165 Adobe Target Jobs - Page 7

Overview About this role Digital Marketer (in Aladdin Product Marketing team) will be responsible for overseeing drive campaign execution using Eloqua and Adobe Target The role involves translating campaign requests into effective journeys, managing audience segmentation, and personalizing content delivery Strong skills in Power BI are essential to slice and visualize campaign data, enabling actionable insights This role bridges marketing automation with performance analysis to support product growth Attention to detail, familiarity with campaign frameworks, and a data-first approach are essential for excelling in this position, Location: Mumbai Key Responsibilities The role demands a blend of marketing operations expertise, strong analytical skills, and cross-functional collaboration to optimize client engagement and campaign performance, Campaign Management Become the in-house expert on Eloqua and Adobe Target capabilities to deliver high-impact, personalized campaigns, Understand the end-to-end campaign request process and framework, ensuring all campaigns align with defined standards and optimization guidelines, Monitor and triage campaign requests from the PMM team, ensuring efficient execution and timely delivery, Lead execution of high-priority initiatives, including Copilot adoption and re-engagement campaigns and the Copilot webinar series, PowerBI And Data Visualization Build and maintain Power BI dashboards to analyze campaign performance, user behavior, and KPIs across channels, Slice and visualize data to uncover trends, segment performance, and drive data-backed campaign decisions, Collaborate with data teams to enhance data availability and reporting accuracy across Eloqua and Adobe Target, User Support And Training Create and maintain playbooks and how-to guides for Eloqua and Adobe Target to drive marketer enablement and self service Provide support and training to marketing teams on campaign execution workflows, data use, and platform features, Act as the first point of contact for campaign setup queries and template usage, Collaboration And Communication Establish a regular cadence of touchpoints with the PMM team to stay aligned on business objectives, uncover gaps, and recommend improvements, Provide ongoing support and coordinate with the global marketing team to ensure seamless campaign execution across geographies, Foster a culture of knowledge-sharing and continuous improvement by encouraging feedback, experimentation, and best practice adoption, Continuous Improvement Regularly audit and refine campaign processes to improve efficiency and outcomes, Stay updated on Eloqua, Adobe Target, and Power BI feature enhancements and industry trends, Recommend and implement multichannel strategies to enhance targeting and improve customer journeys, Qualifications Education And Experience Bachelors degree in Information Technology, Marketing and Communications, Web Development, or a related field 3+ years of experience in digital marketing operations, ideally within a product marketing setup, Hands-on expertise in Adobe Target and/or Eloqua is required Strong understanding of campaign frameworks, segmentation, and personalization strategies, Proficiency in building interactive dashboards using Power BI, Excellent problem-solving and troubleshooting abilities Experience with Adobe Analytics or other similar analytics platforms Strong communication and interpersonal skills, with the ability to train and support users effectively Attention to detail and a commitment to maintaining high standards of content quality Ability to manage multiple tasks and projects simultaneously, meeting deadlines and prioritie Our Benefits To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about, Our hybrid work model BlackRocks hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week Some business groups may require more time in the office due to their roles and responsibilities We remain focused on increasing the impactful moments that arise when we work together in person aligned with our commitment to performance and innovation As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock, About BlackRock At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being Our clients, and the people they serve, are saving for retirement, paying for their childrens educations, buying homes and starting businesses Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress, This mission would not be possible without our smartest investment the one we make in our employees Its why were dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive, For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: linkedin,com/company/blackrock BlackRock is proud to be an Equal Opportunity Employer We evaluate qualified applicants without regard to age, disability, family status, gender identity, race, religion, sex, sexual orientation and other protected attributes at law,

