1197 Ab Testing Jobs - Page 34

Role & responsibilities Manage a team of PPC specialists Develop and implement PPC strategies and campaigns across Google, Bing, Meta and other platforms Conduct keyword research and analysis to identify target audiences and new opportunities Create and optimize ad copy and landing pages for maximum performance Monitor and analyze campaign performance and make data-driven decisions to optimize and improve results Stay up to date on industry trends and best practices to ensure the campaigns are at the forefront of the industry Collaborate with cross-functional teams, including design and content, to develop and implement PPC campaigns Communicate campaign results and recommendations to client...

Role & responsibilities An experienced PPC (Pay-Per-Click) Specialist to join our growing team. The role involves planning, executing and managing paid search campaigns for our clients. Develop and implement PPC strategies and campaigns across Google, Bing, and other platforms Conduct keyword research and analysis to identify target audiences and new opportunities Create and optimize ad copy and landing pages for maximum performance Monitor and analyze campaign performance and make data-driven decisions to optimize and improve results Stay up to date on industry trends and best practices to ensure the campaigns are at the forefront of the industry Collaborate with cross-functional teams, inc...

Hi Everyone, We are excited to announce a job opportunity at IRIS KPO Resourcing India Pvt Ltd for the position of Marketing Operations Associate (Marketo Certified). Candidate must have Marketo Expert Certificate. Location: Nungambakkam, Chennai Shift: UK Shift (2 PM 11 PM) Work Days: Monday to Friday We are seeking skilled and detail-oriented professionals with 2-5 years of experience Marketing Automation with Marketo. Salary: Best in the industry Web Link : https://www.iris.co.uk/ LinkedIN : https://www.linkedin.com/company/iris-outsourcing-and-global-product-development-centre/posts/?feedView=all Key Responsibilities: Advising the sector marketing team on the best approach to structure, ...

Candidates for this position are preferred to be based in Bangalore, India and will be expected to comply with their team's hybrid work schedule requirements. Wayfair Data Science is the engine that powers an enterprise obsessed with data. The Wayfair websites generate over 100M clicks from the millions of customers that visit our sites every day to discover and purchase home goods. The Customer Tech Data Science team is focused on understanding and optimizing customer behavior on the website and mobile application as a key enabler for the company to move fast and iterate quickly on big business problems. At their core, the Customer Tech Data Science team at Wayfair are strong in quantitativ...

You should have a minimum of 5 to 8 years of experience in Digital Marketing using Adobe Campaign Standard. It is essential to possess a solid understanding of Adobe Campaign Standard use cases, best practices, and detailed campaigns management. Your responsibilities will include developing and executing marketing strategies to achieve organizational goals. You will be required to design, build, and manage complex marketing campaigns using Adobe Campaign Standard, which involves utilizing custom resources, real-time events, workflows, content blocks, fragments, and typology rules among others. Ensuring the quality and accuracy of customer data for effective targeting is a crucial aspect of t...

You are seeking a Digital Marketing Team Lead to supervise and execute multi-channel digital marketing campaigns. As the Team Lead, you will be in charge of a team of marketing professionals and work closely with internal departments to strategize, implement, and enhance performance-driven marketing strategies. The perfect candidate will possess strong analytical skills, leadership qualities, and a practical approach to digital media planning and execution. In this role, your responsibilities will include leading, guiding, and managing the digital marketing team to deliver successful campaigns. You will be responsible for developing and executing integrated digital marketing strategies encom...

You will be joining the Android Engineering team at Sony LIV as a Senior Staff Engineer with a focus on individual contribution. In this role, you will play a key part in delivering rich, real-time video experiences at scale. Your main responsibilities will include working on complex problems related to media playback, performance optimization, modular app architectures, and influencing engineering practices within the team. A significant aspect of your role will involve leading the development of advanced media playback capabilities using ExoPlayer/Media3, covering various aspects such as VOD, Live, DRM, and offline playback. Additionally, you will be responsible for designing and maintaini...

As a Retention Marketing Manager at Exotic India Art Pvt. Ltd., you will play a crucial role in analyzing customer data, identifying retention opportunities, and implementing data-driven strategies to enhance customer loyalty and lifetime value. Your primary responsibilities will involve collaborating with various teams to drive customer acquisition, engagement, and retention through effective growth strategies. You will work closely with the marketing, CRM, and e-commerce teams to align growth initiatives with overall business goals. Your focus will be on optimizing multi-channel marketing campaigns, particularly email marketing, to enhance customer experience, conversion rates, and retenti...

