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2.0 - 7.0 years
1 - 5 Lacs
Gurugram
Work from Office
Role & responsibilities Role Accountability Provide servicing to customers ensuring optimum service levels to enhance customer experience Achieve targets on a daily basis like AHT, Productivity, Cross sell (S2S), retention, First call resolution, Voice call quality, CSAT, ensuring compliance to business policy, processes and procedures Provide real-time inputs and raise red flags on process gaps, ensuring minimal repeated errors on escalations Ensure maintenance of TAT of resolution across sub-processes Ensure process documentation and compliance adherence Preferred candidate profile FRT(First Response Time) Rate Real time resolution rate Quality, Productivity with accuracy, Adherence to Process TATs, Zero Avoidable Escalation Process Improvement through RPA Schedule adherence AHT & Productivity Process Adherence as per MOU Technical Skills / Experience / Certifications Knowledge of customer service processes Competencies critical to the role Stakeholder Management Problem Solving Process Orientation Detail Orientation
Posted 3 weeks ago
2.0 - 5.0 years
3 - 4 Lacs
Kochi
Remote
Role Details: Department: Growth Designation: RM Employment Type: Full Time Role Summary: We are seeking a highly motivated and results-driven Relationship Manager to join our dynamic team. As a key player in our organization, you will be responsible for activating & farming partnerships and driving revenue growth. If you're proactive with a passion for exceeding targets and delivering exceptional experiences, we want to hear from you. Key Responsibilities: 1. Activation & farming: Activating newly onboard partners and driving higher share of wallet from the CAs/Brokers. 2. Revenue Achievement: Consistently achieve revenue targets as per Annual Operating Plan (AOP) by cultivating and managing relationships within the partners sales teams. 3. Partner Relationship & Engagement: Develop and maintain excellent working level relationships with the teams that belong to the partner. Drive Bandhan Life's initiatives to ensure partners sell multiple products from our portfolio. 4. Collaborative Approach: Collaborate effectively with the issuance teams to deliver superlative login & issuance experience for mapped partners. 5. Market Feedback and Sales Input: Gather and provide regular market and environmental feedback to enable decision-making. Skills required: 1. Assertive [High] 2. Communication skills [High] (should be able to connect with and motivate partner frontline to drive higher share of wallet) Qualifications & Competencies: 1. 2-5 years of experience in Insurance (preferred)/ Financial services sector 2. Bachelor's degree 3. Proven track record of exceeding revenue targets and driving business growth in a similar role. 4. Strong understanding of sales dynamics and experience managing relationships. 5. Excellent communication and interpersonal skills. 6. Self-motivated with a high level of initiative and a results-driven approach
Posted 3 weeks ago
3.0 - 7.0 years
0 Lacs
chennai, tamil nadu
On-site
Position Description The purpose of the role is to provide installation and fault repair activation to meet the service level agreements. The role will also be responsible to drive pitch of products to the customers. Total number of employees supervised by you DIRECTLY or INDIRECTLY Indirectly 30 35 (Third-party associates) Key Responsibilities & Accountabilities Strategy Implementation Maintain service level agreements while resolving customers service request. Identify opportunities for network rehabilitation within the assigned territory. Ensure compliance to quality and process standards defined for Airtel. Ensure safety standards and protocols are followed within the assigned territory. Installation and Fault Repair Ensure resolution of service request as per defined timeline and service level agreement. Identify and analyse fault cases to minimise repeat or re-open cases. Responsible for Installation & Shifting performance across the job area and to drive defined KPI, whlie ensuring quality of installation & cost for installs Drive reduction in overall open service requests and repeat and reopen orders to meet KPI targets. Drive Serve to Sell through engineers. Manage escalation from internal/external customers related to the product. Coordinate with local cable operators (LCOs) to provide timely support to the customers. Coordinate with cross-functional teams to ensure faster installation and resolution. Understand the Airtel work app leveraged by the engineers and wiremen. Understand and resolve the challenges and issues faced by local cable operators (LCOs). Reporting Leverage the Airtel work platform to monitor the performance of the associates in the service. Prepare documentation and report to showcase the productivity. Conduct audit of the productivity within the target date. Process Optimization Identify ways to fasten the customer installation and fault repair process. Responsible for QOS parameters related to TRAI, Regulatory & statutory compliance for the circle/Cluster Carry out audit within target date and generate report People Management Work closely with the team for seamless execution of the tasks. Coordination with cross functional teams CSD/NOC/O&M to provide faster resolutions Education Qualification Full-time Graduate/ Postgraduate (Preferably B.Tech) Total Experience 3+ Years of experience,
