141 Adobe Campaign Jobs - Page 2

The Customer Data Platform Manager is a mid-level position within the Marketing transformation vertical. The key responsibilities as Customer Data Platform Manager will include the following: Conduct assessment of clients current data management and Customer Data Platform (CDP) capabilities. Provide recommendations on optimizing the current stack and develop use cases to improve utilization. Gather business requirement and strategize and build clients digital marketing data management program that delivers high performance profiles for segmentation, personalization & activation across Digital channels. Identify different data sources, approaches to enrich customer profiles/segments in CDP (customer data platforms) and define use cases across multiple channels/destinations. Design Data cleaning, transformation, and integration approach from various data sources into CDP. Evaluate and recommend new ways of data management through CDP and how it connects into the broader marketing technology landscape (campaign management and insight generation). Identify, scope and partner with technology solution providers, client’s IT, BU teams, compliance, and marketing agencies to deliver the best solution meeting the needs of our clients. Plan, design, implement & integrate CDP solutions such as Adobe Experience Platform – RT CDP and work with partners to leverage various data management capabilities offered these solutions. Understand and convey the impact of regulations like CCPA, GDPR and client’s own internal or industry regulation on data gathering and management. Should be able to guide towards privacy by design, consent management for customer profile activation across digital marketing channels. Understand and design integrations (including API based/ file-based integrations) b/w tools/platforms of different vendors/ MarTech/AdTech components/ data sources. Stay abreast of MarTech landscape & engage ecosystem players/vendors to ensure best in class digital audience management capabilities for clients. Propose and conduct pilots as needed. Develop and manage a team of CDP specialists by managing key tasks such as work allocation, time management, project SME support, hiring, training etc. Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the Martech, CDP and other digital marketing platform space. Key Skills: Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, data management, data strategy, data integration, marketing & Advertising technologies and their integrations with other technologies Partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects

Experience: 4+ years of experience in Adobe Campaign Classic Intetested candidates can share their resumes at Shilpisahu@kpmg.com Job Summary: 1) Designing, Implementing, and Maintaining Adobe Campaign Classic infrastructure. 2) Working closely with Marketing, Analytics, Business & IT teams to ensure seamless data integration, technical enhancements, and customer experience orchestration. Responsibilities: - Configure and manage Adobe Campaign Classic (ACC), including data integration / ingestion after campaign execution - Develop and maintain data models, schemas to support customer data management and analysis in ACC - Collaborate with stakeholders to gather requirements, design solutions, and implement new features and functionalities - Troubleshoot issues, perform root cause analysis, and resolve technical problems in Adobe Campaign Classic - Ensure data quality, integrity, and compliance with organizational standards and regulatory requirements (Data Governance) - Stay up-to-date with Adobe product roadmaps, releases, and best practices, applying knowledge to continuously improve the Adobe stack - Mentor junior team members, providing guidance and training on Campaign Classic - Utilize Query Service in ACC to create custom queries, aggregate data, and generate insights - Configure new data sources, such as CRM, ERP, or social media platforms, to ingest into ACC - Set up new destinations in CDP, such as Adobe Campaign Classic Requirements: - 4+ years of hands-on experience with Adobe Campaign Classic - Strong understanding of customer data management, data modeling, and data governance principles - Experience with data integration, APIs, and cloud-based architectures - Proven track record of successfully implementing and maintaining large-scale Adobe projects - Excellent problem-solving skills, with the ability to troubleshoot complex technical issues - Strong communication and collaboration skills, with experience working with cross-functional teams - Bachelor's degree in Computer Science, Information Technology, or a related field - Adobe Certified Expert in Campaign Classic and/or Real-Time CDP is a plus - Migration from Adobe Campaign Classic from v7 to v8 will be added advantage - Implement IP warming strategies to ensure optimal email deliverability and reduce spam filters will be added advantage

As a Client Account Management Associate Manager at Accenture, you will play a crucial role in helping to balance increased marketing complexity and diminishing marketing resources. Your primary responsibility will be to drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale. This will involve leveraging Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement, and Media Growth Services. Your role will require you to implement client account plans through relationship development and opportunity pursuits that build deeper client relationships. Additionally, you will be responsible for monitoring existing services to identify opportunities that provide additional and innovative value to the client. You will serve as the primary liaison for clients and stakeholders, leading requirement-gathering workshops and translating business objectives into actionable technical solutions. Your responsibilities will include establishing operational processes, managing timelines, conducting trainings, and driving alignment through regular status meetings and performance reviews. Moreover, you will lead the design and implementation of Adobe Campaign solutions, including data ingestion, segmentation, personalization logic, and cross-channel workflow automation. You will also oversee integrations with platforms such as AEM, Salesforce, and Adobe Analytics, ensuring adherence to data privacy and compliance standards such as GDPR and HIPAA. It is essential that you are Adobe Campaign Certified. Your key responsibilities will include managing end-to-end campaign delivery, ensuring timely execution, brand compliance, and accuracy. You will be responsible for building recurring and triggered campaigns, implementing A/B and multivariate testing, defining campaign KPIs, and leading optimization efforts based on analytics, engagement metrics, and client inputs. Furthermore, you will provide technical guidance to campaign developers, QA analysts, and reporting teams. You will define and uphold coding standards, promote reusable components and automation, and conduct training sessions and code reviews to ensure quality and consistency across projects. Additionally, you will monitor SLAs, track delivery performance, and manage incident resolution to ensure high availability of campaign systems. Maintaining campaign assets and documentation, collaborating with internal IT and data teams, and proactively addressing risks related to deliverability, scalability, and performance will also be part of your responsibilities. If you are a highly experienced professional with a background in Marketing Operations and Account Management, possessing the required qualifications and a minimum of 10 to 14 years of relevant experience, we encourage you to explore this challenging opportunity at Accenture.,

We are hiring for Sr. Consultant - Adobe Campaign Implementation for MNC. Interested candidates can share their resume on swati.srivastava@weareams.com Exp: 4+ yrs Location: Bangalore (Hybrid/ Remote) Responsibilities: Responsibilities Provide Implementation consultancy, Customer Assistance and post-implementation support to Adobe Campaign clients in their deployment and use of Adobe Campaign solution. Specifically (but not limited to): Work with Clients to assess requirements Configure & Design Adobe Campaign to meet customer business needs by understanding their database architecture and setting-up ETL and dataflows Configure the Adobe Campaign solution to customers requirement including Campaigns set-ups, building web pages using Scripting Develop customer specific solutions where necessary and document them Proactive problem diagnosis, troubleshooting and resolution Create Implementation plans for new and existing clients Qualification: Expertise and Experience in SQL (Oracle / SQL Server / PostgreSQL) Programming experience (Javascript / Java / VB / C# / PHP) Knowledge on Web Technologies like HTML, CSS would be a plus Thanks & Regards, Swati Srivastava AMS Consultant

Required Skills - Adobe AEM BE()AEM FE React()Adobe Target()Adobe Analytics()Adobe RTCDP()Forms Lead()AJO Lead()Pure Workfront Developers()Implementation experts()Data Architect(Data Modelling)()AWS is mandatory) ()Adobe Campaign Classic-Implement.

