143 Adobe Campaign Jobs - Page 6

Skill required: IX Smart Manufacturing Engineering & Operations - Digital Site Designing Designation: MES MOM Associate Manager Qualifications: BE Years of Experience: 10 to 14 years What would you do? Industry X operations enables end-to-end operations integration through data & digital twin to operate client core processes and client product centric operations. Moving to an intelligent operating model powered by data, digital technologies and talent unlocked value at the seams The Digital Site Designing team focuses on building operational sites for desktop and mobile devices. The team uses tools and platforms like Adobe Campaign Modules, HTML, HTML5, CSS, CSS3, JavaScript, jQuery, and JavaScript frameworks to perform their day to day operations. What are we looking for? Detail orientation Problem-solving skills Results orientation Ability to work well in a teamSupport Customer in defining display standards limitation and capability.2. Provide inputs together with the Customer on the output of the proof of concept (POC) as shared by Customer and ideation around what can be done via scripting vs manual enrichment.3. Create training plan together with the Customer for the relevant stakeholders of both the parties. 4. Support Customer with estimation of volumes, prioritization of volumes, andeffort estimation for bulk enrichment of re-drawing efforts that will be required for Display Enrichment workstream. 5. Support planning the timelines required to implement the aforesaid- scope, once outlined by the Parties. 6. Outline the requirements needed for implementation phase, for eg. required number of resources, skillsets, onboarding timescales, ways of working with offshore, estimated cost. Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems Typically creates new solutions, leveraging and, where needed, adapting existing methods and procedures The person requires understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor or team leads Generally interacts with peers and/or management levels at a client and/or within Accenture The person should require minimal guidance when determining methods and procedures on new assignments Decisions often impact the team in which they reside and occasionally impact other teams Individual would manage medium-small sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Qualification BE

Skill required: IX Product Engineering Services - Digital Site Designing Designation: Engineering Services Senior Analyst Qualifications: BE Years of Experience: 5 to 8 years What would you do? Industry X operations enables end-to-end operations integration through data & digital twin to operate client core processes and client product centric operations. Moving to an intelligent operating model powered by data, digital technologies and talent unlocked value at the seams The Digital Site Designing team focuses on building operational sites for desktop and mobile devices. The team uses tools and platforms like Adobe Campaign Modules, HTML, HTML5, CSS, CSS3, JavaScript, jQuery, and JavaScript frameworks to perform their day to day operations. What are we looking for? Studies for 400KV and 275 KV substation connection Short circuit study (3phase and single phase)Boundary creation and assessment for wider networkVoltage studiesThermal studies (Maintain Max and Winter peak Scenario) to Access contingency analysis (N-1,N-2,N-D fault condition) Overhead line, Cables and other assets such as transformer etc. and Examine the reason behind their loading.Studies for transformer Tertiary connection Short circuit study (3phase and single phase)Voltage step changeTransformer contingency (N-1, N-2 fault Condition) Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualification BE

The Customer, Sales & Service Practice Join our team of Customer Sales & Service consultants who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change. Practice: Customer Sales & Service I Areas of Work: Marketing, Sales & Service Level: Analyst, Consultant, Manager, Senior Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad | Years of Exp: Non Exec:2-6 Years (Analyst and Consultant) Exec:8+ Years (Manager and Senior Manager) Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consultings Customer, Sales & Service practice. The Practice- A Brief Sketch The practice is aligned to the Capability Network Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of the team, you will drive the following Manage customer journeys across the lifecycle: Leverage the comprehensive suite of analytics, consulting and technology solutions that Accenture offers to create relevant customer experiences across the customer lifecycle, drive business performance, identify cost optimization opportunities through people, process or technology interventions. Manage solution design & execution: Lead process and technology assessment, KPI and definition, solution and vendor assessment for different technologies Monitor trends and analyze data to optimize solutions: Identify continuous process improvement opportunities Develop business case for designed strategies Bring your best skills forward to excel at the role: Ability to conduct research to unearth facts and generate actionable insights/ ability to translate findings into actionable insights Bring your strong analytical skills to analyze large volumes of data and combine them with macroeconomic factors and competitive benchmarking to cull out insights relevant to stakeholder teams Gather business requirements, design process & solution implementation: Collaborate with various client and Accenture business and technology stakeholders in implementing solutions and assisting in change management and adoption of the new tool/process Communication and Presentation Skills to share the perfect pitch with key stakeholders Client handling skills to develop, manage and deepen relationships with key stakeholders Read about us. Qualifications Your experience counts! Master of Business Administration / Post Graduate Diploma in Management 2-6 years of relevant experience in managing full spectrum of sales, marketing & service programs execution, from strategy definition to technical delivery, with deep functional, industry and client facing experience Language Requirement JLPT N3 qualified or better Will be able to hold business conversations with Japanese leadership and clients Will be able to generate deliverables in Japanese Exposure to analytical and data visualization tools Hands on experience with at least one of the front-office or back-office market leading platform tools such as Salesforce, Adobe campaign, Marketo, Adobe Experience Cloud, Genesys, Amazon Connect, Microsoft Dynamics etc. Working with middle to senior management levels within existing organization / client organizations

