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3.0 - 7.0 years

0 Lacs

chennai, tamil nadu

On-site

The role of an Adobe Analytics professional is crucial in analyzing and interpreting data to uncover actionable insights, enabling informed business decisions and strategies to drive growth and performance. This role requires a deep understanding of digital analytics and data visualization techniques to track user behavior and engagement across digital platforms. Key Responsibilities - Implement and maintain Adobe Analytics tracking and reporting solutions. - Analyze complex datasets to identify trends, patterns, and actionable insights. - Create and maintain dashboards and reports for key stakeholders. - Collaborate with cross-functional teams to gather business requirements and implement tracking solutions. - Provide recommendations for improvement based on data-driven insights. - Conduct A/B testing and multivariate analysis to optimize digital experiences. - Develop and maintain documentation for Adobe Analytics processes and best practices. - Utilize SQL and other querying languages to extract and manipulate data for analysis. - Monitor and troubleshoot data collection to ensure accurate and reliable reporting. - Stay updated with industry best practices and new features of Adobe Analytics. - Assist in training and mentoring team members on Adobe Analytics best practices. - Drive continuous improvement in data quality and reporting accuracy. - Contribute to the development of data governance standards and processes. - Support ad-hoc analysis and data needs for various business initiatives. Required Qualifications - Bachelor's degree in Analytics, Computer Science, Information Systems, or related field. - Proven experience working with Adobe Analytics and implementing tracking solutions. - Demonstrated proficiency in data analysis and reporting using Adobe Analytics. - Strong understanding of digital marketing concepts and key performance indicators. - Proficiency in SQL and experience with data visualization tools such as Tableau or Power BI. - Ability to communicate complex data insights effectively to non-technical stakeholders. - Experience with website and app analytics tracking and optimization. - Knowledge of A/B testing methodologies and statistical analysis. - Strong problem-solving skills and attention to detail. - Experience working in agile environments and adapting to changing business needs. - Certifications in Adobe Analytics or related fields is a plus. - Ability to work independently and collaboratively in a team environment. - Excellent organizational and project management skills. - Strong analytical and critical thinking abilities.,

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0.0 - 4.0 years

0 Lacs

karnataka

On-site

You are a highly motivated individual looking to kickstart your career in digital marketing, particularly specializing in Search Engine Marketing (SEM). You will be joining Position2's team in Bangalore, India, where you will have the opportunity to excel in a fast-paced environment. Your responsibilities will include actively contributing to creating, managing, and optimizing PPC campaigns on various search platforms such as Google Ads and Bing Ads. You will conduct thorough keyword research and analysis to identify campaign opportunities, monitor and analyze campaign performance metrics, and play a key role in developing strategies to exceed business objectives. Collaborating with the content team to craft compelling ad copy and landing pages will be essential for driving conversions. Additionally, you will assist in budget management and bid adjustments to maximize campaign performance while staying updated on the latest SEM trends and best practices. To qualify for this role, you should have a Bachelor's degree in Engineering, Marketing, or a post-graduation in Marketing. A robust understanding of digital marketing concepts, particularly SEM and PPC, is required. Familiarity with Google Ads and Google Analytics is an advantage, along with exceptional analytical skills and proficiency in Excel or other data analysis tools. Strong written and verbal communication skills, attention to detail, organizational abilities, and the capacity to work both independently and collaboratively in a high-paced environment are essential. You should also be eager to adapt to new tools and technologies. Preferred skills include prior experience or an internship in digital marketing, Google Ads certification, profound knowledge of SEO principles, and experience in A/B testing and conversion rate optimization. In return, you can expect immersive hands-on training and mentorship from seasoned digital marketing professionals, lucrative prospects for career growth within the company, an engaging work environment, exposure to diverse facets of digital marketing, and competitive stipend/salary with potential for full-time employment upon successful completion of the trainee program.,

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7.0 - 24.0 years

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karnataka

On-site

You will be responsible for maximizing the visibility and conversion rate of our mobile apps in the App Store (iOS) and Google Play Store (Android). As an ASO Specialist, your role will involve a blend of marketing, analytics, and creative skills to drive organic app growth through continuous optimization and testing. This is a full-time employment opportunity located in Bangalore, requiring a minimum of 7 years of experience in the field. Your primary responsibilities will include conducting keyword research using ASO tools to identify high-potential search terms, optimizing app metadata such as title, subtitle, keyword fields, descriptions, and promotional text to improve rankings, and developing A/B testing strategies for creative assets like icons, screenshots, and videos. You will also be monitoring and analyzing app store performance and competitors" positioning to inform ASO strategy. In addition, you will work on localization and internationalization by adapting app store content to various languages and regions, ensuring culturally relevant and optimized assets for local search behavior. Collaborating with designers, copywriters, and developers will be essential to align ASO strategies with app updates and feature releases. Furthermore, you will coordinate with paid user acquisition (UA) and CRM teams to synchronize ASO with broader marketing efforts. Your expertise should include 4+ years of experience in ASO, mobile growth marketing, or digital performance marketing, a strong understanding of app store ecosystems and ranking algorithms, proficiency in ASO tools, familiarity with A/B testing frameworks, and analytical skills using tools like Google Play Console, App Store Connect, Firebase, or Mixpanel. Experience in localization projects across multiple markets, excellent communication skills, and a background in mobile gaming, lifestyle, fintech, or utilities categories are desired. Along with a competitive salary and benefits package, you will have the opportunity to engage in talent development programs, work with cutting-edge technologies, and participate in employee engagement initiatives. The company values diversity and inclusion, offering a culture that supports various needs and preferences, including hybrid work options, flexible hours, and inclusive facilities for employees with disabilities. Persistent Ltd. is committed to creating an inclusive environment where all employees can thrive professionally and personally. If you are seeking a values-driven and people-centric work environment that encourages growth and innovation, this role offers you the chance to impact the world positively and unlock global opportunities in the industry. Join us at Persistent and unleash your full potential in an equal opportunity workplace that values diversity and prohibits discrimination or harassment.,

