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3 - 5 years
7 - 14 Lacs
Hyderabad
Work from Office
Location: Hyderabad Exp: 3-5yrs max Hybrid mode Virtual interview 1 Must have Adobe Analytics Admin exp (No IT Exp) 2 Proficiency in integrating Adobe Analytics Interested candidates share resume on purnima.prometheus@gmail.com or whtsapp 9220927729
Posted 1 month ago
2 - 5 years
12 - 16 Lacs
Bengaluru
Work from Office
Overview About us We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together . Responsibilities This is an exciting role and would entail you to Requirement gathering and evaluation of clients’ business situations in order to implement appropriate analytic solutions. Designs, generates and manages reporting frameworks that provide insight as to the performance of clients’ marketing activities across multiple channels. Be the single point of contact on anything data & analytics related to the project. QA process: Maintain, create and re-view QA plans for deliverables to align with the requirements, identify discrepancies if any and troubleshoot issues. Prioritize tasks and proactively manage workload to ensure timely delivery with high accuracy. Active contribution to project planning and scheduling. Create and maintain project specific documents such as process / quality / learning documents. Should be able to drive conversation with team, client and business stake holders You will be working closely with Our global marketing agency teams. You will also be closely collaborating with Manager and colleagues within the Data Operations & Reporting function. Qualifications This may be the right role for you if you have 6-9 years’ experience in data management and analysis in Media or relevant domains with strong problem-solving ability. Hands on experience & strong knowledge on SQL, Power BI is mandatory Strong excel skills (Vlookups, Pivot Tables, Macros and other advanced functions) is a must. Strong knowledge on any coding lang like Python/R program is good to have. Excellent Marketing communication skills; should be able to work independently with stakeholders Ability to identify and help determine key performance indicators for the clients. Strong written and verbal communication skills. Led delivery teams and projects to successful implementations Familiarity working with large data sets and creating cohesive stories. Able to work and lead successfully with teams, handling multiple projects and meeting timelines. Maintaining positive client and vendor relationships. Presentation skills using MS Power Point or any presentation platforms Good to have Prior media experience familiarity with digital marketing and media concepts & tools and web analytics (Google DCM, Adobe Analytics, Google Analytics etc.) Good to have Knowledge and experience with syndicated research sources/tools (e.g. ComScore, Nielsen, GfK MRI, Simmons, etc).
Posted 1 month ago
7 - 12 years
14 - 24 Lacs
Bengaluru
Hybrid
Greetings from PruTech Solutions!!! Opportunity for Data Analytics Engineer_Bangalore!! Experience:7+Years Notice period: Serving notice 20days JD: Must Have Skills: Lead AEP-Centric Initiatives: Drive initiatives focused on the implementation, customization, Expertise in AEP and Analytics Implementation: Proficiency with Adobe Experience Platform, including RTCDP, CJA and AJO, is essential. Hands-On AEP Integration and Data Collection: Demonstrated experience in working with Adobe Data Collection and integration with AEP using Web & Mobile SDKs. Familiarity with AEP schemas, datasets, identity management, and event-driven data layers (EDDL) is highly preferred. Technical Leadership in AEP and Analytics: Serve as a hands-on leader within the technical analytics team, focusing on data framework implementations using AEP, Adobe Target, Adobe Data Collection, and Adobe Mobile SDK. Technical Tagging and SDR Development: Design, develop, and implement technical tagging requirements for web, mobile, and app platforms within AEP. Translate Solution Design Requirements (SDR) into precise script code for various digital platforms. Code Development and Testing: Develop and perform code modifications, testing, and deployment as needed, ensuring robust and accurate data collection processes within AEP. Enhance Digital Data Layers: Enhance requirements for digital data layers, including event-based data like ACDL, within the company's Tag Management solutions such as Adobe Data Collection, Ensighten, or Tealium. Good to Have Skills: Experience with implementing GA4 (Google Analytics 4) Develop, design, and implement scripting for A/B optimization/experimentation (Adobe Target, Monetate, Optimizely) Configuring and setting up BI dashboards (Tableau / Looker / Power BI) Experience with Google Big Query and creating data ingestion pipelines from multiple online and offline sources Experience working with Adobe IO (using APIs to connect to Adobe suite of products programmatically like Adobe Analytics 2.0) through Web UIs (like Swagger) or API clients like Postman If any one interested kindly share profiles to sravani.nelluru@prutech.com