Job Summary Synechron is seeking a highly skilled Adobe Analytics Specialist to join our team. This role is essential for optimizing our web analytics framework and enhancing data-driven decision-making across the organization. The successful candidate will have extensive experience with Adobe Analytics and Adobe Launch, and will contribute significantly to our digital marketing analytics efforts, driving business objectives through actionable insights. Software Requirements Required: Proven experience with Adobe Analytics Strong knowledge of Adobe Launch for tag management Preferred: Awareness of WebSDK and its application in web analytics Experience with Adobe Target for A/B testing and personalization initiatives Overall Responsibilities Implement and maintain Adobe Analytics to track and analyze web performance, user behavior, and marketing effectiveness. Utilize Adobe Launch for tag management to ensure accurate data collection and reporting. Collaborate with cross-functional teams to define key performance indicators (KPIs) and create comprehensive reporting dashboards. Monitor and analyze web traffic patterns and user engagement metrics to provide actionable insights. Work with stakeholders to develop and optimize testing and personalization strategies using Adobe Target. Stay updated on industry trends and best practices in digital analytics and web optimization. Technical Skills (By Category) Programming Languages: Preferred: Familiarity with JavaScript for tag management customization Frameworks and Libraries: Preferred: WebSDK for web analytics enhancements Development Tools and Methodologies: Required: Adobe Analytics, Adobe Launch Preferred: Adobe Target Security Protocols: Preferred: Understanding of data privacy and security in web analytics Experience Requirements Proven 6+ years experience in digital marketing analytics, specifically with Adobe Analytics. Experience with tag management and web analytics frameworks. Industry experience in digital marketing or analytics is preferred. Day-to-Day Activities Regularly implement and optimize Adobe Analytics configurations. Conduct meetings with cross-functional teams to align on KPIs and reporting needs. Prepare and deliver comprehensive reporting dashboards. Analyze data to provide insights and recommendations for digital marketing strategies. Participate in regular updates and training sessions to stay current with industry trends. Qualifications RequiredBachelor’s degree in Marketing, Data Analytics, Computer Science, or a related field. PreferredCertifications in Adobe Analytics or related digital marketing tools. Commitment to continuous professional development and staying current with industry trends. Professional Competencies Strong critical thinking and problem-solving capabilities. Excellent communication and stakeholder management skills. Ability to collaborate effectively with cross-functional teams. Adaptability and a continuous learning orientation. Innovative mindset and ability to manage time and priorities effectively.

Job Summary We are seeking a Sr. Developer with 5 to 9 years of experience to join our team. The ideal candidate will have expertise in Adobe Target React JS Responsive Web Design Advanced JavaScript HTML CSS JS and basic on Adobe AEM is plus. This role involves working in a hybrid model with a day shift schedule. The candidate will contribute to developing and maintaining high-quality web applications that enhance user experience and meet business objectives. Responsibilities 1. Primary focus will be on developing user interface components and implementing them following well-known Adobe Target workflows and with good knowledge on HTML CSS-SASS & LESS framework Advanced JavaScript ES6 Responsive Web Development. 2. Associate can be able to convert Visual designs into workable prototype as well as can able to do client side JavaScript ES6 validations. 3. Associate should be able handle client call and have to be good in communication. 4. Associate will coordinate with the rest of the team working on different layers of the infrastructure. Therefore a commitment to collaborative problem solving sophisticated design and quality product is important. 5. Expected to keep up to date with the latest in web mobile and interaction technologies and specifically any new features available in Adobe Experience Manager is plus.

Design, develop, and maintain AEM-based backend solutions, components, and templates. Develop custom AEM Sling models, servlets, services, and OSGi components. Build and integrate RESTful services and APIs to support frontend and third-party systems. Work closely with frontend developers and AEM content authors to support dynamic content delivery. Develop automation scripts using Java/Python for data handling, deployment, and reporting needs. Implement AEM workflows, user permissions, and version control for content. Troubleshoot and resolve technical issues in AEM environments. Optimize AEM performance, scalability, and security configurations.