TO THE NEW is a digital technology services company offering product engineering, Cloud, and FinOps services to enterprises, SaaS, and consumer tech companies. Recognized by global analyst firms like Gartner, Forrester, Everest, ISG, and Zinnov, TO THE NEW excels in Digital Engineering, Cloud, OTT, and Data & Analytics. Leveraging deep partnerships with leading hyperscalers like AWS (Premier Partner), Azure, and GCP, the company provides comprehensive Cloud professional and managed services. Founded in 2008, TO THE NEW boasts impressive growth, with a rate exceeding 60% since 2017. The passionate team of 2500+ Newers is located in headquarters in Singapore and delivery centers in Delhi, Dehradun, Dubai, NYC, and Sydney. TO THE NEW has been honored with the Great Place to Work award eight times, recognized among India's Top 100 Companies to Work For, and listed in the Top 50 IT Workplaces in India. Responsibilities: - Develop Digital Consumer experiences utilizing the AEC product suite, including Adobe CQ, CRX, CQ WCM, DAM & Social Collaboration. - Implement robust features such as multi-site and multi-channel delivery, personalization/targeting, content aggregation & syndication, multi-lingual support, and automated workflow management. - Assist in setting up AEC development environments and sandboxes. - Create custom components, dialogs, widgets, custom OSGI components, services, sling servlets, and event listeners, and other extensions for the AEC platform. - Resolve technical issues related to web content management implementation and write application code that meets superior quality standards. Must-have: - Minimum 6 years of experience. - Proficient in architecting components and templates to align with business requirements. - Hands-on experience with Touch UI and Sightly. - Proficient in OSGi services and components. - Proficient in Servlets. - Familiar with c and OSGi concepts. - Hands-on experience with Maven/Gradle. - Ability to work independently with minimal supervision. Good to have: - Exposure to 3rd party integrations (webservices exposure and consumption). - Hands-on experience with AEC advanced topics like search, workflows, authorization, authentication. - Experience with Adobe Cloud services including Adobe Campaign, SiteCatalyst integration, Adobe DTM, Scene7, Test & Target. - Familiarity with caching concepts - dispatcher/CDN. - Knowledge of AEM 6.3+ features like editable templates, content fragments, experience fragments, core components, etc. - AEM/AEC developer certification.,

Responsibilities: 4+ Bangalore * Collaborate with cross-functional teams on project delivery. * Develop & optimize Adobe Campaign workflows using HTML & JS. * Ensure data security & compliance standards met.

Job Description: A day in the life of an Infoscion As part of the Infosys delivery team your primary role would be to ensure effective Design Development Validation and Support activities to assure that our clients are satisfied with the high levels of service in the technology domain You will gather the requirements and specifications to understand the client requirements in a detailed manner and translate the same into system requirements You will play a key role in the overall estimation of work requirements to provide the right information on project estimations to Technology Leads and Project Managers You would be a key contributor to building efficient programs systems and if you think you fit right in to help our clients navigate their next in their digital transformation journey this is the place for you If you think you fit right in to help our clients navigate their next in their digital transformation journey this is the place for you Key Responsibilities: Knowledge of design principles and fundamentals of architecture Understanding of performance engineering Knowledge of quality processes and estimation techniques Basic understanding of project domain Ability to translate functional nonfunctional requirements to systems requirements Ability to design and code complex programs Ability to write test cases and scenarios based on the specifications Good understanding of SDLC and agile methodologies Awareness of latest technologies and trends Logical thinking and problem solving skills along with an ability to collaborate Technical Requirements: Hiring for Adobe Target Preferred Skills: Technology->Digital Marketing->Adobe Campaign,Technology->Digital Marketing->Adobe Test and Target,

About The Role Skill required: Marketing Operations - Adobe Campaign Classic Designation: Digital Mktg Advisory Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAdobe Campaign uses customer data to create, coordinate, and deliver dynamic campaigns through email, mobile, offline channels etc. What are we looking for Data Analysis:Proficiency in data analysis tools and techniques to derive insights from campaign performance data.""Technical Background:Adobe technical knowledge in areas relevant to campaign development, such as HTML, CSS, JavaScript, SQL, or scripting languages (e.g., AMPscripts).Agile Project Management:Familiarity with Agile project management methodologies and tools (e.g., Scrum, Kanban) for iterative project execution. Roles and Responsibilities: ":Project Planning and Requirement Gathering:Collaborate with client stakeholders, technical leads, and campaign developers to define project/campaign scope,objectives,deliverables,and timelines.Create comprehensive project plans,outlining tasks,dependencies,resource requirements, document, and track updates regularly.Ensure request submitted by Clients are complete and accurate before assigning it to Campaign Developers.Stakeholder Communication:Act as the primary point of contact for all project-related communications.Regularly engage with client stakeholders to provide updates on project progress, gather feedback,and manage expectations.Resource Management:Allocate project and campaign tasks to campaign developers and technical leads based on their expertise and availability.Ensure that team members have the necessary resources and support to fulfil their responsibilities effectively.Risk Assessment and Mitigation:Identify potential project risks and issues,both technical and non-technical,and develop mitigation strategies to minimize their impact on project success.Post Implementation Review:Ensure Deliverables meet the highest standards of quality,adhering to best practices and client requirements.Conduct thorough testing and review processes before deliverables are shared for client review and approval.Ensure feedbacks are well documented and communicated to Developers/Team leads.Marketing Automation Platform Knowledge:Familiarity with Braze, Adobe Campaign Classic or Salesforce Marketing Cloud platforms or equivalent platforms and their respective tools (e.g., Adobe Campaign, SFMC Email Studio, Journey Builder). Budget and Cost Control:Manage project budgets, track expenses, and control costs throughout the project lifecycle. Work closely with finance teams to ensure project financials align with the approved.Timeline Management:Monitor project timelines, identify potential delays, and implement corrective actions to keep the project on track for timely delivery.Change Management:Manage change requests and scope adjustments throughout the project. Evaluate the impact of changes on timelines,resources,and budgets and obtain necessary approvals.Reporting and Documentation:Provide regular project status reports to client stakeholders,senior management,and other relevant parties.Maintain comprehensive project documentation, including meeting minutesaction items,and project-related decisions.Issue Resolution:Facilitate issue resolution by collaborating with cross-functional teams,identifying root causes Qualification Any Graduation