The QA Engineer AI/ML will play a crucial role in evaluating and conducting manual functional, regression, and integrated testing on new or modified software programs. Your primary responsibility will be to ensure that these programs meet the specified requirements and adhere to established guidelines. By writing, revising, and validating test plans and procedures, you will contribute to the identification of defects, environmental needs, and product feature evaluations. As a QA Engineer AI/ML, you will be tasked with maintaining a comprehensive test library, executing test scenarios to ensure coverage of requirements and regression, and conducting both positive and negative testing. Your in...

As the Director of Marketing and Customer Analytics at Tata Digital in Gurugram, you will lead the efforts in leveraging data and analytics to optimize marketing strategies, enhance customer segmentation, improve user experiences, and drive growth across Tata Digital Platforms. Your role will be pivotal in shaping marketing and customer engagement strategies to keep the company ahead of the competition. You will be responsible for developing and executing a comprehensive data and analytics strategy to support marketing and customer engagement efforts. This includes overseeing the collection, cleansing, and secure storage of customer data to ensure quality. Leveraging data to create and refin...

As a Performance Marketing Executive at Divine Hindu, you will be responsible for leading paid campaigns across various platforms such as Meta, Google Ads, YouTube, and more. Your role will involve managing ad budgets, optimizing for conversions, collaborating with design and content teams to build and test creatives, analyzing campaign performance, and scaling successful strategies. You will have ownership of the full funnel including targeting, landing pages, CRO, and retargeting. Additionally, you will conduct A/B tests, experiment with new platforms, and closely coordinate with brand, tech, and ecommerce teams. To be successful in this role, you should have 3 years of performance marketi...

Logile is the leading retail labor planning, workforce management, inventory management and store execution provider deployed in thousands of retail locations across North America, Europe, Australia, and Oceania. Our proven AI, machine-learning technology and industrial engineering accelerate ROI and enable operational excellence with improved performance and empowered employees. Retailers worldwide rely on Logile solutions to boost profitability and competitive advantage by delivering the best service and products at optimal cost. From labor standards development and modeling to unified forecasting, storewide scheduling, and time and attendance, to inventory management, task management, foo...

As an ASO Executive at M+C Saatchi Performance, an award-winning global digital media agency, you will be responsible for supporting the delivery of App Store Optimization strategies for our diverse client base. You will work closely with the Head of ASO to develop and execute ASO strategies globally, analyze app store ranking reports, perform competitor analysis, and align ASO strategies with paid media efforts for clients. Your role will involve staying updated on app store developments, planning and executing ASO experiments, and collaborating with account teams to ensure effective client outcomes. To excel in this role, you should have 2-4 years of experience in ASO, a solid grasp of ASO...

As a Paid Media Executive at Offshore Marketers, a dynamic and data-driven digital marketing agency based in Mohali, Punjab, your primary responsibility will be to plan, create, and manage paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads platforms. Your expertise in optimizing digital ad spend, conducting audience & keyword research, and monitoring campaign performance will be crucial in driving measurable results and maximizing ROI for our clients. You will work closely with the marketing team to align paid campaigns with overall marketing strategies and conversion funnels. Additionally, you will be expected to stay updated with the latest platform updates, i...

As a User Experience Researcher (UXR) at Google, you will play a crucial role in understanding user needs and behaviors to create useful, usable, and delightful products. Your responsibilities will include conducting independent research using various methods such as field studies, interviews, diary studies, participatory workshops, ethnography, surveys, usability testing, and logs analysis. You will collaborate with multi-disciplinary teams of UX Designers, Researchers, Writers, Content Strategists, Program Managers, and Engineers to gather insights about user needs, attitudes, emotions, and behaviors. By working closely with stakeholders at all levels and functions, you will have a signifi...

As a Senior Data Scientist at AjnaLens in Thane (Maharashtra, India), you will play a crucial role in the Product Intelligence team. Your responsibilities will include delving deep into complex data, shaping product strategy, mentoring junior data scientists, and influencing strategic decisions. Your expertise in transforming data into actionable insights will contribute to the development of AI-powered experiences and wearable technologies, shaping the future of technology. In this leadership role, you will lead data analysis efforts to uncover insights that drive product and business strategy. Developing and implementing advanced predictive models will be a key aspect of your role, enablin...

About the Job You will be part of a team dedicated to increasing SEO-driven revenue through impactful content. As a Content Writer, your primary focus will be to transform search intent into qualified traffic and conversions by creating persuasive long-form articles, landing-page copy, and micro-copy. You will continuously test and refine your work based on performance data, collaborating with design, product, and growth teams to ensure that every word engages and converts effectively. Role and Responsibility - Develop and own the SEO content strategy to boost organic traffic, engagement, and conversion rates across various platforms like landing pages, blogs, and resource hubs. - Create and...

