252 Adobe Analytics Jobs - Page 10

Role Overview: McAfee is seeking an experienced Senior Business Data Analyst to join our platform team to support Adobe Analytics. This is a global and cross-functional role that will be responsible for analyzing our Consumer Growth Marketing acquisition and Retention Business, including but not limited to leading root cause analysis, automation of reporting & insights, and more. You will be providing cross-department marketing insights to influence business, platform, and product strategy teams. You will build and execute internal measurement and reporting processes and be responsible for implementing business results dashboards. This is a Hybrid position based in Bangalore. You must be within a commutable distance from the location. You will be required to be onsite on an as-needed basis; when not working onsite, you will work remotely from your home location. About role: Synthesize data from multiple sources, developing assumptions where needed, to communicate insight and opportunity internally & externally. Build analysis, data visualizations, and reporting that provide key insights required for decision-making in the organization. Experienced to be able use Adobe analytics and Adobe click-stream data, automating funnel reporting, including but not limited to generating insights, automated anomaly detection, on-demand ad-hoc analysis, interpreting and using data science models, interpreting analytical results, concluding findings, and capable of storytelling your findings. Create informative, actionable, and repeatable reporting that highlights relevant business trends and opportunities for improvement. Develop processes and protocols for data monitoring, hygiene (e.g. validation), and other strategies that help uncover gaps and opportunities to optimize the business. Willingness to learn new skills and conduct cross-training sessions with the team about new tools and techniques for mining customer insights. About You: We are looking for 6 to 8 years of experience and equally fluent in Adobe Analytics with 3 to 4 years of experience with traditional business analysis methodologies. You have 3 years hands-on experience working with Adobe clickstream data (Data Feeds or Data Warehouse exports) to conduct advanced behavioral analyses and deliver clear insights that inform marketing strategies, product optimizations, and business decisions. You are proficient with 2 years of experience in querying, processing, and analyzing raw clickstream data to uncover granular insights into user paths, engagement patterns, and conversion funnels. Demonstrate 3 years of advanced proficiency in SQL, Python, and visualization tools such as Power BI (preferred) and Tableau. Apply statistical methodologies to daily analytical tasks with expertise. #LI- Hybrid Company Overview McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment. Company Benefits and Perks: We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees. Bonus Program Pension and Retirement Plans Medical, Dental and Vision Coverage Paid Time Off Paid Parental Leave Support for Community Involvement Were serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

Design and implement Adobe Analytics tracking using AppMeasurement.js and Adobe Web SDK (AEP) across web and mobile platforms. Migrate legacy AppMeasurement based implementations to Web SDK where applicable. Translate business and marketing KPIs into technical tracking requirements and tagging strategies. Configure and maintain Adobe Launch / AEP Tags for rule based tracking, data layer usage, and event triggers. Collaborate with product managers, developers, and marketing stakeholders to ensure robust and consistent analytics setup. Debug and validate implementations using browser developer tools, Adobe Debugger, and network monitoring tools. Document tagging architecture, data layer schema, and technical specifications. Ensure tracking complies with privacy regulations and consent management systems (e.g., OneTrust, TrustArc). Monitor data integrity and troubleshoot tracking issues or discrepancies. Required Skills: 4-5 years of hands on experience with Adobe Analytics implementation. Proficiency in both AppMeasurement.js and Adobe Web SDK. Solid understanding of JavaScript, browser DOM, and analytics debugging techniques. Experience with Adobe Launch / Tags, and custom rule creation. Strong knowledge of Data Layer design and structured event tracking. Familiarity with Adobe Experience Platform Debugger, Charles Proxy, or similar tools. Analytical mindset with strong attention to detail and problem solving skills. Nice to Have: Adobe Certified Expert Adobe Analytics Business Practitioner or Developer. Experience with server side tagging, hybrid app tracking, or mobile SDKs. Working knowledge of Adobe Target, Audience Manager, or other Adobe Experience Cloud tools. Familiarity with Google Analytics, Google Tag Manager (GTM), or other digital analytics platforms. Location Note: This is a hybrid role based in Bengaluru. Candidates are expected to work from the office as per project requirements.