Job Title Front-End QA Engineer Experience 4-8 Years Location Bangalore : Develop and implement testing strategies to ensure the quality and functionality of eCommerce website experiments and personalization campaigns globally Create and execute test plans, including the identification of test cases, the creation of test data, and the coordination of testing resources Identify and troubleshoot potential issues and bugs and coordinate the resolution of any issues that arise during the testing process Work closely with the rest of the Optimization team to ensure that all experiments are of high quality and meet the required standards Ensure products meet customer expectations and demand Create quality measurements to track improvement in delivered optimizations / products Develop quality assurance standards and integrate within the optimization team’s processes Create and maintain detailed reports on the testing process and the results of testing each experiment and personalization campaign and provide regular updates to stakeholders on the progress of the testing process Stay up to date with the latest quality assurance best practices and technologies to constantly maintain standards and to recommend improvements to the optimization process wherever necessary Demonstrate strong leadership and communication skills and solid eCommerce business acumen Preferred Qualifications Strong project and consulting skills. Self-starter with an ability to work in an unstructured environment Ability to work in a multi-cultural global virtual environment and flexibility to operate across time zones Experience with working in large companies Ability to deliver reliable (error-free) results and updates in a timely manner Experience in A/B and multivariate testing tools a plus (e.g., Optimizely, Adobe Target, Dynamic Yield) Verbal and written communication skills with fluency presenting analysis and insights to key decision makers a plus Experience required includes: 4-8 years’ experience in leading and executing quality assurance programs 3-5 years’ experience in test automation Ability to create and manage test QA schedules and resource allocation plans Strong analytical and technical problem-solving skills Familiarity with website experimentation / personalization frameworks and Chrome dev tools / Firebug The QA engineer will need to have a deep understanding of website testing and quality assurance, as well as strong organizational and communication skills. They will be expected to work independently and manage their own time effectively, and to be proactive in identifying and addressing potential issues and challenges. Overall, the QA engineer will play a critical role in ensuring the success of HP’s website optimization process and will be an integral part of the optimization team.

About The Role Role Purpose The purpose of this role is to provide solutions and bridge the gap between technology and business know-how to deliver any client solution ? Do 1. Bridging the gap between project and support teams through techno-functional expertise For a new business implementation project, drive the end to end process from business requirement management to integration & configuration and production deployment Check the feasibility of the new change requirements and provide optimal solution to the client with clear timelines Provide techno-functional solution support for all the new business implementations while building the entire system from the scratch Support the solutioning team from architectural design, coding, testing and implementation Understand the functional design as well as technical design and architecture to be implemented on the ERP system Customize, extend, modify, localize or integrate to the existing product by virtue of coding, testing & production Implement the business processes, requirements and the underlying ERP technology to translate them into ERP solutions Write code as per the developmental standards to decide upon the implementation methodology Provide product support and maintenance to the clients for a specific ERP solution and resolve the day to day queries/ technical problems which may arise Create and deploy automation tools/ solutions to ensure process optimization and increase in efficiency Sink between technical and functional requirements of the project and provide solutioning/ advise to the client or internal teams accordingly Support on-site manager with the necessary details wrt any change and off-site support ? 2. Skill upgradation and competency building Clear wipro exams and internal certifications from time to time to upgrade the skills Attend trainings, seminars to sharpen the knowledge in functional/ technical domain Write papers, articles, case studies and publish them on the intranet ? Deliver No. Performance Parameter Measure 1. Contribution to customer projects Quality, SLA, ETA, no. of tickets resolved, problem solved, # of change requests implemented, zero customer escalation, CSAT 2. Automation Process optimization, reduction in process/ steps, reduction in no. of tickets raised 3. Skill upgradation # of trainings & certifications completed, # of papers, articles written in a quarter ? Mandatory Skills: Adobe Launch and Analytics. Experience8-10 Years. Reinvent your world. We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention. Come to Wipro. Realize your ambitions. Applications from people with disabilities are explicitly welcome.