About The Role Skill required: Marketing Operations - Adobe Campaign Classic Designation: Custom Software Engineering Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAdobe Campaign uses customer data to create, coordinate, and deliver dynamic campaigns through email, mobile, offline channels etc. What are we looking for Adobe Campaign Classic Expertise:In-depth knowledge of Adobe Campaign functionalities and knowledge of SQL, Javascript.Database Management:Proficiency in understanding database concepts and its application within campaign management.Best Practices:Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing.Problem Solving:Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to Adobe tool and campaign execution.Collaboration Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders.Attention to Detail:A keen eye for detail and ability to manage multiple campaigns simultaneously in a fast-paced environment.API Integration:Exposure to API integration to fully utilize Adobe Campaign Classic API capabilities.Marketing Automation Best Practices:Knowledge of Marketing Automation best practices.HTML and CSS:Familiarity with HTML and CSS for email template customization.Reporting and Analysis:Experience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insights Roles and Responsibilities: Campaign Planning and Gathering:Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any)Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation.Provide guidance on leveraging Adobe Campaign Classic capabilities to achieve campaign goals effectively.Adobe Campaign Classic Configuration and Development:Create and configure offers, workflows, mail templates, landing pages, and automations, to support campaign execution.Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications.Campaign Execution and Management:Set up and execute email, SMS, direct mail, social/paid and other marketing broadcast, or journey-based campaign using Adobe Campaign Classic.Create landing pages within Adobe Campaign Classic tool as per brief provided.Ensure accurate targeting and segmentation of campaign audiences.Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders.Conduct A/B testing and optimization to improve campaign effectiveness and customer experience.Troubleshoot and resolve any technical issues related to campaign execution.Work Orchestration and Data hygiene:Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders.Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks.Complete all required reports so that accurate numbers are reported to both client and leadership. Qualification Any Graduation

About The Role Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The CRM Lead is responsible for shaping and executing the companys CRM strategy to drive customer engagement, retention, and business growth. This role ensures the effective use of customer data, manages multi-channel campaigns, and ensures compliance with privacy and spam regulations. The CRM Lead will oversee CRM operations, collaborate with cross-functional teams, and lead the execution of CRM initiatives that maximize customer value and align with broader business objectives. What are we looking for Technical Skills: CRM Systems Expertise:Advanced proficiency in CRM platforms (Salesforce, Adobe Campaign, Dot Digital, Comarch). Marketing Automation & Personalization:Experience with campaign automation, segmentation, and customer journey mapping. Data Management & Analytics:Strong ability to analyze customer data, derive insights, and optimize targeting strategies. Compliance & Governance:Knowledge of data protection laws, spam regulations, and industry best practices. Core Competencies:Strategic Thinking:Ability to develop and implement data-driven CRM strategies. Project Management:Strong organizational skills to manage multiple campaigns and deadlines. Collaboration & Communication:Experience working cross-functionally with internal teams and external partners. Problem-Solving:Proactive approach to troubleshooting campaign or system issues. Attention to Detail:Ensuring high accuracy in campaign execution, testing, and reporting. Experience & Education:Experience:5-8 years of experience in CRM management, marketing automation, or customer engagement roles. Proven experience leading CRM campaigns, developing customer segmentation strategies, and optimizing engagement initiatives.Experience working with cross-functional teams in a large enterprise or consumer-focused business. Previous experience in retail, energy, financial services, or e-commerce sectors is advantageous. Education:Bachelors degree in Business, Marketing, Data Analytics, or a related field (Masters degree is a plus). Certifications in CRM systems (e.g., Salesforce Certified Administrator/Consultant) or data analytics are highly desirable. Roles and Responsibilities: Strategic CRM Leadership:Develop and execute CRM strategies aligned with business goals to enhance customer lifecycle managementOversee CRM roadmaps,campaign calendars,and customer engagement initiativesEnsure compliance with local privacy laws,spam regulations,and internal contact rulesCRM Campaign Strategy & Execution:Manage requests from marketing and business teams,ensuring campaign execution aligns with strategic goalsDevelop and allocate offers,ensuring appropriate segmentation and customer targetingLead the creation and execution of multi-channel campaigns,including email,SMS,push notifications,and loyalty programsOversee approval processes with legal,compliance,privacy,and external partners before campaign executionCustomer Data Management & Insights:Manage customer segmentation strategies,ensuring data integrity and complianceDevelop and implement targeted offers using segmentation tools(e.g.,Comarch) and coordinate execution with hub teamsConduct audience segmentation reviews and ensure data alignment with CRM systemsContent & Asset Management:Source and provide creative assets,copy points,and campaign mechanics for execution teamsEnsure consistency and accuracy in content across customer touchpointsCollaborate with creative teams to produce high-quality campaign materialsCross-Functional Collaboration & Stakeholder Engagement:Work with internal stakeholders(e.g.,marketing,digital,compliance) to ensure seamless campaign executionCoordinate external partner approvals before campaign briefingOversee the internal approvals process,ensuring adherence to legal and compliance requirementsCampaign Performance Monitoring & System Management:Load campaign details into tracking systems(e.g.,Synops,Comarch,CLIENTMe)and oversee activationConduct live proof testing of links, content,and interactive campaign elements (e.g.,countdown timers,forms)Validate final production builds in relevant systems(e.g.,Comarch for AU, Radium for NZ) before launchTrack and analyze campaign performance,reporting on key metrics(e.g.,engagement,retention,ROI)Facilitate issue resolution and triage processes across ANZ campaignsCoordinate with IT,privacy,legal,and external partners to address campaign or system issuesImplement corrective actions,including campaign pauses or customer communicationsManage CLIENTRewards Unlocked (B2B2C) CRM activity,including briefing and testing business rulesOversee NZ loyalty programs, including EDR offer loading,approvals,and data reporting coordinationSupport new partner onboarding and CRM activation processes Qualification Any Graduation

Role Your work profile: As a Consultant in our DCM:AMC Team youll build and nurture positive working relationships with teams and clients with the intention to exceed client expectations: - 3+ Years of experience in working within the development and project team to provide technical development skills for Adobe Campaign Platform Working within the development and project team to provide technical development recommendations for Adobe Campaign Platform Good understanding of relational database and data modelling Good understanding of HTML, CSS & JavaScript Implement designs and configurations within Adobe Campaign platforms. Create schemas, design campaigns, design email templates & implement technical workflows. Contribute to best practice to manage performance and scalability. Diagnose and solve technical problems related to Campaign platform. Ensures the quality of work being produced is off the highest standard. Estimating and the accuracy of development estimates Should have good communication skills. Desired qualifications: Bachelors degree in computer science, information systems, or other technology-related field Certification or one of its iterative technologies. e & responsibilities Preferred candidate profile

