589 Ab Testing Jobs - Page 8

Are you energized by crafting impactful digital advertising campaigns that help businesses grow Does optimizing ads to deliver measurable results excite you We are looking for a Digital Ads Specialist who is passionate about data-driven marketing and eager to help partners and their clients achieve success through strategic ad campaigns. As a Digital Advertising Specialist, you will support the success of Vendasta's Partners and their clients by planning, launching, and optimizing paid advertising campaigns across major platforms, including Google, Bing, Facebook, and Instagram. Your mission is to craft strategic, data-informed advertising solutions that drive measurable performance outcomes. This role blends customer service, creative thinking, and technical ad platform knowledge to deliver value at scale. At this level, you will also learn to use AI tools under guidance to enhance campaign research, copy generation, and reporting efficiency. This role requires working in CST shift hours, from 7:30 PM to 4:30 AM IST, at our Chennai office (Work from Office). Your Impact: - Launch, manage, and optimize paid ad campaigns across Google, Bing, and Social platforms. - Conduct keyword, audience, and competitive research to inform campaign design. - Set up A/B tests to improve campaign effectiveness and maximize return on spend. - Write compelling ad copy aligned with client objectives and platform standards. - Guide creative direction based on client brand voice and performance data. - Implement tracking codes (e.g., Facebook Pixel, Google Analytics, GTM) and define campaign goals for performance monitoring. - Build monthly performance reports with insights and recommendations for improvement. - Respond to client and partner inquiries via email and phone with professionalism and clarity. - Translate campaign performance data into client-facing language and actionable insights. - Execute AI-driven tasks with guidance from senior team members. - Follow team-developed AI workflows for ad copy suggestions, keyword expansion, and report summaries. - Practice safe and responsible use of AI in campaign operations and client communications. What You Bring To The Table: - 2+ years of experience running Facebook/Instagram and SEM campaigns (Google/Bing). - 2+ years of experience in client-facing roles (email and phone support). - Familiarity with campaign strategy, performance tracking, and goal-setting. - Experience using tools like Google Analytics, GTM, and Facebook Pixel. - Ability to analyze data and communicate actionable insights clearly. - Strategic mindset with the ability to envision and execute campaign systems. - Exposure to other paid platforms (e.g., Pinterest, Twitter, Snapchat) is a plus. - Commerce or Marketing degree or certifications preferred. - Willingness to adopt and learn AI tools to support campaign efficiency. About Vendasta: Vendasta is on a mission to build the most trusted AI-powered platform for small businesses and the partners who support them. At Vendasta, you'll be part of something ambitious: helping bring AI transformation to local businesses at scale. As a team member, you'll enjoy competitive health benefits, flex time, and annual work-from-anywhere options, equity opportunities, and a chance to directly shape our AI future. You'll be a part of a vibrant workplace culture that embraces experimentation, thought leadership, and continuous learning. Vendasta values Drive, Innovation, Respect, and Agility, and it shows in everything they do. Perks: Join the Vendasta team where your well-being and growth come first, with competitive health benefits, flex time, and an annual work-from-anywhere policy. Take ownership of your future with the Employee Options Program, daily snacks, a vibrant cafeteria, catered Friday lunches, education reimbursement, in-house learning opportunities, and leadership development programs. Give back through community initiatives and volunteer opportunities, and build more than just a career. At Vendasta, thrive in a supportive, challenging, and cultural environment. Discover your potential, make an impact, and grow with us.,

You will be joining invideo AI, a company that is revolutionizing the future of video creation and editing. As the fastest-growing AI startup in the region, you will have the opportunity to work on challenging problems, explore new territories, and make a meaningful impact on a global scale. Your role will involve owning the entire content pipeline, from conceptualization to distribution, across various platforms such as YouTube, X, Instagram/TikTok, and the company's Community. You will be responsible for creating engaging and compelling platform-native content that resonates with the audience and drives conversations. Your responsibilities will include translating cutting-edge AI features into clear and captivating narratives, analyzing performance metrics to optimize engagement, and continuously iterating on content strategies to drive growth. To excel in this role, you should have a strong writing ability, be comfortable speaking on-camera, thrive in fast-paced environments, and have a deep interest in the creator economy, meme culture, and AI content creation. Whether you come from a product marketing background, have experience as a content creator/filmmaker, or are simply passionate about exploring the world of AI videos, this role offers a unique opportunity to unleash your creativity. In return, you will have full ownership of multi-platform storytelling for a 30 million user product, access to mentorship from industry experts, a state-of-the-art workspace in Mumbai, and the chance to shape the future of AI video creation before it becomes mainstream. This position is based in Mumbai and offers a pet-friendly workplace environment. If you are excited about the prospect of joining a dynamic team at the forefront of AI video innovation, we invite you to apply and share your experiences in video project ownership and your background in your application. Invideo AI is an equal opportunity employer that values diversity and is dedicated to fostering an inclusive workplace for all employees. Join us in turning any idea into a publish-ready video with just a single prompt.,