Adobe Target Implementation Specialist Location: Bengaluru (Preferred, Hybrid) Experience: 3-5 Years Employment Type: Full-time Job Summary: We are looking for an experienced Adobe Target Specialist to lead the implementation and optimization of personalization and A/B testing strategies across digital platforms The ideal candidate will have a deep understanding of Adobe Target (including both Visual Experience Composer and Form-Based Composer), experience with Experience Cloud integrations, and a solid grasp of front-end technologies Youll collaborate with marketing, UX, and development teams to deliver data-driven, personalized digital experiences Key Responsibilities: - Implement and manage A/B, multivariate, and personalization campaigns using Adobe Target - Configure activities using VEC, FEC, and custom code approaches as needed - Define and build audience segments for personalized experiences using Target and Adobe Experience Cloud - Partner with analytics teams to define test success criteria and integrate Adobe Target with Adobe Analytics (A4T) - Troubleshoot activity performance, page rendering issues, and ensure reliable test deployment across environments - Collaborate with developers to implement custom code offers, mboxes, and profile scripts - Maintain clear documentation of test setups, audience rules, and performance summaries - Stay updated on Adobe Target product updates and best practices in experimentation and personalization Required Skills: - 3-5 years of hands-on experience with Adobe Target - Strong understanding of A/B testing, MVT, personalization, and related optimization methodologies - Experience with VEC, FEC, mboxes, profile scripts, and Target libraries (at js) - Familiarity with Adobe Experience Cloud and A4T (Analytics for Target) integration - Good understanding of HTML, CSS, JavaScript for creating and modifying test variations - Proficiency with debugging tools (Adobe Debugger, Charles Proxy, browser console) - Excellent communication and documentation skills Nice to Have: - Adobe Certified Expert - Adobe Target Business Practitioner - Experience with server-side Target implementation or hybrid/mobile app testing - Working knowledge of Adobe Launch, Adobe Audience Manager, or CDP integration - Familiarity with personalization strategies using behavioral and contextual targeting - Understanding of GDPR/CCPA compliance in test targeting and data usage Location Note: This is a hybrid role based in Bengaluru Candidates are expected to work from the office as per project requirements Number of Openings* 5 Duration of contract* Dec25 Total Yrs of Experience* 5+ Relevant Yrs of experience* Minimum 4+ with Adobe Target Language preference* English Detailed JD *(Roles and Responsibilities) As per JD Mandatory skills* Adobe Target Implementation Skills Approx Vendor billing rate* 9000 - 13000 INR Work Location* Bangalore Mode of Interview: Telephonic/Face to Face/Skype Interview* Teams

As an Application Developer at IBM, you'll work with clients to co-create solutions to major real-world challenges by using best practice technologies, tools, techniques, and products to translate system requirements into the design and development of customized systems. In your role, you will be responsible for Adobe Analytics Implement and configure Adobe Analytics for tracking user interactions on websites and mobile applications. Set up and manage eVars, props, and events for capturing data. Deploy Adobe Analytics using Tag management solutions and ensure the accurate collection of data. Collaborate with developers to implement data layers and custom tagging solutions. Maintain and update tags across web and mobile platforms as required by new campaigns or tracking needs. Optimize the tagging setup for performance and data accuracy. Troubleshoot and debug analytics issues using tools such as Adobe Debugger, browser dev tools, and Charles Proxy. Perform audits of the Adobe Analytics and Target implementation to ensure accurate tracking. Data management using processing rules, SAINT Classification and Classification rule builders Exposure to reporting APIs, Data Warehouse and Data Feeds Adobe Target Implement Adobe Target for A/B testing, multivariate testing, and personalized content experiences. Set up A/B tests and personalization campaigns based on business and marketing requirements. Integrate Adobe Analytics and Target to ensure seamless data flow for audience segmentation and reporting. Collaborate with design, development, and UX teams to ensure tests and personalized experiences are implemented correctly Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise 3 - 7 years of experience working with Adobe Analytics and Adobe Target. Strong experience with Tag management tools like Adobe Data collection, Tealium, Ensighten. Implementation of Analytics and Target using Web and Mobile SDKs Strong knowledge of JavaScript, HTML, CSS, and APIs for custom tracking solutions. Deep understanding of data layer structures and implementation for web and mobile applications Preferred technical and professional experience Knowledge about Adobe Customer Journey Analytics (CJA) Adobe Certified Developer expert in Adobe Analytics, Adobe Target, or both. Experience with agile methodologies

Develop product domain knowledge and understanding of its key users and market. Define and lead research activities for your Product in alignment with project strategy, timeline and roadmap milestones. Help align 3-in-a-box teams to research insights, utilize research insights to drive prioritization of product backlog and roadmap. Help define user experience goals and design principles. Closely partner with Product management and development to cultivate, manage, and administer sponsor user relationships. Develop strong storytelling capabilities. Be an active member of Product squad(s) by attending and presenting playbacks, coaching designers, providing input in the prioritization of Product backlog. Act as the voice of the customer. Build your eminence with our customer base and the external business industry you engage with. Required education Bachelor's Degree Preferred education Bachelor's Degree Required technical and professional expertise A minimum of 3 years of experience in product or service design. A minimum of 3 years of experience in developing research plans and executing research deliverables on design projects. A minimum of 3 years of experience working with product managers and engineers. A minimum of 3 years of experience with research tools and analytics tools. Portfolio of projects that shows a breadth of complex, technically- oriented projects and demonstrates your skills as a design researcher. Experienced-level design research skills Experience with IBM-preferred research tools, including Alchemer, UserInterviews and AirTable. Experience in defining and executing UX Metrics assessments. Competency with standard presentation programs Powerpoint &Keynote Preferred technical and professional experience At least 3 years of experience in prioritizing and delivering roadmaps as part of a development organization. Ability to understand customer needs, gather feedback, and incorporate customer insights into the development and enhancement of solutions to ensure customer satisfaction. Strong analytical and problem-solving skills, with the ability to make data-driven decisions. Strong communication and interpersonal skills, with the ability to articulate the value proposition of compilation technologies, communicate product requirements, and effectively engage with stakeholders at all levels. An understanding of and experience in product management principles, including market analysis, product roadmap development, feature prioritization, and stakeholder management.

