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3.0 - 5.0 years
5 - 7 Lacs
Pune
Work from Office
The Adobe Campaign role involves working with relevant technologies, ensuring smooth operations, and contributing to business objectives. Responsibilities include analysis, development, implementation, and troubleshooting within the Adobe Campaign domain.
Posted 2 weeks ago
3.0 - 5.0 years
5 - 7 Lacs
Bengaluru
Work from Office
The Adobe Campaign role involves working with relevant technologies, ensuring smooth operations, and contributing to business objectives. Responsibilities include analysis, development, implementation, and troubleshooting within the Adobe Campaign domain.
Posted 2 weeks ago
10.0 - 14.0 years
12 - 16 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Digital Project Management Years of Experience: 10 to 14 years What would you do The Market Engagement Manager (MEM) serves as a single point of contact who is accountable towards local market for driving digital outcomes from demand through service, geared towards delivering locally lead MCM campaigns based on local insights and nuances derived from campaign interaction data and market trends. What are we looking for Knowledge of Pharma industry and marketing in highly regulated environmentsMulti-channel marketing experienceAbility to understand and translate marketing analytics reports Platform experience (especially AEM, Adobe Campaign) Marketing Account Management experience (client-facing) In-depth understanding of GSK Digital Delivery processes, digital tactics and capabilities Knowledge of GSK global, regional and local digital objectives and strategy Connected across Digital Delivery teams and GSK stakeholder groupsAwareness of digital trendsCultural awareness and international experience Relationship management Communications & Executive Reporting Digital Project Delivery (Web, Social, Mobile) Digital Analytics Digital Strategy Roles and Responsibilities: Regular touch points (weekly/monthly) with LOC brand and MCM leads, as well at a more strategic level (e.g. quarterly) to support and provide input on the overall local brand strategy plan.End-to-end orchestration to ensure delivery of campaigns including localization of global templates. Extracting relevant assets from Library and providing them to LOC brand and MCM leads for consideration Driving service adoption, local insights, MCM expertise & best practice guidance Translating analytics and performance reports into meaningful recommendations to optimize campaigns on-the-fly as well as input into future campaign strategies Ensures translation of assets to local markets and completion of campaigns briefing document Coordination touchpoint with strategic and print agencies, as well as with medical and regulatory for reviews Creates and maintains a close business relationship with the local client marketing lead and team, including regular travel to client site in for business meetingsWorks with a LOC brand teams for prioritization & adaptation when priorities changeInterfaces with offshore Digital Project Managers who manage actual execution to ensure correct priority and service levels for the local market Ensures service reports and campaign reports delivered on time to local market clientFacilitate service introduction & change confirmation focusing on local market opportunities Governance management to provide scheduling, management reporting inputs and action tracking associated with Service Governance Qualification Any Graduation
Posted 2 weeks ago
2.0 - 5.0 years
4 - 7 Lacs
Hyderabad
Work from Office
The Adobe Target E2 role involves working with relevant technologies, ensuring smooth operations, and contributing to business objectives. Responsibilities include analysis, development, implementation, and troubleshooting within the Adobe Target E2 domain.
Posted 2 weeks ago
7.0 - 12.0 years
15 - 22 Lacs
Pune, Chennai, Bengaluru
Hybrid
Years of Experience - 7+ years Responsibilities Primary responsibility is to develop Adobe Target Campaigns for Site Optimization This involves understanding business requirement, evaluating technical feasibility, offer coding, campaign creation, metrics and segments set-up and quality check & approvals. Responsibility also includes UI development for client websites. Work with Digital Marketing Business Consultants and recommend Technical best practices for optimizing clients digital assets across devices (Laptop, Tablets, Mobile, RWD, etc.) Drive standardization of coding methodology used by entire team, Create and/or Leverage strong processes and templates to deliver better quality and timely delivery Work with multiple Business consultants to prioritize work based on business emergency and communicate appropriate feasible timelines of delivery Build technical/business relationships maintaining the highest level of professionalism Work and collaborate with internal teams and client partner relationships Mentor and Coach other existing team members and new people who join the team Work closely with the Quality Assurance team to ensure professional delivery of technical implementations Experience presenting in front of groups Extensive knowledge of Microsoft Office Bachelors/Master’s degree with equivalent work experience Qualifications Self-starter - Organized and highly motivated Fast learner, ability to learn new technologies/languages Experience with JavaScript, jQuery, Ajax, CSS/HTML, Web services/APIs, browser compatibility issues and solutions Familiar with UI/UX and Mobile Familiar with current W3C recommendations and their availability in common browsers Familiar with dynamic web development, personalization, web analytics, website optimization is a plus Experience with XML and DOM related technologies is a plus Experience leading small team-members in formal or informal capacity Experience in creating and/or implementing new processes, process improvement initiatives, standardization initiatives would be a plus Knowledge of DOM manipulation and page load events a plus Project Management skills a plus Role & responsibilities Please share your profile to ajmatali_h@trigent.com if your profile is matching with our asks. Thanks Ajmatali
Posted 2 weeks ago
8.0 - 13.0 years
15 - 30 Lacs
Hyderabad, Pune, Bengaluru
Work from Office
ADOBE EXPERIENCE MANAGER-AEM ARCHITECT ADOBE PRACTICE Expertise in the following languages and technologies: HTML, HTML5, Java Script, XML, Java, WCM, services-based architecture, REST, Web analytics,content targeting.Headless CMS implementation
Posted 2 weeks ago
6.0 - 11.0 years
19 - 30 Lacs
Noida, Bengaluru, Mumbai (All Areas)
Hybrid
Greeting of the Day. I am actively Hiring for Adobe Campaign Develoepr Lead candidates for my clients. Locations: Bangalore/Mumbai/Noida Work Mode: Hybrid Experience: 6+ years NP: Immediate- 30 Days Relevant Exp: Campaign Classic (ACC) + OR Campaign Standard (ACS) Technical Skills: Campaign Classic Campaign Standard AJO AEP Expertise and Experience in SQL (Oracle / SQL Server / PostgreSQL) Data model design Capability to query, work on aggregates, use filter conditions, Creation joins, defining keys, setting index etc., Programming experience (Javascript / Java /Python/ VB / C# / PHP) Knowledge on Web Technologies like HTML, CSS would be a plus Good communication skills to ensure effective customer interactions, communications, and documentation Self-starter - Organized and highly motivated Fast learner, ability to learn new technologies/languages Knowledge of HTML DOM manipulation and page load events a plus Project Management skills a plus Ability to develop creative solutions to problems Able to multi-task in a dynamic environment Able to work independently with minimal supervision Experience leading team members will be a plus Here you can share your resume chanchal@oitindia.com or refer someone who is seraching the same oppertuity.