The Customer, Sales & Service Practice Join our team of Customer Sales & Service consultants who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change. Practice: Customer Sales & Service I Areas of Work: Marketing, Sales & Service Level: Analyst, Consultant, Manager, Senior Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad | Years of Exp: Non Exec:2-6 Years (Analyst and Consultant) Exec:8+ Years (Manager and Senior Manager) Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting's Customer, Sales & Service practice. The Practice – A Brief Sketch The Customer Sales & Service Consulting practice is aligned to the Capability Network Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of the team, you will drive the following Manage customer journeys across the lifecycle: Leverage the comprehensive suite of analytics, consulting and technology solutions that Accenture offers to create relevant customer experiences across the customer lifecycle, drive business performance, identify cost optimization opportunities through people, process or technology interventions. Manage solution design & execution: Lead process and technology assessment, KPI and definition, solution and vendor assessment for different technologies Monitor trends and analyze data to optimize solutions: Identify continuous process improvement opportunities Develop business case for designed strategies Bring your best skills forward to excel at the role: Ability to conduct research to unearth facts and generate actionable insights/ ability to translate findings into actionable insights Bring your strong analytical skills to analyze large volumes of data and combine them with macroeconomic factors and competitive benchmarking to cull out insights relevant to stakeholder teams Gather business requirements, design process & solution implementation: Collaborate with various client and Accenture business and technology stakeholders in implementing solutions and assisting in change management and adoption of the new tool/process Communication and Presentation Skills to share the perfect pitch with key stakeholders Client handling skills to develop, manage and deepen relationships with key stakeholders Read about us. Blogs Qualifications Your experience counts! Master of Business Administration / Post Graduate Diploma in Management 2-6 years of relevant experience in managing full spectrum of sales, marketing & service programs execution, from strategy definition to technical delivery, with deep functional, industry and client facing experience Language Requirement JLPT N3 qualified or better Will be able to hold business conversations with Japanese leadership and clients Will be able to generate deliverables in Japanese Exposure to analytical and data visualization tools Hands on experience with at least one of the front-office or back-office market leading platform tools such as Salesforce, Adobe campaign, Marketo, Adobe Experience Cloud, Genesys, Amazon Connect, Microsoft Dynamics etc. Working with middle to senior management levels within existing organization / client organizations What’s in it for you? An opportunity to work on transformative projects with key G2000 clients Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. About Accenture: Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com About Accenture Strategy & Consulting: Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Capability Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Capability Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world.For more information visit https://www.accenture.com/us-en/Careers/capability-network Accenture Capability Network | Accenture in One Word At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? will be responsible for managing Client's customer relationship management (CRM) systems and initiatives, ensuring the effective use of customer data to drive engagement, retention, and growth. This role will play a key part in the development and execution of CRM strategies that enhance customer experiences, foster long-term loyalty, and maximize customer value. The CRM Advisor will collaborate with multiple internal teams, leveraging data and insights to ensure that Client's CRM tools and processes deliver measurable results aligned with the company's business goalsRole requires Digital Marketing Ads & Promotion creation/design Campaign Planning Digital Marketing Campaigns Customer Loyalty Program Problem-solving skills What are we looking for? Customer-Centric Approach:Strong focus on understanding and anticipating customer needs, using CRM tools to deliver personalized, relevant customer experiences. Analytical Thinking:Ability to analyze data and identify trends, insights, and opportunities for CRM improvements and business growth. Project Management:Excellent organizational and time management skills, with the ability to manage multiple projects simultaneously, ensuring delivery on time and within scope. Collaboration & Communication:Strong interpersonal and communication skills, capable of working cross-functionally with diverse teams and engaging stakeholders effectively. Problem-Solving:Proactive in identifying challenges in CRM processes or customer interactions, developing effective solutions to enhance performance. Attention to Detail:High attention to detail in managing customer data and executing campaigns to ensure accuracy and quality in all CRM-related activities.Technical Skills: CRM Systems Expertise:Good understanding of CRM platforms such as Salesforce, Adobe Campaign, Dot Digital to manage customer relationships and deliver targeted campaigns. Data Management & Analytics:Strong ability to manage and analyze customer data to derive insights and inform strategic decisions. Familiarity with tools like Excel, Google Analytics, or Tableau for reporting and analysis. Customer Segmentation:Ability to analyze customer data and create actionable customer segments for targeted communications, leveraging analytics and insights to personalize engagement. Marketing Automation:Knowledge of marketing automation platforms to streamline customer interactions and campaigns across channels (email, SMS, etc.). Integration & Data Flow Management:Familiarity with integrating CRM tools with other business systems (e.g., marketing platforms, sales systems) to enable seamless data flow and customer experience. Roles and Responsibilities: CRM Strategy Development and Implementation:Develop and execute CRM strategies to enhance customer engagement, drive retention, and support business objectives. Collaborate with marketing, sales, and digital teams to align CRM efforts with overall customer experience strategies. CRM System Management:Oversee the configuration, management, and optimization of Client's CRM systems (e.g., Salesforce, Dynamics 365), ensuring the systems are fully utilized to meet customer and business needs. Troubleshoot issues and work with IT to resolve technical challenges. Customer Data Management:Ensure data quality and integrity by implementing best practices for customer data collection, segmentation, and enrichment. Maintain a customer database that allows for targeted, personalized marketing and communication strategies. Campaign Planning and Execution:Lead the creation and execution of CRM campaigns, including email, SMS, loyalty programs, and push notifications, ensuring they are aligned with business objectives and customer preferences. Performance Monitoring and Reporting:Track the effectiveness of CRM campaigns through key performance indicators (KPIs), such as customer retention rates, engagement levels, and ROI. Provide regular reports to senior leadership on campaign results and customer insights. Collaboration Across Functions:Work closely with marketing, digital, sales, and customer service teams to ensure CRM strategies are integrated across all touchpoints and deliver a consistent and exceptional customer experience. Continuous Improvement:Stay up to date with industry best practices, CRM trends, and technological advancements. Recommend improvements to Client's CRM strategies, tools, and processes based on market research and customer feedback. Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.experience in CRM management, customer engagement, or digital marketing roles, preferably within a large enterprise or consumer-focused business.oProven experience working with CRM platforms (Salesforce, or similar) and related tools for campaign management and customer data analysis.oPrevious experience working within the energy or retail sector is an advantage but not essential.oFamiliarity with managing cross-functional teams and working in a matrix organization.Role requires Digital Marketing Ads & Promotion creation/designThe CRM Advisor will be responsible for managing Client's customer relationship management (CRM) systems and initiatives, ensuring the effective use of customer data to drive engagement, retention, and growth. This role will play a key part in the development and execution of CRM strategies that enhance customer experiences, foster long-term loyalty, and maximize customer value. The CRM Advisor will collaborate with multiple internal teams, leveraging data and insights to ensure that Client's CRM tools and processes deliver measurable results aligned with the company's business goals.Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Problem-solving skills CRM Systems Expertise:Good understanding of CRM platforms such as Salesforce, Adobe Campaign, Dot Digital to manage customer relationships and deliver targeted campaigns. Data Management & Analytics:Strong ability to manage and analyze customer data to derive insights and inform strategic decisions. Familiarity with tools like Excel, Google Analytics, or Tableau for reporting and analysis. Customer Segmentation:Ability to analyze customer data and create actionable customer segments for targeted communications, leveraging analytics and insights to personalize engagement. Marketing Automation:Knowledge of marketing automation platforms to streamline customer interactions and campaigns across channels (email, SMS, etc.). Integration & Data Flow Management:Familiarity with integrating CRM tools with other business systems (e.g., marketing platforms, sales systems) to enable seamless data flow and customer experience. Customer-Centric Approach:Strong focus on understanding and anticipating customer needs, using CRM tools to deliver personalized, relevant customer experiences. Analytical Thinking:Ability to analyze data and identify trends, insights, and opportunities for CRM improvements and business growth. Project Management:Excellent organizational and time management skills, with the ability to manage multiple projects simultaneously, ensuring delivery on time and within scope. Collaboration & Communication:Strong interpersonal and communication skills, capable of working cross-functionally with diverse teams and engaging stakeholders effectively. Problem-Solving:Proactive in identifying challenges in CRM processes or customer interactions, developing effective solutions to enhance performance. Attention to Detail:High attention to detail in managing customer data and executing campaigns to ensure accuracy and quality in all CRM-related activities. Roles and Responsibilities: CRM Strategy Development and Implementation:Develop and execute CRM strategies to enhance customer engagement, drive retention, and support business objectives. Collaborate with marketing, sales, and digital teams to align CRM efforts with overall customer experience strategies. CRM System Management:Oversee the configuration, management, and optimization of Client's CRM systems (e.g., Salesforce, Dynamics 365), ensuring the systems are fully utilized to meet customer and business needs. Troubleshoot issues and work with IT to resolve technical challenges. Customer Data Management:Ensure data quality and integrity by implementing best practices for customer data collection, segmentation, and enrichment. Maintain a customer database that allows for targeted, personalized marketing and communication strategies. Campaign Planning and Execution:Lead the creation and execution of CRM campaigns, including email, SMS, loyalty programs, and push notifications, ensuring they are aligned with business objectives and customer preferences. Performance Monitoring and Reporting:Track the effectiveness of CRM campaigns through key performance indicators (KPIs), such as customer retention rates, engagement levels, and ROI. Provide regular reports to senior leadership on campaign results and customer insights. Collaboration Across Functions:Work closely with marketing, digital, sales, and customer service teams to ensure CRM strategies are integrated across all touchpoints and deliver a consistent and exceptional customer experience. Continuous Improvement:Stay up to date with industry best practices, CRM trends, and technological advancements. Recommend improvements to Client's CRM strategies, tools, and processes based on market research and customer feedback. Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The CRM Advisor will be responsible for managing Client's customer relationship management (CRM) systems and initiatives, ensuring the effective use of customer data to drive engagement, retention, and growth. This role will play a key part in the development and execution of CRM strategies that enhance customer experiences, foster long-term loyalty, and maximize customer value. The CRM Advisor will collaborate with multiple internal teams, leveraging data and insights to ensure that Client's CRM tools and processes deliver measurable results aligned with the company's business goals.Role requires Digital Marketing Ads & Promotion creation/design oA bachelor's degree in Business, Marketing, Data Analytics, or a related field is required.oAdditional certifications in CRM systems (e.g., Salesforce Certified Administrator or Consultant) or data analytics are desirable. Customer-Centric Approach:Strong focus on understanding and anticipating customer needs, using CRM tools to deliver personalized, relevant customer experiences. Analytical Thinking:Ability to analyze data and identify trends, insights, and opportunities for CRM improvements and business growth. Project Management:Excellent organizational and time management skills, with the ability to manage multiple projects simultaneously, ensuring delivery on time and within scope. Collaboration & Communication:Strong interpersonal and communication skills, capable of working cross-functionally with diverse teams and engaging stakeholders effectively. Problem-Solving:Proactive in identifying challenges in CRM processes or customer interactions, developing effective solutions to enhance performance. What are we looking for? CRM Systems Expertise:Good understanding of CRM platforms such as Salesforce, Adobe Campaign, Dot Digital to manage customer relationships and deliver targeted campaigns. Data Management & Analytics:Strong ability to manage and analyze customer data to derive insights and inform strategic decisions. Familiarity with tools like Excel, Google Analytics, or Tableau for reporting and analysis. Customer Segmentation:Ability to analyze customer