Role & responsibilities Job Title: E-commerce Marketing Expert (Social Media & Digital Marketing) We're seeking a skilled E-commerce Marketing Expert to develop and execute comprehensive social media marketing strategies, manage paid advertising campaigns, and optimize our Google My Business profile. The ideal candidate will have experience with Shopify, Myntra, and digital marketing tools. Key Responsibilities: - Develop and execute social media marketing strategies (Facebook, Instagram, YouTube) - Manage paid social media advertising campaigns - Optimize Google My Business profile - Collaborate with cross-functional teams - Analyze performance metrics and adjust strategies - Familiarity with digital marketing strategies Preferred candidate profile Requirements: - Education: Preferred Bachelors degree in Business Administration, Marketing, ecommerce, or a related field - Any graduate - 3-5 years of experience in e-commerce marketing - Good Communication Skills - Proven expertise in social media marketing, content creation, and paid advertising - Strong understanding of Shopify and Myntra, familiarity with ecommerce platforms. - Excellent analytical and problem-solving skills - Experience with influencer marketing, email marketing, and content marketing - High attention to detail with strong organizational skills. - Basic understanding of SEO for product listings. Perks and benefits - PF, ESI, BONUS and Accidental Insurance upto 16 lac - Competitive salary and benefits package - Opportunity to work with a growing e-commerce brand - Collaborative and dynamic work environment

Project Role : Application Developer Project Role Description : Design, build and configure applications to meet business process and application requirements. Must have skills : Adobe Experience Manager (AEM) Sites Good to have skills : NA Minimum 3 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Developer, you will be responsible for designing, building, and configuring applications to meet business process and application requirements. You will play a crucial role in developing solutions that align with organizational goals and objectives. Roles & Responsibilities: Expected to perform independently and become an SME. Required active participation/contribution in team discussions. Contribute in providing solutions to work related problems. Collaborate with cross-functional teams to design, develop, and implement software solutions. Troubleshoot and debug applications to ensure optimal performance. Stay updated with industry trends and best practices to enhance application development processes. Provide technical guidance and mentorship to junior team members. Conduct code reviews and ensure adherence to coding standards. Professional & Technical Skills: Must To Have Skills: Proficiency in Adobe Experience Manager (AEM) Sites. Strong understanding of web development technologies and frameworks. Experience with front-end technologies such as HTML, CSS, and JavaScript. Knowledge of Java programming language and related frameworks. Hands-on experience in developing and customizing AEM components. Good To Have Skills: Experience with Adobe Analytics. Additional Information: The candidate should have a minimum of 3 years of experience in Adobe Experience Manager (AEM) Sites. This position is based at our Pune office. A 15 years full-time education is required. Qualification 15 years full time education

Project Role : Application Developer Project Role Description : Design, build and configure applications to meet business process and application requirements. Must have skills : Adobe Analytics Good to have skills : NA Minimum 3 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Developer, you will be responsible for designing, building, and configuring applications to meet business process and application requirements. You will play a crucial role in developing innovative solutions to enhance business operations and user experience. Roles & Responsibilities: Expected to perform independently and become an SME. Required active participation/contribution in team discussions. Contribute in providing solutions to work related problems. Develop and implement software solutions to meet business requirements. Collaborate with cross-functional teams to design and deliver high-quality applications. Conduct code reviews and ensure adherence to coding standards. Troubleshoot and debug applications to optimize performance. Stay updated with industry trends and technologies to enhance application development processes. Professional & Technical Skills: Must To Have Skills: Proficiency in Adobe Analytics. Strong understanding of data analysis and interpretation. Experience with web analytics tools and techniques. Hands-on experience in implementing data-driven solutions. Knowledge of data visualization tools for reporting and analysis. Additional Information: The candidate should have a minimum of 3 years of experience in Adobe Analytics. This position is based at our Hyderabad office. A 15 years full-time education is required. Qualification 15 years full time education

Project Role : Application Developer Project Role Description : Design, build and configure applications to meet business process and application requirements. Must have skills : Adobe Audience Manager Good to have skills : NA Minimum 3 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Developer, you will be responsible for designing, building, and configuring applications to meet business process and application requirements. Your typical day will involve collaborating with team members to develop innovative solutions and ensure seamless application functionality. Roles & Responsibilities: Expected to perform independently and become an SME. Required active participation/contribution in team discussions. Contribute in providing solutions to work related problems. Develop and implement software solutions to meet business requirements. Collaborate with cross-functional teams to ensure successful project delivery. Conduct code reviews and provide technical guidance to team members. Stay updated on industry trends and best practices in application development. Assist in troubleshooting and resolving technical issues. Professional & Technical Skills: Must To Have Skills: Proficiency in Adobe Audience Manager. Strong understanding of data management and analytics. Experience with data integration and API development. Hands-on experience in application development and deployment. Good To Have Skills: Experience with Adobe Experience Cloud. Additional Information: The candidate should have a minimum of 3 years of experience in Adobe Audience Manager. This position is based at our Hyderabad office. A 15 years full time education is required. Qualification 15 years full time education

