Associate Marketing Manager / Senior Associate Marketing Manager Infosys Limited

6.0 - 8.0 years

0 Lacs

Bengaluru, Karnataka, India

On-site

Job Description: Infosys is seeking an Associate Marketing Manager to join the Banking and Financial Services marketing team The respective individual will take on a leading marketing role within our EMEA portfolio Working closely with the senior leadership team this role will take ownership of Account Based Marketing field marketing and regional demand generation activities Wanted Global Innovators To Help Our Client Navigate their Next In this role you will be responsible for building Infosys local brand to increase awareness engagement and reputation across Banking and Financial Services Your main focus will be to deliver ABM programs to grow revenue build relationships and enhance our reputation within our key accounts You will also be responsible for strategizing and implementing marketing campaigns and events that support the regional and wider BFS vertical objectives including demand generation activities to win new accounts and open new buying centers A strong focus will be given on growing both influenced and generated pipeline Key Responsibilities: Basic Bachelor s degree or foreign equivalent required from an accredited institution 6 8 years of relevant work experience including B2B marketing experience focused on the EMEA geo preferably in IT services technology or financial services sector Experience in planning and executing Account Based Marketing and demand generation strategies Knowledge of the Banking and Financial Services industry Demonstrable experience of leading marketing campaigns events and growing pipeline Budget management experience Role requirements Solid understanding of the IT services market key competitors and influencers Strong events and brand marketing background able to provide leadership and effective management to agencies Solid campaign marketing experience from concept to execution proven lead generation experience Knowledge of various social and digital marketing channels activities metrics and measurement techniques High impact communication across multiple formats including strong written and spoken business English Good understanding of design for print and digital formats Ability to multitask and collaborate with stakeholders Senior stakeholder management and vendor management Ability to travel domestically and occasionally internationally Preferred Skills: Domain->Marketing->Brand Management

Posted 1 month ago

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