Role: Adobe Analytics Experience : 3 to 8 YR Location: PAN India Required Skills : Technical Skills : ,Adobe Analytics,HTML 5,JQuery,Tealium,Adobe Launch, JavaScript ES5/ES6,CSS 3.0 Technology : Tealium, Adobe Analytics, JavaScript, jQuery, AEP, CJA, webSDK Responsibilities : Implement and manage analytics solutions using Adobe Analytics and Tealium Develop and maintain web applications using CSS 3.0, HTML 5, and JavaScript ES5/ES6 - Utilize JQuery to enhance user interfaces and improve user experience - Integrate and configure tag management systems such as Adobe Launch, and Tealium - Collaborate with cross-functional teams to define and implement new features - Ensure the technical feasibility of UI/UX designs - Optimize applications for maximum speed and scalability - Troubleshoot and debug issues to improve application performance - Stay updated with the latest industry trends and technologies - Provide technical guidance and mentorship to junior developers - Participate in code reviews to maintain code quality and standards - Document development processes, code changes, and project updates - Contribute to the continuous improvement of development practices and methodologies Qualifications - - Must have strong experience in CSS 3.0, HTML 5, and JavaScript ES5/ES6 - Must be proficient in JQuery and its applications - Must have hands-on experience with Adobe Analytics and Piwik Pro - Must be skilled in using tag management systems like Ensighten, Adobe Launch, and Tealium - Nice to have experience in the Electronic Payments domain - Must have excellent problem-solving and debugging skills - Must be able to work effectively in a hybrid work model - Must have strong communication and collaboration skills - Must be detail-oriented and able to manage multiple tasks simultaneously - Must be committed to continuous learning and improvement - Must be able to mentor and guide junior developers - Must have a proactive approach to identifying and addressing issues - Must be able to document processes and maintain clear records.

Project Role : Application Developer Project Role Description : Design, build and configure applications to meet business process and application requirements. Must have skills : Adobe Target Good to have skills : NA Minimum 7.5 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Developer, you will design, build, and configure applications to meet business process and application requirements. Your typical day will involve collaborating with teams to develop innovative solutions and contribute to key decisions. Roles & Responsibilities: Expected to be an SME Collaborate and manage the team to perform Responsible for team decisions Engage with multiple teams and contribute on key decisions Provide solutions to problems for their immediate team and across multiple teams Lead the implementation of new features Conduct code reviews and provide feedback Stay updated on industry trends and best practices Professional & Technical Skills: Must To Have Skills: Proficiency in Adobe Target Strong understanding of web development technologies Experience with A/B testing methodologies Knowledge of personalization strategies Hands-on experience with analytics tools Good To Have Skills: Experience with Adobe Experience Manager Additional Information: The candidate should have a minimum of 7.5 years of experience in Adobe Target This position is based at our Gurugram office A 15 years full-time education is required Qualification 15 years full time education

As a Full Stack AEM Developer you will be responsible for translating the requirements into technical designs which includes enterprise-level architecture and implementing strategies developing and using components of the Adobe AEM platform to support eCommerce Marketplace site. You will work closely with our business partners, developers, quality engineers, system administrators, project managers, business analysts and end users to build a state-of-the-art Digital Marketplace. What will be my duties and responsibilities in this job? • Build eCommerce Marketplace website and application using Adobe Experience Manager. • Contributing to front-end and back-end development processes. • Design and develop AEM components and page templates, combining backend Java, HTL/Slightly, Sling, CRX, OSGI, JCR, HTML/CSS, and frontend JavaScript frameworks technologies. • Integrate AEM with backend services using APIs. • Integrate AEM with other products and vendors specifically targeting Social Integrations. • Develop and oversee OSGI bundles, AEM templates, Web and HTL/Sightly components, Micro services, workflows, localization features, AEM Mobile and Forms applications and the AEM DAM • Work with Architects to ensure that scalable AEM solutions are created, alongside equally talented CMS engineers. • Apply deep understanding of AEM and other Adobe solutions like Launch, Analytics and Target to make appropriate technical decisions. • Participate in project planning sessions with team members to analyze development requirements, provide work breakdown and estimates of work. • Conduct code reviews for ongoing projects to ensure optimal code quality and appropriate design patterns are used. • Own and support feature-focused unit and system testing, including features built by other developers on the team, to ensure each project delivers a high-quality application. • Performs unit testing, implementation, and production application support. • Participates in troubleshooting problems related to webpage performance & mobile web optimization. What are the requirements for this position? • Strong experience with OSGi back-end technology stack of Adobe Experience Manager (AEM) 6.4 and/or 6.5 to develop and manage AEM bundles and their configurations. • Solid experience with AEM building blocks including templates, components, dialogs, widgets and bundles. • Experience with implementation of Personalization using Adobe Target, Context hub etc. • Strong Experience in React, Sightly/HTL. • Comfortable with data exchange protocols like JSON and XML. • Experience with Adobe Experience Cloud, and Analytics is a plus • Experience with development and in-depth knowledge of Experience fragments, Content fragments, SPA • Solid experience with AEM building blocks including templates, components, dialogs, custom widgets, workflow development, configurations, and bundles. • Experience in service-oriented architecture, enterprise integration patterns and API gateways • Experience with JavaScript frameworks/libraries (jQuery, Grunt, Bootstrap etc.) and CSS pre-processing platforms (SASS). • Working knowledge of Java concepts and patterns including Java/J2EE, JSP, Spring, Sling, JMS, JUnit, AOP, MVC. • Write reusable, testable, and efficient code. • Design and implement low-latency, high-availability, and performant applications. • Experience with HTML 5, CSS 3, and JavaScript. • Working knowledge of Java concepts and patterns including Java/J2EE, Junit. • Experience with unit testing and automated testing tools. • Experience with secure coding practices. • Good experience in AEM Query builder and Indexing. • At least 4+ years of full stack programming experience • Experience working with a globally distributed team. • Excellent written and oral communication skills; Ability to communicate effectively with technical and non-technical staff. What other skills/experience would be helpful to have? • Bachelors degree in computer science engineering or related field. • Adobe AEM certifications beneficial • Strong JEE and front-end technology experience in React, Angular, SASS, CSS • Mobile hybrid application development experience • Knowledge and experience in developing software using agile methodologies. • Skilled in building relationships with clients and in practice development activities. • Ability to work effectively with resources in multiple locations • Experienced in Agile methods, processes, and tools • Develop and implement scalable, secure, and highly performant applications. • Experience with building eCommerce applications • Demonstrated ability to build strong working relationships across a large, cross-functional team • Tools: Jira, Confluence, wireframing tools (i.e. Balsamiq), Postman

