Product Management Director for Onsite Advertising Accolite

8.0 - 12.0 years

0 Lacs

haryana

On-site

You should have 8-10 years of product management experience, focusing on onsite retail advertising technology, ad monetization, and onsite ad platforms. It is crucial to possess a deep understanding of retailer on-site media, programmatic advertising, ad serving, and audience targeting strategies. Your responsibilities will include developing and managing onsite retail media advertising roadmaps, ensuring a balance between technical feasibility and business impact. Utilize your strong analytical skills to optimize ad performance by leveraging data and insights effectively. Proficiency in advertising analytics tools and platforms like Google Ad Manager, DV360, or equivalent is essential. You should also be familiar with data automation, attribution modeling, and revenue tracking. Collaboration is key, as you will work cross-functionally with Engineering, Sales, Operations, and Data Science teams to deliver impactful ad solutions. Effective communication and stakeholder management skills are required to align teams and drive successful execution. Key Roadmap Targets for 2025: - RCP API Integration with OnlineSales - Integration of Walmart onsite into RCP for onsite/offsite Network product - Auto-optimization of onsite and offsite media buys (intra-campaign rebalancing across tactic) - Onsite reporting (delivery and measurement) native to Analytics Platform - Onsite integration with eCom platform,

Posted 4 days ago

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