Posted 2 weeks ago
5.0 - 8.0 years
4 - 8 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do The CRM Lead is responsible for shaping and executing the companys CRM strategy to drive customer engagement, retention, and business growth. This role ensures the effective use of customer data, manages multi-channel campaigns, and ensures compliance with privacy and spam regulations. The CRM Lead will oversee CRM operations, collaborate with cross-functional teams, and lead the execution of CRM initiatives that maximize customer value and align with broader business objectives. What are we looking for Technical Skills: CRM Systems Expertise:Advanced proficiency in CRM platforms (Salesforce, Adobe Campaign, Dot Digital, Comarch). Marketing Automation & Personalization:Experience with campaign automation, segmentation, and customer journey mapping. Data Management & Analytics:Strong ability to analyze customer data, derive insights, and optimize targeting strategies. Compliance & Governance:Knowledge of data protection laws, spam regulations, and industry best practices. Core Competencies:Strategic Thinking:Ability to develop and implement data-driven CRM strategies. Project Management:Strong organizational skills to manage multiple campaigns and deadlines. Collaboration & Communication:Experience working cross-functionally with internal teams and external partners. Problem-Solving:Proactive approach to troubleshooting campaign or system issues. Attention to Detail:Ensuring high accuracy in campaign execution, testing, and reporting. Experience:5-8 years of experience in CRM management, marketing automation, or customer engagement roles. Proven experience leading CRM campaigns, developing customer segmentation strategies, and optimizing engagement initiatives. Experience working with cross-functional teams in a large enterprise or consumer-focused business. Previous experience in retail, energy, financial services, or e-commerce sectors is advantageous. Education:Bachelors degree in Business, Marketing, Data Analytics, or a related field (Masters degree is a plus). Certifications in CRM systems (e.g., Salesforce Certified Administrator/Consultant) or data analytics are highly desirable. Roles and Responsibilities: Strategic CRM Leadership:Develop and execute CRM strategies aligned with business goals to enhance customer lifecycle managementOversee CRM roadmaps, campaign calendars, and customer engagement initiativesEnsure compliance with local privacy laws, spam regulations, and internal contact rulesCRM Campaign Strategy & Execution:Manage requests from marketing and business teams, ensuring campaign execution aligns with strategic goals Develop and allocate offers, ensuring appropriate segmentation and customer targetingLead the creation and execution of multi-channel campaigns, including email, SMS, push notifications, and loyalty programs Oversee approval processes with legal, compliance,privacy,and external partners before campaign executionCustomer Data Management & Insights:Manage customer segmentation strategies, ensuring data integrity and complianceDevelop and implement targeted offers using segmentation tools (e.g.,Comarch) and coordinate execution with hub teamsConduct audience segmentation reviews and ensure data alignment with CRM systemsContent&Asset Management:Source and provide creative assets,copy points, and campaign mechanics for execution teamsEnsure consistency and accuracy in content across customer touchpointsCollaborate with creative teams to produce high-quality campaign materialsCross-Functional Collaboration&Stakeholder Engagement:Work with internal stakeholders (e.g.,marketing,digital,compliance) to ensure seamless campaign execution Coordinate external partner approvals before campaign briefingOversee the internal approvals process,ensuring adherence to legal and compliance requirementsCampaign Performance Monitoring & System Management:Load campaign details into tracking systems (e.g.,Synops,Comarch,CLIENTMe) and oversee activationConduct live proof testing of links, content, and interactive campaign elements (e.g.,countdown timers, forms)Validate final production builds in relevant systems (e.g.,Comarch for AU,Radium for NZ) before launchTrack and analyze campaign performance, reporting on key metrics (e.g., engagement,retention,ROI)Issue Management&Crisis Response:Facilitate issue resolution and triage processes across ANZ campaignsCoordinate with IT, privacy, legal, and external partners to address campaign or system issuesImplement corrective actions, including campaign pauses or customer communicationsManage CLIENTRewards Unlocked (B2B2C) CRM activity, including briefing and testing business rulesOversee NZ loyalty programs,including EDR offer loading,approvals,and data reporting coordination.Support new partner onbo Qualification Any Graduation
Posted 2 weeks ago
3.0 - 6.0 years
5 - 9 Lacs
Kolkata
Work from Office
Subject matter experts in Marketing and Comms provide business stakeholders with specialized advice on their subjects, and act as an advisor leveraging on a specific MC expertise. She/he is a person with in-depth, unique knowledge and expertise on a specific subject or in a particular industry ex digital marketing, internal comms, telecom, etc. : Familiarity with metadata management and tagging best practices. Exceptional attention to detail, with a strong ability to spot errors and inconsistencies in large datasets or digital assets. Strong analytical skills with the ability to identify data quality issues and root causes and implement corrective actions. Ability to work effectively with cross-functional teams, including marketing, creative, IT, and product teams, to resolve data issues and ensure alignment across the organization. Strong problem-solving skills to address data discrepancies, identify issues within workflows, and propose effective solutions. Proven track record of optimizing data management processes, improving workflows, and implementing data quality initiatives. Primary Skills: 4-6 years of experience in digital asset management, with a focus on maintaining data accuracy and consistency across systems. 2+ years Sitecore/Aprimo/AEM OR Veeva any one Digital Asset Management tools. Secondary Skills: Familiarity with data validation tools, reporting platforms (e.g., Excel, Power BI), and basic SQL or query languages for managing and analyzing data. Excellent written and verbal communication skills, with the ability to document processes, provide training, and explain data issues clearly to both technical and non-technical stakeholders.