Posted 3 weeks ago
0.0 years
0 - 2 Lacs
Noida
Work from Office
HCLTech conducting WALK IN for Telecom Provisioning & Activation Executive (Fresher)- 15July25. Job Title: Telecom Provisioning & Activation Executive (Fresher) Location: [Noida 5 days WFO] Department: Network Operations / Service Delivery Experience Required: 01 Year Education: Bachelor's Degree Job Summary: We are looking for enthusiastic and detail-oriented fresh graduates to join our telecom provisioning and activation team. This role involves configuring and activating telecom services (like MPLS, broadband, voice circuits) for enterprise and residential customers. You will be trained to use internal tools and systems to support service delivery. Key Responsibilities: Assist in provisioning telecom services such as data, voice, VPN, and leased lines based on customer requirements. Perform service activation and validation using standard scripts and configuration templates. Coordinate with internal teams (engineering, field ops, service assurance) to ensure timely delivery of services. Monitor order queues and handle provisioning tasks through OSS/BSS tools. Track and escalate delays or configuration issues proactively. Document completed tasks and update customer provisioning status. Maintain accurate records of network elements, circuits, and customer configurations. Participate in shift operations and ensure SLA adherence. What Youll Learn: Basics of telecom architecture (Layer 1, 2, and 3) Understanding of provisioning systems like Cramer, Siebel, Remedy, etc. Configuring network devices (Cisco, Juniper, Huawei) Exposure to IP Address management, VLANs, and routing protocols Real-time coordination between cross-functional telecom teams Use of service delivery tools and ticketing systems Skills & Qualifications: Good communication skills (verbal and written) Basic understanding of networking concepts (IP address, routing, switching) Eagerness to learn telecom infrastructure and systems Attention to detail and ability to follow processes Willingness to work in shifts (including night shifts or weekends, if required) Familiarity with MS Excel and reporting tools is a plus Preferred Certifications (not mandatory): Cisco CCNA (Beginner Level) NOC or Telecom Network Fundamentals Training Career Path: This role opens pathways to becoming a Provisioning Specialist, Network Engineer, OSS/BSS Analyst, or Service Delivery Manager over time. Interview Location: - HCL Technologies: -A- 8 & 9, Sector 60, Noida, Uttar Pradesh 201301 Walk-in Date- 15 July 2025 Timing- 11am-4pm Interested candidates please visit the campus with resume and ID proof. Contact Person- Shivangi Sharma
Posted 3 weeks ago
10.0 - 20.0 years
18 - 30 Lacs
Chennai, Delhi / NCR
Work from Office
Drive Media & Ad Sales Revenue generation through On-Screen & Digital activation for leading industry categories like FMCG,Retail & Fashion,Real Estate,Education, Automobile etc. Leverage ominous pan screen presence across geographies Required Candidate profile Sales & Marketing professional,rich pedigree of driving a team for annual revenue generation of minm 20crs. across potential client sectors.Excellent connect with agencies,worked in Radio/TV/OOH.
Posted 3 weeks ago
1.0 - 4.0 years
4 - 7 Lacs
Gurugram
Work from Office
About HealthKart: Healthkart is India's leading nutrition and supplement platform. Founded in March 2011 by Sameer Maheshwari, an IIT and Harvard Business School graduate, HealthKart offers a comprehensive range of products, engagement tools and expert assistance for all your wellness and fitness needs. We have three marquee nutrition brands MuscleBlaze, HK Vitals & Gritzo - which are leaders in their respective segments and follow an omni-channel distribution strategy. We have been expanding rapidly, currently employing over 1000 people and have also served more than 10M happy customers. Role Overview: The Associate will be responsible for planning, executing, and managing on-ground brand activations and events across India. This role demands a proactive individual with a strong background in event management and vendor negotiations, along with a passion for fitness. Job Title: Associate Location: HealthKart Office, Sector 14, Gurugram About Us : Gritzo provides a customized range of nutritional products for children. Inspired by the word GRIT, which means determination and unbeatable spirit. Key Responsibilities: Manage logistics and coordination for big-ticket events. Negotiate effectively with vendor partners on commercials and deliverables to ensure cost- effective solutions. Display a high degree of ownership and accountability in managing events and activations. Collaborate with cross-functional teams to align marketing strategies with event objectives. Ensure consistent implementation of the brand’s image and values in offline settings. Ensure meticulous execution of all planned activities while adhering to timelines and budgets. Foster strong relationships with vendors, partners, and stakeholders to facilitate smooth operations. Contribute ideas for improving offline customer experiences and achieving targets. Qualifications: Relevant experience in on-ground brand activations and event management. Strong negotiation skills and a keen eye for cost-conscious solutions. Ethical, diligent, and meticulous in planning and execution. Excellent people management and communication skills. A keen interest in fitness and wellness is a plus.