Project Role : Application Developer Project Role Description : Design, build and configure applications to meet business process and application requirements. Must have skills : Adobe Analytics Good to have skills : NA Minimum 5 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Developer, you will be responsible for designing, building, and configuring applications to meet business process and application requirements. You will collaborate with teams to ensure successful project delivery and implementation. Roles & Responsibilities: Expected to be an SME, collaborate and manage the team to perform. Responsible for team decisions. Engage with multiple teams and contribute on key decisions. Provide solutions to problems for their immediate team and across multiple teams. Lead the application development process. Implement best practices for application design and development. Ensure applications meet business requirements and quality standards. Conduct code reviews and provide technical guidance to team members. Professional & Technical Skills: Must To Have Skills: Proficiency in Adobe Analytics. Strong understanding of data analysis and interpretation. Experience with web analytics tools and platforms. Knowledge of data visualization techniques. Hands-on experience in application development and configuration. Additional Information: The candidate should have a minimum of 5 years of experience in Adobe Analytics. This position is based at our Pune office. A 15 years full time education is required. Qualification 15 years full time education

Project Role : Application Developer Project Role Description : Design, build and configure applications to meet business process and application requirements. Must have skills : Adobe Analytics Good to have skills : NA Minimum 3 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Developer, you will be responsible for designing, building, and configuring applications to meet business process and application requirements. Your typical day will involve collaborating with team members to develop innovative solutions and ensure seamless application functionality. Roles & Responsibilities: Expected to perform independently and become an SME. Required active participation/contribution in team discussions. Contribute in providing solutions to work related problems. Develop and implement software solutions to meet business requirements. Collaborate with cross-functional teams to ensure successful project delivery. Conduct code reviews and provide technical guidance to team members. Troubleshoot and debug applications to optimize performance. Stay updated on industry trends and best practices to enhance application development processes. Professional & Technical Skills: Must To Have Skills: Proficiency in Adobe Analytics. Strong understanding of data analysis and interpretation. Experience with web analytics tools and techniques. Knowledge of data visualization and reporting tools. Hands-on experience in application development and deployment. Additional Information: The candidate should have a minimum of 3 years of experience in Adobe Analytics. This position is based at our Hyderabad office. A 15 years full time education is required. Qualification 15 years full time education

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them. Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself. Empower India Marketing team is looking for an experienced Data scientist with strong background in advanced statistical modeling, machine learning and predictive modeling. The ideal candidate will have hands-on experience in developing, deploying and optimizing advanced data models that drive actionable business insights and strategic decisions. Role Responsibilities: Work closely with cross-functional teams to understand complex business problems and build modeling framework to help solve for them Understand the data need, collect, interpret and clean the data Design, develop, and validate advanced machine learning and statistical models Evaluate and interpret model results using appropriate metrics (e.g., AUC, precision/recall, RMSE) Deploy models into production environments and monitor their performance over time Produce meaningful insights using data modelling techniques and interpret and justify the results with the business context Identify modelling opportunities proactively which can help the business and drive the project Take internal trainings on relevant skills Present results to the senior leadership Stay up to date with the latest advancements in machine learning, AI, and data science Educational Qualification: Graduate / post-graduate degree in Business Management / Statistics / Economics / Finance Required Experience: 8-14 years of experience working in analytics, data science or related experience Attention to detail, and should be open to learn quickly on new technologies and statistical techniques in analytics Well-grounded exposure to Machine Learning, AI, SAS, AWS, Python, Tableau etc. Working experience with tools such as Google Analytics/ Adobe Analytics Handling end-to-end projects independently. Required skills and competencies: Strong knowledge of and experience with the data modelling techniques like Time Series, Regression, Segmentation, Clustering, Market Mix, Machine Learning, AI. Solid understanding of statistical techniques, machine learning algorithms and model evaluation frameworks Strong analytical skills to be able to understand complex business problems, collect and analyze the data and be able to interpret the results Lead and drive cross functional projects Strong written and verbal communication skills to explain complex models and data-driven insights to senior stakeholders Domian knowledge in wealth management Self-motivated, excellent accountability and ownership skills Excellent team player Adopt organizational changes and drive the organizational values We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to age, race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law.

EXPERIENCE - Minimum of 7-10 years of progressive experience in e-commerce management and digital marketing within the FMCG industry.

About Ekloud Inc. : Ekloud Inc. is a forward-thinking technology consulting and workforce solutions company. We specialize in empowering organizations with tailored digital solutions, focusing on Salesforce development, cybersecurity, and cloud computing. Our team of seasoned industry experts is passionate about connecting top-tier talent with innovative businesses around the globe from nimble startups to established enterprises. Job Description : We are seeking an experienced Google Analytics Specialist to join our team on a contract basis. In this fully remote role, you will leverage your deep expertise in digital analytics to monitor, interpret, and optimize website and campaign performance. Your insights will play a key role in informing data-driven decisions across marketing and product strategies. Responsibilities : - Analyze website traffic, user behavior, and marketing campaign performance using Google Analytics. - Deliver actionable insights and recommendations to optimize digital experiences and conversion rates. - Configure and manage tagging through tools like Tealium and Adobe Analytics. - Interpret and validate tracking implementations using JavaScript and browser debugging tools. - Collaborate with cross-functional teams to define KPIs and analytics requirements. - Support the development of dashboards and reports for stakeholders. - Uphold best practices in data governance, privacy compliance, and analytics strategy. Qualifications - 7+ years of experience working with Google Analytics (GA4 preferred). - Proficient with Tag Management Systems (Tealium preferred). - Experience with Web Analytics tools (Adobe Analytics is a plus). - Solid understanding of JavaScript (able to read and debug tracking code). - Familiarity with front-end technologies such as HTML and CSS. - Strong foundation in software development practices including version control (GitHub), unit testing, DevOps, and Agile methodologies. - Advanced analytical, statistical, and problem-solving skills. - Strong communication skills and the ability to translate complex data into clear business insights. Location: Chennai, Hyderabad, Kolkata, Pune, Ahmedabad, Mumbai, Delhi, Bengaluru