data and create actionable customer segments for targeted communications, leveraging analytics and insights to personalize engagement. Marketing Automation:Knowledge of marketing automation platforms to streamline customer interactions and campaigns across channels (email, SMS, etc.). Integration & Data Flow Management:Familiarity with integrating CRM tools with other business systems (e.g., marketing platforms, sales systems) to enable seamless data flow and customer experience. Attention to Detail:High attention to detail in managing customer data and executing campaigns to ensure accuracy and quality in all CRM-related activities. Roles and Responsibilities: CRM Strategy Development and Implementation:Develop and execute CRM strategies to enhance customer engagement, drive retention, and support business objectives. Collaborate with marketing, sales, and digital teams to align CRM efforts with overall customer experience strategies. CRM System Management:Oversee the configuration, management, and optimization of Client's CRM systems (e.g., Salesforce, Dynamics 365), ensuring the systems are fully utilized to meet customer and business needs. Troubleshoot issues and work with IT to resolve technical challenges. Customer Data Management:Ensure data quality and integrity by implementing best practices for customer data collection, segmentation, and enrichment. Maintain a customer database that allows for targeted, personalized marketing and communication strategies. Campaign Planning and Execution:Lead the creation and execution of CRM campaigns, including email, SMS, loyalty programs, and push notifications, ensuring they are aligned with business objectives and customer preferences. Performance Monitoring and Reporting:Track the effectiveness of CRM campaigns through key performance indicators (KPIs), such as customer retention rates, engagement levels, and ROI. Provide regular reports to senior leadership on campaign results and customer insights. Collaboration Across Functions:Work closely with marketing, digital, sales, and customer service teams to ensure CRM strategies are integrated across all touchpoints and deliver a consistent and exceptional customer experience. Continuous Improvement:Stay up to date with industry best practices, CRM trends, and technological advancements. Recommend improvements to Client's CRM strategies, tools, and processes based on market research and customer feedback. Qualifications Any Graduation

Skill required: Marketing Operations - Adobe Campaign Classic Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will be working on Adobe Campaign Classic which is a tool where you will use customer data to create, coordinate, and deliver dynamic campaigns that customers actually want - through email, mobile, offline channels, and more. What are we looking for? Salesforce Marketing Cloud In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shiftsSalesforce Marketing Cloud Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Stakeholder Management:Excellent communication and interpersonal skills to effectively engage with client stakeholders, technical teams, and leadership. Resource Coordination:Ability to allocate and manage project resources efficiently, ensuring optimal team performance and productivity. Problem-Solving:Strong analytical and problem-solving skills to address project challenges and make data-driven decisions. Team Leadership:Experience in leading cross-functional teams, fostering collaboration, and promoting a positive team culture.Work Orchestration and Data hygiene: Fully understand ticketing/request management tool and accurately record updates, assignments, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders. Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document wherever applicable to carry out all required tasks. Complete all required reports so that accurate numbers are reported to both client and leadership Roles and Responsibilities: Project Planning and Requirement Gathering: Collaborate with client stakeholders, technical leads, and campaign developers to define project/campaign scope, objectives,deliverables,and timelines.Create comprehensive project plans, outlining tasks, dependencies, resource requirements, document, and track updates regularly. Ensure request submitted by Clients are complete and accurate before assigning it to Campaign Developers.Stakeholder Communication: Act as the primary point of contact for all project-related communications.Regularly engage with client stakeholders to provide updates on project progress, gather feedback, and manage expectations.Resource Management: Allocate project and campaign tasks to campaign developers and technical leads based on their expertise and availability. Ensure that team members have the necessary resources and support to fulfil their responsibilities effectively.Risk Assessment and Mitigation: Identify potential project risks and issues, both technical and non-technical, and develop mitigation strategies to minimize their impact on project success.Post Implementation Review: Ensure Deliverables meet the highest standards of quality, adhering to best practices and client requirements. Conduct thorough testing and review processes before deliverables are shared for client review and approval. Ensure feedbacks are well documented and communicated to Developers/ Team leads.Marketing Automation Platform Knowledge: Familiarity with Braze, Adobe Experience Cloud or Salesforce Marketing Cloud platforms or equivalent platforms and their respective tools(e.g.,Adobe Campaign,SFMC Email Studio,Journey Builder).Budget and Cost Control: Manage project budgets, track expenses, and control costs throughout the project lifecycle. Work closely with finance teams to ensure project financials align with the approved. Timeline Management: Monitor project timelines,identify potential delays,and implement corrective actions to keep the project on track for timely delivery. Change Management: Manage change requests and scope adjustments throughout the project. Evaluate the impact of changes on timelines, resources, and budgets and obtain necessary approvals.Reporting and Documentation: Provide regular project status reports to client stakeholders, senior management, and other relevant parties. Maintain comprehensive project documentation, including meeting minutes, action items,and project-related decisions. Issue Resolution: Facilitate issue resolution by collaborating with cross-functional teams, identifying root causes Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years What would you do? The CRM Advisor will be responsible for managing Client's customer relationship management (CRM) systems and initiatives, ensuring the effective use of customer data to drive engagement, retention, and growth. This role will play a key part in the development and execution of CRM strategies that enhance customer experiences, foster long-term loyalty, and maximize customer value. The CRM Advisor will collaborate with multiple internal teams, leveraging data and insights to ensure that Client's CRM tools and processes deliver measurable results aligned with the company's business goals.