As a candidate for the role, your primary responsibility will be defining and executing online marketing campaigns across various channels like Search, Social, Display, Native, and more. You will be tasked with building, analyzing, and continuously enhancing campaign performance through activities such as optimizing account/campaign structure, bid & budget optimization, and regular ad & landing page testing. Utilizing a data-driven approach, you will run marketing experiments, implement attribution models, and establish KPIs/reporting systems to facilitate marketing decisions. It will be imperative for you to measure and report on all paid marketing campaign performances, assessing them against predefined goals such as ROI and KPIs. Additionally, you will be required to develop robust A/B and multivariate testing programs to optimize ad copy and landing page performance while exploring new channels and platform features to reduce the cost of customer acquisition. Staying updated on current trends and best practices in digital marketing, including new channels, targeting strategies, features, and methods of analysis, will also be part of your responsibilities. The ideal candidate for this position should hold a Bachelor's or Master's degree in marketing or a related field, along with at least 3 years of hands-on experience in managing campaigns on platforms such as Google, Bing, Facebook, and Instagram. Demonstrable experience in designing and implementing successful digital marketing campaigns is essential. Critical thinking, analytical skills, technical proficiency, curiosity, persistence, and structured problem-solving abilities are highly valued. Strong proficiency in Excel, excellent communication skills (both written and verbal), and the capability to leverage data for developing and optimizing marketing programs are prerequisites. The role demands an ability to thrive in a fast-paced, startup-like environment, being detail-oriented, organized, and comfortable collaborating with cross-functional teams and management. In terms of qualifications, the candidate should be educated to degree level or equivalent, possess intermediate Microsoft Excel knowledge, and have previous experience in a similar role either in an agency or client-side setting. Being smart, motivated, results-driven, analytical, well-organized, and having excellent copywriting skills are crucial traits. Multitasking, teamwork, task prioritization in a fast-paced environment, and adaptability to interruptions are also expected. The candidate should be a confident and clear communicator with the ability to build strong working relationships internally and externally. Excellent networking skills, creative and strategic thinking, and the capacity to identify opportunities and challenge the status quo are highly valued. While training experience is beneficial, it is not mandatory. A minimum of 4 years of marketing experience, including 2+ years of paid media experience, is required for this role. Technical and professional skills such as attention to detail, inquisitiveness, ability to handle pressure, effective organizational abilities, teamwork, interpersonal and communication skills, strong research abilities, and analytical skills are essential for success in this position.,

About Client: You will be joining a leading Education Institution as the Digital Marketing Head (Facebook & Google Ads), responsible for managing an annual ad spend of 10-15 Crores. As a highly skilled and performance-driven professional, you will play a crucial role in driving customer acquisition, improving ROI, and scaling digital campaigns for maximum impact and reach. Key Responsibilities: You will be responsible for developing and executing data-driven performance marketing strategies for Facebook Ads (Meta) and Google Ads to drive leads, sales, and ROI. Your role will involve planning, launching, optimizing, and scaling campaigns across Search, Display, YouTube, and Meta platforms (FB/Instagram). You will manage and optimize an annual ad spend of 10-15 Cr with accountability for CPL, CAC, ROAS, and other key performance metrics. Leading a high-performance team of digital marketers, analysts, and creative strategists will be part of your responsibilities. Collaborating with the design and content teams to create compelling ad creatives and landing pages that drive conversion is essential for success in this role. You will utilize tools like Google Analytics, Data Studio, and platform dashboards to generate actionable insights and performance reports. Working closely with sales and product teams, you will focus on improving conversion rates across the entire funnel from click to customer. Continuous testing of creatives, audience segments, bidding strategies, and landing pages to optimize performance will be a key aspect of your role. Qualifications & Skills: You should have proven experience in managing high-budget digital campaigns (10 Cr+ annually). Hands-on expertise in Meta Ads Manager and Google Ads (Search, Display, Video) is required. Deep understanding of conversion tracking, pixel setup, and attribution models is essential. Strong analytical skills with proficiency in tools like GTM, GA4, and Excel are necessary. Experience in edtech, e-commerce, or B2C subscription-based models is a strong plus. Excellent leadership and project management skills are crucial for this role. Preferred Qualifications: A Bachelor's or Master's degree in Marketing, Business, or a related field is preferred. Certifications in Google Ads and Meta Blueprint would be advantageous. Experience with CRM integrations, lead nurturing, and marketing automation tools is a plus. Location: Chennai Experience: 8+ years in performance marketing,

This role is for one of Weekday's clients with a minimum experience requirement of 6 years. The location for this full-time position is Pune and Hyderabad. CriticalRiver is looking for a Senior Business Intelligence (BI) Analyst who will be responsible for leading and driving advanced analytics and reporting initiatives to facilitate key decision-making across the organization. The successful candidate will play a crucial role in managing a team of data professionals while actively engaging with data tools and methodologies. Proficiency in SQL, Python, Tableau, Power BI, and Looker is essential, along with a solid foundation in statistical modeling, A/B testing, and data visualization. Experience with Google Cloud Platform (GCP) and tools like Jupyter Notebook will be advantageous. Key Responsibilities: - **Team Leadership & Project Management:** Lead and mentor a team of data analysts to develop actionable insights, campaign performance reports, and ad hoc data requests. Oversee the design, development, and deployment of reports and dashboards aligned with business objectives. - **Campaign Analytics & Business Metrics:** Design, measure, and analyze marketing and product campaigns using A/B testing, hypothesis testing, and regression analysis. Summarize key business metrics, identify trends, anomalies, and improvement opportunities across verticals. - **Data Modeling & Statistical Analysis:** Build frameworks and predictive models for customer segmentation, clustering, and ROI optimization. Apply statistical methods to forecast performance, evaluate campaign effectiveness, and drive business strategy. - **Reporting & Visualization:** Develop interactive and scalable dashboards using Tableau, Power BI, and Looker. Collaborate with stakeholders to create intuitive data visualizations and presentations for various business units. - **Process Automation & Efficiency:** Utilize SQL and Python to automate ETL pipelines, reduce manual reporting efforts, and streamline workflows. Enhance data governance and accuracy through validation processes and quality checks. - **Training & Mentorship:** Conduct internal training sessions on SQL, Python, and data analysis best practices. Foster a culture of continuous learning and analytical rigor within the team. - **Stakeholder Collaboration:** Partner with business leaders, product owners, and marketing teams to translate business requirements into analytical solutions. Deliver timely insights and provide strategic recommendations to influence critical decisions. - **Vendor & Tool Management:** Manage external analytics vendors and oversee third-party data tools. Evaluate and implement new BI tools and technologies to enhance the team's capabilities. Skills and Qualifications: - Bachelor's or Master's degree in Computer Science, Statistics, Mathematics, Data Science, or a related field. - 6+ years of hands-on experience in business intelligence, data analytics, or a similar role. - Advanced proficiency in SQL, Python, Tableau, Power BI, and Looker. - Experience with GCP, Jupyter Notebook, and working in a cloud-based analytics environment. - Strong background in hypothesis testing, regression analysis, clustering, and A/B testing. - Proven ability to lead cross-functional teams and deliver business insights under tight deadlines. - Excellent communication and stakeholder management skills.,