Location: Hyderabad Exp: 3-5yrs max Hybrid mode Virtual interview 1 Must have Adobe Analytics Admin exp (No IT Exp) 2 Proficiency in integrating Adobe Analytics Interested candidates share resume on purnima.prometheus@gmail.com or whtsapp 9220927729

Overview About us We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together . Responsibilities This is an exciting role and would entail you to Requirement gathering and evaluation of clients’ business situations in order to implement appropriate analytic solutions. Designs, generates and manages reporting frameworks that provide insight as to the performance of clients’ marketing activities across multiple channels. Be the single point of contact on anything data & analytics related to the project. QA process: Maintain, create and re-view QA plans for deliverables to align with the requirements, identify discrepancies if any and troubleshoot issues. Prioritize tasks and proactively manage workload to ensure timely delivery with high accuracy. Active contribution to project planning and scheduling. Create and maintain project specific documents such as process / quality / learning documents. Should be able to drive conversation with team, client and business stake holders You will be working closely with Our global marketing agency teams. You will also be closely collaborating with Manager and colleagues within the Data Operations & Reporting function. Qualifications This may be the right role for you if you have 6-9 years’ experience in data management and analysis in Media or relevant domains with strong problem-solving ability. Hands on experience & strong knowledge on SQL, Power BI is mandatory Strong excel skills (Vlookups, Pivot Tables, Macros and other advanced functions) is a must. Strong knowledge on any coding lang like Python/R program is good to have. Excellent Marketing communication skills; should be able to work independently with stakeholders Ability to identify and help determine key performance indicators for the clients. Strong written and verbal communication skills. Led delivery teams and projects to successful implementations Familiarity working with large data sets and creating cohesive stories. Able to work and lead successfully with teams, handling multiple projects and meeting timelines. Maintaining positive client and vendor relationships. Presentation skills using MS Power Point or any presentation platforms Good to have Prior media experience familiarity with digital marketing and media concepts & tools and web analytics (Google DCM, Adobe Analytics, Google Analytics etc.) Good to have Knowledge and experience with syndicated research sources/tools (e.g. ComScore, Nielsen, GfK MRI, Simmons, etc).

Greetings from PruTech Solutions!!! Opportunity for Data Analytics Engineer_Bangalore!! Experience:7+Years Notice period: Serving notice 20days JD: Must Have Skills: Lead AEP-Centric Initiatives: Drive initiatives focused on the implementation, customization, Expertise in AEP and Analytics Implementation: Proficiency with Adobe Experience Platform, including RTCDP, CJA and AJO, is essential. Hands-On AEP Integration and Data Collection: Demonstrated experience in working with Adobe Data Collection and integration with AEP using Web & Mobile SDKs. Familiarity with AEP schemas, datasets, identity management, and event-driven data layers (EDDL) is highly preferred. Technical Leadership in AEP and Analytics: Serve as a hands-on leader within the technical analytics team, focusing on data framework implementations using AEP, Adobe Target, Adobe Data Collection, and Adobe Mobile SDK. Technical Tagging and SDR Development: Design, develop, and implement technical tagging requirements for web, mobile, and app platforms within AEP. Translate Solution Design Requirements (SDR) into precise script code for various digital platforms. Code Development and Testing: Develop and perform code modifications, testing, and deployment as needed, ensuring robust and accurate data collection processes within AEP. Enhance Digital Data Layers: Enhance requirements for digital data layers, including event-based data like ACDL, within the company's Tag Management solutions such as Adobe Data Collection, Ensighten, or Tealium. Good to Have Skills: Experience with implementing GA4 (Google Analytics 4) Develop, design, and implement scripting for A/B optimization/experimentation (Adobe Target, Monetate, Optimizely) Configuring and setting up BI dashboards (Tableau / Looker / Power BI) Experience with Google Big Query and creating data ingestion pipelines from multiple online and offline sources Experience working with Adobe IO (using APIs to connect to Adobe suite of products programmatically like Adobe Analytics 2.0) through Web UIs (like Swagger) or API clients like Postman If any one interested kindly share profiles to sravani.nelluru@prutech.com