Posted 3 weeks ago
8.0 - 13.0 years
8 - 14 Lacs
Bengaluru
Work from Office
DUTIES & RESPONSIBILITIES Intake, Ideation and Planning o Deep understanding of the clients business, brand and category in which they compete. o Technical knowledge of the Product to take care of On Spot Branding/Placement with Client o Develop new strategies, tactics, and plans for future growth of companys database. o Understand the client goals and needs and clearly articulate the objectives of the initiative. o Strategic involvement, able to develop a brief that is compelling and that inspires and identifies a clear outcome along with how success will be measured. o Assemble and brief the team and facilitate ideation, always looking for ideas that are big and offer the greatest impact on the clients business. o Review project and creative briefs to ensure overall strategic direction in on-target. Develop case studies on clients business Challenges & opportunities Risk Management Supports in analyzing the key issues and risks and assess business impact o Drive effective communication of issues and risks to the client when relevant to the senior clients o Set project quality and performance standards. Assess and manage risk within, and across, multiple projects o Responsible for ensuring that the forecast for their portfolio of business is clean and updated in a timely manner o Responsible for a thorough understanding of and the up to date maintenance of the P&L for their portfolio of business o Effective and Favourable Negotiations: Proficient in navigating quarter close risk on contracts and cash Revenue Growth, Client Acquisition, Account Management o Structure and manages integrated, multi-track projects o Responsible for ensuring that the account plan is a comprehensive, multi-layered strategy. o Works closely with the business development team to explore and drive plans to penetrate the identified opportunities. . o Ownership of monthly, quarterly and annual revenue and margin targets aligned with business goals o Solid understanding of negotiation tactics and ensures we put a price on demands and never make a concession without getting something in return o Review overall program metrics and creative to ensure compliance to quality on all client deliverables set forth in the creative brief Client Relationship o Drive strategic initiatives for clients towards specific measurable business goals o Establish relationship framework for the relationship in collaboration with the client and agency partners o Build and manage senior client relationships (expectations, communications, escalation, etc.) o Understand the clients culture, capabilities, team structure and take decisions to ensure success for the client o Manage client expectations/perceptions o Prioritise key clients basis seasonality & spending patterns and basis past trends o Map the organogram and the identify key decision makers in each clients setup Capability Development o Communicate client objectives to all team members to ensure consistency o Communicate and disseminate client requests to internal teams; manage internal communications and external communication with vendors, media partners o Drives succession planning for the key roles on the account o Inspires, coaches and mentors junior team members o Build a positive, collaborative working environment for the team Actively get involved in company events such as hiring, training and internal initiatives. The duties and responsibilities of Group Head will include, but are not limited to, the following: BEHAVIOURAL ATTRIBUTES: 1. Innovative approach to brand issues 2. High Ownership of responsibilities 3. High sense of integrity 4. Strong communication skills 5. Fluent command over English 6. Ability to work under pressure 7. Willingness to address internal customer expectations 8. Self Starter, High level of drive to give shape to new initiatives 9. Learning Attitude 10. Inspire Commitment - Logistics Teams towards superior execution 11. Collaborative approach - Working with the Solutions & Programming team to build compelling pitches 12. Command the respect of the sales & logistics team 13. Be an active guide and mentor towards their growth. QUALIFICATIONS & EXPERIENCE 1. Should be a full time MBA majored in Marketing with a min of 8+ years of relevant experience 2. Experience of Sales / Marketing or Brand management would be an added advantage. 3. Preferable Industries of: Media / Telecom / Insurance 4. Edge would be any CONCEPT SELLING Experience.
Posted 3 weeks ago
0.0 - 1.0 years
1 - 2 Lacs
Agra
Work from Office
Responsibilities: * Manage field marketing activities * Report on sales performance regularly * Increase product visibility through activations * Generate leads through face-to-face meetings Sales incentives Referral bonus Mobile bill reimbursements Provident fund
Posted 4 weeks ago
14.0 - 20.0 years
25 - 30 Lacs
Chennai
Work from Office
Drive Media & Ad Sales Revenue generation through On-Screen & Digital activation for leading industry categories like FMCG,Retail & Fashion,Real Estate,Education, Automobile etc. Leverage ominous pan screen presence across geographies Required Candidate profile Sales & Marketing professional,rich pedigree of driving a team for annual revenue generation of minm 20crs. across potential client sectors.Excellent connect with agencies,worked in Radio/TV/OOH.
