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10.0 - 14.0 years
0 Lacs
karnataka
On-site
Do you want to be a part of an inclusive team that is dedicated to developing innovative therapies for patients At Astellas Pharma Inc., we are focused on creating and delivering cutting-edge new medicines to patients and physicians every day. If you are passionate about making a difference in the healthcare industry, then you belong with us! Astellas Pharma Inc. is a global pharmaceutical company operating in over 70 countries worldwide. Our mission is to translate innovative science into medical solutions that provide value and hope to patients and their families. By prioritizing unmet medical needs and conducting business with integrity, we strive to enhance the health of individuals across the globe. To learn more about Astellas, please visit our website at www.astellas.com. The position available is located in Bengaluru and will involve some on-site work. As an Adobe Experience Cloud Platform Engineer within the Adobe Platforms chapter, your role is crucial in driving our digital initiatives forward within our agile organization. Your responsibilities will include designing and implementing innovative, enterprise-grade digital marketing solutions based on Adobe and other Digital Experience platforms. The primary focus of this role is to create personalized omnichannel experiences for healthcare professionals (HCPs) by orchestrating customer journeys, collaborating with internal and external stakeholders, and leveraging technical expertise aligned with enterprise capabilities. Our agile operating model, which includes Digital Capability for skill enhancement and Digital Execution for mission-aligned collaboration, provides a unique opportunity for you to balance cutting-edge digital marketing solution delivery with the development of specialized expertise. In this position, you will be responsible for designing, developing, and deploying web solutions, customer journeys, and deriving insights from data to deliver personalized omnichannel experiences to HCPs using Adobe suite of products and other digital experience platforms. You will work closely with stakeholders to translate requirements into scalable digital marketing solutions, manage multiple projects simultaneously, and stay abreast of technological advancements, making your role pivotal for driving transformative digital impact within the enterprise. You will have the chance to implement innovative solutions and work with cutting-edge technologies in your field, positioning you at the forefront of digital marketing advancements. Some of the key responsibilities of this role include developing and leading digital marketing capabilities using Adobe Experience Cloud products, translating business needs into technical solutions, acting as the main point of contact for business and platform engineers, collaborating with cross-functional teams to deliver exceptional digital experiences, monitoring performance and optimizing solutions, ensuring security and compliance, reporting on system use, problem-solving, and maintaining the highest quality standards in work delivered. The qualifications required for this position include a Bachelor's or Master's degree in a relevant field such as Computer Science, Engineering, Data Science, or Business Administration, along with over 10 years of experience in Information Technology. Additionally, you should have strong knowledge and hands-on experience with Adobe Experience Manager, Microsoft Dot.Net, Adobe Real Time CDP, Marketo, Adobe Analytics, and other marketing-related technology platforms. Experience in delivering external-facing websites, defining customer journeys, and working with integration technologies is essential. Strong analytical, communication, collaboration, and project management skills are also necessary for this role. If you are looking to be part of a dynamic team that is dedicated to making a difference in the healthcare industry through innovative digital solutions, this role at Astellas may be the perfect fit for you. Join us in our mission to turn innovative science into value for patients and communities worldwide. Astellas Global Capability Centres (GCCs) play a strategic role in enhancing our operational efficiency, resilience, and innovation potential. Guided by our shared values and behaviors, the GCCs are critical enablers of Astellas" strategic priorities and commitment to delivering value through innovative science. We offer a hybrid working solution that allows for a balance between office and remote work, promoting a productive work environment for all employees. Astellas is dedicated to equality of opportunity in all aspects of employment, including Disability/Protected Veterans.,
Posted 1 week ago
6.0 - 9.0 years
8 - 12 Lacs
Bengaluru / Bangalore, Karnataka, India
On-site
Outpace Consulting Services is seeking a dynamic Marketing Analytics professional to join a leading ITES company. In this role, you'll be instrumental in collecting, analyzing, and deriving valuable insights from marketing data across various sources to optimize business objectives. You'll drive strategic direction for data-driven marketing, focusing on process improvements, system implementations, and leveraging customer data platforms (CDPs) to maximize budget, enhance customer connections, and ultimately grow revenue. Key Responsibilities: Process & System Transformation: Drive process improvements, transformations, and system implementations, bringing specialized training and/or progressively responsible work experience in these areas (minimum 3 years). CDP Expertise & Implementation: Utilize extensive experience with Customer Data Platforms (CDPs) like Adobe Experience Platform (RTCDP) or similar products. Demonstrate a proven track record of successfully managing CDP implementations/management and delivering capabilities that foster business growth. Data Architecture & Modeling: Showcase work experience in data architecture and data modeling, preferably with experience across CDP, CRM, paid media, social, and offline data. Customer 360 View: Possess an enhanced understanding of customer profile segmentation and experience in creating a 360-degree view of customers in CDP for advanced analytical processing and decision-making. Data-Driven Marketing: Ensure an enhanced understanding of data-driven marketing, analytics, and the relevance/usage of real-time event data and associated attributes. Strategic Direction & Execution: Set strategic direction and drive execution through effective collaboration with cross-functional teams. Technology Ownership: Own Adobe AEP (or similar CDP) and drive proactive platform ownership, aligning it directly with daily marketing tactics. Collaborate closely with other digital marketing teams to develop capabilities and manage the technology roadmap. Marketing Automation & CRM: Demonstrate familiarity and hands-on expertise in implementing/administering CRM and Marketing Automation platforms (e.g., Salesforce Sales Cloud, Salesforce Marketing Cloud) and associated technologies. Identity Resolution: Possess an enhanced understanding of identity resolution components and enabling technology (e.g., profile merge rules, identity graph, identity service provider). Audience-Based Strategy: Work with audience-based digital marketing strategy, gained either at an agency or brand. Project Management: Drive project management through a full lifecycle, including prioritizing, sequencing, executing, and delivering projects on time and within budget. Business Translation: Translate business requirements and objectives into effective segmentation strategies and audience-building logic. Collaboration & Optimization: Collaborate with the Insights team to refine and optimize measurement processes. Work with Marketing leadership to evolve the use of data within the marketing function to enable real-time client responses and reduce redundancy. Required Qualifications: Experience: Minimum 6+ years of experience in Marketing Analytics. Minimum 3 years of specialized training focused on process improvements or transformations. Working experience with audience-based digital marketing strategy (at an agency or brand). Demonstrating work experience in data architecture and data modeling . Having oversight of CDP technology solutions . Education: Any Graduate. To Apply: WhatsApp Hi to +91 9151555419 . Then, follow these steps: Click on the Start option to Apply and fill your details. Select the location as Other (to get multiple location options). Type: Job Code #515 for Bangalore.
Posted 2 months ago
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