Ads and Analytics Associate

As a Performance Marketing Specialist at our Bavdhan, Pune location, you will be responsible for planning, executing, and managing performance marketing campaigns across various digital channels such as Google Ads and Meta Ads. Your primary focus will be to monitor and analyze campaign performance, utilizing data-driven insights to optimize ROI effectively. You will be expected to leverage analytics tools like Google Analytics and Adobe Analytics to track and report campaign performance accurately. Your role will involve setting up and optimizing PPC campaigns on major search engines, providing detailed performance reports with valuable insights, and recommendations for future campaigns. Managing and allocating budgets efficiently across different campaigns and channels will be crucial to ensure that campaigns remain within budget while maximizing performance. To excel in this role, you should possess proficiency in performance marketing platforms like Google Ads and Facebook Ads Manager. Strong analytical skills coupled with experience in using analytics tools such as Google Analytics and Adobe Analytics are essential. An understanding of key performance metrics and the ability to analyze and interpret data will be key to your success. Excellent verbal and written communication skills are necessary for effectively communicating campaign performance and recommendations. The ability to manage multiple campaigns and projects simultaneously, along with strong problem-solving skills and attention to detail, will be valuable assets in this role.,