Posted 3 weeks ago
3.0 - 8.0 years
6 - 12 Lacs
Noida, Hyderabad, Lucknow
Work from Office
Developer - Manage US and Worldwide campaign operations during IST hours. Key responsibilities include intake, queue management, SLAs, segment runs, and tracking operational tickets as the primary contact Expertise on email marketing automation platforms like Adobe (AEM & ACS) and Figma tool. Proficient in HTML5, CSS3 and JavaScript. Collaborate & liaison with Deva and QA teams to fix Dev issues. Deep understanding of end-to-end email automation workflows. Identify gaps & improvement areas in existing framework. Ensure email creation, campaign setup & workflows are done on timely manner. working collaboratively with different functions to ensure effectiveness of automated campaigns. Expertise on email marketing automation platforms like Adobe (AEM & ACS) and Figma Proficient in HTML5, CSS3 and JavaScript. Deep understanding of end-to-end automation workflows. Identify gaps & improvement areas in existing framework & technical implementations. Identify areas of optimization in email creation, campaign setup & workflows. Working collaboratively with different functions to ensure effectiveness of automated campaigns. Coordinate teams migrating to new tools and process and help onboard new users. Campaign Developer - ACS/AEM (4) Expertise on email marketing automation platforms like Adobe (AEM & ACS) and Figma Proficient in HTML5, CSS3 and JavaScript. Deep understanding of end-to-end automation workflows. Identify gaps & improvement areas in existing framework & technical implementations. Identify areas of optimization in email creation, campaign setup & workflows. Working collaboratively with different functions to ensure effectiveness of automated campaigns. Coordinate teams migrating to new tools and process and help onboard new users. Campaign Developer - IRIS (1) Strong understanding of e-mail marketing, lead data & database management and related tools/technologies. Experience on marketing automation platforms like IRIS Technical requirement gathering, analysis & creation of BRD documents. Collaborate & liaison with technical & business teams to solution requirements. Experience on marketing automation platforms like Adobe etc. Deep understanding of end-to-end data flow pipeline workflows. Identify gaps & improvement areas in existing framework & technical implementations. Identify areas of optimization in email creation, campaign setup & workflows. Working collaboratively with different functions to ensure effectiveness of automated campaigns. Coordinate teams migrating to new tools and process and help onboard new users.
Posted 3 weeks ago
3.0 - 8.0 years
9 - 16 Lacs
Gurugram, Bengaluru
Hybrid
Notice - Immediate to 15 Days. PF Mandatory. JOB RESPONSIBILITIES: Associate needs to have knowledge and hands-on experience on campaign builds using Adobe Campaign Classic. Understanding and execution of campaign across various channels like Email, SMS and direct mail. Strong knowledge of marketing automation, campaign management and customer journey is necessary. Strong SQL knowledge and experience to query and analyse the data. Good communication skills and able to work as one team. Need to work along with onshore stake holders and understand the requirement to develop and deploy campaigns. -- Thanks & Regards, Karthik Kumar, IT Recruiter SP Software (P) Limited (An ISO, ISMS & CMMI Level-3 Certified company) An SP Group Enterprise. Connect on : linkedin.com/in/b-karthik-kumar-116990179
Posted 3 weeks ago
3 - 5 years
5 - 9 Lacs
Bengaluru
Work from Office
Wipro Limited (NYSEWIT, BSE507685, NSEWIPRO) is a leading technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. Leveraging our holistic portfolio of capabilities in consulting, design, engineering, and operations, we help clients realize their boldest ambitions and build future-ready, sustainable businesses. With over 230,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world. For additional information, visit us at www.wipro.com. About The Role Role Purpose The purpose of this role is to design, test and maintain software programs for operating systems or applications which needs to be deployed at a client end and ensure its meet 100% quality assurance parameters ? Do 1. Instrumental in understanding the requirements and design of the product/ software Develop software solutions by studying information needs, studying systems flow, data usage and work processes Investigating problem areas followed by the software development life cycle Facilitate root cause analysis of the system issues and problem statement Identify ideas to improve system performance and impact availability Analyze client requirements and convert requirements to feasible design Collaborate with functional teams or systems analysts who carry out the detailed investigation into software requirements Conferring with project managers to obtain information on software capabilities ? 2. Perform coding and ensure optimal software/ module development Determine operational feasibility by evaluating analysis, problem definition, requirements, software development and proposed software Develop and automate processes for software validation by setting up and designing test cases/scenarios/usage cases, and executing these cases Modifying software to fix errors, adapt it to new hardware, improve its performance, or upgrade interfaces. Analyzing information to recommend and plan the installation of new systems or modifications of an existing system Ensuring that code is error free or has no bugs and test failure Preparing reports on programming project specifications, activities and status Ensure all the codes are raised as per the norm defined for project / program / account with clear description and replication patterns Compile timely, comprehensive and accurate documentation and reports as requested Coordinating with the team on daily project status and progress and documenting it Providing feedback on usability and serviceability, trace the result to quality risk and report it to concerned stakeholders ? 3. Status Reporting and Customer Focus on an ongoing basis with respect to project and its execution Capturing all the requirements and clarifications from the client for better quality work Taking feedback on the regular basis to ensure smooth and on time delivery Participating in continuing education and training to remain current on best practices, learn new programming languages, and better assist other team members. Consulting with engineering staff to evaluate software-hardware interfaces and develop specifications and performance requirements Document and demonstrate solutions by developing documentation, flowcharts, layouts, diagrams, charts, code comments and clear code Documenting very necessary details and reports in a formal way for proper understanding of software from client proposal to implementation Ensure good quality of interaction with customer w.r.t. e-mail content, fault report tracking, voice calls, business etiquette etc Timely Response to customer requests and no instances of complaints either internally or externally ? Deliver No. Performance Parameter Measure 1. Continuous Integration, Deployment & Monitoring of Software 100% error free on boarding & implementation, throughput %, Adherence to the schedule/ release plan 2. Quality & CSAT On-Time Delivery, Manage software, Troubleshoot queries, Customer experience, completion of assigned certifications for skill upgradation 3. MIS & Reporting 100% on time MIS & report generation Mandatory Skills: Adobe Campaign. Experience3-5 Years. Reinvent your world. We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention. Come to Wipro. Realize your ambitions. Applications from people with disabilities are explicitly welcome.