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? CRM Systems Expertise:Good understanding of CRM platforms such as Salesforce, Adobe Campaign, Dot Digital to manage customer relationships and deliver targeted campaigns. Data Management & Analytics:Strong ability to manage and analyze customer data to derive insights and inform strategic decisions. Familiarity with tools like Excel, Google Analytics, or Tableau for reporting and analysis. Customer Segmentation:Ability to analyze customer data and create actionable customer segments for targeted communications, leveraging analytics and insights to personalize engagement. Marketing Automation:Knowledge of marketing automation platforms to streamline customer interactions and campaigns across channels (email, SMS, etc.). Integration & Data Flow Management:Familiarity with integrating CRM tools with other business systems (e.g., marketing platforms, sales systems) to enable seamless data flow and customer experience. Customer-Centric Approach:Strong focus on understanding and anticipating customer needs, using CRM tools to deliver personalized, relevant customer experiences. Analytical Thinking:Ability to analyze data and identify trends, insights, and opportunities for CRM improvements and business growth. Project Management:Excellent organizational and time management skills, with the ability to manage multiple projects simultaneously, ensuring delivery on time and within scope. Collaboration & Communication:Strong interpersonal and communication skills, capable of working cross-functionally with diverse teams and engaging stakeholders effectively. Problem-Solving:Proactive in identifying challenges in CRM processes or customer interactions, developing effective solutions to enhance performance. Attention to Detail:High attention to detail in managing customer data and executing campaigns to ensure accuracy and quality in all CRM-related activities. Roles and Responsibilities: CRM Strategy Development and Implementation:Develop and execute CRM strategies to enhance customer engagement, drive retention, and support business objectives. Collaborate with marketing, sales, and digital teams to align CRM efforts with overall customer experience strategies. CRM System Management:Oversee the configuration, management, and optimization of Client's CRM systems (e.g., Salesforce, Dynamics 365), ensuring the systems are fully utilized to meet customer and business needs. Troubleshoot issues and work with IT to resolve technical challenges. Customer Data Management:Ensure data quality and integrity by implementing best practices for customer data collection, segmentation, and enrichment. Maintain a customer database that allows for targeted, personalized marketing and communication strategies. Campaign Planning and Execution:Lead the creation and execution of CRM campaigns, including email, SMS, loyalty programs, and push notifications, ensuring they are aligned with business objectives and customer preferences. Performance Monitoring and Reporting:Track the effectiveness of CRM campaigns through key performance indicators (KPIs), such as customer retention rates, engagement levels, and ROI. Provide regular reports to senior leadership on campaign results and customer insights. Collaboration Across Functions:Work closely with marketing, digital, sales, and customer service teams to ensure CRM strategies are integrated across all touchpoints and deliver a consistent and exceptional customer experience. Continuous Improvement:Stay up to date with industry best practices, CRM trends, and technological advancements. Recommend improvements to Client's CRM strategies, tools, and processes based on market research and customer feedback. Qualifications Any Graduation

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Marketing Automation B2C Manager (Braze) Join our team of Strategy & Consulting Campaign Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work: Marketing Automation, Marketing and strategies, Design and implement Campaign Management | Level: Manager | Location: Mumbai, Bangalore, Gurgaon, Hyderabad, Pune, Chennai | Years of Exp: 8+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting's Customer, Sales & Service practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner Key Responsibilities: Plan, design, and execute large-scale marketing automation programs over channels such as email, SMS, Push, CRM, and web using Braze. Develop and optimize new campaign strategies and marketing plans across all channels and devices based on campaign performance and insights. Conduct Braze capability assessments, provide recommendations for optimization, and develop use cases to enhance utilization of the platform. Gather business requirements, design processes, and create solutions for implementing marketing and advertising solutions using Braze. Design functional architectures, including integration with data sources, activation channels, and other peripheral systems for Braze. Drive insights from campaigns, work on attribution models, and optimize strategies to improve marketing effectiveness. Lead business development efforts and thought leadership in the Braze marketing automation space. Preferred Skills/Optional: Conduct discovery and design workshops to map marketing processes and configure, test, and deploy marketing workflows in Braze. Collaborate with business and technical stakeholders to ensure seamless Braze implementation and post-go-live consulting. Follow proven methodologies and best practices to enable clients to achieve business objectives using Braze. Develop project plans, design documents, and roadmaps aligned with client requirements, ensuring effective implementation. Bring Your Best Skills Forward to Excel in This Role: Partner with technology solution providers and marketing agencies to deliver tailored Braze solutions for clients. Strong understanding of marketing processes, operating models, and integrations of Braze with other technologies. Ability to identify opportunities, develop solutions, and own proposals end-to-end. Proficiency in building and maintaining effective relationships with middle to senior management stakeholders. Experience in shaping, driving engagements, and leading teams independently in fast-paced, global environments. Strong ability to learn and understand new tools, solutions, and industry trends. Contribute to offering development by identifying areas of growth for Braze and related Martech solutions. Qualifications Your Experience Counts! Proven working experience (8+ years) in digital marketing and delivering marketing solutions, with a focus on industries like E-Commerce, CPG, Telecom, or Healthcare. Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers. Good to have 3+ years Workfront/Jira experience Experience with Braze or equivalent Marketing automation platforms such as Adobe Campaign, Salesforce Marketing Cloud, or Marketo. Hands-on experience in data structures, campaign optimization, and strategy enhancement. Experience in leading and managing email, social media, and/or display advertising campaigns and optimizing user funnels. Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, Omniture). Exposure to Martech and Adtech platforms, including data visualization and cloud solutions. Good to Have: Experience with other campaign tools like Pega Decisioning or Salesforce Marketing Cloud. Workfront or Jira experience for workflow and project management. Proficiency in A/B and multivariate testing to refine campaign strategies.