Posted 4 weeks ago
4.0 - 8.0 years
20 - 30 Lacs
Gurugram
Work from Office
Your role: As an Assistant Category Marketing Manager, you'll play a vital supporting role in the end-to-end business growth and marketing efforts for a specific business group in India. You'll contribute to the development and execution of marketing strategies for our categories, helping to build strong brand experiences across various touchpoints. This role is an excellent opportunity to gain hands-on experience in P&L understanding, marketing execution, and strategic development within a dynamic environment. You'll be instrumental in supporting initiatives aimed at increasing sales, growth, and profitability, while learning how to build long-term competitive strength. As Business Support: Assisting with P&L analysis: Supporting the Category Marketing Manager in understanding revenue and profitability drivers for the business. Contributing to business strategy: Providing support in the development and execution of business strategies and roadmaps. Supporting product initiatives: Assisting with market research, pricing analysis, and product development support. Executing channel strategies: Helping to implement strategies across various channels, including traditional trade, modern trade, e-commerce, and emerging channels. Data analysis and reporting: Assisting with data analysis to support business operations. As Marketing Support: Marketing plan execution: Supporting the implementation of marketing strategies and plans, including ATL/BTL activities and digital campaigns. Brand activation support: Assisting with brand positioning and communication initiatives. Insight gathering: Supporting the collection and analysis of consumer insights and value propositions, with a focus on digital trends. Portfolio assistance: Helping with product portfolio management tasks. Local market adaptation: Supporting "Local for Local" initiatives and adapting global campaigns for the Indian market. You're the right fit if: 4-8 years of overall work experience in marketing, preferably within Consumer Durables, FMCG, or E-commerce sectors. Demonstrated understanding of marketing fundamentals , with some exposure to ATL, BTL, and digital marketing. Experience in assisting with brand or portfolio development and activation activities. Familiarity with marketing across diverse channels , including digital platforms. Ability to work effectively within a team and provide strong support to senior managers. Good communication and interpersonal skills , with a willingness to learn and contribute. M.B.A. from a premier B-School is desirable
Posted 1 month ago
3.0 - 8.0 years
0 - 0 Lacs
Mumbai
Work from Office
Assistant Manager Membership required for reputed organisation in Mumbai location Dear Professionals,, I am Sindhura C , from the Non IT Vertical of Masadir HR Services , an International Recruitment Firm. We have been retained by professionally managed organisation to recruit Assistant Manager Membership for them. The job location is in Mumbai Qualification: Any graduate Experience: Min 3 yrs • Processing of applications pertaining to Registration, Activation, de-activation and surrender of membership • Regular maintenance processes like Change in Shareholding, Directors, Control Change, Merger, Demerger, Amalgamation. • Processing of application pertaining to Registration, Cancellation of Authorized Person and its regular changes with regards to name, directors/partners, addresses If you are interested in exploring the above opportunity, kindly share your updated resume with me please. In case, if you are not interested, kindly feel free to refer your friends who may be interested in this. Looking forward to hearing from you soon. Thank you! Have a great day! Warm Regards, Sindhura C Associate| Global Talent Acquisition Operations | India Mobile/ WhatsApp : +91 6282564376 Email Id: sindhura.c@masadirservices.com www.masadirservices.com
Posted 1 month ago
0.0 - 4.0 years
5 - 10 Lacs
Gurugram
Work from Office
Who We Are At Kyndryl, we design, build, manage and modernize the mission-critical technology systems that the world depends on every day. So why work at Kyndryl? We are always moving forward – always pushing ourselves to go further in our efforts to build a more equitable, inclusive world for our employees, our customers and our communities. The Role Have you been wanting to get into IT but don’t have tech experience, this could be your gateway. Do you love how it feels to help someone solve a problem? Want a chance to see lots of career options up close before you choose your path forward? Then there’s a good chance you’ll love being a Customer Service Representative at Kyndryl. Being great in this job is less about your resume and more about your personality. We are looking for friendly, helpful, and empathetic people who have an interest in technology but not necessarily tech experience. As a Customer Service Representative, you’ll be the face and voice of Kyndryl, helping customers solve their problems every day. A Customer Service Representative combines the know-how of tech support with problem solving and customer service, so bring your people skills and we’ll teach you the rest. It’s a fun and fast-paced role where you’ll start learning and contributing right away. The first month, you learn the ropes and get set up with one client on production. Soon, you’ll be multi-tasking and providing interactive solutions (chat, email, MS Teams) while treating our customers to concierge-level care. You will also work with back-office teams to handle escalations. This is your chance to work alongside senior co-workers who will share their knowledge. As you interact with many different people on a variety of problems, you’ll grow your experience, skill, and grasp of what other job roles do. In addition, there are plentiful opportunities to find and work with mentors. You can become an expert with Microsoft 365, especially Excel, and get trained on a variety of different platforms. And you can earn certifications including Google Cloud, Azure, Microsoft, etc. In fact, the learning opportunities are