Posted 1 month ago
7 - 11 years
9 - 14 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Campaign Management Specialist Qualifications: BSc/Any Graduation Years of Experience: 7 to 11 years What would you do? ?Individual will be responsible to manage the Email Campaign Team?Individual will be responsible to ensure all deliverables for the team are completed with specified quality standards and deployed within timelines?Manage team utilization and Forecast for future campaigns?Individual will be responsible to manage Email Marketing requests received via email/phone/OC?Manage the communications with the Onshore team and delegate campaigns and tasks with the Offshore team?Manage end-to-end email campaign process for Pharma industry?Individual is needed to complete tasks (deploy emails, Generate Distribution list, manage calls with the project managers) on time and error-free. ?Ensure progress, issues and agreements are properly documented and acted upon. Follow transactions/issues tracking mechanism and capture all the details required on the tracking tool?Bachelor's degree ?Minimum 5 years of Email Marketing Experience. Minimum 5 years of experience of working on MOS products:particularly Word, PowerPoint, Excel & Outlook. ?Strong analytical knowledge in the marketing space. Impeccable time management and communication skills?Project and Client (Brand team) management experience is a must. Demonstrated ability to understand customer needs and requirements; ability to proactively engage customer in the course of project management.Design, implement, develop & manage Salesforce Marketing Cloud. A CRM platform that allows to create and manage marketing relationships and campaigns with customers. It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts. What are we looking for? Detail orientation Strong analytical skills Ability to establish strong client relationship Ability to manage multiple stakeholders Collaboration and interpersonal skills?Candidate should be a graduate?Strong verbal and written communication skills?Strong listening skills?Excellent customer service skills and experience in customer facing role. ?Able to work in a highly dynamic environment and able to multi-task. ?Basic Knowledge of how a Database works which can be leveraged for Email Marketing Programmes is a must. Knowledge of Adobe Campaign Management ?Intimate knowledge of Email Marketing Best Practices and trends. Salesforce Marketing Cloud Customer Data Platform Microsoft Office Suite Campaign Management Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Qualifications BSc,Any Graduation
Posted 1 month ago
2 - 6 years
3 - 7 Lacs
Bengaluru
Work from Office
About The Role Support and Maintenance of customers Adobe Campaign Classic platform Responsible for handling tickets in Production environment Perform RCA on recurring issue and provide permanent fixes Monitoring of the workflow and taking corrective actions Coordination of system-related activities between user and multiple technical teams Responsible for the upkeep and maintenance of Adobe Campaign application servers and coordination with DBA's Understanding integration of Adobe with other applications. Primary Skills 4 to 5 years of support and development experience with Adobe Campaign Classic (Neolane) Experience in working with different Adobe Campaign modules, like; Message Centre, Content Manager, FDA, etc. knowledge and experience with the following programming languagesHTML, XML, JavaScript and SQL Knowledge and experience of integrating Adobe Campaign with other system Basic knowledge on SQL and Unix Good communication and interpersonal skill and willing to travel if required as this roles involves directly working with end customer. Secondary Skilla Good to have Certification
Posted 1 month ago
2 - 7 years
0 - 0 Lacs
Gurugram
Work from Office
Role & responsibilities Apply marketing principles and campaign strategies to manage audience segmentation. Collaborate with marketing teams to understand campaign objectives and translate these into audience segments. Communicate effectively with both technical and non-technical stakeholders. Adhere to industry standards for data handling, including PII data storage, transfer, and disposal procedures. Utilize AEP for segment creation, PII data handling compliance, and data governance or use Adobe Campaign Classic for audience segmentation, audience enrichment, and data handling processes. Preferred candidate profile Experience with Lead nurture workstreams. Experience with data modelling and creation of audience cohorts to optimize reach. Experience with importing audiences or connecting to external systems through APIs (such as Postman). Working knowledge of SQL queries, data segmentation. Experience in Adobe Journey Optimizer, including use of journeys v/s campaigns, journey orchestration, defining triggers and actions, and working with Custom actions. Perks and Benefits Both way cab facilities Night Shift Allowance + Meals Insurance Benefits Global footprint Working with Fortune 500 clients
Posted 1 month ago
5 - 10 years
19 - 34 Lacs
Bengaluru
Hybrid
Role: Senior/Technical Consultant/Architect Experience: 5-10 Years Location: Bangalore Job Description: 1. 5-10 Years of experience in Multichannel Campaign Management. 2. Excellent knowledge and a minimum of 4-5 years of experience on Adobe Campaign Marketing Automation platform. Adobe Campaign Classic Certification is added plus. 3. Work with Clients to assess requirements 4. Configure & Design Adobe Campaign to meet customer business needs by understanding their database architecture and setting-up ETL and data-flows 5. Configure the Adobe Campaign solution to customers requirement including Campaigns set-ups, building web pages using Scripting 6. Develop customer-specific solutions where necessary and document them 7. Proactive problem diagnosis, troubleshooting and, resolution 8. Create Implementation plans for new and existing clients 9. Knowledge transfer/Training to customers on solution implemented 10. Product Installations, Upgrades and Configuration activities 11. Reporting on project delivery to Project Management and Manage projects on your own in smaller projects which dont have dedicated Project Managers 12. Build great working relationship with Onshore Consulting team, Learn and Adopt best- practices from such teams globally 13. Work closely with the Quality Assurance team to ensure professional delivery of technical implementations 14. Learn multiple Adobe Digital Marketing Solutions and provide multi-product Enablement and Integration solutions to strategic clients 15. Work with Digital Marketing Consultants to make recommendations in regard to Digital Marketing Suite technical implementations 16. Support additional team members by mentoring and teaching 17. Work closely with the Quality Assurance team to ensure professional delivery of Business Consulting Services to your clients Skills: 1. Expertise and Experience in SQL (Oracle / SQL Server / PostgreSQL) 2. Programming experience (Javascript / Java / VB / C# / PHP) 3. Knowledge of Web Technologies like HTML, and CSS would be a plus 4. Good communication skills to ensure effective customer interactions, communications, and documentation 5. Self-starter - Organized and highly motivated 6. Fast learner, ability to learn new technologies/languages 7. Knowledge of HTML DOM manipulation and page load events a plus 8. Project Management skills a plus 9. Ability to develop creative solutions to problems 10. Able to multi-task in a dynamic environment 11. Able to work independently with minimal supervision 12. Experience leading team members will be a plus Interested Candidate can also share their CV at akanksha.s@esolglobal.com
