About the Role: We are seeking a data-driven, strategic, and results-oriented Marketing Specialist to spearhead lead generation and brand awareness for our expanding Data practice. This role is central to our growth strategy, with a primary focus on generating high-quality Marketing Qualified Leads (MQLs) and strengthening our position as a leading data consulting partner. You will craft and execute targeted marketing campaigns that showcase our expertise and elevate our presence in the modern data stack ecosystem. Proactive thinking, speed, creativity, strong storytelling, and a results-driven mindset are essential for success. Key Responsibilities 1. Lead Generation & MQL Development Design and execute targeted marketing campaigns to generate high-quality Marketing Qualified Leads (MQLs) for the Data practice. Leverage digital channels (LinkedIn Ads, Google Ads, webinars, and email campaigns) to drive lead acquisition and nurture prospects through the funnel. Collaborate with sales teams to align campaigns with pipeline goals, ensuring seamless handoff of MQLs. Implement lead scoring models and track conversion rates to optimize campaign performance. Expected Results: (example) Generate 50-75 MQLs per quarter, with a conversion rate of 20% to Sales Qualified Leads (SQLs). 2. Content Strategy & Thought Leadership Create and curate 10-15 high-impact content pieces monthly (3-4 videos, 5-6 blog articles, 1-2 whitepapers, and 3-4 customer success stories) to highlight expertise in Snowflake, AWS, AI, Analytics, and Data Engineering. Develop rapid-response industry insights to capitalize on trending updates and Snowflake releases. Manage content workflows with internal teams to ensure timely delivery and adherence to quality standards. 3. Brand Awareness & Industry Positioning Manage corporate website, LinkedIn, Twitter, and YouTube presence to boost engagement with data ecosystem stakeholders, clients, and influencers. Ensure brand consistency across websites, social media, marketing materials, and outbound communications. Craft compelling use case narratives to demonstrate problem-solving capabilities across industries. Maintain a content calendar aligned with data platform releases and industry events. 4. Event & Ecosystem Engagement Plan and execute participation in data-focused and Snowflake-sponsored events (e.g., Snowflake Summit, webinars, fireside chats, virtual roundtables). Organize webinars, executive roundtables, and regional Snowflake user group meetups to establish thought leadership and drive engagement. Partner with Snowflakes marketing team to co-brand assets, access ecosystem programs, and coordinate joint campaigns. 5. Performance Analytics & Optimization Track marketing KPIs (MQL conversion rates, content engagement, social media growth, brand awareness) using Google Analytics and Tableau. Optimize content distribution and lead generation strategies to maximize reach and conversions. Conduct competitive analysis and customer research to refine messaging and campaign effectiveness. Provide monthly reports on lead generation, content performance, and brand visibility metrics. Expected Lead Generation Results: Generate 30-40 Marketing Qualified Leads (MQLs) per month Contribute to at least 20% of overall pipeline value through marketing-sourced leads Maintain a 15% or higher conversion rate from MQL to SQL (Sales Qualified Lead) Reduce cost-per-lead by 15% quarter-over-quarter through optimization Achieve 25% growth in marketing-influenced revenue year-over-year Develop 3-5 high-converting lead generation campaigns per quarter Qualifications: Bachelors degree in Marketing, Business, or a related field. 4+ years in B2B marketing, with a strong focus on data services, Snowflake, or cloud-native products. Proven experience in lead generation and MQL campaign execution. Strong copywriting and storytelling abilities for technical and business audiences. Proficiency in content tools (e.g., Canva, Adobe, Grammarly, Google Trends). Understanding of Snowflake, AWS, and the modern data stack. Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce). Strong organizational and project management skills. Comfortable working independently in a fast-paced, high-growth environment. Bonus Points: Experience marketing data warehousing, ETL, analytics, or data integration services. Prior experience working with or marketing within the Snowflake partner ecosystem. Certifications or coursework in Snowflake or cloud platforms (AWS, Azure, GCP). What We Offer: A dynamic, entrepreneurial environment with a passionate team. High visibility and impact in shaping our data marketing strategy. Competitive compensation. Perks include free cab service, free dinner, flexible working hours, and professional development support. Location: India, Hyderabad Shift Timings: 3:00 PM IST to 12:00 AM IST Transportation: Pick-up and drop facility provided Meals: Dinner provided at the office