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2.0 - 6.0 years

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chennai, tamil nadu

On-site

You are a creative and detail-oriented Digital Experience Coordinator, eager to join our growing marketing team. Your passion lies at the intersection of technology, design, and user experience. Your main responsibility will be to craft seamless digital journeys for our customers across web, email, and social platforms. Your key responsibilities will include collaborating with marketing, product, and design teams to enhance website and landing page UX. You will be maintaining and updating content across digital platforms using CMS tools such as WordPress and Webflow. Data analysis of user behavior will drive your recommendations to improve engagement and conversion rates. You will also play a crucial role in supporting A/B testing, personalization, and customer journey mapping initiatives. Ensuring digital content adheres to accessibility and brand standards will be an integral part of your role. If you are ready to bring your creative ideas and meticulous attention to detail to our team at Hypto, we look forward to welcoming you as our new Digital Experience Coordinator.,

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5.0 - 9.0 years

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noida, uttar pradesh

On-site

You have extensive experience in executing full Software Testing Life Cycle (STLC) and Bug life cycle. Your responsibilities include ensuring the successful sign-off and launching of Season Pass, day-to-day Sales, and Events. You will work closely with the production team for ad hoc requests and feasibility requests to enhance feature performance live and boost revenue. Your specialization lies in comprehensive End-to-End testing, which includes functionality testing, UI/UX testing, alpha and beta testing, A/B testing, Analytics, Regression testing, Ad Hoc testing, and SFX testing. You will implement QA best testing practices across the team, improving the quality level of issue reporting through advanced reporting tools like JIRA with supporting logs, image/video attachments. Configuring various features with segment and micro-segmentation to target specific users and thoroughly verifying data sheets provided by the product will be part of your responsibilities. You will compose and implement test cases to ensure exhaustive coverage across all testing areas and track/manage them with Testrail. Generating daily status reports for the Internal QA team, communicating the status of testing, and escalating risks and blockers to key stakeholders on behalf of the Internal QA team is essential. You will take on full QA responsibility as a Point of Contact (POC) for all releases of Season Pass and multiple events, ensuring effective communication among the product team, developers, and production team. Continuous monitoring of live events/features and fixing any issues reported by player service to maintain seamless user experience will also be a part of your role.,

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5.0 - 9.0 years

0 Lacs

karnataka

On-site

As an experienced SEO and ASO Specialist, you will play a crucial role in developing and implementing comprehensive strategies to drive organic growth and enhance visibility across various web and app platforms. Using your expertise, you will conduct thorough keyword research, optimize website content, app titles, descriptions, and metadata to reach target audiences effectively. Your responsibilities will include analyzing performance metrics through tools such as Google Analytics, Search Console, and app store analytics to identify optimization opportunities. By implementing technical SEO best practices like site speed optimization, mobile-first strategies, and schema markup, you will ensure the continuous improvement of search engine rankings. Additionally, you will be tasked with optimizing app store assets such as screenshots, icons, and videos, as well as conducting A/B testing to improve conversion rates. Staying updated on algorithm updates, search trends, and competitor strategies will be essential to maintaining and enhancing rankings and visibility. Collaboration with content, product, design, and development teams is key to aligning SEO and ASO efforts with overall business objectives. You will also lead and mentor a team of specialists to foster growth, ensure high performance, and track KPIs effectively to measure the success of SEO and ASO initiatives. Your role will require a minimum of 5 years of expertise in SEO and ASO, with a strong analytical mindset to interpret data from various analytics platforms. Proficiency in technical SEO practices, creative optimization skills, and leadership abilities are crucial for success in this position. Prior experience in Edtech Companies will be preferred, along with a proactive approach to staying updated on industry trends and emerging technologies to maintain a competitive edge.,

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5.0 - 9.0 years

0 Lacs

karnataka

On-site

Are you ready to contribute to the next chapter in Indian entertainment Dashreels is seeking a highly motivated Senior Growth Manager to spearhead our expansion efforts in India. With an impressive one million downloads within the first month of launch, the possibilities are endless. This role presents a unique opportunity to drive the growth of a fast-evolving entertainment app centered around quality content and redefine the landscape of short-form video entertainment. Our journey at Dashverse started with a vision of integrating AI into entertainment, which led to the creation of Dashtoon, an AI comics platform. Backed by prominent Indian investors such as Peak XV, Matrix, and Stellaris, we are now venturing into the realm of short-form video content with Dashreels. Our goal is to offer a personalized and engaging viewing experience for Indian audiences while also exploring innovative AI-generated original content. As the Senior Growth Manager for India, you will be at the forefront of devising and executing our user acquisition strategy, steering the growth trajectory of Dashreels. This strategic leadership role demands a blend of creative thinking, data-driven insights, and unwavering determination. You will be entrusted with overseeing all growth metrics for the Indian market, addressing challenging yet thrilling prospects in the consumer technology domain. Your responsibilities will include leading user acquisition initiatives across various channels, nurturing a high-performing team, crafting a growth strategy rooted in data analysis, exploring new acquisition channels, championing a data-driven approach, and fostering collaboration across different teams within the organization. To excel in this role, you should possess a Bachelor's or Master's degree from a reputable institution, along with at least 5 years of experience in a high-growth setting. An innate curiosity about the Indian consumer behavior, adaptability to a startup environment, strong analytical skills, a penchant for experimentation, and a passion for technology products are essential traits. Previous experience in user acquisition for OTT, Gaming, or D2C brands, or a background in FMCG brand marketing, would be advantageous. Joining our team offers you the chance to be a part of a groundbreaking product's growth story, make a substantial impact in a critical market, collaborate with an innovative team, and propel your career to new heights within a rapidly growing company. If you are ready to lead and shape the future of storytelling, we invite you to apply and embark on this exciting journey with us.,