Adobe Workfront Fusion Developer What you will do: Roles And Responsibilities As an Adobe Workfront Developer, you will develop and execute complex, multi-group Workfront implementations. These implementations will allow clients to appropriately manage budgets and timelines, improve productivity and overall quality of work, mitigate project risks, improve relationships with stakeholders, allow users to stay within their respective platforms and minimize back and forth between systems, and provide reports on project insights. The candidate will own development design elements, be able to identify and confirm technical design risks of architecture recommendations and develop mitigating approaches. The candidate will be responsible for advising on development strategies to fit each clients unique needs. The developer will ensure that client systems accurately meet the defined expectations and objectives of the business, ensuring that proper testing is implemented, and performance and security requirements are closely monitored by working with the project teams. The candidate must also have experience providing a level of effort and ROM estimates for technical solutions. Key Responsibilities Include Implement and maintain client Workfront instances Support with Workfront integration needs (native and Fusion) Understand the architecture requirements to ensure the foundation is solid and appropriate sharing rules are in place Provide and be knowledgeable in 'best practices' in Workfront development to optimize efficiency and quality of deliverables Pressure test solutions Build and execute actionable dashboards Participate in requirement discussions to gain added insights from the customer needs Document and communicate architecture strategy and work with the execution team and project manager to establish timeline and schedules for implementation and measurement Collaborate with delivery team and client regarding product definition, schedule, scope, and project-related decisions Design, develop, deliver, and maintain features and applications of Workfront that will excite our client stakeholders Develop solutions that are high quality, scalable, reliable, and reusable Work collaboratively in an Agile/Scrum team to plan sprints, expand stories into tasks, work on removing impediments, and execute at top velocity Investigate technologies that can be leveraged and integrated with Workfront to introduce new innovations in meeting business and customer goals Ability to communicate clearly and effectively with peers, managers, and other business stakeholders Requirements Experience Range: 4 to 8 Years Technical Skills You Will Bring Strong knowledge of Workfront Strong knowledge of Workfront Fusion preferred Knowledge of other Adobe technologies is a plus i.e., AEM, Target, Marketo, AJO, AEP, etc. 3+ years of experience in design, implementation and support of project management systems and 2+ years of experience as a Workfront Developer, Technical Consultant or Business Consultant Experience in integrating Workfront with 3rd party platforms such as CRM, Finance Systems, DAM, Creative Cloud, Timesheets, Event Platforms, etc. Preferred understanding of relational data models, SOAP APIs, REST APIs and integration techniques, Advanced SQL and Excel skills preferred. Excellent understanding of Workfront dependencies and design for implementations and optimizations Ability to construct and establish project management system standards and practices. Experience working with SOAP & Rest APIs and how they interact with other upstream/downstream systems. Technical background with a proven history of understanding complex systems. Ability to work independently and in a collaborative team environment; innovative, adaptable, self-directed, and team player. Bachelor's degree in computer science, information systems or another marketing, project management or technology-related field preferred Preferred certification Adobe Workfront Core Developer Expert or Adobe Workfront Core Developer Professional Workfront Fusion Certification a plus

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Individual will be responsible to manage Multichannel Campaign requests received via email/phone/OC Manage end-to-end Multi Channel campaign process for Pharma industry Individual is needed to complete tasks (deploy emails, Generate Distribution list, create workflows, Create Test data, Test workflow end to end, manage calls with the project managers) on time and error-free. Ensure progress, issues and agreements are properly documented and acted upon. Ensure all quality standards are met Follow transactions/issues tracking mechanism and capture all the details required on the tracking tool Role requires Digital Marketing Ads & Promotion creation/designThe planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. What are we looking for Candidate should be a graduate Minimum 2 year experience in Email/Campaign Management required. Strong verbal and written communication skills Experience in Adobe Campaign QA and Adobe Campaign Lifecycle Understanding of Automation and Framework Development Knowledge on Targeting, Action, Deliveries, Flow Control activitiesKnowledge of JavaScript, HTML 5, CSS3. Excellent experience in Test Automation framework development using Selenium, JAVA and TestNG Good to have experience in Web Application Validation, API testing, REST & SOAP APIs, Saas, MultitenancWorking knowledge of Linux, SQL platforms Excellent customer service skills and experience in customer facing role. Able to work in a highly dynamic environment and able to multi-task. Intimate knowledge of Campaign Management Best Practices and trends. Experience in Creating Complex workflows in ACM and list generation. Strong analytical knowledge in the marketing space. Impeccable time management and communication skills Project and Client (Brand team) management experience is a must. Demonstrated ability to understand customer needs and requirements; ability to proactively engage customer in the course of project management. Knowledge of how a Database works which can be leveraged for Campaign Management is a must. Knowledge of AEM - Desirable Other email delivery applications:Dream, ExactTarget, Marketo, Eloqua, Responsys Mandatory if they dont have Adobe high proficiency Knowledge of SQL and JS desirabl Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualification Any Graduation

Skill required: Marketing Operations - Adobe Campaign Classic Designation: Campaign Management Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAdobe Campaign uses customer data to create, coordinate, and deliver dynamic campaigns through email, mobile, offline channels etc. What are we looking for Adobe Campaign Classic Expertise:In-depth knowledge of Adobe Campaign functionalities and knowledge of SQL, Javascript.Database Management:Proficiency in understanding database concepts and its application within campaign management.Best Practices:Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing.Problem Solving:Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to Adobe tool and campaign execution.Collaboration Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders.Attention to Detail:A keen eye for detail and ability to manage multiple campaigns simultaneously in a fast-paced environment.Adobe Campaign Classic Certification:Adobe Campaign Classic Business Practitioner or Adobe Campaign Classic Developer certified is preffered.API Integration:Exposure to API integration to fully utilize Adobe Campaign Classic API capabilities.Marketing Automation Best Practices:Knowledge of Marketing Automation best practices.HTML and CSS:Familiarity with HTML and CSS for email template customization.Reporting and Analysis:Experience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insightsAdobe Campaign Classic Certification:Adobe Campaign Classic Business Practitioner or Adobe Campaign Classic Developer certified is preffered. Roles and Responsibilities: Campaign Planning and Gathering:Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any)Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation.Provide guidance on leveraging Adobe Campaign Classic capabilities to achieve campaign goals effectively.Adobe Campaign Classic Configuration and Development:Create and configure offers, workflows, mail templates, landing pages, and automations, to support campaign execution.Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications.Campaign Execution and Management:Set up and execute email, SMS, direct mail, social/paid and other marketing broadcast, or journey-based campaign using Adobe Campaign Classic.Create landing pages within Adobe Campaign Classic tool as per brief provided.Ensure accurate targeting and segmentation of campaign audiences.Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders.Conduct A/B testing and optimization to improve campaign effectiveness and customer experience.Troubleshoot and resolve any technical issues related to campaign execution.Work Orchestration and Data hygiene:Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders.Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks.Complete all required reports so that accurate numbers are reported to both client and leadership. Qualification Any Graduation

