Market Programmatic Display Advertising Specialist Ecolab Life Sciences

7.0 - 11.0 years

0 Lacs

pune, maharashtra

On-site

As a Programmatic Display Advertising Specialist, you will be responsible for planning, executing, and optimizing B2B programmatic display advertising campaigns for our internal business units. This role operates like an internal agency and requires a strong understanding of programmatic platforms, account-based marketing principles, and data-driven campaign management for providing dedicated support to various business units across the organization. Your responsibilities include collaborating with marketers and the creative team to design engaging display ads, setting up campaigns in our platforms, analyzing and optimizing campaign performance, managing advertising budgets, and generating detailed reports on campaign metrics to drive our digital advertising efforts and maximize ROI. You will develop, implement, and optimize programmatic display advertising campaigns utilizing Demandbase and StackAdapt platforms for audience targeting, creative setup, pacing, and budget allocation leveraging intent data, firmographic filters, and dynamic targeting. Your role will also involve using data insights from Demandbase and StackAdapt to refine targeting strategies, messaging, and creative performance. Analyzing campaign performance metrics such as impressions, CTR, engagement, conversions, and pipeline influence will be crucial in providing actionable insights to improve ROI. Collaboration with cross-functional teams to align marketing strategies with business goals, managing budgets effectively, and generating regular reports on campaign performance are key aspects of this role. To be successful in this role, you need a minimum of 7 years of experience in programmatic display marketing, a strong understanding of digital marketing principles and strategies, as well as hands-on experience in using programmatic advertising platforms. Familiarity with digital media buying, real-time bidding (RTB), and display advertising best practices is essential. Strong knowledge of segmentation strategies, intent data usage, and multi-channel ABM orchestration will be beneficial. Excellent analytical skills, the ability to interpret data to make informed decisions, strong communication and collaboration skills, and the capability to manage multiple projects and meet deadlines are required. Distilling technical details for a business audience and a bachelor's degree in Business Marketing, Digital Marketing, Marketing Analytics, or a related field are preferred qualifications. Preferred qualifications include previous experience working in an agency setting, a proven track record in B2B marketing and campaign optimization, and demonstrated ability to work with various business leaders as a true partner to drive their business forward. Stay updated on industry trends, the B2B media network competitive landscape, technology and platform advancements, and incorporate findings to continuously fuel program effectiveness to excel in this role.,

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