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2.0 - 6.0 years

0 Lacs

chennai, tamil nadu

On-site

As a SaaS Marketing Manager/Lead/Specialist at our company in Princeton, you will play a crucial role in developing and executing marketing strategies to enhance customer acquisition, engagement, and retention for our SaaS products. Your passion for digital marketing and SaaS solutions will drive the success of our brand through various initiatives. Your responsibilities will include designing and implementing comprehensive marketing strategies, creating engaging content through blogs, case studies, white papers, webinars, and videos, collaborating with sales and product teams to optimize the customer journey, managing multi-channel marketing campaigns, and leading SEO/SEM initiatives to boost organic search rankings. Additionally, you will be expected to utilize analytics tools to track campaign performance, maintain consistent branding across all marketing materials, work on successful product launches with cross-functional teams, conduct market research to stay informed about industry trends, competitor activity, and customer needs, and contribute to the growth of the company by implementing innovative marketing strategies. To excel in this role, you should possess a Bachelor's degree in Marketing, Business, or a related field, along with 2-5 years of proven experience in SaaS marketing depending on the role level. Proficiency in inbound marketing, content creation, SEO, SEM, and lead generation strategies is essential, as well as familiarity with marketing automation tools, CRM software, and analytics tools. Strong communication and copywriting skills, the ability to analyze data for actionable insights, experience with A/B testing and conversion rate optimization, and the capacity to thrive in a fast-paced environment are also key qualifications. Preferred skills include experience in B2B SaaS marketing, knowledge of growth hacking techniques and performance marketing, expertise in product marketing and positioning, and proficiency in graphic design or video editing. Join us to be a part of an innovative, fast-growing SaaS company and collaborate with a passionate, cross-functional team. You will have opportunities for career advancement, along with a competitive salary and benefits package.,

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3.0 - 7.0 years

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ahmedabad, gujarat

On-site

You will be responsible for planning and optimizing paid ad campaigns to drive Return on Advertising Spend (ROAS) and conversions. Managing and optimizing product catalogs, titles, images, and visibility across platforms will also be a key part of your role. Collaborating with account managers, you will work on growth targets, visibility plans, and promotions. You will drive sales growth through bundling, offers, and platform-led activations. Tracking campaign and catalog performance daily, running A/B tests, and improving funnel metrics will be essential tasks. Analyzing competition and suggesting strategies to boost visibility and sales will be part of your responsibilities. Additionally, maintaining dashboards, sharing actionable insights, and generating reports will help in monitoring and improving performance.,

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12.0 - 16.0 years

0 Lacs

pune, maharashtra

On-site

As a Marketing Automation Manager at Accenture, your role will involve driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. You will provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. Working closely with clients, you will design, build, and implement initiatives to improve business performance. Your responsibilities will include planning, designing, and executing large-scale marketing automation programs across various channels such as email, SMS, Push, CRM, and web. You will design new campaign strategies based on performance insights, conduct marketing automation vendor assessments, and optimize clients" Campaign/Marketing automation stack. In addition, you will lead discovery and design workshops with clients, follow proven methodologies to enable clients to achieve their unique business objectives, and develop project plans and design documents. You will collaborate with technology solution providers and marketing agencies to deliver the best solutions, possess a strong understanding of marketing processes and technologies, and be proficient in research and analysis. To excel in this role, you should have strong analytical, problem-solving, and communication skills. You must be able to work effectively in a fast-paced, dynamic environment and use insights for campaign and strategy optimization. Additionally, experience with Mar-tech tools such as Adobe Campaign, Adobe Experience Cloud, Marketo, and others will be beneficial. This position offers an opportunity to work on innovative projects, career growth, and leadership exposure. If you are a driven professional with 12-14 years of experience and possess a degree in any field, we encourage you to apply and bring your best skills forward to contribute to our team at Accenture.,