Posted 1 month ago
1 - 4 years
2 - 6 Lacs
Mumbai
Work from Office
About The Role eClerx OPERATIONS You will join a business that delivers continuous innovation and new business capabilities that meet and redefine the digital era's needs. You can transform the technology infrastructure of clients spanning around the globe, including top Fortune 100 companies. The MediaOps Instrumentation SME is responsible for planning and execution of Instrumentation (Tagging) projects for clients, creating new Tags and ensuring Tags are implemented as per the project requirements. Some key responsibility includes-. Work with marketing, Paid media agencies and Marketing Ops stakeholders for instrumentation requirements for campaigns Translate business requirements into technical specs for the technical team to implement/update the tags Co-ordinate with client product and relevant stakeholders on the required client instrumentation and End to End product flows Submit tag requests in project management workflow with requirements and provide use cases to the technical team. Review requirements and priorities for the backlog Coordinate and support troubleshooting of issues arising from instrumentation Work with the technical team to document tag firing conditions and support maintenance Validate tag post-implementation. Validate data accuracy in third-party tools vs. in-house analytics tools. Identify existing instrumentation in an in-house tool for data gap analysis Technical Skills: Minimum 4+ years of experience working for paid media projects and instrumentation projects Good understanding of the instrumentation process and various tags implementation process Good understanding of Paid media tools (Ad words, DV360, SA360, Facebook, LinkedIn, etc.) MS PowerPointGovernance meetings to provide updates based on the expectations of the target audience MS ExcelCreate and manage detailed project plan with specific tollgates, milestones, planned/actual start and closure date, responsibility and completion status Knowledge on any of the tag implementation tools like Adobe Launch, Tealium, Ensighten, Google Tag Manager. Good to have: Certification- On any tag implementation tools like Adobe Launch, Tealium, Ensighten, Google Tag Manager. Knowledge on Mobile Measurement Platform tools like mParticle, Kochava, Adjust Basic Qualifications: Should have approximately 4+ years of overall work experience Working knowledge of instrumentation/ Tagging Should have project/program management experience Bachelor's degree
Posted 1 month ago
1 - 4 years
2 - 6 Lacs
Mumbai
Work from Office
About The Role The ideal candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. The role enables to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, candidate must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Associate Process Manager Roles and responsibilities: Utilize Adobe Analytics to collect, analyze, and interpret data related to website traffic, user behavior, and digital marketing campaigns. Develop and maintain custom reports, dashboards, and visualizations to communicate insights effectively to stakeholders. Collaborate with stakeholders to define key performance indicators (KPIs) and develop measurement frameworks to track and evaluate business performance. Identify opportunities for optimization and improvement across various aspects of the business, including website usability, customer journey, and marketing effectiveness. Conduct in-depth analysis using Python programming language to uncover actionable insights and drive strategic decision-making. Stay abreast of industry trends, emerging technologies, and best practices in digital analytics, data science, and related fields. Manage project timelines, resources, and deliverables to ensure successful execution of analytics initiatives. Lead and mentor a team of analysts, providing guidance and support to drive professional growth and development Technical and Functional Skills: Graduate with a minimum of 3 to 5 years of proven experience with data visualization tools such as Tableau, Power BI, or similar. Should have hands on experience with Adobe Analytics, Reporting, Python. Ability to effectively manage multiple work assignments while being able to shift priorities Domain knowledge of various industries such as Banking, Retail, ecommerce etc. Excellent verbal and written communication skills Strong analytical, quantitative and problem solving skills Ability to effectively manage multiple work assignments while being able to shift priorities.