Posted 1 month ago
10 - 14 years
6 - 10 Lacs
Bengaluru
Work from Office
Skill required: IX Smart Manufacturing Engineering & Operations - Digital Site Designing Designation: MES MOM Associate Manager Qualifications: BE Years of Experience: 10 to 14 years What would you do? Industry X operations enables end-to-end operations integration through data & digital twin to operate client core processes and client product centric operations. Moving to an intelligent operating model powered by data, digital technologies and talent unlocked value at the seams The Digital Site Designing team focuses on building operational sites for desktop and mobile devices. The team uses tools and platforms like Adobe Campaign Modules, HTML, HTML5, CSS, CSS3, JavaScript, jQuery, and JavaScript frameworks to perform their day to day operations. What are we looking for? Detail orientation Problem-solving skills Results orientation Ability to work well in a teamSupport Customer in defining display standards limitation and capability.2. Provide inputs together with the Customer on the output of the proof of concept (POC) as shared by Customer and ideation around what can be done via scripting vs manual enrichment.3. Create training plan together with the Customer for the relevant stakeholders of both the parties. 4. Support Customer with estimation of volumes, prioritization of volumes, andeffort estimation for bulk enrichment of re-drawing efforts that will be required for Display Enrichment workstream. 5. Support planning the timelines required to implement the aforesaid- scope, once outlined by the Parties. 6. Outline the requirements needed for implementation phase, for eg. required number of resources, skillsets, onboarding timescales, ways of working with offshore, estimated cost. Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems Typically creates new solutions, leveraging and, where needed, adapting existing methods and procedures The person requires understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor or team leads Generally interacts with peers and/or management levels at a client and/or within Accenture The person should require minimal guidance when determining methods and procedures on new assignments Decisions often impact the team in which they reside and occasionally impact other teams Individual would manage medium-small sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Qualification BE
Posted 1 month ago
5 - 8 years
7 - 10 Lacs
Bengaluru
Work from Office
Skill required: IX Product Engineering Services - Digital Site Designing Designation: Engineering Services Senior Analyst Qualifications: BE Years of Experience: 5 to 8 years What would you do? Industry X operations enables end-to-end operations integration through data & digital twin to operate client core processes and client product centric operations. Moving to an intelligent operating model powered by data, digital technologies and talent unlocked value at the seams The Digital Site Designing team focuses on building operational sites for desktop and mobile devices. The team uses tools and platforms like Adobe Campaign Modules, HTML, HTML5, CSS, CSS3, JavaScript, jQuery, and JavaScript frameworks to perform their day to day operations. What are we looking for? Studies for 400KV and 275 KV substation connection Short circuit study (3phase and single phase)Boundary creation and assessment for wider networkVoltage studiesThermal studies (Maintain Max and Winter peak Scenario) to Access contingency analysis (N-1,N-2,N-D fault condition) Overhead line, Cables and other assets such as transformer etc. and Examine the reason behind their loading.Studies for transformer Tertiary connection Short circuit study (3phase and single phase)Voltage step changeTransformer contingency (N-1, N-2 fault Condition) Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualification BE
Posted 1 month ago
2 - 6 years
8 - 10 Lacs
Mumbai, Gurugram, Bengaluru
Work from Office
The Customer, Sales & Service Practice Join our team of Customer Sales & Service consultants who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change. Practice: Customer Sales & Service I Areas of Work: Marketing, Sales & Service Level: Analyst, Consultant, Manager, Senior Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad | Years of Exp: Non Exec:2-6 Years (Analyst and Consultant) Exec:8+ Years (Manager and Senior Manager) Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consultings Customer, Sales & Service practice. The Practice- A Brief Sketch The practice is aligned to the Capability Network Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of the team, you will drive the following Manage customer journeys across the lifecycle: Leverage the comprehensive suite of analytics, consulting and technology solutions that Accenture offers to create relevant customer experiences across the customer lifecycle, drive business performance, identify cost optimization opportunities through people, process or technology interventions. Manage solution design & execution: Lead process and technology assessment, KPI and definition, solution and vendor assessment for different technologies Monitor trends and analyze data to optimize solutions: Identify continuous process improvement opportunities Develop business case for designed strategies Bring your best skills forward to excel at the role: Ability to conduct research to unearth facts and generate actionable insights/ ability to translate findings into actionable insights Bring your strong analytical skills to analyze large volumes of data and combine them with macroeconomic factors and competitive benchmarking to cull out insights relevant to stakeholder teams Gather business requirements, design process & solution implementation: Collaborate with various client and Accenture business and technology stakeholders in implementing solutions and assisting in change management and adoption of the new tool/process Communication and Presentation Skills to share the perfect pitch with key stakeholders Client handling skills to develop, manage and deepen relationships with key stakeholders Read about us. Qualifications Your experience counts! Master of Business Administration / Post Graduate Diploma in Management 2-6 years of relevant experience in managing full spectrum of sales, marketing & service programs execution, from strategy definition to technical delivery, with deep functional, industry and client facing experience Language Requirement JLPT N3 qualified or better Will be able to hold business conversations with Japanese leadership and clients Will be able to generate deliverables in Japanese Exposure to analytical and data visualization tools Hands on experience with at least one of the front-office or back-office market leading platform tools such as Salesforce, Adobe campaign, Marketo, Adobe Experience Cloud, Genesys, Amazon Connect, Microsoft Dynamics etc. Working with middle to senior management levels within existing organization / client organizations
Posted 1 month ago
2 - 6 years
4 - 8 Lacs
Gurugram
Work from Office
