Ad Tech Architect

5 - 9 years

0 Lacs

Posted:2 days ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

You will join our team in Gurugram, India, with remote/hybrid options available as a Full-time Ad Tech Architect. Your primary responsibility will be to set up, integrate, and optimize our digital ad monetization stack, focusing primarily on the Google Ad Manager (GAM) platform. As a senior professional, you will lead the ad engine end-to-end, including strategic ad slot design, header bidding logic, integrations, analytics, and ensuring global compliance. We are seeking a proactive individual with a strong track record of architecting GAM into a scalable, revenue-generating product. Your key responsibilities will include: - Architectural Leadership: Design and implement a robust Google Ad Manager infrastructure or enhance our current setup to a high standard. - Deep Integration: Lead the technical integration of GAM across our digital properties, managing complex dynamic ad rendering scenarios. - Monetization Strategy: Define and implement our ad stack strategy, optimizing auction logic and fallback mechanisms for maximum yield. - Data & Analytics: Establish a comprehensive reporting pipeline using GAM APIs and BI tools, taking ownership of key performance metrics. - Compliance & Privacy: Ensure full compliance with global privacy regulations, integrating Consent Management Platforms and implementing Google's Consent Mode. - Collaboration: Act as the ad tech expert, collaborating with Product, Engineering, and Growth teams to drive revenue and improve user experience. You should possess: - 4-8 years of Ad Tech industry experience, with hands-on expertise in Google Ad Manager integration. - Proven ability to embed GAM into complex product systems across web and mobile applications. - Deep understanding of ad serving logic, programmatic advertising ecosystem, and yield optimization strategies. - Engineering mindset to work effectively across product, growth, and infrastructure domains. - Strong analytical skills with a focus on data-driven insights. Additional experience with Ad Exchange, Open Bidding, mobile ad SDKs, privacy frameworks, and other ad tech platforms would be advantageous.,

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