1897 Ab Testing Jobs - Page 25

SUMMARY Job Title: Performance Marketing Specialist Location: Kolkata Work Mode: WFO Kolkata Beck Bagan Experience: 2 5 years About Global Talent Square Global Talent Square is a fast-growing organization driving impactful recruitment and talent solutions across global markets. With multiple active campaigns and ambitious growth plans, we are scaling our marketing team to ensure we maximize performance and digital ROI. Role Overview We are looking for 2 Performance Marketing Specialists who will manage and scale our active campaigns across multiple platforms. This role requires expertise in digital advertising, analytics, and campaign optimization. The ideal candidate is data-driven, creativ...

Job Overview We're seeking a UI/UX Designer who will be responsible for the visual design and user experience of bowens.com.au. The ideal candidate will combine data-driven insights with creative design skills to enhance our eCommerce platform's performance and user satisfaction. Key Responsibilities Translate business requirements into intuitive user interfaces and experiences Analyse user behavior using analytics tools (Google Analytics, Hotjar, etc.) to identify areas for improvement Maintain and evolve the design system and style guide for bowens.com.au Create detailed wireframes, mockups, and prototypes for new features and enhancements Collaborate with front-end developers to ensure de...

As a Performance Marketing Executive at [Your Company Name], located in [City / Hybrid / Remote], with 13 years of experience (Real Estate / Digital Marketing Preferred), your role involves planning, executing, and optimizing Performance Marketing Campaigns such as Google Ads, Meta Ads, etc. You will be responsible for running Lead Generation Campaigns and reducing CPL (Cost Per Lead). Additionally, you will design/optimize Landing Pages, conduct A/B Testing, manage Leads & Automation via CRM Tools (Salesforce, Zoho, Hubspot, etc.), and analyze campaign performance, ROI, conversion tracking to improve funnels. Collaboration with the sales team to generate qualified leads is also a key respon...

As a Senior Data Analyst at our company, you will play a crucial role in driving strategic decisions and shaping the future of our Product/Operations team. Your primary responsibilities will include: - **Advanced Data Analysis**: Utilize advanced SQL skills to query, analyze, and manipulate large, complex datasets. Develop and maintain robust, scalable dashboards and reports to monitor key performance indicators (KPIs). - **Source Code Management**: Effectively manage, version, and collaborate on code using codebase management systems like GitHub. Uphold data integrity, produce reproducible analyses, and foster a collaborative database management environment through best practices in version...

Role Overview: As an AI-First UI/UX Designer at Puffy, your mission is to accelerate creative output and drive customer conversion by designing core e-commerce experiences through an AI-first methodology. You will work with tools like Figma AI, Nano, and Banana Vertex AI to create high-fidelity mockups, interactive prototypes, and interfaces for new AI-powered features. Collaboration with cross-functional teams to implement designs that impact revenue will be a key aspect of your role. Key Responsibilities: - Design core e-commerce experiences through an AI-first methodology - Create high-fidelity mockups and interactive prototypes using tools like Figma AI, Nano, and Banana Vertex AI - Work...

As a Google Ads Specialist, your role will involve managing end-to-end Google Ads campaigns across various channels such as Search, Display, Shopping, Video & App. You will be responsible for developing and executing PPC strategies with a focus on bidding, ROI optimization, and budget management. Conducting keyword research, competitor analysis, and audience targeting will be crucial for the success of the campaigns. Using tools like Google Analytics & conversion tracking, you will track and analyze campaign performance. Running A/B tests on ads, landing pages, and bidding strategies will be essential to improve results. It is important to stay updated with the latest Google Ads trends, upda...

Role Overview: As a Lead Data Scientist at our company, you will play a crucial role in driving smarter decision-making and strategic initiatives by working at the intersection of data, business, and technology. Your primary responsibilities will include analyzing complex datasets, designing predictive models, applying machine learning techniques, and collaborating with various teams to translate insights into actionable strategies. This hands-on role requires expertise in machine learning, data engineering, and stakeholder engagement, making it ideal for individuals passionate about solving real-world business problems through data. Key Responsibilities: - Analyze large, complex datasets to...

Role Overview: You will be the Digital Marketing Head responsible for leading the paid marketing strategy across Facebook and Google at a leading Education Institution. Your role will involve managing an annual ad spend of 10-15 Crores, focusing on driving customer acquisition, improving ROI, and scaling digital campaigns for maximum impact and reach. Key Responsibilities: - Develop and execute data-driven performance marketing strategies for Facebook Ads (Meta) and Google Ads to drive leads, sales, and ROI. - Plan, launch, optimize, and scale campaigns across Search, Display, YouTube, and Meta platforms (FB/Instagram). - Manage and optimize 10-15 Cr in annual ad spend with accountability fo...