Core job focuses: People Management, Resource Management, Performance Management,Mentoring Job description: As Accelerize 360s Technical Resource Manager you will play an integral part in the proactive growth of our organization and helping it to be a place where people love to work. This individual will partner closely with our Delivery Leadership and Technical Leads to provide mentoring, coaching, training and support to the employees within our offshore technical organization. The role would report into our Delivery Leadership team and closely align to Human Resources and L&D to coordinate, roll out and execute programs and initiatives that support the development needs of the organization. This role will also provide specific support to team members on a variety of ESAT/enablement programs including soft-skills, technical growth, career-pathing,performance management, team dynamics and resource management. Primary Responsibilities Lead, inspire and manage the assigned team to grow and deliver as an A360 project resource Ensure delivery excellence for the assigned resources in terms of adopting and optimizing A360s best-practices and processes to ensure project success Proactively work with A360 Project Managers, Directors and Leadership to procure and align feedback, as well as OKRs Participate in team members’ utilization, forecasting and capacity planning Drive operational excellence by ensuring team time cards are regularly submitted and reviewed Drive employees to meet OKRs around required product certifications(SalesForce,AWS etc) Coordinate with various stakeholders(PMs,Directors) to ensure tasks assigned to employees are executed as per the agreed timelines Pro-actively participate and coordinate with A360 Learning and Development process & standards Collaborate with L&D to develop and implement individual and team learning roadmaps and development processes to expedite the utilization of resources for billable work Participate/assist in recruiting and onboarding new members Responsible for performance management of the team including Performance Reviews, regular 1:1 feedback meetings Create and maintain onboarding materials, checklists, and milestone tracking systems Coordinate with hiring managers to ensure smooth transitions and early success Monitor new hire progress through 90-day and 6-month check-ins Continuously improve onboarding processes based on feedback and outcomes Ensure new employees understand company culture, values, and expectations Work with employees to create individual development plans and career pathways Identify training needs and coordinate learning and development opportunities Manage mentorship programs and internal mobility initiatives Partner with managers to support employee goal-setting and performance improvement Facilitate career conversations and succession planning discussions Serve as employee advocate and liaison to leadership team Identify candidates who require performance improvement and enroll them in the PIP program Manage the offboarding process Drive bonus and appraisal planning and execution for the team Identify gaps in skill and facilitate the recruitment process for filling those gaps Required Qualifications 5+ years of experience working as a people manager in an IT (consulting/professional services organization leading technical teams Preferred Prior Salesforce.com experience as user, admin or development role would be preferred. Highly effective People Manager with experience working in a cross-functional collaboration and working with teams spread across the globe to deliver solutions. Result oriented professional with ability to communicate with senior management. Be a role model inculcating professionalism and leadership to foster a great environment. Ability to analyze data, understand trends,forecast and develop recommendations/remediations based on the data. Prior experience in handling situations within constraints as well as to challenge the status quo. Prior experience in working in a fast-paced environment that requires multi-tasking and prioritization. Is self-driven and takes accountability to achieve goals Excellent oral and written communication skills to effectively communicate with various stakeholders, employees and leadership. Strong analytical and problem solving skills Strong focus on values, culture, employee satisfaction (ESAT),delivery excellence,R&R( recognition and rewards) Qualities of the Ideal Candidate Collaborate with L&D to design programs(technical and non-technical) for Delivery team members that drive required performance As a brand ambassador of A360 Engages ensures the same with the team members Identifies opportunities proactively for the team and tailors the training plan for the respective team members Experienced in working with leadership to implement customized training plans that support competency-based career paths for technical roles