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2.0 - 6.0 years

0 Lacs

noida, uttar pradesh

On-site

Experience: You should have at least 2+ years of experience in performance marketing, particularly in the fashion and apparel industry. Your expertise in executing successful paid campaigns on various platforms like Facebook Ads, Google Ads, and Instagram will be crucial for this role. Strong analytical skills using tools such as Google Analytics, Facebook Insights, and Shopify Analytics are required. Knowledge of fashion trends, consumer behavior, and seasonal shopping patterns is essential to drive effective marketing strategies. Hands-on experience with A/B testing, retargeting, and audience segmentation will be beneficial. You should have a deep understanding of eCommerce metrics and the ability to optimize for key performance indicators like CAC, CTR, and ROAS. Additionally, experience in influencer marketing and affiliate marketing would be advantageous. Responsibilities: As a Performance Marketing Specialist for D2C Brands in the apparel industry, your key responsibilities will include: 1. Developing and Executing Paid Media Campaigns: - Plan, create, and optimize paid digital marketing campaigns on platforms such as Facebook, Instagram, Google Ads, and other relevant channels. - Focus on driving high-quality traffic, conversions, and sales for fashion and apparel products. - Implement A/B testing for ad creatives, landing pages, and targeting to continuously enhance performance. 2. Audience Targeting and Segmentation: - Conduct detailed audience research to create buyer personas specific to the fashion and apparel industry. - Implement precise targeting strategies to reach high-intent fashion consumers based on demographics, interests, and behaviors. 3. Campaign Optimization: - Continuously monitor and adjust campaigns based on performance metrics like CTR, conversion rates, CAC, and ROAS. - Utilize data to refine strategies, ensure budget optimization, and drive conversions. 4. E-Commerce & Fashion Industry Trends: - Stay updated on the latest fashion trends, seasonal shopping behaviors, and industry shifts to create timely campaigns. - Collaborate with the design team to develop visually appealing ads aligned with fashion trends and brand identity. 5. Data Analytics and Reporting: - Analyze campaign data and performance metrics using tools like Google Analytics and Facebook Insights. - Provide detailed reports with actionable insights to optimize future campaigns and drive business decisions. 6. SEO and Retargeting: - Implement retargeting strategies to increase conversion rates. - Collaborate on SEO strategies to align paid efforts with organic growth. 7. Collaboration with Cross-Functional Teams: - Work closely with content, creative, and product teams to align marketing strategies with the brand vision. - Ensure messaging and campaigns resonate with the target audience in the fashion and apparel space. 8. Influencer & Affiliate Marketing: - Manage influencer marketing campaigns to enhance brand visibility and engagement. - Explore affiliate marketing opportunities to drive traffic and revenue growth. Why Join Us Join our dynamic and fast-paced environment with a passionate team dedicated to making an impact in the fashion industry. You will have the opportunity to work with leading fashion brands and grow your career in performance marketing. We offer competitive salary and performance-based incentives. Job Types: Full-time, Permanent Benefits: - Provident Fund Schedule: - Day shift - Morning shift - Yearly bonus Work Location: In person,

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3.0 - 7.0 years

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haryana

On-site

We are seeking a highly energetic individual to join us as an SEO Consultant at Eucloid. As the SEO Consultant, you will play a crucial role in coordinating and executing search engine marketing programs for our clients. The ideal candidate will be goal-oriented, have exceptional attention to detail, and possess outstanding interpersonal skills. This position involves engaging with clients and collaborating closely with our team to ensure the client's objectives are met. Your responsibilities will include developing and implementing tailored SEO strategies to enhance organic search rankings, boost website traffic, and drive business growth. You will conduct comprehensive keyword research and competitive analysis to identify SEO opportunities and trends. Providing insights on SEO opportunities across various digital channels, including on-page, off-page, and technical SEO, will be part of your role. You will optimize website content, meta tags, headings, and URLs to align with SEO best practices and enhance user experience and conversion rates through effective SEO techniques. Collaboration with content teams to create SEO-friendly content and ensure proper keyword integration will be essential. Regular audits will be conducted to identify and resolve technical issues impacting SEO performance, such as page load speed, mobile responsiveness, and crawl errors. Working closely with developers to implement schema markup, structured data, and optimize site architecture for search engines will also be part of your duties. Monitoring and analyzing website performance using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, etc., and preparing regular SEO performance reports with actionable insights and recommendations to enhance SEO efforts will be crucial. Tracking key SEO metrics such as keyword rankings, organic traffic, and conversions, and adjusting strategies as needed to achieve business goals will be part of your routine tasks. To qualify for this role, you should have a proven track record (3-5 years) in SEO consulting/management, demonstrating success in improving search rankings and website traffic. Deep understanding of SEO tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog, etc., is necessary. Strong analytical skills with the ability to interpret data and make data-driven decisions are essential. Experience with A/B testing, user behavior analysis, and web analytics tools is preferred. A Bachelor's degree in Marketing, Business, Communications, Computer Science, or a related field is required. If you are passionate about SEO and have the expertise to drive impactful results, we encourage you to apply for this exciting opportunity with Eucloid Data Solutions.,

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2.0 - 6.0 years

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delhi

On-site

AdPushup is a venture-backed ad revenue optimization platform and Google Certified Publishing Partner (GCPP) that aims to assist numerous web publishers in enhancing their revenue through the use of innovative technology integrated into the ad revenue optimization platform. Our diverse team comprises engineers, marketers, product evangelists, and customer success specialists, all working towards a shared objective of supporting publishers in achieving success and empowering the free web. Our primary offerings include: - AdPushup: Our flagship product, AdPushup, is an ad revenue optimization platform meticulously crafted to help web publishers boost their ad revenue via intelligent ad layout optimization, header bidding, ad refresh, and A/B testing. We customize AdPushup's solutions to cater to the unique requirements of each publisher, ensuring optimal outcomes. - AdRecover: AdRecover is a pro-user solution designed to recover lost revenue resulting from ad-blocked traffic. By simply embedding a single line of Javascript, website owners can implement AdRecover to enable ad delivery to visitors utilizing ad-blocking extensions. AdRecover prioritizes user experience, creating a mutually beneficial scenario for both visitors and publishers. It educates users on the importance of banner ads in maintaining free, accessible information and unbiased editorial content. Users also have the option to provide feedback on ads they dislike, prompting us to take swift action. Your day-to-day responsibilities will involve: - Onboarding new publishers, configuring ad layouts, and managing Demand Operation Management for each publisher. - Overseeing DFP, Header Bidding, and individual tag-based partners to establish ad optimization strategies, continuously testing and evaluating outcomes to enhance yield. - Resolving customer queries promptly and effectively. - Creating a Knowledge Base (KB) and canned responses for common queries. - Collaborating with internal teams to address their concerns. - Assisting users in comprehending the tool/product better. - Ensuring optimal usage of AdPushup by users, optimizing their ad layouts, demand, and ultimately, their yield. Key qualifications include: - Proficiency in analytics, ad networks (AdSense, AdX, and DFP), A/B testing, customer support, and SaaS. - Sound knowledge of HTML, JS, debugging, and Ad Operations. - Familiarity with Regular Expressions and their application. - Proactiveness, problem-solving skills, and a curious mindset. - Exceptional written and verbal communication abilities. - A data-driven approach (Experiment and Optimize!). - Team player attitude with leadership qualities to handle challenging situations and guide team members as needed. - Understanding of CRM and its management. Why choose to work with AdPushup - Joining a rapidly growing company ranked 154 on the Inc 5000 2020 list, with a remarkable 2,518% growth rate. - Embracing a culture that values employees, fosters an autonomous, transparent, and ethical work environment, and promotes open and direct communication among colleagues and business partners. - Engaging in challenging opportunities that encourage personal and professional growth by stepping outside the comfort zone and continuously pushing boundaries. - Enjoying flexibility to shape your role with new challenges and avenues for learning and development.,