As an Application Developer at IBM, you'll work with clients to co-create solutions to major real-world challenges by using best practice technologies, tools, techniques, and products to translate system requirements into the design and development of customized systems. In your role, you will be responsible for Adobe Analytics Implement and configure Adobe Analytics for tracking user interactions on websites and mobile applications. Set up and manage eVars, props, and events for capturing data. Deploy Adobe Analytics using Tag management solutions and ensure the accurate collection of data. Collaborate with developers to implement data layers and custom tagging solutions. Maintain and update tags across web and mobile platforms as required by new campaigns or tracking needs. Optimize the tagging setup for performance and data accuracy. Troubleshoot and debug analytics issues using tools such as Adobe Debugger, browser dev tools, and Charles Proxy. Perform audits of the Adobe Analytics and Target implementation to ensure accurate tracking. Data management using processing rules, SAINT Classification and Classification rule builders Exposure to reporting APIs, Data Warehouse and Data Feeds Adobe Target Implement Adobe Target for A/B testing, multivariate testing, and personalized content experiences. Set up A/B tests and personalization campaigns based on business and marketing requirements. Integrate Adobe Analytics and Target to ensure seamless data flow for audience segmentation and reporting. Collaborate with design, development, and UX teams to ensure tests and personalized experiences are implemented correctly Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise 3 - 7 years of experience working with Adobe Analytics and Adobe Target. Strong experience with Tag management tools like Adobe Data collection, Tealium, Ensighten. Implementation of Analytics and Target using Web and Mobile SDKs Strong knowledge of JavaScript, HTML, CSS, and APIs for custom tracking solutions. Deep understanding of data layer structures and implementation for web and mobile applications Preferred technical and professional experience Knowledge about Adobe Customer Journey Analytics (CJA) Adobe Certified Developer expert in Adobe Analytics, Adobe Target, or both. Experience with agile methodologies