Posted 1 month ago
3 - 7 years
5 - 9 Lacs
Mumbai
Work from Office
About The Role The ideal candidate must possess knowledge relevant to the functional area, and act as a subject matter expert in providing advice in the area of expertise, and also focus on continuous improvement for maximum efficiency. It is vital to focus on the high standard of delivery excellence, provide top-notch service quality and develop successful long-term business partnerships with internal/external customers by identifying and fulfilling customer needs. The candidate should be able to break down complex problems into logical and manageable parts in a systematic way, and generate and compare multiple options, and set priorities to resolve problems. The ideal candidate must be proactive, and go beyond expectations to achieve job results and create new opportunities. The role must positively influence the team, motivate high performance, promote a friendly climate, give constructive feedback, provide development opportunities, and manage career aspirations of direct reports. Communication skills are key here, to explain organizational objectives, assignments, and the big picture to the team, and to articulate team vision and clear objectives. Senior Process Manager Roles and responsibilities: Develop and implement A/B and multivariate tests using Adobe Target. Create and manage personalized experiences and audience segments. Work closely with marketing, UX, and development teams to integrate Adobe Target into digital platforms. Analyze test results and provide insights and recommendations for optimization. Continuously monitor and optimize personalization campaigns to improve user engagement and conversion rates. Use data and analytics to identify opportunities for personalization and testing. Work with cross-functional teams to understand business objectives and user needs. Communicate test plans, results, and recommendations to stakeholders. Provide training and support to team members on Adobe Target best practices. Implement and configure Adobe Target within the Adobe Experience Cloud ecosystem. Troubleshoot and resolve technical issues related to Adobe Target. Ensure compliance with data privacy regulations and best practices. Stay updated on the latest trends and best practices in personalization and optimization. Contribute to the continuous improvement of processes, tools, and methodologies. Share knowledge and expertise with team members and stakeholders. Technical and Functional Skills: Bachelor's degree in Marketing, Business, Computer Science, or a related field. Masters degree is a plus. 6-8 years of experience working with Adobe Target and the Adobe Experience Cloud. Proven track record of successfully implementing and optimizing A/B and multivariate tests. Proficiency in Adobe Target, including setting up activities, audiences, and offers. Experience with web technologies such as HTML, CSS, JavaScript, and JSON. Familiarity with other Adobe Experience Cloud products (e.g., Adobe Analytics, Adobe Experience Manager) is a plus. Understanding of data layers, tagging, and tracking implementation. Strong analytical skills with the ability to interpret data and generate actionable insights. Excellent problem-solving abilities and attention to detail. Strong communication and collaboration skills. Ability to work independently and as part of a team. Detail-oriented with a focus on delivering high-quality work. Certification in Adobe Target is a must
Posted 1 month ago
2 - 5 years
4 - 8 Lacs
Mumbai
Work from Office
About The Role We are seeking a skilled Segmentation Specialist proficient in Adobe Analytics, Adobe Experience Cloud and CDP to join our innovative marketing team. The Segmentation Specialist will be instrumental in leveraging these platforms to develop and execute advanced segmentation strategies aimed at optimizing customer engagement and driving business growth. The ideal candidate should possess a deep understanding of Adobe Analytics capabilities, strong analytical skills, and the ability to translate data insights into actionable segmentation strategies. The ideal candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. The role enables to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, candidate must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Roles and responsibilities: Utilize Adobe Analytics and Adobe Experience Cloud to develop comprehensive customer segmentation strategies based on behavioral, demographic, and psychographic data. Collaborate closely with marketing, sales, and product teams to understand business objectives and translate them into effective segmentation tactics. Analyze and interpret complex data sets using Adobe Analytics to uncover actionable insights and trends related to customer behavior and engagement. Design and implement A/B testing and multivariate testing strategies within Adobe Experience Cloud to optimize segmentation effectiveness. Monitor key performance indicators (KPIs) related to segmentation performance, providing regular reports and insights to stakeholders. Continuously optimize segmentation models and strategies based on performance metrics and industry best practices. Ensure data integrity and accuracy within Adobe Analytics and Adobe Experience Cloud, working closely with data analytics teams as needed. Technical and Functional Skills: Bachelors degree in Marketing, Business Administration, Statistics, or a related field, Masters degree preferred with 4+ years of work experience with Adobe Analytics and Adobe Experience Cloud in a segmentation or analytics role. Proficient in using Adobe Analytics tools such as Analysis Workspace, Report Builder, and Data Workbench. Strong understanding of digital marketing concepts and methodologies, including segmentation, targeting, and personalization. Advanced analytical skills with the ability to interpret complex data sets and derive actionable insights. Excellent communication and presentation skills, with the ability to convey technical information to non-technical stakeholders. Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects and priorities. Experience with A/B testing, multivariate testing, and optimization techniques within Adobe Experience Cloud is highly desirable. Knowledge of data privacy regulations (e.g., GDPR, CCPA) and their implications for data handling and segmentation practices. Banking and Financial domain experience will be preferred.