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10.0 - 14.0 years

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maharashtra

On-site

As a Conversion Rate Optimizer (CRO) at Accenture S&C GN Song, you will play a crucial role in enhancing the user journey across digital assets, boosting conversion rates, and maximizing the return on investment from digital channels. You will be part of a dynamic team that focuses on Conversion Rate Optimization strategy and practices to drive business transformation. Your primary responsibility will be to lead the development and implementation of data-driven experiments, A/B tests, multivariate tests, and personalization tactics across websites, landing pages, and sales funnels. Collaborating with performance marketing, UX/UI design, product, and development teams, you will strive to achieve better business outcomes through improved digital experiences. Key Responsibilities: - Develop and execute a comprehensive CRO strategy aligned with digital growth key performance indicators (KPIs). - Identify and address conversion roadblocks using both qualitative and quantitative insights. - Design and implement A/B, multivariate, and split tests across various digital platforms. - Prioritize hypotheses based on frameworks like ICE or PIE (Impact, Confidence, Ease) to focus on high-impact tests. Additionally, you will be involved in: - Analyzing user behavior using analytics tools such as Google Analytics, Mixpanel, and behavior analytics tools like Hotjar and Crazy Egg. - Leveraging data from session replays, heatmaps, click maps, and scroll maps to pinpoint UX issues and improve user journeys. - Planning and executing A/B and multivariate tests using tools like Google Optimize, Optimizely, or VWO. - Building dashboards and reports to monitor and track conversion metrics and translating data insights into actionable recommendations. - Collaborating with various teams including SEO, paid media, design, content, product, and engineering to align goals and integrate CRO activities effectively. Qualifications: - MBA preferably in Marketing, Media, or Digital Marketing. - 10-12 years of total experience with a focus on Paid media, conversion rate, and ROAS. - Proficiency in analytics, A/B testing, and conversion funnels. - Hands-on experience with CRO tools such as Google Optimize, Optimizely, VWO, Hotjar, and Crazy Egg. - Strong analytical skills with the ability to translate insights into actionable strategies. - Understanding of HTML/CSS, UX/UI principles, customer psychology, and behavior-driven design. - Experience with personalization platforms and CMS/eCommerce platforms. - Certification in CRO, UX, or Google Analytics. Join us at Accenture S&C GN Song and embark on a rewarding career where you can work on transformative projects, collaborate with industry experts, and contribute to shaping innovative solutions. Take advantage of personalized training modules to enhance your skills, industry knowledge, and consulting capabilities while fostering a culture committed to equality and boundaryless collaboration.,

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3.0 - 7.0 years

0 Lacs

haryana

On-site

As an analytical builder with a passion for user engagement and system optimization, you will play a key role in designing and implementing gamification systems to enhance user experience on our platform. Your ability to understand user behavior and translate it into actionable insights will be crucial in creating engaging and delightful experiences for our users. Working closely with our engineering and data teams, you will drive initiatives focused on gamification, engagement, and growth. Your responsibilities will include designing and optimizing gamification systems to drive long-term user engagement, monitoring user engagement loops using data-driven insights, and collaborating with other teams to improve content discovery and user matching. You will also work on developing sophisticated user behavior models, maintaining internal dashboards and analytics tools, and architecting scalable technical solutions in collaboration with engineering teams. Additionally, you will be involved in defining and tracking complex metrics, building A/B testing frameworks, and analyzing system performance to identify optimization opportunities. The ideal candidate for this role is someone who excels at thinking at the system level, with a strong ability to distill user interactions and behaviors. You should have at least 3 years of product management experience with a focus on growth, engagement, or platform systems, exceptional analytical and mathematical skills, and proficiency in tools such as SQL and Python for data analysis. Experience in designing gamification mechanics, working with recommendation systems, and translating technical concepts into product requirements will be valuable. Strong problem-solving skills, a background in user psychology or game theory, and familiarity with analytics platforms are also desirable qualities for this position. Joining our team will provide you with the opportunity to work on cutting-edge AI and machine learning technologies applied to real-life consumer problems. You will be a core member of our founding team, shaping the future of human connections in the AI era. In addition to meaningful equity, we offer competitive compensation that recognizes your contributions to our product experience. If you are passionate about user engagement, system optimization, and the potential of AI in shaping the future, we invite you to join us on this exciting journey.,