As an experienced Adobe Target Specialist at our company, you will play a crucial role in leveraging Adobe Target to deliver personalized customer experiences and drive business growth. With your expertise in Hyper-Personalization Testing and Targeting platforms, notably Adobe's Target, you will contribute to the success of our digital campaigns and ensure a higher ROI. Your responsibilities will include architecting, configuring, administering, and operating Adobe Target to build multi-channel campaigns, as well as assessing and auditing the current state of platform configuration to accelerate remediation plans. You will also prepare and implement detailed project plans, communicate with u...

Responsibilities: Utilize both qualitative (heatmaps, session recordings, surveys) and quantitative tools (Google Analytics, etc.) to analyze website traffic and user behavior. Develop and implement a robust web analytics framework to monitor and optimize key performance indicators and conversion points across the website and marketing funnel. Interpret data to understand the 'why' behind user behaviors and deliver actionable insights for UX and conversion rate enhancement to boost lead generation and online sales. Oversee the optimization program, including site and e-commerce experience, landing pages, forms, and CTAs, employing an iterative optimization process (hypothesize, design, test,...

Key Responsibilities: Design and develop reusable Experience Fragments (XFs) in AEM for multi-channel content delivery. Configure and manage AEM-Adobe Target integrations , including cloud service configurations and workspace management. Export Experience Fragments as HTML offers to Adobe Target for use in A/B testing, Auto-Target, and Automated Personalization activities. Collaborate with personalization strategists and marketers to align content fragments with campaign goals. Ensure proper tagging, metadata, and version control of Experience Fragments. Troubleshoot and resolve issues related to XF rendering, export, and synchronization with Adobe Target. Maintain documentation and best pra...

Job description Job Role:- Salesforce Marketing Cloud Developer Exp:- 4 - 7yrs NP:- Immediate - 15 days Joiners Location:- Bangalore/ Pune/ Mumbai/ Gurgaon Interested candidates can share their resumes at ericatoscano@kpmg.com About KPMG in India. KPMG entities in India are professional services firm(s). These Indian member firms are affiliated with KPMG International Limited. KPMG was established in India in August 1993. Our professionals leverage the global network of firms, and are conversant with local laws, regulations, markets and competition. KPMG has offices across India in Ahmedabad, Bengaluru, Chandigarh, Chennai, Gurugram, Hyderabad, Jaipur, Kochi, Kolkata, Mumbai, Noida, Pune, Va...

Location: Bangalore, India Department: Digital Marketing Reports To: Head of Digital Marketing About the Role We are looking for a Growth Marketing Specialist (CRO & Demand Planning) to join our digital marketing team in Bangalore. This mid-level role will focus on improving conversion rates across digital channels, supporting demand planning, and ensuring performance targets are achieved. The candidate will collaborate closely with our Google and Meta performance teams, run experiments using CRO tools, and use Excel- driven analysis to plan, track, and optimize campaigns. Key Responsibilities • Conversion Rate Optimization (CRO): o Design and execute A/B and multivariate tests on landing pa...

About the Role We are looking for a Product Analyst who will play a key role in helping us make data-driven product decisions. Youll run experiments in GrowthBook, measure the success and failure of features, and deliver insights that guide product and growth strategy. This is a hands-on role suited for someone early in their career who is excited about combining analytics, experimentation, and product thinking. What You’ll Do Run Experiments: Set up, monitor, and analyze A/B tests and rollouts using GrowthBook. Ensure tests are designed correctly with clear success metrics and guardrails. Experience with feature flagging and experimentation workflows. Measure Product Success: Define and tra...

Perks : 5 Days Working Bi-weekly events Paid sick leaves Casual leaves & CL encashment Employee performance rewards Friendly work culture Medical Insurance Key Skills: Fluent English is a must (Ability to speak, write, listen & read English) Basic knowledge of Extensive keyword research, Adwords and strategy development Basic understanding of Display and Remarketing campaigns knowledge Basic knowledge about Analytics and Goal setup knowledge Basic understanding of Monitoring Campaigns and optimization Strong computer skills (Word, Excel, PPT, Skype, Browsers, Email) Basic knowledge of working with popular PPC ad platforms (AdWords, Yahoo, Bing) Ability to take challenges & difficult tasks Ke...

About the Role: Were looking for a smart, scrappy, AI-savvy B2B growth hacker to accelerate awareness, lead gen, and conversion. Core Responsibilities: Strategize & Execute Scalable Growth Campaigns. Design and run multi-channel acquisition experiments (LinkedIn, email, paid ads, SEO). Drive top-of-funnel awareness and mid-funnel engagement for R&D/ Innovation professionals, Research & Insights professionals and Brand leaders at leading CPG, Pharma & Tech firms in North America. Develop campaign frameworks that are data-driven, agile, and scalable. Leverage AI for Smarter, Faster Growth. Lay the foundation for AI-led growth: Identify, evaluate, and implement the right stack of AI tools to po...

Salary: 15 to 30 LPA Exp: 3 to 8 years Location: Bangalore/Gurgaon Notice: Immediate only..!! Key Skills: SQL, Advance SQL, BI tools, ETL etc Roles and Responsibilities Extract, manipulate, and analyze large datasets from various sources such as Hive, SQL databases, and ETL processes. Develop and maintain dashboards using Tableau to provide insights on banking performance, market trends, and customer behavior. Collaborate with cross-functional teams to identify key performance indicators (KPIs) and develop data visualizations to drive business decisions. Desired Candidate Profile 3-8 years of experience in Data Analytics or related field with expertise in Banking Analytics, Business Intellig...