Posted 1 month ago
3 - 7 years
5 - 9 Lacs
Mumbai
Work from Office
About The Role We are seeking a strategic and innovative MarTech Product Manager to join our team. In this role, you will be responsible for driving the development and enhancement of our marketing technology (MarTech) products. You will collaborate closely with cross-functional teams to define product strategy, prioritize features, and deliver solutions that meet customer needs and drive business growth. The ideal candidate must possess knowledge relevant to the functional area, and act as a subject matter expert in providing advice in the area of expertise, and also focus on continuous improvement for maximum efficiency. It is vital to focus on the high standard of delivery excellence, provide top-notch service quality and develop successful long-term business partnerships with internal/external customers by identifying and fulfilling customer needs. The candidate should be able to break down complex problems into logical and manageable parts in a systematic way, and generate and compare multiple options, and set priorities to resolve problems. The ideal candidate must be proactive, and go beyond expectations to achieve job results and create new opportunities. The role must positively influence the team, motivate high performance, promote a friendly climate, give constructive feedback, provide development opportunities, and manage career aspirations of direct reports. Communication skills are key here, to explain organizational objectives, assignments, and the big picture to the team, and to articulate team vision and clear objectives. Senior Process Manager Roles and responsibilities: Define the product vision, strategy, and roadmap for MarTech products in alignment with business goals and market trends. Gather and analyze customer insights, market research, and competitive intelligence to inform product decisions. Collaborate with stakeholders (marketing, IT, sales, etc.) to understand their requirements and translate them into product features and capabilities. Lead agile product development processes, including defining user stories, prioritizing backlogs, and overseeing product releases. Work closely with engineering teams to ensure timely and successful delivery of product features and enhancements. Establish key performance indicators (KPIs) to measure product success and drive continuous improvement through data-driven decision-making. Conduct regular market assessments and stay informed about industry trends to identify opportunities for product innovation and differentiation. Serve as a product evangelist both internally and externally, communicating product value propositions and benefits to various stakeholders. Technical and Functional Skills: Bachelors degree in Computer Science, Information Technology, Marketing, or related field (preferred) with 7+ years of work experience as a Product Manager or similar role, with a focus on MarTech products or related technologies. Excellent knowledge in Adobe Experience Cloud Stack. Experience in AEM site Migration planning and strategy. Strong understanding of marketing technology landscape, including CRM, marketing automation, analytics tools, and data management platforms. Experience with agile methodologies and product management tools (e.g., JIRA, Confluence). Excellent analytical and problem-solving skills, with the ability to prioritize initiatives based on business impact and customer needs. Effective communication skills, with the ability to influence and collaborate across different functions and levels of the organization. Knowledge in Banking and Financial Domain(preferred)
Posted 1 month ago
2 - 5 years
4 - 8 Lacs
Mumbai
Work from Office
About The Role We are seeking a talented Web Analytics Specialist to join our team. In this role, you will be responsible for leveraging Adobe Analytics reporting tools, Business Intelligence (BI), and Tableau to provide insights into our digital platforms' performance and user behavior. Your analytical expertise will drive data-driven decisions and optimize our online presence. The ideal candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. The role enables to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, candidate must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Roles and responsibilities: Utilize Adobe Analytics to track and analyze website and application performance metrics, user behavior, and conversion rates. Create custom reports and dashboards in Adobe Analytics and Tableau to visualize data and present actionable insights to stakeholders. Collaborate with marketing, product, and business teams to define key performance indicators (KPIs) and establish