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1 - 6 years
3 - 7 Lacs
Chennai, Bengaluru
Work from Office
Greetings from iOPEX Technologies.. We are hiring for Campaign Managers - Role - Analyst/ Sr. Analyst - Campaign Manager The Specialist to manage the digital advertising campaign lifecycle including client strategy, execution, optimization and reporting to ensure performance goals are met while building revenue and customer retention. Working with various partners and platforms, the Digital Optimization Specialist will ensure campaigns launch on time with the right message, target audience and appropriate metrics in place to meet client goals. The ideal candidate is a creative thinker, results and detail oriented with a love of data and a passion for Online Advertising. Competencies For the Job Produces campaign performance reports, providing key insights and optimization recommendations that improve KPI with data and suggestions for upsell and cross sell opportunities. Metric analysis like ROAS, CPA, CTR, CPM, Conversion and Lead generation Report pulling capability and analytics from various platform. Measures and analyzes cross-channel customer experiences, display, mobile and video sources. Conducts historical analysis to support client initiatives and identification of further opportunities in the incremental budgets for advertisers.
Posted 4 months ago
2.0 - 7.0 years
7 - 11 Lacs
bengaluru
Work from Office
About us: As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values different voices and lifts each other up . Here, we believe your unique perspective is important, and you'll build relationships by being authentic and respectful. Overview about TII At Target, we have a timeless purpose and a proven strategy. And that hasn t happened by accident. Some of the best minds from different backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target s global team and has more than 4,000 team members supporting the company s global strategy and operations. As a Media Analyst , you will support Roundel Media Team to help meet the needs of Brand Category Marketing and Target Media Network businesses. This position is focused on analyzing performance, creating optimization recommendations and evolving bid strategies. They will assist in managing the day-to-day tasks associated with campaign set up and management. This vital role will interface closely with internal support teams and Target s agencies to improve marketing outcomes. The ideal candidate for this role will have a passion for digital media, an eye for detail and an enthusiasm for problem solving. Responsibilities Understand the campaign needs of our media vendor Work closely with all teams, including Media Analysts, Activation, and Product teams to ensure work is connected to meet vendor goals Understand and analyse the Media Plan, and ensure the campaign is set accordingly Manage the budget of the campaigns and effectively shift it between different media channels Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may include T.com, display, mobile, video, social and search; consider creative and audience optimization tactics. Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness Align with internal teams to translate patterns in campaign performance into future recommendations Understand and analyse the campaign reporting in different media tools and servers (DFP, DCM, FB, Operative One, DBM, YieldEx, Pinterest). Advanced knowledge of DSPs i.e., DBM, Appnexus, Mediamath, Liveramp, Tuebmogul, Brightroll etc., Have good understanding of DMP workflows & audience segmentation. Be required to work during US Day time (CST) for certain period in the year About You 2 - 7 years of experience in digital marketing focused on analytics or media execution Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks (GDN/Tribal Fusion/OpenX/Value click); Familiarity with ad servers(Google Adsuite / Openx),, rich media vendors(Pointroll / Sizmek / Doubleclick / Medialets),Social (FB /Twitter /Pinterest) RTB/Programmatic buying experience a plus.(DBM / TTD / Mediamath / Appnexus / Mopub) Should have a fair understanding of the retargeting & affinity models. Hands on experience in any of the DMP platforms (Lotame / Neustar / Bluekai / Oracle / Adobe) will be an added advantage. Understand and analyze the Media Plan, and ensure the campaign is set accordingly Manage the budget of the campaigns and effectively shift it between different media channels Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may include T.com, display, mobile, video, social and search; consider creative and audience optimization tactics. Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness Intermediate/Advanced Microsoft Excel & PowerPoint skills. Non-Technical / Soft skills Requirement Exhibits excellent communication skills & ability to learn quickly Have strong attention to detail and accuracy. Able to work independently with limited supervision Diligent, solution-focused with a can-do attitude Effective time management and organization skills Eager to get things done and highly self-motivated Life at Target- https://india.target.com/ Benefits- https://india.target.com/life-at-target/workplace/benefits Culture- https://india.target.com/life-at-target/belonging
Posted Date not available
0.0 - 1.0 years
1 - 5 Lacs
mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management New Associate Qualifications: Any Graduation Years of Experience: 0 to 1 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? About The Role :Ad TraffickerResponsibilities:Trafficking digital ad campaigns across various platforms.Monitoring and optimizing digital ad campaigns.Collaborating with advertising, creative, and technical teams.Ensuring timely and error-free delivery of digital ads.Meeting campaign objectives.Requirements:Meticulous and detail oriented.Experience in digital ad trafficking.Strong organizational and communication skills.Ability to work collaboratively.Key ResponsibilitiesAd Campaign SetupTrafficking digital ads across multiple platforms/products (display, video, social, programmatic, etc.) by ensuring proper creative formats, sizes, and targeting are adhered to.Knowledge about Impression tags & click tagKnowledge in Microsoft Excel is must.Knowledge in Microsoft Excel is must.Quality AssuranceReview and ensure all creative assets meet technical specifications and are free from errors.Resolve any discrepancies before the ads go live.Campaign MonitoringMonitor ad campaigns and traffic, ensuring optimal delivery and performance.Troubleshoot any issues related to ad delivery, discrepancies, or technical difficulties.ReportingProvide daily, weekly, and monthly reports on campaign performance, tracking key metrics such as impressions, clicks, and conversions etc.Client CommunicationWork with the client services team to ensure that ad requirements and campaign goals are clearly understood and met.Experience in Video, Audio, Mobile Advertising, or Digital Advertising. What are we looking for? Qualifications & Skills: EducationBachelors degree in marketing, Communications, Business, or a related field (or equivalent experience)ExperienceProven experience in digital advertising and ad trafficking (preferably 1-2 years)Technical SkillsFamiliarity with advertising platforms (GAM, Magnite, Salesforce, or any third-party Ad server) and ad-serving technologies.Strong understanding of ad formats, targeting, and tracking methodologies.Ability to troubleshoot and resolve technical issues quickly.Knowledge of analytics tools is a plus.Work Environment:Working with dynamic team with rotational shiftWork from office or Hybrid depending on project requirementsThe role involves a night shift to align with US client with 5-day working schedule with 2 days off each week. Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your primary interaction is within your own team and your direct supervisor In this role you will be given detailed instructions on all tasks The decisions that you make impact your own work and are closely supervised You will be an individual contributor as a part of a team with a predetermined, narrow scope of work Please note that this role may require you to work in rotational shifts Qualification Any Graduation
Posted Date not available
1.0 - 5.0 years
1 - 3 Lacs
chennai
Work from Office
1) Minimum 1 year of experience is mandatory in Ad operations 2) Hands on experience in Linear TV Ads, digital advertising is must. 3) Location Chennai 4) Fixed night shifts with week off. 5) flexible to work from Office Looking for immediate joiners
Posted Date not available
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