The Customer, Sales & Service Practice Join our team of Customer Sales & Service consultants who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change. Practice: Customer Sales & Service I Areas of Work: Marketing, Sales & Service Level: Analyst, Consultant, Manager, Senior Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad | Years of Exp: Non Exec:2-6 Years (Analyst and Consultant) Exec:8+ Years (Manager and Senior Manager) Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting's Customer, Sales & Service practice. The Practice – A Brief Sketch The Customer Sales & Service Consulting practice is aligned to the Capability Network Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of the team, you will drive the following Manage customer journeys across the lifecycle: Leverage the comprehensive suite of analytics, consulting and technology solutions that Accenture offers to create relevant customer experiences across the customer lifecycle, drive business performance, identify cost optimization opportunities through people, process or technology interventions. Manage solution design & execution: Lead process and technology assessment, KPI and definition, solution and vendor assessment for different technologies Monitor trends and analyze data to optimize solutions: Identify continuous process improvement opportunities Develop business case for designed strategies Bring your best skills forward to excel at the role: Ability to conduct research to unearth facts and generate actionable insights/ ability to translate findings into actionable insights Bring your strong analytical skills to analyze large volumes of data and combine them with macroeconomic factors and competitive benchmarking to cull out insights relevant to stakeholder teams Gather business requirements, design process & solution implementation: Collaborate with various client and Accenture business and technology stakeholders in implementing solutions and assisting in change management and adoption of the new tool/process Communication and Presentation Skills to share the perfect pitch with key stakeholders Client handling skills to develop, manage and deepen relationships with key stakeholders Read about us. Blogs Qualifications Your experience counts! Master of Business Administration / Post Graduate Diploma in Management 2-6 years of relevant experience in managing full spectrum of sales, marketing & service programs execution, from strategy definition to technical delivery, with deep functional, industry and client facing experience Language Requirement JLPT N3 qualified or better Will be able to hold business conversations with Japanese leadership and clients Will be able to generate deliverables in Japanese Exposure to analytical and data visualization tools Hands on experience with at least one of the front-office or back-office market leading platform tools such as Salesforce, Adobe campaign, Marketo, Adobe Experience Cloud, Genesys, Amazon Connect, Microsoft Dynamics etc. Working with middle to senior management levels within existing organization / client organizations What’s in it for you? An opportunity to work on transformative projects with key G2000 clients Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. About Accenture: Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com About Accenture Strategy & Consulting: Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Capability Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Capability Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world.For more information visit https://www.accenture.com/us-en/Careers/capability-network Accenture Capability Network | Accenture in One Word At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.
Posted 1 month ago
3 - 5 years
5 - 7 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? will be responsible for managing Client's customer relationship management (CRM) systems and initiatives, ensuring the effective use of customer data to drive engagement, retention, and growth. This role will play a key part in the development and execution of CRM strategies that enhance customer experiences, foster long-term loyalty, and maximize customer value. The CRM Advisor will collaborate with multiple internal teams, leveraging data and insights to ensure that Client's CRM tools and processes deliver measurable results aligned with the company's business goalsRole requires Digital Marketing Ads & Promotion creation/design Campaign Planning Digital Marketing Campaigns Customer Loyalty Program Problem-solving skills What are we looking for? Customer-Centric Approach:Strong focus on understanding and anticipating customer needs, using CRM tools to deliver personalized, relevant customer experiences. Analytical Thinking:Ability to analyze data and identify trends, insights, and opportunities for CRM improvements and business growth. Project Management:Excellent organizational and time management skills, with the ability to manage multiple projects simultaneously, ensuring delivery on time and within scope. Collaboration & Communication:Strong interpersonal and communication skills, capable of working cross-functionally with diverse teams and engaging stakeholders effectively. Problem-Solving:Proactive in identifying challenges in CRM processes or customer interactions, developing effective solutions to enhance performance. Attention to Detail:High attention to detail in managing customer data and executing campaigns to ensure accuracy and quality in all CRM-related activities.Technical Skills: CRM Systems Expertise:Good understanding of CRM platforms such as Salesforce, Adobe Campaign, Dot Digital to manage customer relationships and deliver targeted campaigns. Data Management & Analytics:Strong ability to manage and analyze customer data to derive insights and inform strategic decisions. Familiarity with tools like Excel, Google Analytics, or Tableau for reporting and analysis. Customer Segmentation:Ability to analyze customer data and create actionable customer segments for targeted communications, leveraging analytics and insights to personalize engagement. Marketing Automation:Knowledge of marketing automation platforms to streamline customer interactions and campaigns across channels (email, SMS, etc.). Integration & Data Flow Management:Familiarity with integrating CRM tools with other business systems (e.g., marketing platforms, sales systems) to enable seamless data flow and customer experience. Roles and Responsibilities: CRM Strategy Development and Implementation:Develop and execute CRM strategies to enhance customer engagement, drive retention, and support business objectives. Collaborate with marketing, sales, and digital teams to align CRM efforts with overall customer experience strategies. CRM System Management:Oversee the configuration, management, and optimization of Client's CRM systems (e.g., Salesforce, Dynamics 365), ensuring the systems are fully utilized to meet customer and business needs. Troubleshoot issues and work with IT to resolve technical challenges. Customer Data Management:Ensure data quality and integrity by implementing best practices for customer data collection, segmentation, and enrichment. Maintain a customer database that allows for targeted, personalized marketing and communication strategies. Campaign Planning and Execution:Lead the creation and execution of CRM campaigns, including email, SMS, loyalty programs, and push notifications, ensuring they are aligned with business objectives and customer preferences. Performance Monitoring and Reporting:Track the effectiveness of CRM campaigns through key performance indicators (KPIs), such as customer retention rates, engagement levels, and ROI. Provide regular reports to senior leadership on campaign results and customer insights. Collaboration Across Functions:Work closely with marketing, digital, sales, and customer service teams to ensure CRM strategies are integrated across all touchpoints and deliver a consistent and exceptional customer experience. Continuous Improvement:Stay up to date with industry best practices, CRM trends, and technological advancements. Recommend improvements to Client's CRM strategies, tools, and processes based on market research and customer feedback. Qualifications Any Graduation