Skill required: Marketing Operations - Adobe Campaign Classic Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAdobe Campaign uses customer data to create, coordinate, and deliver dynamic campaigns through email, mobile, offline channels etc. What are we looking for Adobe Campaign Classic Expertise:In-depth knowledge of Adobe Campaign functionalities and knowledge of SQL, Javascript.Database Management:Proficiency in understanding database concepts and its application within campaign management.Best Practices:Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing.Problem Solving:Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to Adobe tool and campaign execution.Collaboration Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders.Attention to Detail:A keen eye for detail and ability to manage multiple campaigns simultaneously in a fast-paced environment.Adobe Campaign Classic Certification:Adobe Campaign Classic Business Practitioner or Adobe Campaign Classic Developer certified is preferred.Adobe Campaign Classic Certification:Adobe Campaign Classic Business Practitioner or Adobe Campaign Classic Developer certified is preffered.API Integration:Exposure to API integration to fully utilize Adobe Campaign Classic API capabilities.Marketing Automation Best Practices:Knowledge of Marketing Automation best practices.HTML and CSS:Familiarity with HTML and CSS for email template customization.Reporting and Analysis:Experience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insights Roles and Responsibilities: Campaign Planning and Gathering:Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any)Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation.Provide guidance on leveraging Adobe Campaign Classic capabilities to achieve campaign goals effectively.Adobe Campaign Classic Configuration and Development:Create and configure offers, workflows, mail templates, landing pages, and automations, to support campaign execution.Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications.Campaign Execution and Management:Set up and execute email, SMS, direct mail, social/paid and other marketing broadcast, or journey-based campaign using Adobe Campaign Classic.Create landing pages within Adobe Campaign Classic tool as per brief provided.Ensure accurate targeting and segmentation of campaign audiences.Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders.Conduct A/B testing and optimization to improve campaign effectiveness and customer experience.Troubleshoot and resolve any technical issues related to campaign execution.Work Orchestration and Data hygiene:Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders.Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks.Complete all required reports so that accurate numbers are reported to both client and leadership. Qualification Any Graduation

Skill required: Marketing Operations - Adobe Campaign Classic Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAdobe Campaign uses customer data to create, coordinate, and deliver dynamic campaigns through email, mobile, offline channels etc. What are we looking for Proficiency in HTML5 and CSS3:Strong knowledge and hands-on experience in coding responsive HTML email templates that render consistently across various email clients and devices.Email Design Best Practices:Understanding of email design principles, user experience (UX) considerations, and email deliverability best practices.Testing and Troubleshooting:Experience in testing emails across different devices and email clients to identify and resolve rendering issues.Attention to Detail:A keen eye for detail to ensure accuracy and consistency in coding and email rendering.Marketing Automation platform knowledge:Familiarity with the Braze, Adobe builder knowledge including the use of Content Builder, Data Extensions, and AMPscript for personalization etc.JavaScript and AMPscript:Knowledge of JavaScript and AMPscript enables advanced dynamic content personalization and interactivity within emails.Email Automation:Familiarity with email automation tools and processes, including journey-based emails and triggered campaigns.Graphic Design:Basic graphic design skills to assist in creating visual elements for email templates.SQL:Understanding of SQL queries to work with dataA/B Testing:Experience in setting up and analyzing A/B tests to optimize email campaign performance.Accessibility:Awareness of email accessibility best practices to ensure emails are inclusive and compliant with accessibility standards. Roles and Responsibilities: Campaign Planning and Gathering:Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any).Collaborate with creative teams to ensure the seamless integration of visual elements into HTML templates.HTML Email Template Development:Design and develop HTML email templates (from PSDs) optimized for various email clients, ensuring compatibility and responsiveness across desktop and mobile devices.Implement dynamic content and personalized elements using personalization languages (example AMPscript or SSJS) to create dynamic and personalized email experiences.Email Build Testing:Conduct thorough testing to verify email rendering across different email clients and devices to ensure consistent display and functionality.Email Design Best Practices:Stay up to date with email design best practices, industry trends, and email marketing standards to create visually compelling and effective email campaigns.Troubleshooting and Issue Resolution:Identify and resolve any HTML/CSS-related issues that may arise during email campaign development or execution.Work Orchestration and Data hygiene:Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders.Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks.Complete all required reports so that accurate numbers are reported to both client and leadership. Qualification Any Graduation

Job Title - GN - SONG - Service - Industry-Insurance- Senior Manager Management Level :6 Senior Manager Location:Gurgaon, Mumbai, Bangalore, Chennai, Hyderabad, Pune Must have skills: Data driven marketing, Omni-channel marketing, Generative AI, Marketing Technology, Growth marketing Good to have skills:Marketing Job Summary : The Banking Senior Manager position is within the Marketing Transformation vertical of Accenture GN Song. The individual would work at the heart of the top global banking Industry Clients and would collaborate on innovative projects while bringing in deep industry knowledge and Marketing skills. Roles & Responsibilities: Collaborate with firms to define and achieve marketing objectives. Design strategies for marketing, audience/segmentation, personalization, optimization, and channels. Develop acquisition, engagement, and retention campaigns. Analyze market trends and competitors to design client approaches. Shape operating models and address client challenges. Drive innovation and offer thought leadership. Provide solutions for complex marketing problems in financial services. Advise key client decision-makers on marketing strategy. Manage projects, including timelines, budgets, resources, and teams. Lead business development, proposal responses, and create marketing assets. Work with a team to develop strategic assessments and written materials. Professional & Technical Skills: Deep Industry Knowledge: Financial Products & Services:Understanding loans, mortgages, insurance, investments, banking, consumer banking, credit cards, capital markets and financial markets. Customer Segmentation & Behavior:Segment based on behavior, demographics, and psychographics. Financial Regulations & Compliance:Knowledge of industry and functional compliance standards like GDPR, MiFID II, AI Act, etc. Risk Management:Identify and mitigate risks in marketing strategies. Marketing Skills: Strategic Thinking:Develop comprehensive strategies aligned with business goals. Digital Marketing:Expertise in SEO, SEM, social media, email, content marketing, marketing automation, and CRM systems. Data Analysis:Interpret marketing data and derive insights using analytics tools. Customer-Centric Approach:Create targeted campaigns based on customer needs. Creative Thinking:Generate creative ideas and solutions. Project Management:Oversee campaigns, manage budgets, timelines, resources, and collaborate effectively. Platform Skills: CRM Systems:Proficiency in one or multiple CRM solutions offered by Salesforce / Adobe / Microsoft Dynamics / HubSpot. Marketing Automation:Expertise in Marketo / HubSpot / Pardot. Data Analytics:Hands-on experience in Google Analytics / Adobe Sensei / Tableau / Power BI. CMS:Experience with WordPress / Drupal / Adobe Experience Manager. Social Media Tools:Skill in Hootsuite / Buffer / Sprinklr / Meltwaters / Sprout Social. Multi-channel Marketing:Expertise in Adobe Campaign / SFMC / similar solutions. Technology Skills: Omnichannel Transformation:Enhance customer experience with digital technologies. Generative AI & Machine Learning:Implement AI-driven marketing strategies. Cloud Computing:Manage AWS, Azure, or Google Cloud-based solutions. Cybersecurity:Protect customer data with best practices and tools. Integration:Design martech stack for seamless user experience. Additional : Support business development and thought leadership. Adapt to fast-paced environments both offshore and onshore. Strong communication, presentation, and client handling skills. Team building and leadership skills to motivate diverse teams and achieve goals. Additional Information: An opportunity to work on transformative projects with key G2000 clients Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed responsible business into everythingfrom how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. About Our Company | AccentureQualification Experience: Overall experience of 10+ years in leading the development of transformative marketing strategies or leading marketing teams to execute integrated marketing plans Proven experience in leading the development of transformative marketing strategies or leading marketing teams to execute integrated marketing plans. In-depth knowledge of digital marketing, market research, and campaign deployment and optimization Hands-on working experience as seasoned marketer in a multinational financial services industry or as marketing consultant to global financial firms. Experience in working with senior management levels within existing organization / client organizations. Educational Qualification: MBA from a tier 1 institute is preferred with bachelors degree in marketing, journalism, communications, engineering or a related field