As an SEM Specialist at ImpactGuru located in Mumbai, you will play a crucial role in managing and optimizing performance marketing campaigns on Google Ads and Facebook Ads. With over 4 years of experience, your primary focus will be on lead acquisition and customer funnel performance to support crowdfunding initiatives. By strategizing, executing, and optimizing high-ROI campaigns across various platforms, you will contribute significantly to ImpactGuru's digital outreach and acquisition efforts. Your responsibilities will include managing daily campaign budgets, bid strategies, and performance metrics, utilizing tools like Google Analytics, Google Ads Manager, and Facebook Ads Manager for tracking and reporting purposes. Collaborating with creative and product teams, you will design high-converting ad creatives and landing pages while running A/B tests to enhance campaign effectiveness and conversion rates. Additionally, you will stay updated on SEM trends, algorithm updates, and platform best practices to maintain a competitive edge. To excel in this role, you should have a minimum of 4 years of experience in managing SEM campaigns with a proven track record in lead acquisition. Proficiency in Google Ads, Facebook Ads, and Google Analytics is essential, along with strong analytical skills and the ability to handle multiple campaigns simultaneously. Excellent communication and reporting skills are also key requirements. Preferred qualifications include Google Ads and/or Facebook Blueprint Certification, experience in the healthcare, crowdfunding, or social impact sector, familiarity with tools like Google Tag Manager, Data Studio, and landing page builders, as well as experience with CRM tools such as HubSpot and Zoho. Join ImpactGuru to be part of a mission-driven company that creates real-world impact, work with a passionate and innovative team in a fast-paced, growth-oriented environment, and enjoy competitive salary and performance-based incentives.,

As a GA 4 Analyst at Wildnet Technologies, you will play a crucial role in collaborating with Account Managers to understand client goals, challenges, and Key Performance Indicators (KPIs). Your responsibilities will involve analyzing campaign performance across various digital channels using tools like GA4, Search Console, BigQuery, Looker Studio, and CRM/reporting platforms. You will be tasked with creating clear and actionable monthly performance reports and dashboards for both clients and internal teams. Identifying opportunities to enhance conversion rates across websites, landing pages, email campaigns, and paid media funnels will be a key part of your role. Leveraging data trends, audience behavior, and attribution modeling, you will contribute to shaping marketing strategy and resource allocation. Attending client meetings virtually to present performance insights, explain outcomes, and guide campaign direction will also be part of your routine. You will closely collaborate with delivery teams specializing in SEO, PPC, Content, Social, etc., to drive performance improvements based on data analysis. Monitoring industry benchmarks and sector-specific trends to enhance campaign relevance and impact will be essential. Additionally, working with the head of IT and head of AI to influence internal processes for data-driven campaign planning and continuous improvement is a part of your responsibilities. To excel in this role, you should have proven experience in an analytics and reporting role. Proficiency in GA4, Google Search Console, BigQuery, Looker Studio, and CRM/marketing automation platforms is required. A solid understanding of digital channels and their interactions (PPC, SEO, social, email, CRO, etc.), along with a commercial mindset focusing on ROI, customer journeys, and growth-driving marketing metrics, is crucial. You should be able to translate complex data into easily understandable insights for Account Managers and clients using visualization tools. Confidence in presenting insights to clients and working effectively as part of a cross-functional team is essential. Familiarity with A/B testing, conversion rate optimization principles, and customer funnel strategy is advantageous. Being organized, proactive, and adept at managing multiple accounts and priorities is key. Strong communication and relationship-building skills are a requirement for this role. Joining Wildnet Technologies offers you the opportunity to be part of an established industry leader with over 15 years of expertise in digital marketing and IT services. As a Great Place to Work Certified company, we are committed to fostering a flexible, positive, and people-first work culture. You will benefit from a fast-paced environment with continuous training, career advancement, and leadership development opportunities. We prioritize the health and wellness of our employees and offer comprehensive insurance and wellness support for you and your family. Our focus on work-life balance is reflected in flexible working hours, a 5-day work week, and a generous leave policy to support your personal well-being. You will also have exposure to diverse projects with leading global brands across various industries.,

