Job
Description
Job Description Adobe Target Senior Experience: Min 5 years of Adobe Target hands on experience Responsibilities: • Develop and implement Adobe Target Activities to improve website conversion rates, engagement, and customer lifetime value. • Design and create Adobe Target experiences using a variety of targeting methods, such as audience segmentation, dynamic content, and personalization. • Launch and monitor Adobe Target Activities to track performance and optimize results. • Troubleshoot Adobe Target issues and provide technical support to stakeholders. • Partner strategically with product management and analytics teams to support distinct Target capabilities i.e., A/B testing, MVT, Recommendations, XT (Experience Targeting) and Automated Personalization. • Experience in implementing & configuring Web & Mobile SDKs, Data streams and Adobe Data Collection/Adobe Launch. • Stay up-to-date on the latest Adobe Target features and best practices. Knowledge and Skill: • In-depth knowledge of Adobe Target platform, including its capabilities, features, and integration with other Adobe Experience Cloud products. • Proficiency in JavaScript, HTML, CSS, and other web technologies. • Good understanding of Optimization / Testing Tools like Adobe Target. • Experience with A/B Testing, MVT, Experience Targeting, Automated Personalization and Recommendations. • Good understanding/exposure to cross-product integration (i. e. Target - AAM, Target - Analytics, Target - AEP, etc.). • Hands-on experience with network diagnostics, and network analytics tools. • Proficient in Tag Management Solutions preferably Adobe Launch/Data Collection. • Bachelor’s degree in computer science or related field. • Knowledge of Web Analytics is a plus. • A solid understanding of how web applications work including security, session management, and best development practices. • Excellent communication and collaboration skills to work effectively with cross-functional teams. • Ability to prioritize and manage multiple projects simultaneously, meeting deadlines and delivering high-quality work.