Skill required: Marketing Operations - Adobe Campaign Classic Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAdobe Campaign uses customer data to create, coordinate, and deliver dynamic campaigns through email, mobile, offline channels etc. What are we looking for Proficiency in HTML:Strong knowledge of HTML coding, including the ability to hand-code responsive emails that render correctly on various devices and email clients.Marketing platform experience:Experience in working with Braze or a similar marketing automation platform for building and deploying email campaigns.Email Testing:Familiarity with email testing tools and techniques to identify and address rendering issues across different email clients and devices.Quality Assurance:Excellent attention to detail and the ability to perform thorough quality checks on email content to ensure accuracy and functionality.Problem-Solving:Strong troubleshooting skills to diagnose and resolve technical issues related to email rendering and coding.CSS and JavaScript:Basic knowledge of CSS (Cascading Style Sheets) and JavaScript for enhancing email templates with interactivity and dynamic elements along with knowledge of personalization scripting like AMPscripts, Server-side Java script etc.Email Design:Understanding of email design principles and the ability to create visually appealing and engaging email templates.Marketing Automation:Familiarity with marketing automation concepts and strategies to optimize email campaigns and customer journeys.Coding Best Practices:Knowledge of coding best practices, email deliverability, and anti-spam measures to ensure optimal email performance. Roles and Responsibilities: HTML Coding:Create, modify, and test HTML templates and email content in Marketing Automation platforms like Salesforce Marketing Cloud. Adobe etc. to ensure they display correctly and consistently across various email clients and devices.Quality Assurance:Perform thorough quality checks on email templates, dynamic content, and landing pages to verify the accuracy of content, links, and dynamic personalization.Email Rendering:Troubleshoot and fix rendering issues that may occur in different email clients (e.g., Outlook, Gmail, Apple Mail) and various devices (desktop, mobile, tablets)..Email Testing:Conduct comprehensive testing of email campaigns, including A/B testing, to optimize deliverability and engagement.Compliance and Best Practices:Ensure email campaigns adhere to email marketing best practices, data privacy regulations, and anti-spam laws.Collaboration:Work closely with the project manager and development teams to implement email templates and troubleshoot technical issues.Documentation:Maintain detailed documentation of email templates, coding guidelines, and QA processes to ensure consistency and knowledge sharing within the team.Continuous Improvement:Stay up to date with the latest trends, technologies, and email marketing best practices to continually improve the quality and effectiveness of email campaigns.Work Orchestration and Data hygiene:Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders.Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks.Complete all required reports so that accurate numbers are reported to both client and leadership Qualification Any Graduation

Skill required: Marketing Operations - Content management Designation: Service Delivery Ops Team Lead Qualifications: Any Graduation Years of Experience: 7 to 11 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designOrganize, categorize and publish content and information using specific tools and channels, for use by different groups and individuals within the organization. What are we looking for Stakeholder Management:Excellent communication and interpersonal skills to effectively engage with client stakeholders, technical teams, and leadership.Resource Coordination:Ability to allocate and manage project resources efficiently, ensuring optimal team performance and productivity.Problem-Solving:Strong analytical and problem-solving skills to address project challenges and make data-driven decisions. Team Leadership:Experience in leading cross-functional teams, fostering collaboration, and promoting a positive team culture.Project Management:Proven experience in managing complex projects, preferably in the digital marketing domain, with a track record of delivering projects on time and within budget.Work Orchestration and Data hygiene:Fully understand ticketing/request management tool and accurately record updates, assignments, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders.Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document wherever applicable to carry out all required tasks.Complete all required reports so that accurate numbers are reported to both client and leaTechnical Background:Adobe technical knowledge in areas relevant to campaign development, such as HTML, CSS, JavaScript, SQL, or scripting languages (e.g., AMPscripts).Agile Project Management:Familiarity with Agile project management methodologies and tools (e.g., Scrum, Kanban) for iterative project execution. Data Analysis:Proficiency in data analysis tools and techniques to derive insights from campaign performance data. Roles and Responsibilities: Project Planning and Requirement Gathering:Collaborate with client stakeholders, technical leads, and campaign developers to define project/campaign scope, objectives, deliverables, and timelines. Create comprehensive project plans, outlining tasks, dependencies, resource requirements, document, and track updates regularly. Ensure request submitted by Clients are complete and accurate before assigning it to Campaign Developers.Stakeholder Communication:Act as the primary point of contact for all project-related communications. Regularly engage with client stakeholders to provide updates on project progress, gather feedback, and manage expectations.Resource Management:Allocate project and campaign tasks to campaign developers and technical leads based on their expertise and availability. Ensure that team members have the necessary resources and support to fulfil their responsibilities effectively.Risk Assessment and Mitigation:Identify potential project risks and issues, both technical and non-technical, and develop mitigation strategies to minimize their impact on project success.Post Implementation Review:Ensure Deliverables meet the highest standards of quality, adhering to best practices and client requirements. Conduct thorough testing and review processes before deliverables are shared for client review and approval. Ensure feedbacks are well documented and communicated to Developers/ Team leads.Marketing Automation Platform Knowledge:Familiarity with Braze, Adobe Campaign Classic or Salesforce Marketing Cloud platforms or equivalent platforms and their respective tools (e.g., Adobe Campaign, SFMC Email Studio, Journey Builder).Budget and Cost Control:Manage project budgets, track expenses,and control costs throughout the project lifecycle. Work closely with finance teams to ensure project financials align with the approved. Timeline Management:Monitor project timelines,identify potential delays, and implement corrective actions to keep the project on track for timely delivery. Change Management:Manage change requests and scope adjustments throughout the project. Evaluate the impact of changes on timelines, resources, and budgets and obtain necessary approvals.Reporting and Documentation:Provide regular project status reports to client stakeholders, senior management, and other relevant parties. Maintain comprehensive project documentation, including meeting minutes, action items, and project-related decisions. Issue Resolution:Facilitate issue resolution by collaborating with cross-functional teams, identifying root causes, and implementing solutions promptly. Share detail Qualification Any Graduation

Project Role : Application Developer Project Role Description : Design, build and configure applications to meet business process and application requirements. Must have skills : Adobe Campaign Classic Good to have skills : NAMinimum 3 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Developer, you will design, build, and configure applications to meet business process and application requirements. A typical day involves collaborating with team members to understand project needs, developing application features, and ensuring that the solutions align with business objectives. You will also engage in testing and troubleshooting to enhance application performance and user experience, while continuously seeking opportunities for improvement and innovation in application development. Roles & Responsibilities:- Expected to perform independently and become an SME.- Required active participation/contribution in team discussions.- Contribute in providing solutions to work related problems.- Assist in the documentation of application processes and workflows.- Engage in code reviews to ensure quality and adherence to best practices. Professional & Technical Skills: - Must To Have Skills: Proficiency in Adobe Campaign Classic.- Strong understanding of application development methodologies.- Experience with integration of applications with various platforms.- Familiarity with database management and data modeling.- Ability to troubleshoot and resolve application issues efficiently. Additional Information:- The candidate should have minimum 3 years of experience in Adobe Campaign Classic.- This position is based at our Pune office.- A 15 years full time education is required. Qualification 15 years full time education