You are a premium fine jewelry brand looking for a highly analytical and experienced Performance Marketing & Email Manager to lead the digital growth of the company. You will be responsible for managing and optimizing Google Ads and Meta Ads campaigns, as well as developing advanced email marketing strategies using platforms like Mailchimp or Brevo. Your key responsibilities will include planning, managing, and optimizing high-converting Google Ads and Meta Ads campaigns across various channels such as Search, Display, Reels, and Retargeting. You will also be in charge of executing the full-funnel PPC strategy, including performance analysis and budget management. Additionally, you will build and automate email marketing flows, including welcome series, cart recovery, post-purchase, re-engagement, and win-back campaigns. You will utilize advanced segmentation, dynamic content, behavioral triggers, and conditional logic to enhance email marketing effectiveness. Monitoring and reporting on key performance indicators such as ROAS, CAC, CTR, CVR, and LTV will be part of your regular tasks. To excel in this role, you should have at least 3 years of hands-on experience in Google Ads and Meta Ads. Advanced-level proficiency in using Mailchimp or Brevo for segmentation, dynamic content, automation, and analytics is essential. A strong understanding of campaign structure, pixels, bidding strategies, and funnel logic is required. Being highly analytical and comfortable working with data to improve performance is crucial. Proficiency in AI tools and marketing automation workflows, along with excellent execution, testing, and communication skills, will set you up for success. Preferred qualifications include a background in jewelry, fashion, or luxury e-commerce, familiarity with GA4, UTM tracking, and attribution modeling, as well as confidence in analyzing and interpreting email campaign dashboards. Joining us will give you the opportunity to play a pivotal role in scaling a high-potential luxury brand. You will work with the latest tools in performance marketing and AI, and have full ownership of ad and email performance with high leadership visibility. This role offers a fast-paced, high-impact environment with strong growth opportunities.,

In the IBM Chief Information Office,you will be part of a dynamic team driving the future of AI and data science in large-scale enterprise transformations. We offer a collaborative environment where your technical expertise will be valued, and your professional development will be supported. Join us to work on challenging projects, leverage the latest technologies, and make a tangible impact on leading organisations. As a Data Scientist within IBM's Chief Information Office, you will support AI-driven projects across the enterprise. You will apply your technical skills in AI, machine learning, and data analytics to assist in implementing data-driven solutions that align with business goals. This role involves working with team members to translate data insights into actionable recommendations. Key Responsibilities: Technical Execution and Leadership: Develop and deploy AI models and data analytics solutions. Support the implementation and optimisation of AI-driven strategies per business stakeholder requirements. Help refine data-driven methodologies for transformation projects. Data Science and AI: Design and implement machine learning solutions and statistical models, from problem formulation through deployment, to analyse complex datasets and generate actionable insights. Learn and utilise cloud platforms to ensure the scalability of AI solutions. Leverage reusable assets and apply IBM standards for data science and development. Project Support: Lead and contribute to various stages of AI and data science projects, from data exploration to model development. Monitor project timelines and help resolve technical challenges. Design and implement measurement frameworks to benchmark AI solutions, quantifying business impact through KPIs. Collaboration: Ensure alignment to stakeholders’ strategic direction and tactical needs. Work with data engineers, software developers, and other team members to integrate AI solutions into existing systems. Contribute technical expertise to cross-functional teams. Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise Bachelor’s or Master’s in Computer Science, Data Science, Statistics, or a related field is required; an advanced degree is strongly preferred Experience: 5+ yearsof experience in data science, AI, or analytics with a focus on implementing data-driven solutions Experience with data cleaning, data analysis, A/B testing, and data visualization Experience with AI technologies through coursework or projects Technical Skills: Proficiency in SQL and Python for performing data analysis and developing machine learning models Knowledge of common machine learning algorithms and frameworkslinear regression, decision trees, random forests, gradient boosting (e.g., XGBoost, LightGBM), neural networks, and deep learning frameworks such as TensorFlow and PyTorch Experience with cloud-based platforms and data processing frameworks Understanding of large language models (LLMs) Familiarity with IBM’s watsonx product suite Familiarity with object-oriented programming Analytical Skills: Strong problem-solving abilities and eagerness to learn

1.Run paid ads on Google, Meta, LinkedIn, YouTube, Email 2.Optimize via A/B testing & performance tracking 3.Monitor CPA, ROAS, CTR, CPC, CPM 4.Manage ad budgets across channels 5.Create retargeting & lookalike audiences

Role & responsibilities Location: Hyderabad, Telangana (On-site) Experience: 2 to 5 years Industry: Healthcare / Hospitals Employment Type: Full-Time Salary: As per industry standards Job Description: We are looking for a highly skilled and performance-driven Google Ads Manager to join our in-house digital marketing team. The ideal candidate should be passionate about generating quality leads through strategic ad campaigns and driving ROI for our multi-location dental network. Key Responsibilities: Plan, execute, and manage Google Ads campaigns (Search, Display, Video, Remarketing, YouTube, etc.) Plan, execute, and manage Meta Ads campains ( Instagram, Facebook ) etc. Conduct keyword research and audience segmentation for targeted ad delivery Optimize campaign performance for CPC, CTR, conversion rate, and lead quality Design A/B testing strategies for ad copies, landing pages, and creatives Analyze campaign performance reports and provide actionable insights Collaborate with the creative and content teams to align messaging with branding goals Track budgets and allocate spends efficiently across campaigns Stay updated with Google Ads trends, policies, and new features Required Skills: 2+ years of hands-on experience managing Google Ads campaigns Proven track record of generating high-quality leads in the healthcare or service industry Proficiency with Google Ads, Google Analytics, Google Tag Manager, and Keyword Planner Strong analytical and reporting skills Experience with YouTube Ads and Local Services Ads is a plus Google Ads Certification preferred

Role & responsibilities Design & Execution: Create high-converting email templates that align with brand voice and campaign goals. A/B test subject lines, CTAs, and layouts for maximum impact. Analytics & Optimization: Monitor open rates, CTR, and conversions using tools - Salesforce Use insights to refine campaigns and improve ROI. Audience Engagement: Develop personalized messaging that resonates with target users and compels action. Segment email lists for tailored campaigns (e.g., leads vs. existing customers). Collaboration: Work with design, content, and sales teams to ensure cohesive messaging. Stakeholder Management - Proactively communicate with internal Sales Teams and internal Clients Preferred candidate profile Proven experience in email marketing Strong copywriting skills with a knack for persuasive messaging. Proficiency in analytics to track and interpret campaign performance. Familiarity with A/B testing and list segmentation. Critical Thinking Analytical Thinking Please fill the candidate information form : https://shorturl.at/vApua