what most people like best about this role. It’s fun, challenging, and fast-paced – you definitely won’t be bored! Your future at Kyndryl This is a true “start here, go anywhere” opportunity. As you get a close-up look at a wide variety of Kyndryl job roles, you can choose your career path. Many have moved up to the 2nd or 3rd level escalation team. Others go on to further education/certifications and more senior or technical roles. Who You Are You’re good at what you do and possess the required experience to prove it. However, equally as important – you have a growth mindset; keen to drive your own personal and professional development. You are customer-focused – someone who prioritizes customer success in their work. And finally, you’re open and borderless – naturally inclusive in how you work with others. Required Skills and Experience 3+ years of exp in IPC(Incident, Change & Problem Management) . Knowledge of Windows, Mac, or Linux operating systems Support help desk knowledge Troubleshooting and problem-solving skills Customer support knowledge Active listener with flexibility to modify approach and adapt to customer needs. . Bachelor's Degree. Preferred Skills and Experience Experience working with Windows, Mac, or Linux operating systems Troubleshooting and problem-solving expertise Support help desk experience Customer support experience Experience modifying approaches and adapting to customer needs Being You Diversity is a whole lot more than what we look like or where we come from, it’s how we think and who we are. We welcome people of all cultures, backgrounds, and experiences. But we’re not doing it single-handily: Our Kyndryl Inclusion Networks are only one of many ways we create a workplace where all Kyndryls can find and provide support and advice. This dedication to welcoming everyone into our company means that Kyndryl gives you – and everyone next to you – the ability to bring your whole self to work, individually and collectively, and support the activation of our equitable culture. That’s the Kyndryl Way. What You Can Expect With state-of-the-art resources and Fortune 100 clients, every day is an opportunity to innovate, build new capabilities, new relationships, new processes, and new value. Kyndryl cares about your well-being and prides itself on offering benefits that give you choice, reflect the diversity of our employees and support you and your family through the moments that matter – wherever you are in your life journey. Our employee learning programs give you access to the best learning in the industry to receive certifications, including Microsoft, Google, Amazon, Skillsoft, and many more. Through our company-wide volunteering and giving platform, you can donate, start fundraisers, volunteer, and search over 2 million non-profit organizations. At Kyndryl, we invest heavily in you, we want you to succeed so that together, we will all succeed. Get Referred! If you know someone that works at Kyndryl, when asked ‘How Did You Hear About Us’ during the application process, select ‘Employee Referral’ and enter your contact's Kyndryl email address.
Posted 1 month ago
15.0 - 22.0 years
20 - 30 Lacs
Hyderabad
Work from Office
We are hiring for the State Head Exp- Min 15 Years in Off Trade in the Liquor Industry Salary - Upto 30 LPA Job Location- Hyderabad If interested or have any reference, please call us at 7042417170 or email at hr.sssplacement9@gmail.com
Posted 1 month ago
1.0 - 6.0 years
2 - 3 Lacs
Bengaluru
Work from Office
Role & responsibilities Tele calling to New Customers and Set of Box Activation and Configuration (Male Candidates with Flexible in Shifts having Two-wheeler. Preferred candidate profile :- Looking customer Support assistant having experience of Activation of Set top Box, troubleshooting, RF Configaration, signal test of wifi etc.
Posted 1 month ago
7.0 - 10.0 years
12 - 18 Lacs
Narayanpet
Work from Office
Roles & Responsibilities: To provide ongoing support and guidance to store personnel and Regional Marketing teams along with the Operational Teams regarding BTL activities and catchment area marketing initiatives. Strategic Planning & Execution Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop a comprehensive BTL marketing strategy aligned with the overall company objectives and regional needs. Set clear and measurable goals for BTL campaigns, outlining key performance indicators (KPIs). Track KPIs with actionable insights for each campaign execution BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Lead the regional team that executes the activities on ground. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Develop and implement targeted marketing calendars and campaigns specifically designed to capture the attention of customers within the designated catchment area. Utilize a diverse marketing mix encompassing local print media, radio advertising, hyper-local digital marketing tactics, and strategic out-of-home placements in coordination with media team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience. Work closely with Zonal Operations Managers to understand and address individual store and zone concerns to improve business throughput. Performance Measurement & Optimization Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Lead and guide regional marketing teams to execute campaigns in their respective regions and monitor performance and outs in a trackable manner. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Preferred candidate profile: Demonstrate understanding of local market dynamics, consumer behaviour trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Proven record of managing regional marketing teams and working with cross-functional stakeholders to manage strategizing and executing BTL Campaigns. Strong project management skills with the ability to manage multiple priorities, delegate tasks effectively, and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Qualification/Experience: Masters degree in Marketing, Business Administration, or a related field, with a focus on marketing Minimum of 7-10 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns.