benchmarks for digital initiatives. Provide recommendations based on data insights to improve user experience, marketing campaigns, and overall digital strategy. Perform ad-hoc analysis and deep dives into data to uncover trends, patterns, and anomalies. Ensure data accuracy, integrity, and consistency by validating data sources and implementing data governance best practices. Stay informed about industry trends and best practices in web analytics, BI, and data visualization tools. Technical and Functional Skills: Bachelors degree in Computer Science, Business Analytics, Marketing, or a related field (preferred) with 4+ years of proven experience in web analytics using Adobe Analytics (formerly Omniture) and proficiency in Adobe Reporting. Strong analytical skills with experience in BI tools such as Tableau, Power BI, or similar platforms. Ability to interpret complex data sets and communicate findings clearly to non-technical stakeholders.
Posted 1 month ago
3 - 7 years
5 - 9 Lacs
Pune
Work from Office
About The Role The ideal candidate must possess knowledge relevant to the functional area, and act as a subject matter expert in providing advice in the area of expertise, and also focus on continuous improvement for maximum efficiency. It is vital to focus on the high standard of delivery excellence, provide top-notch service quality and develop successful long-term business partnerships with internal/external customers by identifying and fulfilling customer needs. The candidate should be able to break down complex problems into logical and manageable parts in a systematic way, and generate and compare multiple options, and set priorities to resolve problems. The ideal candidate must be proactive, and go beyond expectations to achieve job results and create new opportunities. The role must positively influence the team, motivate high performance, promote a friendly climate, give constructive feedback, provide development opportunities, and manage career aspirations of direct reports. Communication skills are key here, to explain organizational objectives, assignments, and the big picture to the team, and to articulate team vision and clear objectives. Senior Process Manager Roles and responsibilities: Lead the development and implementation of analytics strategies to support business objectives, leveraging Adobe Analytics, Understanding of TMS architecture & functioning. Expertise in tools across Adobe Analytics, Launch and Google Marketing Stack. Manage end-to-end analytics projects, from data collection and processing to analysis and reporting. Provide strategic guidance and direction to the analytics team, ensuring alignment with business goals and priorities. Oversee the design and execution of analytical models and algorithms to extract actionable insights from large datasets. Collaborate with cross-functional teams, to drive data-driven decision-making and optimize business performance. Stay current on industry trends and best practices in analytics, continuously seeking opportunities to enhance our capabilities and drive innovation. Mentor and coach team members, fostering a culture of collaboration, learning, and growth. Technical and Functional Skills: Bachelor or masters degree, MSc or MCA in computers or IT with 5+ years expertise in tools across Adobe Analytics, Launch and Google Marketing Stack. Excellent communication and interpersonal skills, with the ability to effectively communicate complex technical concepts to non-technical stakeholders Strong problem-solving and analytical skills, with the ability to think strategically and drive actionable insights from data. Strong proficiency in Tableau or similar data visualization tools, with the ability to create interactive dashboards and reports Intermediate to advanced JavaScript skills Basic to intermediate understanding of Adobe Target Knowledge of Adobe WebSDK, CDP and CJA is desired Ability to effectively manage multiple work assignments while being able to shift priorities Domain knowledge of various industries such as Banking, Retail, ecommerce etc. Excellent verbal and written communication skills Strong analytical, quantitative and problem solving skills
Posted 1 month ago
2 - 5 years
4 - 8 Lacs
Pune
Work from Office