At Pocket, you have the opportunity to be part of a rapidly growing organization that is ambitious and driven by a long-term vision. As we continue to expand and tackle complex challenges across diverse industries and geographies, we are seeking leaders who can navigate ambiguity and drive impactful solutions. This role involves leading key functions such as creative teams, production, digital marketing, and user acquisition, while also managing large-scale, cross-functional initiatives. To thrive at Pocket, you will need a combination of high IQ and EQ, analytical rigor, an entrepreneurial mindset, and the ability to influence C-suite decision-making. We offer ambitious goals, complex problem-solving opportunities, and full ownership over execution. Previous experience in solving similar problems is not mandatory; instead, we value adaptability, a willingness to learn and innovate, and intellectual humility. We are looking for individuals who excel in uncertain environments, bring fresh perspectives, and embrace emergent leadership to drive operational excellence. In this role, you will be tasked with solving challenges related to analytics, product, and growth within diverse genres. This could involve areas such as Content Growth & Expansion, Revenue & Retention Optimization, AI-Driven Production & Scaling, Content Adaptation & Commissioning, or Live-Action Production. You will be expected to improve key metrics, scale high-performing content, and drive sustainable growth through innovative strategies and solutions. To be successful in this position, we are looking for candidates with: - 10+ years of experience in driving category growth - Strong problem-solving skills with a data-driven approach to decision-making - Ability to develop and implement plans from concept to completion, yielding measurable outcomes - A track record of productive teamwork, a drive for continuous learning, and a hands-on approach to problem-solving - An action-oriented mindset, with a focus on executing and iterating as needed to achieve desired results If you are someone who enjoys tackling complex challenges, driving growth in diverse categories, and excels in a dynamic and fast-paced environment, we encourage you to apply for this role at Pocket.,

As the AVP-Product at Airlearn, you will play a crucial role in shaping the strategic product roadmap for our innovative language learning app. Your responsibilities will include conducting market research, collaborating with stakeholders, collecting product requirements, and ensuring timely delivery of high-quality features. You will leverage data to make informed decisions, participate in user-centered design discussions, and oversee product design and usability testing processes. Collaboration with cross-functional teams, content creators, designers, and developers will be essential to ensure seamless integration of gamified features and successful product launches. To excel in this role, you should have a Bachelor's degree in Business, Computer Science, or a related field, along with a strong passion for educational technology and gamified learning experiences. With a minimum of 10 years of experience in product management, familiarity with agile development methodologies, and project management tools, you will contribute valuable insights and ideas for ongoing app improvement and feature enhancement. Effective communication skills, analytical mindset, and the ability to work collaboratively in a fast-paced environment are key qualifications for this position. If you are excited about revolutionizing language learning and driving the success of our app, we encourage you to apply and be part of our dynamic team at Airlearn.,

As an Associate Product Specialist at Mastercard, you will be part of the Consumer Acquisition & Engagement team, a product-centric organization dedicated to developing, commercializing, and enhancing offerings that utilize data and marketing technology to drive clients" marketing performance and business outcomes. Your role will involve leading the design and execution of A/B tests, campaign analytics, and test-control methodologies. Additionally, you will perform in-depth analysis on customer journeys, marketing funnels, and portfolio performance, and develop predictive models to support segmentation, personalization, and targeting strategies. Your expertise will be crucial in providing thought leadership in marketing measurement and performance optimization and translating insights into actionable strategies through clear storytelling and stakeholder engagement. To qualify for this position, you should hold an undergraduate degree with 1-2 years of analytical experience in consulting, analytics, or data science, focusing on marketing analytics. Proficiency in tools like SQL, Python, R, or SAS is essential, along with a strong foundation in A/B testing, test-control analysis, and statistical modeling. Effective communication skills, particularly in translating insights with clarity and executive presence, are key requirements. Experience with data visualization platforms such as Tableau or Power BI is preferred. You should possess analytical, interpretive, and problem-solving skills, as well as advanced skills in Word, Excel, and PowerPoint. An ability to manage multiple tasks in a fast-paced environment and communicate proficiently in English and the local office language is necessary. Preferred qualifications for this role include experience in digital marketing, lifecycle campaigns, or customer analytics, as well as exposure to GenAI tools for marketing insight generation or automation. Holding a master's degree in Data Science, Statistics, Econometrics, Marketing, or a related field is considered a plus. Furthermore, as part of your corporate security responsibility at Mastercard, you are expected to adhere to security policies, ensure the confidentiality and integrity of accessed information, report any suspected security violations, and complete mandatory security trainings to safeguard Mastercard assets, information, and networks.,

You are looking for an Ecommerce SME Analyst with 8 years of expertise in digital analytics and ecommerce data. In this role, your responsibilities will include analyzing clickstream and user behavior data, utilizing tools such as Adobe Analytics, Python, SQL, and BigQuery to uncover insights that enhance user experience, optimize conversion funnels, and inform strategic product decisions. You will collaborate with cross-functional teams to drive data-informed growth across the ecommerce platform. Your key responsibilities will involve analyzing ecommerce clickstream data, segmenting and analyzing user behavior, extracting and transforming data using SQL and Python, building dashboards and reports for visualization, supporting product strategy, defining and tracking KPIs, analyzing A/B tests, collaborating with cross-functional teams, ensuring data quality, and continuously learning about industry trends and best practices. To qualify for this role, you should have a Bachelor's degree in Statistics, Mathematics, Computer Science, Economics, or a related field, along with a minimum of 2 years of experience in ecommerce analytics. Proficiency in Adobe Analytics, SQL, Python, Google BigQuery, and data visualization tools is required. Strong analytical, problem-solving, communication, and collaboration skills are essential for success in this position. If you are passionate about ecommerce analytics and data science, have hands-on experience with key tools and technologies, and possess a strong ability to translate data insights into actionable recommendations, we encourage you to apply for this exciting opportunity at LTIMindtree Ltd., a global technology consulting and digital solutions company committed to driving business transformation for clients across industries.,