The Strategy Consulting Global Network Song Practice | Marketing Transformation | Digital Marketing Platform Manager Join our team of Strategy Consulting Campaign Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy Consulting Global Network Song I Areas of Work: Digital Marketing, Marketing and strategies, design and implement Campaign Management | Level: Manager | Location: Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad | Years of Exp: 8+ years Practice: Customer Sales Service I Areas of Work: Marketing Transformation, Adobe | Level: Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore | Years of Exp: 8+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challengesDo you want to design, build and implement strategies to enhance business performanceDoes working in an inclusive and collaborative environment spark your interest Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy Consulting's Customer, Sales Service practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of the team, you will drive the following Plan, design, execute large scale marketing automation programs over channels such as email, SMS, Push, CRM, web etc. Design new campaign strategies and marketing plans across all channels and devices based on campaign performance and insights. Conduct marketing automation vendor assessment Conduct client's Campaign/Marketing automation capability assessment and provide recommendations on optimizing the Campaign/Marketing automation stack and develop use cases to improve utilization of existing campaign engine. Gather business requirements, designing process solution for implementation of marketing and advertising solutions. Design functional architecture (Integration with peripheral systems like Datasources, Activation channels etc.), implementation support, for campaign engines such as Adobe, Braze etc. Derive insights for campaign, work on Campaign attribution and strategy optimization Drive business development efforts and thought leadership in the marketing automation space. Other Skills/Optional Lead discovery and design workshops with clients to map the marketing processes, configure, test, and deploy marketing processes in client's Workfront or other marketing workflow management system. Follow a proven methodology, approach, and best practices to successfully enable client to achieve their unique business objectives using Workfront and Develop use cases to increase adoption of Workfront to solve problems not yet identified by the client. Develop project plans, design documents, roadmaps, templates, layouts, queues, reports, and other project artifacts that align with the defined requirements and provide demos to teams considering implementing Workfront. Bring your best skills forward to excel at the role: Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients Strong understanding of Marketing processes, operating model, marketing Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and own proposals end to end. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Preferable: Configure, test, and deploy marketing processes in client's Workfront or other marketing workflow management system. Follow a proven methodology, approach, and best practices to successfully enable client to achieve their unique business objectives using Workfront. Collaborate with business and technical stakeholders to understand how a client's Workfront instance has been configured and provide post go live consulting to newly implemented customers. Qualifications Your experience counts! Proven working experience (8+ Years) in digital marketing and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare etc.) Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers. Ability to use insights for campaign and strategy optimization. Good to have 3+ years Workfront/Jira experience Deliver and execute on technical design solutions, customizing where required, using Salesforce Marketing Cloud, Adobe Experience Cloud, Braze Strong understanding of data structures and hands on experience on Mar-tech tools such as Adobe campaign, Adobe Journey Optimizer, Marketo, Adobe Experience Platform, Braze etc.. Good to have exposure to other Campaign tools like Pega decisioning, SFMC, etc. Good to have experience in leading and managing email, social media, and/or display advertising campaigns and in optimizing landing pages and user funnels Experience with A/B and multivariate experiments. Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) Good to be Proficient with implementation of MarTech platforms like Adobe Experience Cloud and experience of AdTech platforms, Data visualization platforms and Cloud Platforms etc.