About The Role eClerx OPERATIONS You will join a business that delivers continuous innovation and new business capabilities that meet and redefine the digital era's needs. You can transform the technology infrastructure of clients spanning around the globe, including top Fortune 100 companies. The MediaOps Instrumentation SME is responsible for planning and execution of Instrumentation (Tagging) projects for clients, creating new Tags and ensuring Tags are implemented as per the project requirements. Some key responsibility includes-. Work with marketing, Paid media agencies and Marketing Ops stakeholders for instrumentation requirements for campaigns Translate business requirements into technical specs for the technical team to implement/update the tags Co-ordinate with client product and relevant stakeholders on the required client instrumentation and End to End product flows Submit tag requests in project management workflow with requirements and provide use cases to the technical team. Review requirements and priorities for the backlog Coordinate and support troubleshooting of issues arising from instrumentation Work with the technical team to document tag firing conditions and support maintenance Validate tag post-implementation. Validate data accuracy in third-party tools vs. in-house analytics tools. Identify existing instrumentation in an in-house tool for data gap analysis Technical Skills: Minimum 4+ years of experience working for paid media projects and instrumentation projects Good understanding of the instrumentation process and various tags implementation process Good understanding of Paid media tools (Ad words, DV360, SA360, Facebook, LinkedIn, etc.) MS PowerPointGovernance meetings to provide updates based on the expectations of the target audience MS ExcelCreate and manage detailed project plan with specific tollgates, milestones, planned/actual start and closure date, responsibility and completion status Knowledge on any of the tag implementation tools like Adobe Launch, Tealium, Ensighten, Google Tag Manager. Good to have: Certification- On any tag implementation tools like Adobe Launch, Tealium, Ensighten, Google Tag Manager. Knowledge on Mobile Measurement Platform tools like mParticle, Kochava, Adjust Basic Qualifications: Should have approximately 4+ years of overall work experience Working knowledge of instrumentation/ Tagging Should have project/program management experience Bachelor's degree

About The Role The ideal candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. The role enables to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, candidate must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Associate Process Manager Roles and responsibilities: Utilize Adobe Analytics to collect, analyze, and interpret data related to website traffic, user behavior, and digital marketing campaigns. Develop and maintain custom reports, dashboards, and visualizations to communicate insights effectively to stakeholders. Collaborate with stakeholders to define key performance indicators (KPIs) and develop measurement frameworks to track and evaluate business performance. Identify opportunities for optimization and improvement across various aspects of the business, including website usability, customer journey, and marketing effectiveness. Conduct in-depth analysis using Python programming language to uncover actionable insights and drive strategic decision-making. Stay abreast of industry trends, emerging technologies, and best practices in digital analytics, data science, and related fields. Manage project timelines, resources, and deliverables to ensure successful execution of analytics initiatives. Lead and mentor a team of analysts, providing guidance and support to drive professional growth and development Technical and Functional Skills: Graduate with a minimum of 3 to 5 years of proven experience with data visualization tools such as Tableau, Power BI, or similar. Should have hands on experience with Adobe Analytics, Reporting, Python. Ability to effectively manage multiple work assignments while being able to shift priorities Domain knowledge of various industries such as Banking, Retail, ecommerce etc. Excellent verbal and written communication skills Strong analytical, quantitative and problem solving skills Ability to effectively manage multiple work assignments while being able to shift priorities.

About The Role The ideal candidate must possess knowledge relevant to the functional area, and act as a subject matter expert in providing advice in the area of expertise, and also focus on continuous improvement for maximum efficiency. It is vital to focus on the high standard of delivery excellence, provide top-notch service quality and develop successful long-term business partnerships with internal/external customers by identifying and fulfilling customer needs. The candidate should be able to break down complex problems into logical and manageable parts in a systematic way, and generate and compare multiple options, and set priorities to resolve problems. The ideal candidate must be proactive, and go beyond expectations to achieve job results and create new opportunities. The role must positively influence the team, motivate high performance, promote a friendly climate, give constructive feedback, provide development opportunities, and manage career aspirations of direct reports. Communication skills are key here, to explain organizational objectives, assignments, and the big picture to the team, and to articulate team vision and clear objectives. Senior Process Manager Roles and responsibilities: Develop and implement A/B and multivariate tests using Adobe Target. Create and manage personalized experiences and audience segments. Work closely with marketing, UX, and development teams to integrate Adobe Target into digital platforms. Analyze test results and provide insights and recommendations for optimization. Continuously monitor and optimize personalization campaigns to improve user engagement and conversion rates. Use data and analytics to identify opportunities for personalization and testing. Work with cross-functional teams to understand business objectives and user needs. Communicate test plans, results, and recommendations to stakeholders. Provide training and support to team members on Adobe Target best practices. Implement and configure Adobe Target within the Adobe Experience Cloud ecosystem. Troubleshoot and resolve technical issues related to Adobe Target. Ensure compliance with data privacy regulations and best practices. Stay updated on the latest trends and best practices in personalization and optimization. Contribute to the continuous improvement of processes, tools, and methodologies. Share knowledge and expertise with team members and stakeholders. Technical and Functional Skills: Bachelor's degree in Marketing, Business, Computer Science, or a related field. Masters degree is a plus. 6-8 years of experience working with Adobe Target and the Adobe Experience Cloud. Proven track record of successfully implementing and optimizing A/B and multivariate tests. Proficiency in Adobe Target, including setting up activities, audiences, and offers. Experience with web technologies such as HTML, CSS, JavaScript, and JSON. Familiarity with other Adobe Experience Cloud products (e.g., Adobe Analytics, Adobe Experience Manager) is a plus. Understanding of data layers, tagging, and tracking implementation. Strong analytical skills with the ability to interpret data and generate actionable insights. Excellent problem-solving abilities and attention to detail. Strong communication and collaboration skills. Ability to work independently and as part of a team. Detail-oriented with a focus on delivering high-quality work. Certification in Adobe Target is a must