Posted 1 month ago
7.0 - 10.0 years
12 - 18 Lacs
Nalgonda
Work from Office
Roles & Responsibilities: To provide ongoing support and guidance to store personnel and Regional Marketing teams along with the Operational Teams regarding BTL activities and catchment area marketing initiatives. Strategic Planning & Execution Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop a comprehensive BTL marketing strategy aligned with the overall company objectives and regional needs. Set clear and measurable goals for BTL campaigns, outlining key performance indicators (KPIs). Track KPIs with actionable insights for each campaign execution BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Lead the regional team that executes the activities on ground. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Develop and implement targeted marketing calendars and campaigns specifically designed to capture the attention of customers within the designated catchment area. Utilize a diverse marketing mix encompassing local print media, radio advertising, hyper-local digital marketing tactics, and strategic out-of-home placements in coordination with media team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience. Work closely with Zonal Operations Managers to understand and address individual store and zone concerns to improve business throughput. Performance Measurement & Optimization Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Lead and guide regional marketing teams to execute campaigns in their respective regions and monitor performance and outs in a trackable manner. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Preferred candidate profile: Demonstrate understanding of local market dynamics, consumer behaviour trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Proven record of managing regional marketing teams and working with cross-functional stakeholders to manage strategizing and executing BTL Campaigns. Strong project management skills with the ability to manage multiple priorities, delegate tasks effectively, and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Qualification/Experience: Masters degree in Marketing, Business Administration, or a related field, with a focus on marketing Minimum of 7-10 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns.
Posted 1 month ago
7.0 - 10.0 years
12 - 18 Lacs
Nagarkurnool
Work from Office
Roles & Responsibilities: To provide ongoing support and guidance to store personnel and Regional Marketing teams along with the Operational Teams regarding BTL activities and catchment area marketing initiatives. Strategic Planning & Execution Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop a comprehensive BTL marketing strategy aligned with the overall company objectives and regional needs. Set clear and measurable goals for BTL campaigns, outlining key performance indicators (KPIs). Track KPIs with actionable insights for each campaign execution BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Lead the regional team that executes the activities on ground. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Develop and implement targeted marketing calendars and campaigns specifically designed to capture the attention of customers within the designated catchment area. Utilize a diverse marketing mix encompassing local print media, radio advertising, hyper-local digital marketing tactics, and strategic out-of-home placements in coordination with media team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience. Work closely with Zonal Operations Managers to understand and address individual store and zone concerns to improve business throughput. Performance Measurement & Optimization Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Lead and guide regional marketing teams to execute campaigns in their respective regions and monitor performance and outs in a trackable manner. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Preferred candidate profile: Demonstrate understanding of local market dynamics, consumer behaviour trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Proven record of managing regional marketing teams and working with cross-functional stakeholders to manage strategizing and executing BTL Campaigns. Strong project management skills with the ability to manage multiple priorities, delegate tasks effectively, and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Qualification/Experience: Masters degree in Marketing, Business Administration, or a related field, with a focus on marketing Minimum of 7-10 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns.
Posted 1 month ago
7.0 - 10.0 years
12 - 18 Lacs
Mulug
Work from Office
Roles & Responsibilities: To provide ongoing support and guidance to store personnel and Regional Marketing teams along with the Operational Teams regarding BTL activities and catchment area marketing initiatives. Strategic Planning & Execution Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop a comprehensive BTL marketing strategy aligned with the overall company objectives and regional needs. Set clear and measurable goals for BTL campaigns, outlining key performance indicators (KPIs). Track KPIs with actionable insights for each campaign execution BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Lead the regional team that executes the activities on ground. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Develop and implement targeted marketing calendars and campaigns specifically designed to capture the attention of customers within the designated catchment area. Utilize a diverse marketing mix encompassing local print media, radio advertising, hyper-local digital marketing tactics, and strategic out-of-home placements in coordination with media team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience. Work closely with Zonal Operations Managers to understand and address individual store and zone concerns to improve business throughput. Performance Measurement & Optimization Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Lead and guide regional marketing teams to execute campaigns in their respective regions and monitor performance and outs in a trackable manner. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Preferred candidate profile: Demonstrate understanding of local market dynamics, consumer behaviour trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Proven record of managing regional marketing teams and working with cross-functional stakeholders to manage strategizing and executing BTL Campaigns. Strong project management skills with the ability to manage multiple priorities, delegate tasks effectively, and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Qualification/Experience: Masters degree in Marketing, Business Administration, or a related field, with a focus on marketing Minimum of 7-10 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns.
Posted 1 month ago
7.0 - 10.0 years
12 - 18 Lacs
Medak
Work from Office
Roles & Responsibilities: To provide ongoing support and guidance to store personnel and Regional Marketing teams along with the Operational Teams regarding BTL activities and catchment area marketing initiatives. Strategic Planning & Execution Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop a comprehensive BTL marketing strategy aligned with the overall company objectives and regional needs. Set clear and measurable goals for BTL campaigns, outlining key performance indicators (KPIs). Track KPIs with actionable insights for each campaign execution BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Lead the regional team that executes the activities on ground. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Develop and implement targeted marketing calendars and campaigns specifically designed to capture the attention of customers within the designated catchment area. Utilize a diverse marketing mix encompassing local print media, radio advertising, hyper-local digital marketing tactics, and strategic out-of-home placements in coordination with media team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience. Work closely with Zonal Operations Managers to understand and address individual store and zone concerns to improve business throughput. Performance Measurement & Optimization Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Lead and guide regional marketing teams to execute campaigns in their respective regions and monitor performance and outs in a trackable manner. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Preferred candidate profile: Demonstrate understanding of local market dynamics, consumer behaviour trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Proven record of managing regional marketing teams and working with cross-functional stakeholders to manage strategizing and executing BTL Campaigns. Strong project management skills with the ability to manage multiple priorities, delegate tasks effectively, and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Qualification/Experience: Masters degree in Marketing, Business Administration, or a related field, with a focus on marketing Minimum of 7-10 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns.