About The Role The ideal candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. The role enables to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, candidate must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Role and responsibilities: Set up user journey dashboards across customer touchpoints (web and mobile app) in Adobe analytics, GA4 and Amplitude and identify pain points, familiarity with auditing tags using Omibug, GA debugger and other relevant tools. Understanding and familiarity with cross-device analyses using combined reporting suites, virtual report suite and familiarity with people metric and data warehouse. Building complex segments in analytics tools by going through online user journeys, self-serving tag audit to build segments. Analysis of customer journey and recommend personalization tests on digital properties by using Adobe analytics, GA4, Amplitude or any equivalent tool, walk through of analysis outcome and come up with ideasto optimize digital user experience. Website and mobile app Optimization consulting for client accounts across industries (customer journey analyses and personalization). Familiarity with website measurement strategy, identifying key KPIs and define goals, integrating online and offline data and segmentation strategies. Connect with clients for business requirements, walk through analysis outcome and come up with ideas for optimization of the digital properties. Build analytical reports and dashboards using visualization tools like LookerStudio or PowerBI. Technical and Functional Skills: Bachelors Degree with overall experience of 6-10 years in digital analytics and optimization (Adobe Analytics, GA4, Appsflyer and Amplitude). Specialism- Adobe Analytics or GA4 and App analytics tools like Amplitude, Appsflyer, Visualization tools Expert-LookerStudio or PowerBI Certification in Adobe Analytics Business practitioner preferred. Ability to drive business inference from quantitative and qualitative datasets. Ability to collaborate with stakeholders across the globe. Strong communication, creative and innovation skills to help develop offerings to meet market needs.
Posted 1 month ago
2 - 5 years
4 - 8 Lacs
Mumbai
Work from Office
About The Role The ideal candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. The role enables to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, candidate must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Role and responsibilities: Set up user journey dashboards across customer touchpoints (web and mobile app) in Adobe analytics, GA4 and Amplitude and identify pain points, familiarity with auditing tags using Omibug, GA debugger and other relevant tools. Understanding and familiarity with cross-device analyses using combined reporting suites, virtual report suite and familiarity with people metric and data warehouse. Building complex segments in analytics tools by going through online user journeys, self-serving tag audit to build segments. Analysis of customer journey and recommend personalization tests on digital properties by using Adobe analytics, GA4, Amplitude or any equivalent tool, walk through of analysis outcome and come up with ideasto optimize digital user experience. Website and mobile app Optimization consulting for client accounts across industries (customer journey analyses and personalization). Familiarity with website measurement strategy, identifying key KPIs and define goals, integrating online and offline data and segmentation strategies. Connect with clients for business requirements, walk through analysis outcome and come up with ideas for optimization of the digital properties. Build analytical reports and dashboards using visualization tools like LookerStudio or PowerBI. Technical and Functional Skills: Bachelors Degree with overall experience of 6-10 years in digital analytics and optimization (Adobe Analytics, GA4, Appsflyer and Amplitude). Specialism- Adobe Analytics or GA4 and App analytics tools like Amplitude, Appsflyer, Visualization tools Expert- LookerStudio or PowerBI Certification in Adobe Analytics Business practitioner preferred. Ability to drive business inference from quantitative and qualitative datasets. Ability to collaborate with stakeholders across the globe. Strong communication, creative and innovation skills to help develop offerings to meet market needs.
Posted 1 month ago
5 - 8 years
4 - 7 Lacs
Bengaluru
Work from Office
Skill required: Delivery - Sprinklr Designation: I&F Decision Sci Practitioner Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Data & AIA social media management tool for enterprises. It provides social media marketing, social advertising, content management, collaboration, advocacy and social media monitoring for large enterprises. What are we looking for? Sprinklr Social Media Monitoring & Analytics Adaptable and flexible Written and verbal communication Ability to work well in a team Agility for quick learning Commitment to quality Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day-to-day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Qualification Any Graduation
Posted 1 month ago
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