Project Role : Application Developer Project Role Description : Design, build and configure applications to meet business process and application requirements. Must have skills : Adobe Campaign Classic Good to have skills : NA Minimum 5 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Developer, you will be involved in designing, building, and configuring applications to meet business process and application requirements. Your typical day will revolve around creating innovative solutions to address business needs and ensuring seamless application functionality. Roles & Responsibilities: Expected to be an SME Collaborate and manage the team to perform Responsible for team decisions Engage with multiple teams and contribute on key decisions Provide solutions to problems for their immediate team and across multiple teams Lead the development and implementation of new software applications Conduct code reviews and provide feedback to team members Stay updated on industry trends and best practices to enhance application development processes Professional & Technical Skills: Must To Have Skills: Proficiency in Adobe Campaign Classic Strong understanding of data management and integration Experience in developing and implementing marketing automation campaigns Knowledge of SQL and database management Hands-on experience in troubleshooting and debugging applications Additional Information: The candidate should have a minimum of 5 years of experience in Adobe Campaign Classic This position is based at our Noida office A 15 years full-time education is required Qualification 15 years full time education

Project Role : Application Developer Project Role Description : Design, build and configure applications to meet business process and application requirements. Must have skills : Adobe Campaign Classic Good to have skills : NA Minimum 2 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Developer, you will be responsible for designing, building, and configuring applications to meet business process and application requirements. You will work on developing solutions to enhance business operations and streamline processes. Roles & Responsibilities: Expected to perform independently and become an SME. Required active participation/contribution in team discussions. Contribute in providing solutions to work-related problems. Collaborate with cross-functional teams to understand project requirements. Develop and implement software solutions to meet business needs. Conduct code reviews and provide feedback to team members. Troubleshoot and debug applications to ensure optimal performance. Stay updated on industry trends and technologies to suggest improvements. Professional & Technical Skills: Must To Have Skills: Proficiency in Adobe Campaign Classic. Strong understanding of database management systems. Experience in developing and implementing marketing automation campaigns. Knowledge of HTML, CSS, and JavaScript for front-end development. Hands-on experience with API integrations and web services. Additional Information: The candidate should have a minimum of 2 years of experience in Adobe Campaign Classic. This position is based at our Bengaluru office. A 15 years full-time education is required. Qualification 15 years full time education

Position: Campaign Executive Location: Navi Mumbai (Seawoods & Turbhe) Role Summary: The Campaign Executive plays a crucial role in executing daily customer communication campaigns (SMS, Email, WhatsApp). This role supports operational setup, monitors live campaign execution, and maintains key reports while coordinating with vendors and internal teams. Key Responsibilities: Set up and launch approved campaigns on various communication platforms in coordination with internal teams, external vendors and DLT portal. Ensure campaign templates are implemented STRICTLY as per regulatory guidelines and internal approvals. Track campaign delivery status, bounce rates, click-throughs, and basic engagement metrics. Maintain day-wise and campaign-wise performance reports. Coordinate with internal business teams for input collation and timelines. Escalate issues or delays to the Campaign Manager with relevant documentation. Ensure adherence to defined SLAs and compliance norms. Skills and Qualifications: Good communication and coordination skills Understanding of bulk messaging tools or campaign software Proficiency in MS Excel for tracking and reporting Basic awareness of regulatory guidelines on customer communication Ability to multitask and manage operational timelines Experience Requirements: 2 to 4 years in campaign execution or digital marketing coordination Tools/Platforms Knowledge: CRM systems (SFDC /MS Dynamics / CRMNext / ZOHO etc. preferred) Campaign management tools (Gupshup, Kaleyra, Adobe, CleverTap etc.) WhatsApp Business APIs Excel and basic analytics Preferred Certifications: Digital marketing certification will be a plus Interested candidate can apply : Raksha.More@Digitide.com

About The Role The ideal candidate must possess knowledge relevant to the functional area, and act as a subject matter expert in providing advice in the area of expertise, and also focus on continuous improvement for maximum efficiency. It is vital to focus on the high standard of delivery excellence, provide top-notch service quality and develop successful long-term business partnerships with internal/external customers by identifying and fulfilling customer needs. The candidate should be able to break down complex problems into logical and manageable parts in a systematic way, and generate and compare multiple options, and set priorities to resolve problems. The ideal candidate must be proactive, and go beyond expectations to achieve job results and create new opportunities. The role must positively influence the team, motivate high performance, promote a friendly climate, give constructive feedback, provide development opportunities, and manage career aspirations of direct reports. Communication skills are key here, to explain organizational objectives, assignments, and the big picture to the team, and to articulate team vision and clear objectives. Senior Process Manager Roles and responsibilities: Develop and implement A/B and multivariate tests using Adobe Target. Create and manage personalized experiences and audience segments. Work closely with marketing, UX, and development teams to integrate Adobe Target into digital platforms. Analyze test results and provide insights and recommendations for optimization. Continuously monitor and optimize personalization campaigns to improve user engagement and conversion rates. Use data and analytics to identify opportunities for personalization and testing. Work with cross-functional teams to understand business objectives and user needs. Communicate test plans, results, and recommendations to stakeholders. Provide training and support to team members on Adobe Target best practices. Implement and configure Adobe Target within the Adobe Experience Cloud ecosystem. Troubleshoot and resolve technical issues related to Adobe Target. Ensure compliance with data privacy regulations and best practices. Stay updated on the latest trends and best practices in personalization and optimization. Contribute to the continuous improvement of processes, tools, and methodologies. Share knowledge and expertise with team members and stakeholders. Technical and Functional Skills: Bachelor's degree in Marketing, Business, Computer Science, or a related field. Masters degree is a plus. 6-8 years of experience working with Adobe Target and the Adobe Experience Cloud. Proven track record of successfully implementing and optimizing A/B and multivariate tests. Proficiency in Adobe Target, including setting up activities, audiences, and offers. Experience with web technologies such as HTML, CSS, JavaScript, and JSON. Familiarity with other Adobe Experience Cloud products (e.g., Adobe Analytics, Adobe Experience Manager) is a plus. Understanding of data layers, tagging, and tracking implementation. Strong analytical skills with the ability to interpret data and generate actionable insights. Excellent problem-solving abilities and attention to detail. Strong communication and collaboration skills. Ability to work independently and as part of a team. Detail-oriented with a focus on delivering high-quality work. Certification in Adobe Target is a must