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The CRM Specialist will be responsible for managing CRM systems and initiatives, ensuring the effective use of customer data to drive engagement, retention, and growth. This role will play a key part in the development and execution of CRM strategies that enhance customer experiences, foster long-term loyalty, and maximize customer value. The CRM Advisor will collaborate with multiple internal teams, leveraging data and insights to ensure that CRM tools and processes deliver measurable results aligned with the companys business goals. Experience & Education:Experience:3-5 years of experience in CRM management, customer engagement, or digital marketing roles, preferably within a large enterprise or consumer-focused business. Proven experience working with CRM platforms (Salesforce, or similar) and related tools for campaign management and customer data analysis. Previous experience working within the energy or retail sector is an advantage but not essential. Familiarity with managing cross-functional teams and working in a matrix organization. Education:A bachelors degree in Business, Marketing, Data Analytics, or a related field is required. Additional certifications in CRM systems (e.g., Salesforce Certified Administrator or Consultant) or data analytics are desirable. What are we looking for Technical Skills: CRM Systems Expertise:Good understanding of CRM platforms such as Salesforce, Adobe Campaign, Dot Digital to manage customer relationships and deliver targeted campaigns. Data Management & Analytics:Strong ability to manage and analyze customer data to derive insights and inform strategic decisions. Familiarity with tools like Excel, Google Analytics, or Tableau for reporting and analysis. Customer Segmentation:Ability to analyze customer data and create actionable customer segments for targeted communications, leveraging analytics and insights to personalize engagement. Marketing Automation:Knowledge of marketing automation platforms to streamline customer interactions and campaigns across channels (email, SMS, etc.). Integration & Data Flow Management:Familiarity with integrating CRM tools with other business systems (e.g., marketing platforms, sales systems) to enable seamless data flow and customer experience. Core Competencies:Customer-Centric Approach:Strong focus on understanding and anticipating customer needs, using CRM tools to deliver personalized, relevant customer experiences. Analytical Thinking:Ability to analyze data and identify trends, insights, and opportunities for CRM improvements and business growth. Project Management:Excellent organizational and time management skills, with the ability to manage multiple projects simultaneously, ensuring delivery on time and within scope. Collaboration & Communication:Strong interpersonal and communication skills, capable of working cross-functionally with diverse teams and engaging stakeholders effectively. Problem-Solving:Proactive in identifying challenges in CRM processes or customer interactions, developing effective solutions to enhance performance. Attention to Detail:High attention to detail in managing customer data and executing campaigns to ensure accuracy and quality in all CRM-related activities. Roles and Responsibilities: CRM Strategy Development and Implementation:Develop and execute CRM strategies to enhance customer engagement, drive retention, and support business objectives. Collaborate with marketing, sales, and digital teams to align CRM efforts with overall customer experience strategies. CRM System Management:Oversee the configuration, management, and optimization of CRM systems (e.g., Salesforce, Dynamics 365), ensuring the systems are fully utilized to meet customer and business needs. Troubleshoot issues and work with IT to resolve technical challenges. Customer Data Management:Ensure data quality and integrity by implementing best practices for customer data collection, segmentation, and enrichment. Maintain a customer database that allows for targeted, personalized marketing and communication strategies. Campaign Planning and Execution:Lead the creation and execution of CRM campaigns, including email, SMS, loyalty programs, and push notifications, ensuring they are aligned with business objectives and customer preferences. Performance Monitoring and Reporting:Track the effectiveness of CRM campaigns through key performance indicators (KPIs), such as customer retention rates, engagement levels, and ROI. Provide regular reports to senior leadership on campaign results and customer insights. Collaboration Across Functions:Work closely with marketing, digital, sales, and customer service teams to ensure CRM strategies are integrated across all touchpoints and deliver a consistent and exceptional customer experience. Continuous Improvement:Stay up to date with industry best practices, CRM trends, and technological advancements. Recommend improvements to CRM strategies, tools, and processes based on market research and customer feedback. Qualification Any Graduation

Skill required: Marketing Operations - Adobe Campaign Classic Designation: Campaign Management Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAdobe Campaign uses customer data to create, coordinate, and deliver dynamic campaigns through email, mobile, offline channels etc. What are we looking for Adobe Campaign Classic Expertise:In-depth knowledge of Adobe Campaign functionalities, landing pages and knowledge of SQL, JavaScript.Campaign Management:Experience in end-to-end campaign execution, including segmentation, audience targeting, content personalization, and journey automation.Quality Assurance:Strong attention to detail and ability to conduct rigorous testing and validation of campaign setups.Technical Troubleshooting:Proficiency in identifying and resolving technical issues related to Adobe Campaign Classic configurations and data integration.Marketing Automation:Understanding of marketing automation principles and best practices for customer engagement and conversion.Data Analysis:Basic data analysis skills to interpret campaign performance metrics and make data-driven recommendations.Collaboration:Excellent communication skills to collaborate effectively with cross-functional teams and convey complex technical concepts to non-technical stakeholders.Adobe Campaign Classic Certification:Adobe Campaign Classic Business Practitioner or Adobe Campaign Classic Developer certified is preffered.HTML and CSS:Familiarity with HTML and CSS coding for email template customization and troubleshooting rendering issues.Digital Marketing:Understanding of broader digital marketing strategies and tactics to align campaigns with overall marketing objectives.UX/UI Design:Knowledge of user experience (UX) and user interface (UI) design principles to improve the visual appeal and usability of campaign assets.Adobe Campaign Classic Certification:Adobe Campaign Classic Business Practitioner or Adobe Campaign Classic Developer certified is preffered. Roles and Responsibilities: Campaign Review:Conduct thorough reviews of marketing campaign requirements and specifications to understand the campaign objectives, target audience, segmentation rules, and personalization requirements.Quality Assurance Testing:Execute testing of campaign setups across different channels Email, SMS, Push, Direct mail, social, paid campaign etc., data queries, to validate the accuracy and functionality of the campaign components.Data Validation:Verify the integrity of data used in the campaigns, including audience lists, data extensions, and dynamic content personalization, to ensure that the right message is delivered to the right audience.Journey Testing:Validate customer journeys and automation workflows to ensure that subscribers progress through the intended paths and receive the appropriate messages at each stage.Compliance and Best Practices:Ensure email campaigns adhere to email marketing best practices, data privacy regulations, and anti-spam laws.Campaign Optimization:Provide insights and recommendations to optimize campaign performance, increase engagement, and achieve better conversion rates.A/B Testing:Support A/B testing efforts by setting up and validating test campaigns, analyzing results.Documentation:Maintain comprehensive documentation of campaign testing processes, results, and issue resolutions.Collaboration:Work closely with marketing teams, project managers, data analysts, and developers to address campaign-related challenges and implement improvements.Collaborate with development team to ensure that creative build align with the campaign objectives and data build.Continuous Improvement:Stay updated with the latest Adobe Campaign Classic features, best practices, and industry trends to enhance campaign build quality and overall marketing effectiveness.Work Orchestration and Data hygiene:Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders.Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks.Complete all required reports so that accurate numbers are reported to both client and leadership. Qualification Any Graduation