Salary: 15 to 30 LPA Exp: 3 to 8 years Location: Bangalore/Gurgaon Notice: Immediate only..!! Key Skills: SQL, Advance SQL, BI tools, ETL etc Roles and Responsibilities Extract, manipulate, and analyze large datasets from various sources such as Hive, SQL databases, and ETL processes. Develop and maintain dashboards using Tableau to provide insights on banking performance, market trends, and customer behavior. Collaborate with cross-functional teams to identify key performance indicators (KPIs) and develop data visualizations to drive business decisions. Desired Candidate Profile 3-8 years of experience in Data Analytics or related field with expertise in Banking Analytics, Business Intellig...

As a Google Ads Specialist with 12 years of experience, your role will involve managing and optimizing paid advertising campaigns to drive results. You should leverage your expertise in PPC strategies, keyword research, audience targeting, and A/B testing to maximize ROI across various campaigns. Key Responsibilities: - Plan, create, and manage Google Ads campaigns across different platforms such as Search, Display, Shopping, and Video. - Conduct thorough keyword research and competitor analysis to identify trends and opportunities for campaign optimization. - Monitor and analyze campaign performance on a daily basis, optimizing to improve metrics like CTR, CPC, and conversions. - Write comp...

As a Technical Expertise, you will be responsible for utilizing your knowledge and experience in statistical and machine learning algorithms to drive impactful solutions. Your key responsibilities will include: - Utilizing expertise in Python with strong proficiency in SQL and ML frameworks such as scikit-learn, TensorFlow, and PyTorch - Executing projects involving fine-tuning with LLMs - Conducting feature selection, building, and optimizing classifiers - Working with backend technologies like Flask/Gunicorn - Implementing deep learning architectures including CNNs, RNNs, Transformers, GANs, and modern optimization techniques - Hands-on experience with generative AI technologies like GPT, ...

Role Overview: iO Tales, a young toy brand based in Bangalore, is seeking a Performance Marketing & Growth Manager to lead paid campaigns and drive scalable growth. As the Performance Marketing & Growth Manager, you will leverage data-driven decision-making and creative experimentation to enhance awareness and conversions for iO Tales. Key Responsibilities: - Plan, launch, and optimize ad campaigns across Meta and Google platforms. - Collaborate with the content team to create high-performing creatives and copy. - Conduct A/B tests on creatives, audiences, and placements to maximize ROI. - Monitor, analyze, and report campaign performance metrics such as CAC, CTR, and ROAS. - Engage with loc...

As a Data Scientist II at Wayfair Customer Technology, you will be part of the Wayfair Data Science team that drives the company's data-centric approach. The team focuses on understanding and optimizing customer behavior on the website and mobile application to enable the company to address significant business challenges swiftly and effectively. **Key Responsibilities:** - Conduct in-depth analysis across large-scale datasets (clickstream, sales, product, logistics, and customer data) to uncover trends, gaps, and business opportunities. - Champion the use of emerging technologies like GenAI and LLMs to transform data exploration and uncover insights, accelerating analysis and making insight...

As a Lead Data Scientist at Meesho, you will be responsible for driving high-impact initiatives across multiple charters. Your role will involve leading a team of data scientists and collaborating with product, engineering, and business teams to transform raw data into scalable solutions. Your deep expertise in machine learning and data systems, combined with strategic problem-solving skills, will shape the future of the platform. Key Responsibilities: - Own and deliver solutions across multiple charters by formulating well-scoped problem statements - Mentor a team of data scientists (DS2s and DS3s) with project planning and execution - Design and optimize key user journeys by identifying us...

As a leading platform dedicated to helping aspiring entrepreneurs navigate the world of eCommerce, SeekhoBecho.com provides comprehensive solutions and education to individuals unsure about how to start, what to sell, and how to sell products online. The mission of SeekhoBecho.com is to simplify the online selling journey and empower people with the right knowledge and tools. You will be responsible for planning, executing, optimizing, and scaling lead generation campaigns across multiple paid media channels, mainly: - Meta Ads (Facebook & Instagram) - Google Ads (Search, Display, Discovery, YouTube) - Native Ads (Taboola, Outbrain, etc.) The goal is to generate highly qualified leads at a l...

We are looking for passionate and talented professionals, who share our vision for data-driven consulting and product development, to join us and take a leading role in shaping the growth of our team. As a Specialist, you will have the opportunity to actively contribute to client engagements across the regions and types of projects, such as consulting services, test & learn, value story and impact analysis, or building scalable advanced analytics solutions for Loyalty Product clients. We recruit for and value the following core competencies: Passion: Actively seeks responsibility and takes pride in delivering the highest quality results and recommendations to our clients. Analytic Excellence...