ROLE: CAMPAIGN SPECIALIST Key Responsibilities: 1. Unica Campaign: End-to-end ownership of campaign development, from requirement gathering , designing flowcharts , segment creation , offer assignments , to execution and tracking . Build complex audience segmentation using multiple tables, strategic segments, queries, derived fields, and calculated fields. Develop multi-wave, multi-channel campaigns (email, SMS, push notifications, direct mail, etc.). Set up response tracking mechanisms and create rules for response attribution . Perform data validation , test sends , and audience sampling for quality assurance. Work with Offer Templates , Cell Codes , and Contact History Management . Coordinate with Data Engineering teams for data feeds, extraction queries, ETL validation, and performance tuning. 2. Unica Journey: Create and maintain automated customer journeys for onboarding, nurture, retention, and cross-sell activities. Configure Entry Sources (database-driven or event-triggered) and Audience Definitions . Map and automate email , SMS , and push communications across different customer touchpoints. Monitor Journey metrics : participation rates, drop-offs, delays, and optimize accordingly. Integrate with Deliver module or external systems for channel execution and real-time triggers. 3. Unica Plan: Set up and manage marketing programs, campaigns, projects , and tasks using Unica Plan. Define and implement marketing workflows , approval hierarchies , and collaboration processes . Manage budget planning , cost tracking , and ROI reporting at project and program levels. Use Plan Dashboards , Calendars , and Reports to provide visibility to marketing stakeholders. Customize Forms , Templates , and Marketing Objects to align with business processes. Enforce process governance, timeline tracking, and compliance. Skills & Qualifications: Technical Skills: Deep hands-on experience with HCL Unica Campaign, Plan, and Journey (v12.x preferred). Strong working knowledge of SQL (selects, joins, filters, group by, aggregations) for database querying. Familiarity with Unica Deliver and Unica Link is a strong plus. Understanding of campaign data models , contact history , response history , and audience extraction logic. Basic to intermediate experience with HTML , JavaScript (for landing pages or email templates) is a plus. Knowledge of REST APIs for integrating Unica with external systems Working with Unica Interact APIs, Deliver APIs, Journey event ingestion APIs API testing using tools like Postman or SoapUI Linux command line operations (navigation, file handling, process management) Shell scripting Good to have basic to intermediate Java programming (preferably for Unica customizations or extensions) Marketing Automation Knowledge: Understanding of customer lifecycle marketing , lead nurturing , and trigger-based campaigns . Familiarity with UTM parameterization , lead source tracking , and attribution modeling . Knowledge of multi-channel campaign orchestration and journey mapping best practices . Process & Analytical Skills: Ability to translate business requirements into technical marketing workflows. Strong attention to detail for audience creation, testing, and data validation. Ability to generate campaign performance reports and journey analytics insights . Proficient in documentation, including process flows, user guides, and technical specifications. Good to have : API, GEN AI, content integration enablement, OS: Linux, shell script, Databases: SQLServer, Oracle, MySQL Reporting: superset, powerbi, google looker (preferred) Role & responsibilities

About The Role Template Job Title - GN - SONG - MT - Transformative Marketing - Manager Management Level :07 - Manager Location:Delhi, Gurgaon, Mumbai, Bangalore Must have skills:Marketing Transformation Job Summary :As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.Roles & Responsibilities: Deep dive across projects helping CMO organization to drive superior performance through relevance You will leverage the comprehensive suite of analytics, consulting and technology solutions that Accenture offers to drive up marketing performance, drive down the cost per interaction and create relevant consumer experiences on a massive scale Use extensive experience of hands-on roles in customer value management, customer lifecycle management:Work across customer segmentation marketing, customer behavior analysis and channel management Design new campaign strategies and strategizing marketing plans across all channels and devices:Lead marketing process and technology assessment, KPI and definition, solution and vendor assessment for different marketing technologies including Pega Develop business case for marketing use cases and solutions:Gather business requirements, designing process & solution for implementation of marketing solutions Manage full spectrum of Marketing program execution:Right from strategy definition to technical delivery, wok with real time marketing concepts like next best offer/ action, event-based marketing Design interventions to drive customer acquisition / customer engagement Monitoring trends, analyzing data, to optimize marketing campaigns along with exposure to analytical and data visualization tools Identify marketing process improvement opportunities:Developing business case for campaign strategies, technology solutions, developing / supporting development of martech platform technologyProfessional & Technical Skills: Bring your creativity and innovation to the forefront to be able to work in a fast-paced environment:Ability to abstract detail into larger patterns, familiarity with user-centered analysis and evaluation techniques Use strong analytical skills with the ability to drive results-oriented decisions:Data-driven mindset within proven utilization of information to drive decisions, calibrate and results. Client handling skills to develop, manage and deepen relationships with key stakeholders Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals Leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members Additional Information: Overall experience of 8+ years with at least o 6+ years of experience in Customer value management (customer lifecycle management) o Experience in Pega Marketing/CDH designing decisioning strategies and channel management o Hands on experience in developing customer Journey specific campaigns and offers o Experience in working with Mar-tech tools such as Adobe campaign, Pega decisioning, SAS etc. Experience in multi-disciplinary design involving channels, people, process, policy, compliance/controls and technology Understanding of marketing processes and operating models Experience in working across multiple industries Strong experience in shaping and driving engagements and ability to lead project teams About Our Company | Accenture (do not remove the hyperlink) Qualification Experience:Minimum 8 year(s) of experience is required Educational Qualification:MBA from a tier 1 institute