTech/AdTech Transformation, MarTech assessments, Adobe | Level: Senior Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad | Years of Exp: 12+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within on Accentures Strategy & Consulting Global Network Song practice. The Practice- A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner. The key responsibilities will include the following: Conduct MarTech/ AdTech capability assessment and provide recommendations on optimizing the MarTech/ AdTech stack and develop use cases to improve utilization of existing MarTech/ AdTech stack Plan and design Martech and AdTech solution/ Architecture/vision/ roadmap, solution architecture for our clients Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools. Conduct vendor assessment. Research, evaluate and recommend new MarTech /AdTech systems and suppliers. Keep wholistic understanding of existing and upcoming MarTech/AdTech platforms and how they connect into the broader marketing technology landscape. Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Work with technology teams to orchestrate and implement integrations (including API based integrations) b/w tools/platforms of different vendors. Aware of latest changes in MarTech and AdTech landscape. Understand and convey the impact of regulations like CCPA and GDPR on marketing channels. Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc. Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space. Other skills- Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions and own proposals end to end . Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Read about us. Qualifications Your experience counts! MBA from a tier 1 institute with a degree in marketing, economics Proven working experience (12+ Years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare, Financial services etc.) Strong understanding of marketing, advertising technologies (with hands on experience) and ability to apply technology know-how to better how our clients reach out to their customers Experience in Implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms, CDPs and Cloud Platforms. Understand cross functional collaboration, vendor management, data governance, IT security, legal aspect of these implementations. Deliver and execute on functional & technical design solutions, customizing where required, using either or combination of Salesforce Marketing Cloud, Adobe Experience Cloud or Google marketing platform etc. Experience in ad tech, with a strong focus on cross device and omnichannel consumer experience, paid and owned media platform integrations, campaign tracking & attribution tools. knowledge of Firebase and Appsflyer also beneficial. Working knowledge of ad serving tools, programmatic channels Strong understanding of data structures and hands on experience on multiple Mar-tech/ Adtech tools such as Adobe campaign, Marketo, Adobe Experience Cloud, Pega decisioning, SFMC, tag management platforms - GTM, Launch, Tealium etc., DMPs, cloud computing platforms (especially for data warehousing and ETL), Ads data hub. Experience working with Ads data hub, ad platforms and their API' s i.e. Google API, Facebook conversion API etc. knowledge of website/app and marketing analytics tools & their implementations/integration with remaining martech/adtech stack (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, Firebase etc.), supporting attribution modeling or/and media mix modelling (MMM) and on data collection. Whats in it for you? An opportunity to work on with key G2000 clients Potential to with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed into everythingfrom how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your to grow your skills, industry knowledge and capabilities Opportunity to thrive in a that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. About Accenture: Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the worlds largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 569,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at About Accenture Strategy & Consulting: Accenture Strategy shapes our clients future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world.For more information visit Song | At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, .

The Strategy Consulting Global Network Song Practice | Marketing Transformation | Marketing Automation B2C Senior Manager (Braze) Join our team of Strategy Consulting Campaign Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy Consulting Global Network Song I Areas of Work: Digital Marketing, Marketing and strategies, design and implement Campaign Management/MarTech/AdTech solutions| Level: Senior Manager | Location: Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad | Years of Exp: 12+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challengesDo you want to design, build, and implement strategies to enhance business performanceDoes working in an inclusive and collaborative environment spark your interest Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy Consulting's Customer, Sales Service practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. As part of the team, you will drive the following Conduct marketing, email, social media, web, SEO/SEM, BTL and display advertising campaigns assessment and provide recommendations on optimizing the campaigns and develop use cases to improve utilization. Plan and Design new campaign strategies and strategizing marketing plans across all channels and devices based on campaign performance and insights. Gather business requirements, design process solution for implementation of marketing and advertising solutions/ tools. Conduct vendor assessment and client's MarTech/AdTech capability assessment. Provide recommendations on optimizing the MarTech/AdTech stack and develop use cases to improve utilization of existing MarTech/AdTech stack. Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc. Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space. Bring your best skills forward to excel at the role: Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Strong understanding of Marketing processes, operating model, marketing Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and end-to-end ownership of proposals. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Read about us. Qualifications Your experience counts! Proven working experience (12+ Years) in digital marketing and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare etc.) Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers. Proficient with implementation of MarTech platforms (Braze Customer Engagement Platform, Adobe Experience Cloud) and experience of AdTech platforms, Data visualization platforms and Cloud Platforms Deliver and execute on technical design solutions, customizing where required, using Adobe Experience Cloud or Salesforce Marketing Cloud Strong understanding of data structures and hands on experience on Mar-tech tools such as Braze, Adobe campaign, Marketo, Adobe Journey Optimizer, Adobe Experience Platform, Pega decisioning, SFMC Strong experience in leading and managing email, social media, and/or display advertising campaigns. Experience in optimizing landing pages and user funnels. Experience with A/B and multivariate experiments Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) Working knowledge of ad serving tools Experience in setting up and optimizing PPC campaigns on all major search engines Ability to use insights for campaign and strategy optimization Whats in it for you An opportunity to work on with key G2000 clients Potential to with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed into everythingfrom how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your to grow your skills, industry knowledge and capabilities Opportunity to thrive in a that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. About Accenture: Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the worlds largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 569,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at About Accenture Strategy Consulting: Accenture Strategy shapes our clients future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our cli Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the worlds largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at About Accenture Strategy Consulting: Accenture Strategy shapes our clients future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world.For more information visit Song | At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, .