Posted 1 month ago
7 - 11 years
9 - 13 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.experience in CRM management, customer engagement, or digital marketing roles, preferably within a large enterprise or consumer-focused business.oProven experience working with CRM platforms (Salesforce, or similar) and related tools for campaign management and customer data analysis.oPrevious experience working within the energy or retail sector is an advantage but not essential.oFamiliarity with managing cross-functional teams and working in a matrix organization.Role requires Digital Marketing Ads & Promotion creation/designThe CRM Advisor will be responsible for managing Client's customer relationship management (CRM) systems and initiatives, ensuring the effective use of customer data to drive engagement, retention, and growth. This role will play a key part in the development and execution of CRM strategies that enhance customer experiences, foster long-term loyalty, and maximize customer value. The CRM Advisor will collaborate with multiple internal teams, leveraging data and insights to ensure that Client's CRM tools and processes deliver measurable results aligned with the company's business goals.Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Problem-solving skills CRM Systems Expertise:Good understanding of CRM platforms such as Salesforce, Adobe Campaign, Dot Digital to manage customer relationships and deliver targeted campaigns. Data Management & Analytics:Strong ability to manage and analyze customer data to derive insights and inform strategic decisions. Familiarity with tools like Excel, Google Analytics, or Tableau for reporting and analysis. Customer Segmentation:Ability to analyze customer data and create actionable customer segments for targeted communications, leveraging analytics and insights to personalize engagement. Marketing Automation:Knowledge of marketing automation platforms to streamline customer interactions and campaigns across channels (email, SMS, etc.). Integration & Data Flow Management:Familiarity with integrating CRM tools with other business systems (e.g., marketing platforms, sales systems) to enable seamless data flow and customer experience. Customer-Centric Approach:Strong focus on understanding and anticipating customer needs, using CRM tools to deliver personalized, relevant customer experiences. Analytical Thinking:Ability to analyze data and identify trends, insights, and opportunities for CRM improvements and business growth. Project Management:Excellent organizational and time management skills, with the ability to manage multiple projects simultaneously, ensuring delivery on time and within scope. Collaboration & Communication:Strong interpersonal and communication skills, capable of working cross-functionally with diverse teams and engaging stakeholders effectively. Problem-Solving:Proactive in identifying challenges in CRM processes or customer interactions, developing effective solutions to enhance performance. Attention to Detail:High attention to detail in managing customer data and executing campaigns to ensure accuracy and quality in all CRM-related activities. Roles and Responsibilities: CRM Strategy Development and Implementation:Develop and execute CRM strategies to enhance customer engagement, drive retention, and support business objectives. Collaborate with marketing, sales, and digital teams to align CRM efforts with overall customer experience strategies. CRM System Management:Oversee the configuration, management, and optimization of Client's CRM systems (e.g., Salesforce, Dynamics 365), ensuring the systems are fully utilized to meet customer and business needs. Troubleshoot issues and work with IT to resolve technical challenges. Customer Data Management:Ensure data quality and integrity by implementing best practices for customer data collection, segmentation, and enrichment. Maintain a customer database that allows for targeted, personalized marketing and communication strategies. Campaign Planning and Execution:Lead the creation and execution of CRM campaigns, including email, SMS, loyalty programs, and push notifications, ensuring they are aligned with business objectives and customer preferences. Performance Monitoring and Reporting:Track the effectiveness of CRM campaigns through key performance indicators (KPIs), such as customer retention rates, engagement levels, and ROI. Provide regular reports to senior leadership on campaign results and customer insights. Collaboration Across Functions:Work closely with marketing, digital, sales, and customer service teams to ensure CRM strategies are integrated across all touchpoints and deliver a consistent and exceptional customer experience. Continuous Improvement:Stay up to date with industry best practices, CRM trends, and technological advancements. Recommend improvements to Client's CRM strategies, tools, and processes based on market research and customer feedback. Qualifications Any Graduation
Posted 1 month ago
5 - 8 years
7 - 10 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The CRM Advisor will be responsible for managing Client's customer relationship management (CRM) systems and initiatives, ensuring the effective use of customer data to drive engagement, retention, and growth. This role will play a key part in the development and execution of CRM strategies that enhance customer experiences, foster long-term loyalty, and maximize customer value. The CRM Advisor will collaborate with multiple internal teams, leveraging data and insights to ensure that Client's CRM tools and processes deliver measurable results aligned with the company's business goals.Role requires Digital Marketing Ads & Promotion creation/design oA bachelor's degree in Business, Marketing, Data Analytics, or a related field is required.oAdditional certifications in CRM systems (e.g., Salesforce Certified Administrator or Consultant) or data analytics are desirable. Customer-Centric Approach:Strong focus on understanding and anticipating customer needs, using CRM tools to deliver personalized, relevant customer experiences. Analytical Thinking:Ability to analyze data and identify trends, insights, and opportunities for CRM improvements and business growth. Project Management:Excellent organizational and time management skills, with the ability to manage multiple projects simultaneously, ensuring delivery on time and within scope. Collaboration & Communication:Strong interpersonal and communication skills, capable of working cross-functionally with diverse teams and engaging stakeholders