12.0 - 16.0 years

0 Lacs

maharashtra

On-site

As a candidate for the role at JioStar, you will be responsible for building scalable tech capabilities, enabling real-time bidding, and partnering with OTT platforms and publishers to expand reach and optimize supply-side outcomes. Your role will involve combining strong AdTech expertise with strategic vision, execution excellence, and the ability to collaborate across internal and external stakeholders. You will lead the Indirect AdTech Development function, bringing together all supply in one place to maximize monetization and distribution opportunities. - **Key Responsibilities**: - **Supply Aggregation & Monetization**: - Build a unified supply ecosystem, consolidating inventory across multiple platforms. - Drive monetization strategies through programmatic channels, ensuring yield optimization. - Develop a roadmap for maximizing indirect supply partnerships. - Build and scale relationships with demand and supply-side partners (DSPs, SSPs, exchanges) to ensure deeper programmatic adoption and higher monetization of inventory. - **Technology & Real-Time Bidding (RTB)**: - Define and implement technology capabilities to support programmatic buying and real-time bidding. - Partner with product and engineering teams to enhance supply-side integrations, ad serving, and measurement solutions. - Ensure systems are scalable, secure, and optimized for revenue performance. - **Partnership Development**: - Establish and manage strategic partnerships with OTT platforms, publishers, and distribution networks. - Negotiate and structure deals to expand reach and inventory accessibility. - Build strong working relationships with external technology partners, SSPs, DSPs, and exchanges. - **Distribution Platform Leadership**: - Design and manage a distribution platform that ensures seamless access to aggregated supply. - Enable advanced targeting, transparency, and efficiency for buyers and advertisers. - **Cross-Functional Collaboration**: - Partner with internal revenue, sales, product, and operations teams to align supply strategies with business objectives. - Provide market intelligence on emerging AdTech trends, regulatory updates, and innovations. - **Skills & Attributes for Success**: - Proven track record in supply monetization, RTB, and building AdTech platforms. - Strong understanding of OTT platforms, publishers, SSPs, DSPs, and programmatic exchanges. - Demonstrated ability to build and scale partnerships with demand and supply-side players to drive programmatic adoption. - Excellent commercial acumen and deal negotiation skills. - Ability to translate complex technology into business opportunities. - Strategic thinker with executional rigor and cross-functional leadership skills. - **Preferred Education & Experience**: - 12-15 years of experience in AdTech, programmatic, or digital advertising with exposure to supply-side ecosystems. As a leading global media & entertainment company, JioStar is perched firmly at the nucleus of spellbinding content and innovative technology. Its television network and streaming service reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of millions of people across geographies.,

Posted 1 day ago

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AdTech Engineer Hireflex247 India

5.0 - 9.0 years

0 Lacs

karnataka

On-site

Join an exciting initiative with our customer's Marketing Performance Team, where your engineering expertise will play a key role in building a next-generation Marketing Analytics Platform. This ecosystem will consolidate marketing data across various formats to drive intelligent decision-making and deliver AI-powered insights. We are seeking a seasoned AdTech Engineer with strong data infrastructure experience and a passion for performance-driven marketing technology. Key Responsibilities: - Data Integration & Transformation: Design and build robust ETL/ELT pipelines to unify data across disparate AdTech platforms and marketing tools. - Platform Development: Contribute to building a marketing analytics platform from the ground up to optimize spend and customer engagement. - API & Infrastructure: Develop and maintain scalable data APIs and infrastructure on GCP to support seamless data flow and analytics. - Quality & Monitoring: Implement tools and processes to ensure high data quality, monitor drift/decay, and uphold compliance standards. - Technical Translation: Translate business data requirements into scalable and effective technical architectures. - Coaching & Knowledge Sharing: Support teams in adopting data-driven practices and ensure adherence to best practices in CI/CD and infrastructure. Must-Have Qualifications: - AdTech Expertise: Proven hands-on experience with AdTech platforms and ecosystems (DSPs, DMPs, CDPs, Attribution, etc.). - Technical Skills: Strong command of Python, SQL, NodeJS, and Dataform. Ability to build scalable data processing solutions. - Data Architecture: Deep experience with data modeling, warehousing, and large-scale pipeline design. - Cloud Infrastructure: Proficient in Google Cloud Platform (GCP) and cloud-native data engineering. - Analytical Mindset: Strong problem-solving capabilities and comfort with complex data challenges. - Team Collaboration: Ability to build cross-functional relationships and mentor junior engineers. Preferred Qualifications: - Experience working with global marketing or AdTech teams. - Familiarity with data privacy laws and compliance in marketing data. - Knowledge of campaign analytics and customer journey data modeling. Job Type: Full Time Job Location: Bengaluru,

Posted 2 weeks ago

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