Project Role : Application Developer Project Role Description : Design, build and configure applications to meet business process and application requirements. Must have skills : Adobe Target Good to have skills : NA Minimum 3 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Developer, you will be responsible for designing, building, and configuring applications to meet business process and application requirements. You will play a crucial role in developing solutions that align with organizational goals and enhance user experience. Roles & Responsibilities: Expected to perform independently and become an SME. Required active participation/contribution in team discussions. Contribute in providing solutions to work related problems. Collaborate with cross-functional teams to understand project requirements and deliver high-quality solutions. Develop and maintain applications using Adobe Target to enhance user experience. Troubleshoot and debug applications to ensure smooth functionality. Stay updated with the latest industry trends and technologies to suggest improvements. Provide technical guidance and support to junior team members. Professional & Technical Skills: Must To Have Skills: Proficiency in Adobe Target. Strong understanding of web development technologies and frameworks. Experience in designing and implementing scalable applications. Knowledge of Agile methodologies and software development lifecycle. Good To Have Skills: Experience with A/B testing and personalization strategies. Additional Information: The candidate should have a minimum of 3 years of experience in Adobe Target. This position is based at our Hyderabad office. A 15 years full-time education is required. Qualification 15 years full time education

Project Role : Application Developer Project Role Description : Design, build and configure applications to meet business process and application requirements. Must have skills : Adobe Audience Manager Good to have skills : NA Minimum 3 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Developer, you will be responsible for designing, building, and configuring applications to meet business process and application requirements. Your typical day will involve collaborating with team members to develop innovative solutions and ensure seamless application functionality. Roles & Responsibilities: Expected to perform independently and become an SME. Required active participation/contribution in team discussions. Contribute in providing solutions to work related problems. Develop and implement software solutions to meet business requirements. Collaborate with cross-functional teams to ensure successful project delivery. Conduct code reviews and provide technical guidance to team members. Stay updated on industry trends and best practices in application development. Assist in troubleshooting and resolving technical issues. Professional & Technical Skills: Must To Have Skills: Proficiency in Adobe Audience Manager. Strong understanding of data management and analytics. Experience with data integration and API development. Hands-on experience in application development and deployment. Good To Have Skills: Experience with Adobe Experience Cloud. Additional Information: The candidate should have a minimum of 3 years of experience in Adobe Audience Manager. This position is based at our Hyderabad office. A 15 years full time education is required. Qualification 15 years full time education

Project Role : Application Developer Project Role Description : Design, build and configure applications to meet business process and application requirements. Must have skills : Adobe Target Good to have skills : NA Minimum 2 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Developer, you will be responsible for designing, building, and configuring applications to meet business process and application requirements. You will work on developing innovative solutions to enhance user experience and drive business growth. Roles & Responsibilities: Expected to perform independently and become an SME. Required active participation/contribution in team discussions. Contribute in providing solutions to work-related problems. Collaborate with cross-functional teams to design and develop applications. Implement best practices for application development. Troubleshoot and debug applications to ensure optimal performance. Stay updated with the latest technologies and trends in application development. Provide technical guidance and mentorship to junior team members. Professional & Technical Skills: Must To Have Skills: Proficiency in Adobe Target. Strong understanding of web development technologies and frameworks. Experience in designing and developing responsive web applications. Knowledge of Agile methodologies and DevOps practices. Hands-on experience with version control systems like Git. Additional Information: The candidate should have a minimum of 2 years of experience in Adobe Target. This position is based at our Bengaluru office. A 15 years full-time education is required. Qualification 15 years full time education

