Adobe Launch and Analytics Developer

As a Digital Analytics Implementation Specialist at Wipro Limited, you will play a crucial role in implementing, customizing, and automating data collection processes across digital platforms. Your main responsibilities will include: - Leading analytics implementation for web, responsive, and native app platforms using Adobe Launch. - Collaborating with cross-functional teams to define and implement technical tagging requirements. - Creating and maintaining Solution Design References (SDRs) and translating them into precise script code for deployment. - Enhancing and managing digital data layers within the Tag Management System. - Writing and maintaining custom scripts using JavaScript, jQuery, or similar languages for advanced tracking needs. - Developing, testing, and deploying code modifications to support analytics requirements. - Troubleshooting and resolving tagging and data collection issues using browser developer tools and debugging utilities. - Maintaining and optimizing Adobe Analytics JavaScript tags and plugins. - Participating in Agile development cycles, including QA and deployment processes. - Utilizing Adobe Analytics Workspace for advanced segmentation, reporting, and administration. In order to excel in this role, you should possess the following skills and experience: - Proven experience in analytics implementation using Adobe Launch and Adobe Marketing Suite. - Strong understanding of digital data layers and event-based tracking. - Proficiency in JavaScript, jQuery, and other web scripting languages. - Experience with debugging tools and browser consoles. - Deep knowledge of Adobe Analytics, including Workspace and admin console. - Ability to work independently and collaboratively in a fast-paced environment. Preferred qualifications include hands-on experience with Adobe Experience Platform (AEP), Customer Data Platform (CDP), WebSDK, Customer Journey Analytics (CJA), and Adobe Journey Optimizer (AJO). Join Wipro and be part of a company that is reinventing itself to meet the challenges of the digital age. We are looking for individuals who are inspired by reinvention and are committed to constant evolution. At Wipro, you will have the opportunity to design your own reinvention and realize your ambitions. Applications from people with disabilities are explicitly welcome.,