We are looking for an individual to take charge of email and SMS marketing for all our brands. You should be adept at creating, organizing, and enhancing messages that are not only opened and clicked but also lead to actual conversions. If your perception of email marketing is limited to sending out a newsletter every week, this position may not be the right fit for you. We require someone who can strategize, develop, and refine campaigns and flows that generate substantial revenue and elevate the brand image. Your responsibilities will involve managing Klaviyo for both email and SMS, configuring automated flows, segmenting audiences, conducting A/B testing on campaigns, and ensuring no potential opportunities are overlooked. In this role, you will enjoy complete ownership of a channel that drives revenue. You will have the opportunity to collaborate with multiple Indian and US-based brands, ensuring a dynamic work environment. Experimentation, testing, and witnessing direct outcomes of your initiatives will be an integral part of your experience. Additionally, you will be a part of a young, driven team that operates at a rapid pace and recognizes achievements. The ideal candidate should possess in-depth knowledge of Klaviyo, encompassing both email and SMS functionalities. Demonstrable success in delivering quantifiable results for Shopify brands in India and/or the US is a must. Providing tangible evidence of your accomplishments is essential; mere verbal claims will not suffice. Proficiency in segmentation, A/B testing, and data analysis to enhance performance is crucial. The ability to create or supervise copy that resonates with the brand's voice, steering clear of sounding like spam, is highly valued. Applicants based in Mumbai or amenable to a hybrid/remote work setup are encouraged to apply. Prior to submitting your application, ensure you respond to the screening questions and attach screenshots showcasing your best work. Please note that we will only consider engaging with candidates who provide evidence of their capabilities; failure to do so will result in disqualification from the selection process.,

As a CRM Manager at our company based in Bangalore, you will play a crucial role in driving customer engagement and retention strategies. With 5 to 7 years of experience in CRM, you will lead a dedicated team to execute campaigns using tools like MoEngage and HubSpot. Your responsibilities will include developing and implementing effective CRM strategies, mentoring your team, planning and executing campaigns across various channels, and working closely with other teams to optimize customer journeys. Your main responsibilities will involve developing and executing CRM strategies to enhance user engagement, retention, and revenue growth. You will also be responsible for managing and guiding a team of CRM specialists, planning and tracking campaigns across multiple channels, segmenting audiences effectively, collaborating with cross-functional teams, analyzing performance metrics, ensuring data integrity, conducting A/B testing, and staying updated with the latest CRM trends and marketing automation innovations. To qualify for this role, you should have at least 5-7 years of hands-on experience in CRM, with a minimum of 2 years in a management or lead position. Proficiency in Clevertap, MoEngage, and HubSpot is required, and certifications in these tools would be advantageous. Strong analytical skills, expertise in customer lifecycle management, excellent communication abilities, and the capacity to thrive in a fast-paced environment are essential attributes for success in this role. If you are a dynamic and results-driven CRM professional with a passion for customer engagement and retention, we invite you to join our team and make a significant impact on our CRM initiatives.,

The primary responsibility of this role is to convert client ad spending into direct revenue by managing and optimizing ad campaigns across various platforms like Google AdWords, Facebook Ads Manager, Google Shopping, and E-Commerce marketplaces. You will be required to strategize and oversee performance growth to ensure alignment with clients" business goals. Daily tasks include managing budgets, billing reconciliation, and spend-pacing to meet return targets, as well as mapping ad formats to advertising objectives for optimal performance. Additionally, you will be responsible for planning and optimizing landing page tests and implementing A/B testing for PPC ads continuously. Collaborating with marketing teams to optimize campaign performance through data-driven strategies is a key aspect of the role. Furthermore, you will be expected to build budget recommendations and media plans to drive client success, document campaign evolution, monitor performance, and identify best practices. Reporting key performance indicators and lead generation insights during client reporting calls will be part of your regular duties. Leading the service front by handling pre-sales technical queries and providing training across the department is also a crucial aspect of this position. Ensuring a test-and-learn approach in all campaign activities is essential to drive continuous improvement and success. To be successful in this role, you should have 2-3 years of experience in search engine marketing and paid media. Hands-on experience with Google and Meta platforms is a must, and sales campaign experience would be an added advantage. Proficiency in verbal and written English is required, along with the ability to understand the target audience. In addition to the job responsibilities, you will have the opportunity to work on exciting projects that provide exposure and learning across different paid channels. The company operates on a 5-day work week and offers various clubs like Social Club, Investment Club, Books Club, and Sports Club, promoting personal growth and well-being. Moreover, you will have access to in-house training and seminars, and the chance to work directly with the co-founders who are alumni of ISB and have a wealth of experience in business and startups. Working in this role will provide you with accelerated learning opportunities, equivalent to gaining 5 years of experience in just 2 years with the company.,