As a Performance Marketer / Digital Marketer in Coimbatore with 3-5 years of experience, you will be entrusted with managing and scaling paid media campaigns across various B2C channels. Your primary goal will be to drive measurable growth through paid acquisition strategies, handling substantial budgets, and optimizing for conversions on platforms like Google Ads, Meta (Facebook & Instagram), YouTube, and other programmatic platforms. Your responsibilities will include planning, executing, and optimizing paid media campaigns, managing daily ad spends between 1.5 - 3 Lakhs for maximum ROI, creating full-funnel performance strategies, analyzing campaign performance using tools like Google Ana...

As a Data Analyst, you play a crucial role in driving data-informed decision-making within the eCommerce and digital operations of the organization. Your responsibilities include collecting, analyzing, and interpreting data from various sources to enhance customer experience, support business growth, and improve operational efficiency. By delivering actionable insights through performance reporting, customer behavior analysis, and A/B testing, you contribute significantly to the success of the eCommerce platform. You will be involved in developing and implementing a comprehensive eCommerce strategy aimed at increasing online traffic, conversion rates, and overall sales. This involves identif...

As a Senior Product Manager - Growth at PhysicsWallah (PW) in Noida, you will play a crucial role in scaling user engagement, retention, and conversions across the PW ecosystem. With a mission to make learning accessible and outcome-driven, PW is rapidly expanding across digital, offline, and hybrid models. We are seeking passionate and data-driven product leaders to drive our growth engine forward. Your responsibilities will include defining and driving the growth product strategy aligned with PW's business and user goals. You will prioritize initiatives based on data and user insights, focusing on scalable and impactful outcomes. Additionally, you will own the product growth roadmap and en...

As an Email Marketing Specialist, you will be responsible for managing all aspects of email marketing campaigns, from market research to content creation and distribution. Your key responsibilities will include producing and executing email and SMS campaigns, developing target audiences for messages, managing the marketing calendar, personalizing content based on customer data, conducting A/B tests, optimizing email creative, and monitoring campaign performance. You will work closely with designers and copywriters to enhance email templates and creative elements, while also ensuring email and SMS frequency is balanced to minimize database churn. It will be essential for you to perform render...

As a Machine Learning Engineer at Mercari, you will play a crucial role in developing and maintaining machine learning systems, specifically in the Recommendation domain. By leveraging the necessary infrastructure and companywide platform tools, you will contribute to enhancing the functions and services of the marketplace app. Your work will involve optimizing machine learning algorithms and models to improve the recommendation system, thereby enhancing the discovery experience for users. Collaboration with cross-functional teams and product stakeholders will be essential as you gather requirements, design solutions, and implement features to boost user engagement. Data analysis and experim...

As a User Researcher, you will be utilizing both quantitative and qualitative research methods to gain a deep understanding of user needs, behaviors, and motivations. Your primary role will involve collaborating with product, design, and marketing teams to ensure user-centric decisions are made to enhance user experience, drive product innovation, and align with business objectives. Your responsibilities will include designing and executing research studies in collaboration with stakeholders to identify research objectives and core issues. You will implement various user research methods such as user interviews, questionnaires, focus groups, field observations, and diary studies. Additionall...

As a Senior Associate in Product Marketing with a focus on CRM and retention at our location in Chattarpur, Delhi, you will play a crucial role in driving player engagement and long-term retention through behavior-based lifecycle strategies and automated campaigns. Your main goal will be to positively impact key business metrics such as LTV, ARPU, and churn reduction. Your responsibilities will include developing and executing the overall lifecycle marketing strategy in alignment with business KPIs, creating and managing automated journeys using platforms like Braze, Optimove, Salesforce, or similar tools, segmenting audiences based on behavior and predictive data, launching personalized cam...

As an experienced Klaviyo SMS Technical Manager, your main responsibility will be to lead and execute SMS strategies that effectively drive engagement, retention, and revenue for our eCommerce brand(s). You will be the expert in Klaviyo SMS, overseeing various aspects such as implementation, segmentation, automation, compliance, performance tracking, and optimizations. Your key responsibilities will include developing and managing end-to-end Klaviyo SMS campaigns including flows, automations, and campaigns. You will be in charge of the technical integration of Klaviyo with platforms like Shopify, Magento, BigCommerce, and other third-party tools. Segmenting audiences based on shopping behavi...