About The Role We are seeking a skilled Segmentation Specialist proficient in Adobe Analytics, Adobe Experience Cloud and CDP to join our innovative marketing team. The Segmentation Specialist will be instrumental in leveraging these platforms to develop and execute advanced segmentation strategies aimed at optimizing customer engagement and driving business growth. The ideal candidate should possess a deep understanding of Adobe Analytics capabilities, strong analytical skills, and the ability to translate data insights into actionable segmentation strategies. The ideal candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. The role enables to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, candidate must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Roles and responsibilities: Utilize Adobe Analytics and Adobe Experience Cloud to develop comprehensive customer segmentation strategies based on behavioral, demographic, and psychographic data. Collaborate closely with marketing, sales, and product teams to understand business objectives and translate them into effective segmentation tactics. Analyze and interpret complex data sets using Adobe Analytics to uncover actionable insights and trends related to customer behavior and engagement. Design and implement A/B testing and multivariate testing strategies within Adobe Experience Cloud to optimize segmentation effectiveness. Monitor key performance indicators (KPIs) related to segmentation performance, providing regular reports and insights to stakeholders. Continuously optimize segmentation models and strategies based on performance metrics and industry best practices. Ensure data integrity and accuracy within Adobe Analytics and Adobe Experience Cloud, working closely with data analytics teams as needed. Technical and Functional Skills: Bachelors degree in Marketing, Business Administration, Statistics, or a related field, Masters degree preferred with 4+ years of work experience with Adobe Analytics and Adobe Experience Cloud in a segmentation or analytics role. Proficient in using Adobe Analytics tools such as Analysis Workspace, Report Builder, and Data Workbench. Strong understanding of digital marketing concepts and methodologies, including segmentation, targeting, and personalization. Advanced analytical skills with the ability to interpret complex data sets and derive actionable insights. Excellent communication and presentation skills, with the ability to convey technical information to non-technical stakeholders. Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects and priorities. Experience with A/B testing, multivariate testing, and optimization techniques within Adobe Experience Cloud is highly desirable. Knowledge of data privacy regulations (e.g., GDPR, CCPA) and their implications for data handling and segmentation practices. Banking and Financial domain experience will be preferred.

About The Role We are seeking a strategic and innovative MarTech Product Manager to join our team. In this role, you will be responsible for driving the development and enhancement of our marketing technology (MarTech) products. You will collaborate closely with cross-functional teams to define product strategy, prioritize features, and deliver solutions that meet customer needs and drive business growth. The ideal candidate must possess knowledge relevant to the functional area, and act as a subject matter expert in providing advice in the area of expertise, and also focus on continuous improvement for maximum efficiency. It is vital to focus on the high standard of delivery excellence, provide top-notch service quality and develop successful long-term business partnerships with internal/external customers by identifying and fulfilling customer needs. The candidate should be able to break down complex problems into logical and manageable parts in a systematic way, and generate and compare multiple options, and set priorities to resolve problems. The ideal candidate must be proactive, and go beyond expectations to achieve job results and create new opportunities. The role must positively influence the team, motivate high performance, promote a friendly climate, give constructive feedback, provide development opportunities, and manage career aspirations of direct reports. Communication skills are key here, to explain organizational objectives, assignments, and the big picture to the team, and to articulate team vision and clear objectives. Senior Process Manager Roles and responsibilities: Define the product vision, strategy, and roadmap for MarTech products in alignment with business goals and market trends. Gather and analyze customer insights, market research, and competitive intelligence to inform product decisions. Collaborate with stakeholders (marketing, IT, sales, etc.) to understand their requirements and translate them into product features and capabilities. Lead agile product development processes, including defining user stories, prioritizing backlogs, and overseeing product releases. Work closely with engineering teams to ensure timely and successful delivery of product features and enhancements. Establish key performance indicators (KPIs) to measure product success and drive continuous improvement through data-driven decision-making. Conduct regular market assessments and stay informed about industry trends to identify opportunities for product innovation and differentiation. Serve as a product evangelist both internally and externally, communicating product value propositions and benefits to various stakeholders. Technical and Functional Skills: Bachelors degree in Computer Science, Information Technology, Marketing, or related field (preferred) with 7+ years of work experience as a Product Manager or similar role, with a focus on MarTech products or related technologies. Excellent knowledge in Adobe Experience Cloud Stack. Experience in AEM site Migration planning and strategy. Strong understanding of marketing technology landscape, including CRM, marketing automation, analytics tools, and data management platforms. Experience with agile methodologies and product management tools (e.g., JIRA, Confluence). Excellent analytical and problem-solving skills, with the ability to prioritize initiatives based on business impact and customer needs. Effective communication skills, with the ability to influence and collaborate across different functions and levels of the organization. Knowledge in Banking and Financial Domain(preferred)