You are a UI/UX Lead responsible for guiding the design team, establishing a robust design system, and ensuring the creation of intuitive and visually engaging user experiences at UniSouk. Your role involves collaborating closely with the CTO, product managers, and engineering teams to maintain design excellence across all UniSouk platforms and lead the team towards delivering a world-class user experience. As a leader, you will mentor and lead a team of UI/UX designers, nurturing creativity, growth, and ownership within the team. You will define and uphold design standards, systems, and guidelines across products, oversee design workflows to ensure timely delivery and high-quality outcomes, conduct regular design reviews, and provide constructive feedback for improvement. Additionally, staying updated on design trends, tools, and technologies to drive innovation within the team is a key aspect of your role. You will be responsible for owning and executing the end-to-end design process, from user research to high-fidelity mockups. This includes creating wireframes, prototypes, and pixel-perfect visual designs using tools like Figma, Photoshop, and Adobe Illustrator, developing user flows, information architecture, and interaction patterns aligned with user needs, conducting usability tests, analyzing feedback, and iterating on designs to enhance the user experience while ensuring accessibility, mobile-friendliness, and performance optimization. Collaboration with product and engineering teams is essential to translate business goals into user-centered design solutions. You will work with stakeholders across departments to align design efforts with the overall product vision and roadmap, present design concepts and strategies to leadership and other teams for feedback and alignment, and contribute to strategic discussions regarding product direction, user experience priorities, and feature planning. To qualify for this role, you need at least 5 years of professional experience in UI/UX design, with a minimum of 2 years in a leadership or senior design position. Proficiency in Figma, Photoshop, Adobe Illustrator, and related design tools is required, along with a strong portfolio demonstrating expertise in user research, interaction design, and visual design. A deep understanding of user-centered design principles, accessibility, and mobile-first design, coupled with excellent communication and presentation skills, is crucial. Experience in designing for SaaS platforms or e-commerce products would be advantageous. Bonus skills that would be beneficial for this role include experience with A/B testing and data-informed design decisions, familiarity with design systems and component-based design, the ability to create illustrations, icons, and brand visuals, and exposure to motion design tools like Adobe After Effects or similar.,

You will be joining Emcure Pharmaceuticals, an esteemed Indian multinational renowned for its expertise in manufacturing generic pharmaceuticals and active pharmaceutical ingredients (APIs). Since its establishment in 1983, Emcure has emerged as a key player in the global pharmaceutical arena, with a strong focus on oncology, cardiology, and anti-infective therapies. The company is dedicated to fostering innovation, maintaining stringent quality standards, and providing accessible healthcare solutions around the world. In this role as a Performance Marketing professional, you are required to have a minimum of 3-5 years of experience in performance marketing or digital marketing within the FMCG or D2C sector. The ideal candidate should hold a degree or diploma in Business Administration or a related field, with an MBA being preferred. The position is based in Mumbai. Your primary responsibilities will revolve around developing and executing performance marketing strategies aimed at enhancing traffic, conversions, and revenue for over-the-counter (OTC) products. This will involve crafting and implementing Google and Meta Ads campaigns to meet business objectives and managing website operations effectively. Additionally, you will be responsible for conducting A/B tests on creative elements, landing pages, and ad copies to optimize performance. Monitoring and analyzing campaign performance across various channels and platforms will be crucial, along with working on campaigns to improve search rankings, product reviews, and customer engagement on marketplaces. Collaboration with brand, legal, and creative teams will be essential to ensure content alignment with brand strategy and compliance with regulatory standards. Furthermore, efficient management and allocation of media budgets to maximize return on investment (ROI) will be a key aspect of your role. Tracking spending and recommending optimizations to ensure cost-effectiveness will also be part of your responsibilities. If you are a dynamic professional with a passion for performance marketing and a track record of driving results in the FMCG or D2C sector, we invite you to join our team at Emcure Pharmaceuticals and contribute to our mission of providing high-quality and affordable healthcare solutions globally.,

Bluevine is transforming small business banking with innovative solutions like checking, lending, and credit, all tailored to help entrepreneurs thrive. With best-in-class technology, advanced security, and a deep understanding of the small business community, Bluevine is empowering entrepreneurs to grow with confidence. Backed by leading investors like Lightspeed Venture Partners, Menlo Ventures, 83North, and Citi Ventures, Bluevine has been supporting SMBs since 2013, serving over 750,000 customers nationwide and growing a dynamic global team of 500 people. The mission of Bluevine is to fuel small businesses with the financial tools they need to succeed. At Bluevine, you will be part of a collaborative, fast-paced team that is reshaping the future of banking. Are you ready to make an impact This is a hybrid role at Bluevine. The company prides itself on its collaborative culture, which is believed to be best maintained through in-person interactions and a vibrant office environment. All offices have reopened in accordance with local guidelines and are following a hybrid model. In-office days will be determined by location and discipline. Role Summary: Bluevine is looking for a skilled and motivated Credit Strategy Analyst II to join the Credit and Pricing Strategy team. This role requires a strong analytical mindset with hands-on experience in analysis, strategy development, and real-time automated decisioning. The candidate will be responsible for designing, optimizing, and implementing risk and pricing strategies by leveraging analytics, automated decisioning systems, and statistical models to drive top-line growth and profitability. This position sits at the intersection of strategy, analytics, and engineering, ensuring that strategies are effectively implemented in production through internal decision engines. The ideal candidate should possess business acumen, technical expertise, and a good understanding of risk-based decision-making in a high-growth financial environment. Responsibilities: - Develop and Optimize Strategies: Build, refine, and implement data-driven risk and pricing strategies, balancing credit risk and funding. - Automated Decisioning & Implementation: Define and develop end-to-end automated decision workflows, integrating them into internal digital underwriting engines using Python. - Analytics: Perform in-depth analysis on large datasets to identify patterns, assess risk, and refine pricing strategies, ensuring data-driven decision-making. - Experimentation & Continuous Optimization: Design and execute A/B tests to refine decision-making processes. - Cross-Functional Collaboration: Work closely with Data Engineering, Product, and Data Science to gather insights and conduct analysis of potential strategies. - Monitoring & Feedback Loops: Develop and maintain dashboards to track key performance metrics. What are we looking for - Technical Proficiency: Strong foundation in SQL and Python/R. - Analytical & Problem-Solving Skills: Ability to translate raw data into actionable insights, leveraging statistical techniques and data visualization tools. - Communication: Ability to translate complex analytical concepts into business-friendly insights for stakeholders. - Adaptability & Entrepreneurial Mindset: Thrives in fast-paced, high-growth environments, handling ambiguity with confidence. - Experimentation & Optimization: Experience with A/B testing and iterative improvements in decision-making process. Required Experience and Education: - Bachelor's Degree in a quantitative field (Mathematics, Statistics, Economics, Engineering, Data Science, or related disciplines). - 1-2 years of relevant experience in analytics/strategy. - High proficiency in SQL, Python/R, and Excel. - Knowledge of dashboarding tools like Tableau, Power BI, Metabase, etc. Not required, but a plus: - Familiarity with risk modeling, credit decisioning frameworks, and pricing elasticity analysis. - Experience in financial services, especially U.S. banking, fintech, credit line, or credit card industries. - Exposure to machine learning models and deployment in risk/credit decisioning. Benefits & Perks: - Excellent group health coverage and life insurance. - Stock options. - Hybrid work model. - Meal allowance. - Transportation assistance (terms and conditions apply). - Generous paid time off plan, Holidays. - Company-sponsored mental health benefits. - Financial advisory services for both short- and long-term goals. - Learning and development opportunities to support career growth. - Community-based volunteering opportunities.,