Posted 1 month ago
7.0 - 10.0 years
12 - 18 Lacs
Mancherial
Work from Office
Roles & Responsibilities: To provide ongoing support and guidance to store personnel and Regional Marketing teams along with the Operational Teams regarding BTL activities and catchment area marketing initiatives. Strategic Planning & Execution Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop a comprehensive BTL marketing strategy aligned with the overall company objectives and regional needs. Set clear and measurable goals for BTL campaigns, outlining key performance indicators (KPIs). Track KPIs with actionable insights for each campaign execution BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Lead the regional team that executes the activities on ground. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Develop and implement targeted marketing calendars and campaigns specifically designed to capture the attention of customers within the designated catchment area. Utilize a diverse marketing mix encompassing local print media, radio advertising, hyper-local digital marketing tactics, and strategic out-of-home placements in coordination with media team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience. Work closely with Zonal Operations Managers to understand and address individual store and zone concerns to improve business throughput. Performance Measurement & Optimization Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Lead and guide regional marketing teams to execute campaigns in their respective regions and monitor performance and outs in a trackable manner. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Preferred candidate profile: Demonstrate understanding of local market dynamics, consumer behaviour trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Proven record of managing regional marketing teams and working with cross-functional stakeholders to manage strategizing and executing BTL Campaigns. Strong project management skills with the ability to manage multiple priorities, delegate tasks effectively, and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Qualification/Experience: Masters degree in Marketing, Business Administration, or a related field, with a focus on marketing Minimum of 7-10 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns.
Posted 1 month ago
7.0 - 10.0 years
12 - 18 Lacs
Mahabubnagar
Work from Office
Roles & Responsibilities: To provide ongoing support and guidance to store personnel and Regional Marketing teams along with the Operational Teams regarding BTL activities and catchment area marketing initiatives. Strategic Planning & Execution Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop a comprehensive BTL marketing strategy aligned with the overall company objectives and regional needs. Set clear and measurable goals for BTL campaigns, outlining key performance indicators (KPIs). Track KPIs with actionable insights for each campaign execution BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Lead the regional team that executes the activities on ground. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Develop and implement targeted marketing calendars and campaigns specifically designed to capture the attention of customers within the designated catchment area. Utilize a diverse marketing mix encompassing local print media, radio advertising, hyper-local digital marketing tactics, and strategic out-of-home placements in coordination with media team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience. Work closely with Zonal Operations Managers to understand and address individual store and zone concerns to improve business throughput. Performance Measurement & Optimization Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Lead and guide regional marketing teams to execute campaigns in their respective regions and monitor performance and outs in a trackable manner. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Preferred candidate profile: Demonstrate understanding of local market dynamics, consumer behaviour trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Proven record of managing regional marketing teams and working with cross-functional stakeholders to manage strategizing and executing BTL Campaigns. Strong project management skills with the ability to manage multiple priorities, delegate tasks effectively, and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Qualification/Experience: Masters degree in Marketing, Business Administration, or a related field, with a focus on marketing Minimum of 7-10 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns.
Posted 1 month ago
7.0 - 10.0 years
12 - 18 Lacs
Khammam
Work from Office
Roles & Responsibilities: To provide ongoing support and guidance to store personnel and Regional Marketing teams along with the Operational Teams regarding BTL activities and catchment area marketing initiatives. Strategic Planning & Execution Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop a comprehensive BTL marketing strategy aligned with the overall company objectives and regional needs. Set clear and measurable goals for BTL campaigns, outlining key performance indicators (KPIs). Track KPIs with actionable insights for each campaign execution BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Lead the regional team that executes the activities on ground. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Develop and implement targeted marketing calendars and campaigns specifically designed to capture the attention of customers within the designated catchment area. Utilize a diverse marketing mix encompassing local print media, radio advertising, hyper-local digital marketing tactics, and strategic out-of-home placements in coordination with media team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience. Work closely with Zonal Operations Managers to understand and address individual store and zone concerns to improve business throughput. Performance Measurement & Optimization Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Lead and guide regional marketing teams to execute campaigns in their respective regions and monitor performance and outs in a trackable manner. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Preferred candidate profile: Demonstrate understanding of local market dynamics, consumer behaviour trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Proven record of managing regional marketing teams and working with cross-functional stakeholders to manage strategizing and executing BTL Campaigns. Strong project management skills with the ability to manage multiple priorities, delegate tasks effectively, and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Qualification/Experience: Masters degree in Marketing, Business Administration, or a related field, with a focus on marketing Minimum of 7-10 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns.