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3.0 - 7.0 years

0 Lacs

maharashtra

On-site

As a Campaign Manager, you will be responsible for planning and executing growth-driven campaigns on various platforms such as Facebook, Google Ads, and other relevant portals. Your role will involve optimizing campaigns based on important metrics like CTR, conversion rates, and average order value. You will continuously monitor campaign performance and implement effective strategies to enhance ROI. In the realm of Data Analysis & Reporting, you will be required to analyze campaign data to identify trends and derive actionable insights. Your tasks will also include generating detailed performance reports and suggesting data-backed optimizations to further enhance campaign effectiveness. Your Creative Strategy responsibilities will involve planning and testing creative content and audience strategies to drive engagement and conversions. Collaboration with the design team will be essential to ensure the timely implementation of campaign creatives. Additionally, you will be tasked with developing compelling ad copy and visuals tailored to different platforms. Testing & Continuous Improvement will be a key aspect of your role, involving the conduct of A/B tests for creatives, targeting, and messaging. It will also be crucial for you to stay updated on industry trends and platform updates to refine marketing strategies effectively. To excel in this role, you should possess hands-on experience in performance marketing and strong analytical skills with a data-driven approach to decision-making. Exceptional written and verbal communication skills are a must, along with the ability to think creatively and craft compelling ad content and messaging. Overall, as a Campaign Manager, you will play a vital role in optimizing campaigns, analyzing data, and implementing creative strategies to drive engagement and conversions effectively. Your expertise in campaign management, data analysis, A/B testing, and communication will be instrumental in achieving campaign success and enhancing overall marketing performance.,

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10.0 - 14.0 years

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karnataka

On-site

As a Staff Data Scientist at Uber Eats, you will play a crucial role in enhancing the search experience for millions of users worldwide. Your deep statistical expertise will drive decision-making, improve product performance, and ensure that our evaluations and insights are based on methodological rigor. Your responsibilities will include conducting robust statistical analyses on complex datasets to identify product opportunities, shape roadmap priorities, and optimize user experiences in search. You will design and evaluate A/B tests and quasi-experiments, applying best practices in experimental methodology to ensure high-quality, unbiased insights. Building and maintaining statistical frameworks for defining and measuring ground truth will be a key aspect of your role, to identify reliable signals for evaluating search relevance, personalization, and user satisfaction. You will apply advanced sampling strategies to construct representative datasets for both offline and online evaluation pipelines, ensuring scalability and statistical power. Developing rigorous evaluation metrics that reflect real-world product performance and align closely with user and business goals will be essential. Additionally, you will lead initiatives to enhance causal inference practices across the team, applying methods like matching, regression discontinuity, and difference-in-differences where appropriate. Collaborating with product managers, engineers, and other scientists, you will translate open-ended product questions into structured analytical approaches. Providing mentorship and technical leadership to other scientists, you will promote a culture of statistical excellence and continuous learning within the team. To excel in this role, you should have an M.S. or Bachelor's degree in Statistics, Economics, Mathematics, Operations Research, Computer Science, or a related quantitative field. With 10+ years of industry experience in data science or applied analytics, ideally in consumer products, search, or recommendation systems, you should possess deep expertise in ground truth design and evaluation methodologies for complex user-facing systems. Your proven experience with statistical sampling techniques, offline evaluation pipelines, experimentation design, causal inference, and observational data analysis will be valuable. Proficiency in tools like SQL, Python, and R for data manipulation, modeling, and visualization is required. Excellent communication skills are essential, as you will need to present statistical findings clearly and influence product and engineering decisions through data. Having a strong product sense and the ability to balance analytical rigor with practical business impact will be advantageous in this role.,

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2.0 - 6.0 years

0 Lacs

ahmedabad, gujarat

On-site

As a Facebook Marketing Specialist at Cognitive Pixel, you will play a crucial role in our digital marketing endeavors, focusing primarily on Facebook Marketing and Display Ads to enhance brand visibility, engagement, and conversions. Your main responsibilities will include developing and implementing strategic Facebook marketing campaigns to effectively target our audience. You will be tasked with crafting engaging ad copy and visuals that resonate with our customers, as well as monitoring and analyzing campaign performance metrics to optimize for success. Conducting A/B tests on ad creatives, audience targeting, and bidding strategies to ensure maximum return on investment will also be a key part of your role. It is essential to stay updated on the latest trends and best practices in Facebook advertising to drive impactful results. Collaboration with the creative team is vital to produce visually appealing ads that align with our brand identity. Additionally, providing regular reports and insights to the team on campaign performance and areas for enhancement will be necessary for continuous improvement. If you are enthusiastic about digital marketing and have a proven track record of achieving results on Facebook, we encourage you to apply and be a part of our team at Cognitive Pixel. Together, we aim to elevate our social media marketing strategies to new heights. Cognitive Pixel is dedicated to working with renowned global agencies and affiliate networks as their white-label partners. Our approach is centered around utilizing sophisticated, data-driven digital marketing strategies tailored to understand the most lucrative aspects of your business and operational challenges. Our company is equipped with cutting-edge technology, advanced analytics, and metrics to drive success. With a team of dedicated experts, we strive to deliver successful campaigns and foster strong client relationships. We specialize in crafting personalized marketing strategies aligned with each client's unique goals and objectives, ensuring detailed analysis, efficient optimization, and clear accountability throughout the process.,