effectively. Problem-Solving:Proactive in identifying challenges in CRM processes or customer interactions, developing effective solutions to enhance performance. What are we looking for? CRM Systems Expertise:Good understanding of CRM platforms such as Salesforce, Adobe Campaign, Dot Digital to manage customer relationships and deliver targeted campaigns. Data Management & Analytics:Strong ability to manage and analyze customer data to derive insights and inform strategic decisions. Familiarity with tools like Excel, Google Analytics, or Tableau for reporting and analysis. Customer Segmentation:Ability to analyze customer data and create actionable customer segments for targeted communications, leveraging analytics and insights to personalize engagement. Marketing Automation:Knowledge of marketing automation platforms to streamline customer interactions and campaigns across channels (email, SMS, etc.). Integration & Data Flow Management:Familiarity with integrating CRM tools with other business systems (e.g., marketing platforms, sales systems) to enable seamless data flow and customer experience. Attention to Detail:High attention to detail in managing customer data and executing campaigns to ensure accuracy and quality in all CRM-related activities. Roles and Responsibilities: CRM Strategy Development and Implementation:Develop and execute CRM strategies to enhance customer engagement, drive retention, and support business objectives. Collaborate with marketing, sales, and digital teams to align CRM efforts with overall customer experience strategies. CRM System Management:Oversee the configuration, management, and optimization of Client's CRM systems (e.g., Salesforce, Dynamics 365), ensuring the systems are fully utilized to meet customer and business needs. Troubleshoot issues and work with IT to resolve technical challenges. Customer Data Management:Ensure data quality and integrity by implementing best practices for customer data collection, segmentation, and enrichment. Maintain a customer database that allows for targeted, personalized marketing and communication strategies. Campaign Planning and Execution:Lead the creation and execution of CRM campaigns, including email, SMS, loyalty programs, and push notifications, ensuring they are aligned with business objectives and customer preferences. Performance Monitoring and Reporting:Track the effectiveness of CRM campaigns through key performance indicators (KPIs), such as customer retention rates, engagement levels, and ROI. Provide regular reports to senior leadership on campaign results and customer insights. Collaboration Across Functions:Work closely with marketing, digital, sales, and customer service teams to ensure CRM strategies are integrated across all touchpoints and deliver a consistent and exceptional customer experience. Continuous Improvement:Stay up to date with industry best practices, CRM trends, and technological advancements. Recommend improvements to Client's CRM strategies, tools, and processes based on market research and customer feedback. Qualifications Any Graduation
Posted 1 month ago
5 - 8 years
7 - 10 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Adobe Campaign Classic Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will be working on Adobe Campaign Classic which is a tool where you will use customer data to create, coordinate, and deliver dynamic campaigns that customers actually want - through email, mobile, offline channels, and more. What are we looking for? Salesforce Marketing Cloud In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shiftsSalesforce Marketing Cloud Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualifications Any Graduation
Posted 1 month ago
5 - 8 years
7 - 10 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Stakeholder Management:Excellent communication and interpersonal skills to effectively engage with client stakeholders, technical teams, and leadership. Resource Coordination:Ability to allocate and manage project resources efficiently, ensuring optimal team performance and productivity. Problem-Solving:Strong analytical and problem-solving skills to address project challenges and make data-driven decisions. Team Leadership:Experience in leading cross-functional teams, fostering collaboration, and promoting a positive team culture.Work Orchestration and Data hygiene: Fully understand ticketing/request management tool and accurately record updates, assignments, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders. Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document wherever applicable to carry out all required tasks. Complete all required reports so that accurate numbers are reported to both client and leadership Roles and Responsibilities: Project Planning and Requirement Gathering: Collaborate with client stakeholders, technical leads, and campaign developers to define project/campaign scope, objectives,deliverables,and timelines.Create comprehensive project plans, outlining tasks, dependencies, resource requirements, document, and track updates regularly. Ensure request submitted by Clients are complete and accurate before assigning it to Campaign Developers.Stakeholder Communication: Act as the primary point of contact for all project-related communications.Regularly engage with client stakeholders to provide updates on project progress, gather feedback, and manage expectations.Resource Management: Allocate project and campaign tasks to campaign developers and technical leads based on their expertise and availability. Ensure that team members have the necessary resources and support to fulfil their responsibilities effectively.Risk Assessment and Mitigation: Identify potential project risks and issues, both technical and non-technical, and develop mitigation strategies to minimize their impact on project success.Post Implementation Review: Ensure Deliverables meet the highest standards of quality, adhering to best practices and client requirements. Conduct thorough testing and review processes before deliverables are shared for client review and approval. Ensure feedbacks are well documented and communicated to Developers/ Team leads.Marketing Automation Platform Knowledge: Familiarity with Braze, Adobe Experience Cloud or Salesforce Marketing Cloud platforms or equivalent platforms and their respective tools(e.g.,Adobe Campaign,SFMC Email Studio,Journey Builder).Budget and Cost Control: Manage project budgets, track expenses, and control costs throughout the project lifecycle. Work closely with finance teams to ensure project financials align with the approved. Timeline Management: Monitor project timelines,identify potential delays,and implement corrective actions to keep the project on track for timely delivery. Change Management: Manage change requests and scope adjustments throughout the project. Evaluate the impact of changes on timelines, resources, and budgets and obtain necessary approvals.Reporting and Documentation: Provide regular project status reports to client stakeholders, senior management, and other relevant parties. Maintain comprehensive project documentation, including meeting minutes, action items,and project-related decisions. Issue Resolution: Facilitate issue resolution by collaborating with cross-functional teams, identifying root causes Qualifications Any Graduation
Posted 1 month ago
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