Posted 1 month ago
7.0 - 10.0 years
12 - 18 Lacs
Karimnagar
Work from Office
Roles & Responsibilities: To provide ongoing support and guidance to store personnel and Regional Marketing teams along with the Operational Teams regarding BTL activities and catchment area marketing initiatives. Strategic Planning & Execution Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop a comprehensive BTL marketing strategy aligned with the overall company objectives and regional needs. Set clear and measurable goals for BTL campaigns, outlining key performance indicators (KPIs). Track KPIs with actionable insights for each campaign execution BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Lead the regional team that executes the activities on ground. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Develop and implement targeted marketing calendars and campaigns specifically designed to capture the attention of customers within the designated catchment area. Utilize a diverse marketing mix encompassing local print media, radio advertising, hyper-local digital marketing tactics, and strategic out-of-home placements in coordination with media team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience. Work closely with Zonal Operations Managers to understand and address individual store and zone concerns to improve business throughput. Performance Measurement & Optimization Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Lead and guide regional marketing teams to execute campaigns in their respective regions and monitor performance and outs in a trackable manner. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives. Preferred candidate profile: Demonstrate understanding of local market dynamics, consumer behaviour trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Proven record of managing regional marketing teams and working with cross-functional stakeholders to manage strategizing and executing BTL Campaigns. Strong project management skills with the ability to manage multiple priorities, delegate tasks effectively, and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth. Qualification/Experience: Masters degree in Marketing, Business Administration, or a related field, with a focus on marketing Minimum of 7-10 years of experience in BTL marketing and/or retail marketing, with a proven track record of success in developing and implementing measurable BTL campaigns.
Posted 1 month ago
7.0 - 12.0 years
15 - 20 Lacs
Chitradurga
Work from Office
Role & responsibilities: Strategic Planning & Execution Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop a comprehensive BTL marketing strategy aligned with the overall company objectives and regional needs. Set clear and measurable goals for BTL campaigns, outlining key performance indicators (KPIs). BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Utilize a diverse marketing mix encompassing local print media, radio advertising, hyper-local digital marketing tactics, and strategic out-of-home placements in coordination with media team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience. Performance Measurement & Optimization Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives Preferred candidate profile: Job Location - Bangalore Demonstrated understanding of local market dynamics, consumer behaviour trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Strong project management skills with the ability to manage multiple priorities, delegate tasks effectively, and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth.
Posted 1 month ago
7.0 - 12.0 years
15 - 20 Lacs
Mandya
Work from Office
Role & responsibilities: Strategic Planning & Execution Conduct in-depth market research and competitor analysis to identify trends, opportunities, and potential threats within the assigned region. Develop a comprehensive BTL marketing strategy aligned with the overall company objectives and regional needs. Set clear and measurable goals for BTL campaigns, outlining key performance indicators (KPIs). BTL Campaign Development & Management: Conceptualize and execute innovative BTL activities tailored to the regional audience. Oversee the logistics and execution of BTL activations, ensuring smooth operation and adherence to brand guidelines. Manage and negotiate with vendors and agencies for BTL activations, prioritizing cost-effectiveness and timely deliverables. Catchment Area Marketing: Utilize a diverse marketing mix encompassing local print media, radio advertising, hyper-local digital marketing tactics, and strategic out-of-home placements in coordination with media team. Collaborate with the central catchment marketing team to develop compelling marketing materials that resonate with the local audience. Performance Measurement & Optimization Continuously monitor and analyse the performance of BTL campaigns and catchment area marketing initiatives. Leverage marketing analytics tools to generate insightful reports that track key metrics. Utilize data-driven insights to optimize ongoing campaigns and refine future marketing strategies for maximum impact. Relationship Building & Collaboration Foster strong relationships with local media outlets, community organizations, and key influencers to secure valuable promotional opportunities and brand mentions. Collaborate effectively with store managers within the region to ensure seamless program execution and clear communication across all levels. Provide ongoing support and guidance to store personnel regarding BTL activities and catchment area marketing initiatives Preferred candidate profile: Job Location - Bangalore Demonstrated understanding of local market dynamics, consumer behaviour trends, and cultural nuances within the assigned region. Excellent communication, presentation, and interpersonal skills with the ability to influence and motivate stakeholders. Strong project management skills with the ability to manage multiple priorities, delegate tasks effectively, and meet deadlines under pressure. Budget management and negotiation expertise to secure cost-effective vendor partnerships. Proficiency in MS Office Suite, marketing analytics tools, and project management software. A passion for the retail industry and a strong belief in the power of BTL marketing to drive business growth.
Posted 1 month ago
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