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3.0 - 7.0 years

0 Lacs

chennai, tamil nadu

On-site

As a member of Viraaj HR Solutions, you will be responsible for designing and executing email marketing campaigns using Adobe Campaign. Your role will involve segmenting lists based on behaviors, analyzing campaign performance, and generating reports to improve email strategies. You will also develop automation workflows to optimize communication with prospects and customers, collaborate with content creators for engaging messaging, and ensure compliance with email marketing regulations and best practices. Additionally, you will monitor deliverability rates, maintain and update the database of leads and clients, and conduct A/B testing to identify the most effective email strategies. To excel in this position, you should hold a Bachelor's degree in Marketing, Business, or a related field and have proven experience with Adobe Campaign or similar email marketing tools. A strong understanding of HTML and CSS for email template design, knowledge of email marketing best practices and data privacy regulations, and excellent analytical skills for data-driven decision-making are essential. Your ability to work independently and as part of a team, attention to detail, organizational skills, effective communication, and interpersonal skills will be crucial. Experience in managing and optimizing database marketing initiatives, prioritizing tasks in a fast-paced environment, familiarity with CRM software and marketing automation tools, and strong creative thinking with a problem-solving orientation are desired qualities. Moreover, experience in conducting A/B testing, analyzing results, digital marketing, and being a continuous learner adaptable to new marketing technologies will be advantageous. By joining our team, you will play a vital role in end-to-end campaign execution from concept to reporting, providing insights and recommendations to enhance campaign performance, utilizing CRM data to personalize client communication, staying updated with industry trends, and coordinating with cross-functional teams to align marketing strategies. Your dedication to ensuring quality assurance for emails prior to distribution will contribute to the success of our email marketing efforts.,

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2.0 - 6.0 years

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karnataka

On-site

As an experienced Product Manager, you will be joining our B2C team at smallcase to contribute to shaping the future of investing in India. Your role within the Experience Team involves owning the end-to-end user experience and related business metrics on both the smallcase app and web platform. This position offers you the opportunity to work as a generalist PM, focusing on aspects such as user psychology, design-heavy UI flows, and business fundamentals within the fintech ecosystem. Your responsibilities will include co-owning the product roadmap in collaboration with leadership, managing sprint cycles, creating spec documents, and overseeing development and delivery with engineering, design, data, and QA teams. You will also work closely with users, analytics, and support teams to track and measure user activity, drive product growth to achieve business goals, and develop original solutions to challenging problems alongside a nimble team. To excel in this role, you should have 2-6 years of direct product management experience in a user-facing (B2C/D2C/B2B) product environment. Strong communication skills are essential for explaining ideas, gathering and incorporating feedback, and sharing opinions effectively. Additionally, you will need the ability to troubleshoot with engineers, conduct A/B testing, and have experience in copywriting. Prior experience in finance and the stock market would be advantageous, as well as a relevant degree in technology. Join us at smallcase if you are looking to be part of a dynamic team that is revolutionizing the investment landscape in India. Embrace the opportunity to work in an innovative environment where transparency, integrity, and long-term thinking are core values. At smallcase, we empower our employees to make a lasting impact and encourage continuous learning and growth within a supportive and flexible working environment.,

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3.0 - 7.0 years

0 Lacs

punjab

On-site

As a PPC Specialist, you will be responsible for developing and implementing PPC strategies and campaigns across various platforms such as Google, Bing, Meta, and more. Your primary duties will include conducting keyword research, creating and optimizing ad copy and landing pages, as well as monitoring campaign performance to drive data-driven decisions for optimization. You will need to stay updated on industry trends and best practices to ensure that the campaigns are cutting-edge. Collaboration with cross-functional teams, including design and content, is essential to develop and implement successful PPC campaigns. Furthermore, communicating campaign results and recommendations to clients and internal teams will be part of your role. To be successful in this position, you should have a minimum of 3 years of experience in PPC advertising and a strong understanding of Google Ads, Bing Ads, Meta Ads, and other PPC platforms. A proven track record of managing and optimizing PPC campaigns, along with strong analytical skills for data-driven decision-making, is required. Experience with A/B testing, conversion rate optimization, and Google Shopping is highly beneficial. Strong communication and presentation skills are essential for effectively conveying campaign results and recommendations. The ability to work in a fast-paced environment, handle multiple projects simultaneously, and collaborate with various teams is crucial. Possession of Google Ads certification is a plus. This is a full-time, permanent position with a day shift schedule from Monday to Friday. If you meet the qualifications and are looking to further your career as a PPC Specialist, we encourage you to apply for this exciting opportunity.,

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2.0 - 6.0 years

0 Lacs

punjab

On-site

We are looking for a passionate and results-driven Digital Marketer to join our team. You should have a solid understanding of the latest digital marketing strategies and tools. Your main responsibilities will include developing, implementing, and optimizing online marketing campaigns across various digital channels. You will work closely with internal teams to ensure a seamless user experience and enhance our online presence through innovative content strategies. Your key responsibilities will involve planning and executing digital marketing campaigns such as SEO/SEM, email, social media, and display advertising. You will be expected to measure and report on the performance of these campaigns, identifying trends and insights to optimize spend and performance. Additionally, you will be required to conduct market research and competitor analysis to identify digital opportunities. The ideal candidate will hold a Bachelor's degree in Marketing, Communications, or a related field, along with proven experience in a digital marketing or advertising role. You should have a strong grasp of current online marketing concepts, strategies, and best practices. Experience with tools like Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools is essential. Excellent communication skills, both written and verbal, are a must, along with strong analytical abilities and a creative mindset. Preferred skills for this role include experience with CRM and email marketing automation platforms, familiarity with A/B and multivariate experiments, as well as knowledge of graphic design and web development basics. In return, we offer you the opportunity to work with a dynamic and forward-thinking team, with room for growth and skill development in a rapidly evolving industry. We provide a competitive salary and performance-based incentives for this full-time position. If you are ready to take on this exciting challenge, we look forward to hearing from you. Please note that the work location for this role is in person.,