Skill required: Marketing Operations - Adobe Campaign Classic Designation: Campaign Management Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/design Adobe Campaign uses customer data to create, coordinate, and deliver dynamic campaigns through email, mobile, offline channels etc. The CRM Team Lead is responsible for overseeing and managing multiple CRM teams, ensuring that all CRM activities meet high standards of quality and efficiency. You will be accountable for the successful execution of CRM campaigns, ensuring adherence to Service Level Agreements (SLAs), and driving continuous improvement across various CRM teams. As a key leader, you will collaborate with senior management, cross-functional teams, and external stakeholders to enhance CRM strategies, streamline processes, and deliver exceptional customer experiences. What are we looking for CRM Expertise:Proven experience in CRM management, with a deep understanding of CRM platforms and tools.Leadership:Strong leadership and team management skills, with a track record of successfully leading and developing high-performing teams.SLA Management:Experience in managing SLAs and ensuring compliance with service standards.Quality Assurance:Ability to implement and enforce quality assurance practices across CRM operations.Data Management:Expertise in data management and segmentation strategies to drive effective CRM campaigns.Process Improvement:Demonstrated ability to drive continuous improvement and optimize CRM processes.Communication:Excellent communication and interpersonal skills to collaborate with cross-functional teams and stakeholders.Technical Skills: Familiarity with CRM technologies and platforms, including Salesforce, HubSpot, or similar.Analytical Skills: Advanced data analysis skills to interpret CRM performance metrics and make data-driven recommendations.Digital Marketing:Understanding of digital marketing strategies and their integration with CRM efforts.Project Management:Experience in project management and the ability to manage multiple projects simultaneously. Roles and Responsibilities: Team Leadership:Lead, mentor, and manage multiple CRM teams, ensuring alignment with organizational goals and CRM strategies.Provide guidance and support to team members, facilitating professional development and addressing performance issues.Campaign skills:Hands on experience on Figma, HTML5, CSS3, Javascript to lead different CRM teamKnowledge on email simulator Litmus, Email on Acid etc would be desiredKnowledge on Adobe platforms to support Developers and QCCampaign Oversight:Oversee the planning, execution, and optimization of CRM campaigns across various channels, including email, SMS, push notifications etcEnsure campaigns are executed in line with defined SLAs, including timelines, quality standards, and performance metrics.SLA Management:Monitor and ensure compliance with SLAs for campaign execution, issue resolution, and overall CRM operations.Develop and implement processes to track and report on SLA adherence, identifying and addressing any deviations promptly.Quality Assurance:Implement and enforce quality assurance practices across all CRM teams to ensure accuracy and effectiveness of campaign setups and data management.Conduct regular reviews and audits of campaign processes and outputs to maintain high standards of quality.Data Management:Oversee data hygiene and management practices, ensuring the integrity and accuracy of CRM data.Implement best practices for data segmentation, targeting, and personalization to optimize campaign effectiveness.Process Improvement:Drive continuous improvement initiatives to enhance CRM processes, tools, and strategies.Stay updated with the latest CRM technologies and industry trends to recommend and implement best practices.Collaboration and Communication:Collaborate with marketing, sales, and IT teams to align CRM strategies with broader business objectives and ensure seamless integration of CRM efforts.Maintain effective communication with stakeholders, providing regular updates on CRM performance, challenges, and opportunities.Performance Reporting:Develop and maintain comprehensive reports on CRM campaign performance, SLA adherence, and team productivity.Analyze performance data to identify trends, insights, and areas for improvement.Compliance and Best Practices:Ensure that all CRM activities adhere to legal and regulatory requirements, including data privacy and anti-spam laws.Promote and enforce best practices for CRM operations and customer engagement. Qualification Any Graduation

Job Title : Real-Time Customer Data Platform (RTCDP) Business Practitioner Job Location: Bangalore-Indiranagar (work from office only) About the role: As the lead for business-facing adoption of our Real-Time Customer Data Platform (RTCDP), you will work closely with marketing, IT, and analytics teams to bring customer data to life. Your role will focus on designing and implementing unified customer profiles, building audience segments, and setting up activation workflows that power personalized experiences across digital and offline channels. Through strong data governance and actionable insights, you will help the organization deliver more relevant, timely, and impactful customer interactions at scale. Key Responsibilities: Platform Setup Turn business needs into data models, customer profiles, and audience segments. Set up data connections from websites, apps, CRM systems, and offline sources. Define how customer data is matched and organized. Data Management Work with tech teams to bring in and check data from different sources. Create plans to make sure data is accurate and clean. Keep an eye on data speed and quality, and fix problems quickly. Audience Building & Campaign Activation Create customer groups based on behavior, demographics, and purchases. Set up systems to send these groups to marketing tools like email or ad platforms. Improve audience targeting to boost campaign results. Insights & Strategy Review how customer groups perform and suggest ways to improve. Find opportunities for personalized offers, preventing customer loss, and increasing sales. Share insights and business value with leadership. Data Privacy & Compliance Set rules for handling data safely and legally (e.g., GDPR, CCPA). Keep records of how data is used and shared. Work with legal teams to ensure everything is compliant. Training & Support Create guides and training materials for marketing and analytics teams. Lead workshops and offer one-on-one help to users. Act as the go-to expert for the RTCDP platform. Innovation & Improvement Stay updated on new platform features and industry trends. Test new ideas like AI-based personalization or smart devices. Find ways to make processes faster and more efficient. Required Qualifications Bachelors or Masters degree in Business Analytics, Marketing Technology, Computer Science or related field. 3-5 years hands-on experience with a Customer Data Platform ( Adobe RTCDP, Salesforce CDP, Tealium, Segment, etc.) in a client-side role. Strong SQL proficiency and familiarity with data warehousing, ETL/ELT processes and API integrations. Demonstrated expertise in identity resolution, profile stitching and real-time data ingestion. Experience designing audience segments and activating through digital channels (adtech, email, personalization). Excellent stakeholder management and presentation skills, with comfort engaging at the executive level Preferred Skills & Attributes Certification in Adobe Real-Time CDP or equivalent CDP platform. Knowledge of Adobe Experience Cloud integrations (Analytics, Target, Campaign) or parallel ecosystems (Salesforce Marketing Cloud, Oracle CX). Proficiency in privacy frameworks, consent management and data governance best practices. Familiarity with tag management (Adobe Launch, Tealium iQ) and server-side data collection. Experience in Agile/Scrum delivery environments. Strong analytical mind-set, attention to detail and commitment to data quality. If you are interested please share your updated resume to sai.s29@shriramfinance.in