Product Marketing Specialist Identixweb Limited

3.0 - 7.0 years

0 Lacs

surat, gujarat

On-site

As a Product Marketing Specialist, you will be responsible for driving the marketing strategy for our IT products and services, focusing on SaaS, enterprise software, and IT solutions. You will work closely with the product team to understand app features, benefits, and unique selling points. Crafting product positioning that emphasizes the value of our SaaS products will be a key aspect of your role. Your responsibilities will include collaborating with Product Management to translate customer needs into effective messaging, conducting competitor analysis, and briefing sales teams and partners. Setting up product onboarding, pricing strategies, and packaging will be part of your duties. Equipping our sales teams with the necessary knowledge and tools for success is crucial, as well as creating content and sales materials to support the customer journey. Furthermore, you will collaborate with demand generation to drive effective demand creation strategies and develop digital journeys that align with the buyer's journey. For the Product Marketing Specialist role, we are looking for candidates with a Bachelors Degree in Marketing, Computer Science, or related field (an MBA is a strong plus). You should have at least 3 years of experience in product messaging and go-to-market activities, with a focus on cloud-native development. SaaS product marketing experience is highly desirable. Demonstrated success in developing solution offerings, collaborating effectively with product management and technology partners, and exceptional written and verbal communication skills are essential. To excel in this role, you should have a solid grasp of content marketing, including multimedia and social technologies. Previous experience in a fast-growing company with a track record of delivering results is preferred. Strong organizational and prioritization skills, along with a commitment to excellence and unwavering integrity, will be key attributes for success in this position.,

Posted 1 week ago

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