About The Role The ideal candidate must possess knowledge relevant to the functional area, and act as a subject matter expert in providing advice in the area of expertise, and also focus on continuous improvement for maximum efficiency. It is vital to focus on the high standard of delivery excellence, provide top-notch service quality and develop successful long-term business partnerships with internal/external customers by identifying and fulfilling customer needs. The candidate should be able to break down complex problems into logical and manageable parts in a systematic way, and generate and compare multiple options, and set priorities to resolve problems. The ideal candidate must be proactive, and go beyond expectations to achieve job results and create new opportunities. The role must positively influence the team, motivate high performance, promote a friendly climate, give constructive feedback, provide development opportunities, and manage career aspirations of direct reports. Communication skills are key here, to explain organizational objectives, assignments, and the big picture to the team, and to articulate team vision and clear objectives. Senior Process Manager Roles and responsibilities: Develop and implement A/B and multivariate tests using Adobe Target. Create and manage personalized experiences and audience segments. Work closely with marketing, UX, and development teams to integrate Adobe Target into digital platforms. Analyze test results and provide insights and recommendations for optimization. Continuously monitor and optimize personalization campaigns to improve user engagement and conversion rates. Use data and analytics to identify opportunities for personalization and testing. Work with cross-functional teams to understand business objectives and user needs. Communicate test plans, results, and recommendations to stakeholders. Provide training and support to team members on Adobe Target best practices. Implement and configure Adobe Target within the Adobe Experience Cloud ecosystem. Troubleshoot and resolve technical issues related to Adobe Target. Ensure compliance with data privacy regulations and best practices. Stay updated on the latest trends and best practices in personalization and optimization. Contribute to the continuous improvement of processes, tools, and methodologies. Share knowledge and expertise with team members and stakeholders. Technical and Functional Skills: Bachelor's degree in Marketing, Business, Computer Science, or a related field. Masters degree is a plus. 6-8 years of experience working with Adobe Target and the Adobe Experience Cloud. Proven track record of successfully implementing and optimizing A/B and multivariate tests. Proficiency in Adobe Target, including setting up activities, audiences, and offers. Experience with web technologies such as HTML, CSS, JavaScript, and JSON. Familiarity with other Adobe Experience Cloud products (e.g., Adobe Analytics, Adobe Experience Manager) is a plus. Understanding of data layers, tagging, and tracking implementation. Strong analytical skills with the ability to interpret data and generate actionable insights. Excellent problem-solving abilities and attention to detail. Strong communication and collaboration skills. Ability to work independently and as part of a team. Detail-oriented with a focus on delivering high-quality work. Certification in Adobe Target is a must

About The Role The ideal candidate must possess knowledge relevant to the functional area, and act as a subject matter expert in providing advice in the area of expertise, and also focus on continuous improvement for maximum efficiency. It is vital to focus on the high standard of delivery excellence, provide top-notch service quality and develop successful long-term business partnerships with internal/external customers by identifying and fulfilling customer needs. The candidate should be able to break down complex problems into logical and manageable parts in a systematic way, and generate and compare multiple options, and set priorities to resolve problems. The ideal candidate must be proactive, and go beyond expectations to achieve job results and create new opportunities. The role must positively influence the team, motivate high performance, promote a friendly climate, give constructive feedback, provide development opportunities, and manage career aspirations of direct reports. Communication skills are key here, to explain organizational objectives, assignments, and the big picture to the team, and to articulate team vision and clear objectives. Senior Process Manager Roles and responsibilities: Lead the development and implementation of analytics strategies to support business objectives, leveraging Adobe Analytics, Understanding of TMS architecture & functioning. Expertise in tools across Adobe Analytics, Launch and Google Marketing Stack. Manage end-to-end analytics projects, from data collection and processing to analysis and reporting. Provide strategic guidance and direction to the analytics team, ensuring alignment with business goals and priorities. Oversee the design and execution of analytical models and algorithms to extract actionable insights from large datasets. Collaborate with cross-functional teams, to drive data-driven decision-making and optimize business performance. Stay current on industry trends and best practices in analytics, continuously seeking opportunities to enhance our capabilities and drive innovation. Mentor and coach team members, fostering a culture of collaboration, learning, and growth. Technical and Functional Skills: Bachelor or masters degree, MSc or MCA in computers or IT with 5+ years expertise in tools across Adobe Analytics, Launch and Google Marketing Stack. Excellent communication and interpersonal skills, with the ability to effectively communicate complex technical concepts to non-technical stakeholders Strong problem-solving and analytical skills, with the ability to think strategically and drive actionable insights from data. Strong proficiency in Tableau or similar data visualization tools, with the ability to create interactive dashboards and reports Intermediate to advanced JavaScript skills Basic to intermediate understanding of Adobe Target Knowledge of Adobe WebSDK, CDP and CJA is desired Ability to effectively manage multiple work assignments while being able to shift priorities Domain knowledge of various industries such as Banking, Retail, ecommerce etc. Excellent verbal and written communication skills Strong analytical, quantitative and problem solving skills