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4.0 - 8.0 years

0 Lacs

chennai, tamil nadu

On-site

As a Performance Marketing Manager in the Skincare & D2C industry based in Chennai, India, you will be an integral part of a fast-growing D2C skincare brand that focuses on enhancing the self-care experience for conscious consumers. Your primary responsibility will be to leverage your expertise in scaling paid campaigns for skincare or beauty brands to drive measurable growth through data-driven strategies. Your key responsibilities will include planning, executing, and optimizing high-performing paid campaigns across various channels such as Meta, Google Ads, YouTube, and Programmatic. You will be tasked with optimizing campaigns for metrics like CAC, ROAS, LTV, and conversion rates throughout the customer journey. Additionally, you will collaborate on ad creatives, user-generated content concepts, videos, and landing page testing to maximize campaign performance. Analyzing campaign data to extract actionable insights and growth strategies will be a crucial part of your role. You will conduct A/B tests on audiences, creatives, placements, and offers to refine campaign performance continuously. Managing and tracking monthly ad budgets efficiently to ensure strong returns will also be part of your responsibilities. It will be essential for you to stay updated on performance trends in the skincare and beauty space and implement best practices in your campaigns. Collaborating with content, design, and CRM teams to align performance campaigns with product launches, promotions, and customer retention efforts will be key to your success. To excel in this role, you should have at least 4 years of hands-on experience in performance marketing for D2C skincare, beauty, or personal care brands. A proven track record of managing large paid media budgets with consistent positive ROAS is required. Strong analytical skills and proficiency in tools like Meta Ads Manager, Google Ads, GA4, GTM, Hotjar, Looker Studio, and Klaviyo (or similar) will be necessary. Experience with eCommerce funnels, retargeting strategies, and scaling new customer acquisition will be advantageous. A creative mindset to test and iterate messaging and visual hooks tailored to skincare audiences is essential. Excellent communication and reporting skills are a must for effective coordination with internal teams. If you have familiarity with influencer campaigns or user-generated content sourcing for skincare brands, it will be considered a bonus. Join us in reshaping the self-care landscape and drive impactful growth through innovative performance marketing strategies.,

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5.0 - 9.0 years

0 Lacs

noida, uttar pradesh

On-site

You will be joining Get Me Rank, an award-winning 360 digital and growth marketing agency established in 2017, with a global presence in India and the United States. Our team of 50+ digital marketing experts is dedicated to providing performance-driven strategies that accelerate growth and optimize ROI for brands worldwide. Specializing in services such as SEO, paid ads, influencer campaigns, and content marketing, we cater to both startups and established enterprises. Our core values include data-driven decision-making, relentless execution, and transparent partnerships, ensuring our clients stay competitive in the digital landscape. As a GM Performance Marketing, you will be responsible for developing and executing performance marketing strategies across Google Ads and Facebook Ads for multiple clients. Your focus will be on lead generation, eCommerce growth, and maximizing ROI. Managing and optimizing campaigns on various platforms like Google Search, Display, Shopping, YouTube, and Facebook Ads Manager will be key aspects of your role. Additionally, overseeing Google Merchant Accounts, Feed Management Tools, and other advertising platforms will be part of your responsibilities. Leading and mentoring a team of 10-15 performance marketers to foster collaboration and enhance productivity will be crucial. Handling multiple client accounts simultaneously, you will tailor strategies and deliver measurable results for each client. Monitoring campaign performance, generating detailed reports, and providing actionable insights to clients using tools like Google Analytics, Google Data Studio, and Supermetrics will also be part of your routine. Conducting A/B testing to optimize ad performance and enhance conversion rates will be essential to your success. Staying abreast of the latest trends, tools, and best practices in the digital marketing ecosystem is vital for this role. To be eligible for this position, you should have at least 5 years of paid digital marketing experience in a digital marketing agency setting. Demonstrated ability to manage multiple client accounts, lead a team of 10-15 members, and deliver results within deadlines is required. Expertise in Google Ads, Facebook Ads, campaign optimization, audience targeting, and budget management is essential. A strong understanding of Google Analytics, Data Studio, and other performance-tracking tools is necessary. Exceptional organizational skills, attention to detail, effective communication (written and verbal), and a client-centric mindset are qualities we value. The ability to thrive in a fast-paced environment, manage priorities efficiently, and consistently meet deadlines will be key to your success in this role.,

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2.0 - 6.0 years

0 Lacs

delhi

On-site

As a Growth Marketing Partner at Klever Marketing, you will play a key role in driving digital growth for our clients based in Delhi, India. Your main responsibilities will include planning, executing, and managing high-performance Meta (Facebook, Instagram) and Google Ads campaigns. You will be responsible for monitoring and analyzing key performance indicators (KPIs) to track campaign performance, identify areas for improvement, and drive customer acquisition and retention. To ensure campaign success, you will conduct A/B experiments with clear success/failure metrics, perform keyword research, audience targeting, and competitive analysis to optimize ad spend, improve campaign efficiency, and maximize Return on Advertising Spend (ROAS). Accuracy in tracking and reporting across all key metrics is crucial, as you will develop a strong reporting framework, analytics, and ROI tracking for all campaigns, providing actionable insights to stakeholders. Staying up-to-date with the latest industry trends, algorithm changes, and best practices in performance marketing will be essential to your role. You will be part of a tight-knit, passionate team that is dedicated to creating brand identities, designing websites, and delivering impactful marketing campaigns. Join us at Klever Marketing and enjoy a dynamic and collaborative work environment with opportunities for professional growth and development. We offer a competitive salary package that recognizes your contributions to our team's success.,

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