As a Senior/Lead Marketing Automation Specialist with expertise in Marketo, you will be responsible for leading strategic automation initiatives, setting up or migrating instances, and enhancing campaign performance at scale. Your role will require a deep understanding of lead lifecycle strategy, campaign optimization, and marketing data governance. This position is ideal for individuals who excel in fast-paced environments and can provide guidance to both clients and internal stakeholders on best practices. Your key responsibilities will include leading the setup or migration of Marketo instances, designing and implementing scalable lead lifecycle frameworks, building reusable campaign templates, and managing end-to-end strategy and execution of global Marketo campaigns. You will be expected to monitor and improve campaign performance through A/B testing and analytics, enhance audience segmentation and personalization, and ensure optimal Marketo instance health. Additionally, you will play a crucial role in maintaining data compliance, deliverability best practices, and privacy standards. Your tasks will involve creating and maintaining standard operating procedures, documentation, and naming conventions for internal teams, conducting platform audits, developing automation roadmaps, and suggesting enhancements. You will also guide the adoption of AI features within Marketo and integrated tools, acting as a trusted consultant for both internal and client stakeholders. Furthermore, you will be responsible for driving enablement sessions, training, and providing ongoing support to ensure the success of the platform. Your expertise in Marketo, along with your strong communication skills and ability to lead client calls, discovery sessions, and training workshops, will be essential in this role. If you have at least 5-8 years of hands-on experience with Marketo, a proven track record in setting up or migrating Marketo instances, and a solid understanding of lead lifecycle strategies, this opportunity is perfect for you. Apply now to be a part of a dynamic team focused on driving marketing automation excellence.,

As a highly skilled PPC Coordinator & Display Ads Specialist, you will be responsible for leading paid media efforts on platforms such as Google Ads, Bing, Taboola, and Outbrain. Your main focus will be on managing ad campaigns, optimizing budgets, and analyzing attribution data to ensure maximum ROI. Your main responsibilities will include planning, creating, and managing PPC campaigns across various formats including Search, Display, and Video. You will also be setting up and monitoring display campaigns on platforms like Taboola, Outbrain, and other native ad networks. Additionally, performing tasks such as keyword research, A/B testing, audience segmentation, and bid optimization will be crucial in your role. Implementing and managing tracking pixels, UTM tagging, and attribution tools will also be part of your daily activities. It will be important to analyze and report on campaign performance using detailed KPIs and collaborate with creative and content teams to align landing pages with ad messaging. Continuous testing, learning, and improvement based on analytics and industry trends will also be key aspects of your role. To be successful in this position, you should have at least 2 years of hands-on PPC experience encompassing both Search and Display campaigns. Proven experience with Taboola and Outbrain platforms is essential. A strong knowledge of attribution modeling including first click, last click, linear, data-driven, etc., is required. Proficiency with Google Ads, Google Analytics, Tag Manager, and native ad platforms is a must. Understanding UTM tracking and cross-channel attribution is important along with strong Excel/Google Sheets skills and experience with reporting dashboards. Excellent communication and project management skills are necessary, and you must be detail-oriented, analytical, and self-driven. Nice to have skills include experience in the language services or B2B SaaS industry, familiarity with programmatic or retargeting platforms, and knowledge of SEO and CRO principles. In return, you will benefit from fully remote work and the opportunity to work with an international team. Please note that only applicants who provide a video will be considered for this role.,

The role of Performance Marketer at BrandsTrek, located in Kozhikode, is a full-time on-site position. As a Performance Marketer, you will be tasked with developing and executing digital marketing strategies, assessing campaign performance, enhancing conversion rates, and maximizing return on investment (ROI). Your responsibilities will include overseeing online advertising campaigns and working alongside various teams to advance performance marketing efforts. To qualify for this role, you should possess experience in digital marketing, performance marketing, and online advertising. Strong analytical abilities are essential for interpreting data to inform marketing strategies. Proficiency in A/B testing, conversion rate optimization, and ROI analysis is required. Additionally, familiarity with SEO, SEM, and other digital marketing channels is crucial. Effective communication, collaboration skills, and the capacity to thrive in a fast-paced environment are necessary attributes. A Bachelor's degree in Marketing, Business, or a related field is preferred, along with certifications in platforms such as Google Analytics and Google Ads. A minimum of 1 year of experience is required to be considered for this position.,