About The Role We are seeking a talented Web Analytics Specialist to join our team. In this role, you will be responsible for leveraging Adobe Analytics reporting tools, Business Intelligence (BI), and Tableau to provide insights into our digital platforms' performance and user behavior. Your analytical expertise will drive data-driven decisions and optimize our online presence. The ideal candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. The role enables to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, candidate must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Roles and responsibilities: Utilize Adobe Analytics to track and analyze website and application performance metrics, user behavior, and conversion rates. Create custom reports and dashboards in Adobe Analytics and Tableau to visualize data and present actionable insights to stakeholders. Collaborate with marketing, product, and business teams to define key performance indicators (KPIs) and establish benchmarks for digital initiatives. Provide recommendations based on data insights to improve user experience, marketing campaigns, and overall digital strategy. Perform ad-hoc analysis and deep dives into data to uncover trends, patterns, and anomalies. Ensure data accuracy, integrity, and consistency by validating data sources and implementing data governance best practices. Stay informed about industry trends and best practices in web analytics, BI, and data visualization tools. Technical and Functional Skills: Bachelors degree in Computer Science, Business Analytics, Marketing, or a related field (preferred) with 4+ years of proven experience in web analytics using Adobe Analytics (formerly Omniture) and proficiency in Adobe Reporting. Strong analytical skills with experience in BI tools such as Tableau, Power BI, or similar platforms. Ability to interpret complex data sets and communicate findings clearly to non-technical stakeholders.

About The Role The ideal candidate must possess knowledge relevant to the functional area, and act as a subject matter expert in providing advice in the area of expertise, and also focus on continuous improvement for maximum efficiency. It is vital to focus on the high standard of delivery excellence, provide top-notch service quality and develop successful long-term business partnerships with internal/external customers by identifying and fulfilling customer needs. The candidate should be able to break down complex problems into logical and manageable parts in a systematic way, and generate and compare multiple options, and set priorities to resolve problems. The ideal candidate must be proactive, and go beyond expectations to achieve job results and create new opportunities. The role must positively influence the team, motivate high performance, promote a friendly climate, give constructive feedback, provide development opportunities, and manage career aspirations of direct reports. Communication skills are key here, to explain organizational objectives, assignments, and the big picture to the team, and to articulate team vision and clear objectives. Senior Process Manager Roles and responsibilities: Lead the development and implementation of analytics strategies to support business objectives, leveraging Adobe Analytics, Understanding of TMS architecture & functioning. Expertise in tools across Adobe Analytics, Launch and Google Marketing Stack. Manage end-to-end analytics projects, from data collection and processing to analysis and reporting. Provide strategic guidance and direction to the analytics team, ensuring alignment with business goals and priorities. Oversee the design and execution of analytical models and algorithms to extract actionable insights from large datasets. Collaborate with cross-functional teams, to drive data-driven decision-making and optimize business performance. Stay current on industry trends and best practices in analytics, continuously seeking opportunities to enhance our capabilities and drive innovation. Mentor and coach team members, fostering a culture of collaboration, learning, and growth. Technical and Functional Skills: Bachelor or masters degree, MSc or MCA in computers or IT with 5+ years expertise in tools across Adobe Analytics, Launch and Google Marketing Stack. Excellent communication and interpersonal skills, with the ability to effectively communicate complex technical concepts to non-technical stakeholders Strong problem-solving and analytical skills, with the ability to think strategically and drive actionable insights from data. Strong proficiency in Tableau or similar data visualization tools, with the ability to create interactive dashboards and reports Intermediate to advanced JavaScript skills Basic to intermediate understanding of Adobe Target Knowledge of Adobe WebSDK, CDP and CJA is desired Ability to effectively manage multiple work assignments while being able to shift priorities Domain knowledge of various industries such as Banking, Retail, ecommerce etc. Excellent verbal and written communication skills Strong analytical, quantitative and problem solving skills

About The Role The ideal candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. The role enables to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, candidate must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Role and responsibilities: Set up user journey dashboards across customer touchpoints (web and mobile app) in Adobe analytics, GA4 and Amplitude and identify pain points, familiarity with auditing tags using Omibug, GA debugger and other relevant tools. Understanding and familiarity with cross-device analyses using combined reporting suites, virtual report suite and familiarity with people metric and data warehouse. Building complex segments in analytics tools by going through online user journeys, self-serving tag audit to build segments. Analysis of customer journey and recommend personalization tests on digital properties by using Adobe analytics, GA4, Amplitude or any equivalent tool, walk through of analysis outcome and come up with ideasto optimize digital user experience. Website and mobile app Optimization consulting for client accounts across industries (customer journey analyses and personalization). Familiarity with website measurement strategy, identifying key KPIs and define goals, integrating online and offline data and segmentation strategies. Connect with clients for business requirements, walk through analysis outcome and come up with ideas for optimization of the digital properties. Build analytical reports and dashboards using visualization tools like LookerStudio or PowerBI. Technical and Functional Skills: Bachelors Degree with overall experience of 6-10 years in digital analytics and optimization (Adobe Analytics, GA4, Appsflyer and Amplitude). Specialism- Adobe Analytics or GA4 and App analytics tools like Amplitude, Appsflyer, Visualization tools Expert-LookerStudio or PowerBI Certification in Adobe Analytics Business practitioner preferred. Ability to drive business inference from quantitative and qualitative datasets. Ability to collaborate with stakeholders across the globe. Strong communication, creative and innovation skills to help develop offerings to meet market needs.