131 Ab Testing Jobs - Page 2

Job Description: We're seeking a proactive and performance-driven Digital Marketing Manager to lead our online advertising efforts, coordinate outsourced talent, and implement foundational SEO strategies. This role demands a deep understanding of Meta and Google ad ecosystems, along with the agility to manage freelance resources for creative and technical tasks. What Youll Do: Strategize, launch, and optimize high-impact campaigns across Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube) Manage ad assets, including pixels , product catalogs , conversion tracking , and campaign performance dashboards Oversee daily operations within Meta Business Suite and Google Ads Manager Collaborate with freelancers via platforms like Fiverr/Upwork for tasks such as ad creatives, landing pages, copywriting, and web fixes Analyze campaign performance, create detailed weekly reports , and recommend data-backed optimizations Apply basic on-page and off-page SEO practices in coordination with the web/content teams Keep pace with the latest platform updates, tools, and digital marketing trends What Were Looking For: 2- 8 years of hands-on experience in performance marketing and digital ad management In-depth expertise with Meta Ads Manager and Google Ads Comfortable working with freelance platforms to source and manage creative/technical resources Familiar with Google Analytics , UTM tracking, and performance reporting Foundational knowledge of SEO , keyword tools, and website optimization basics Strong communication, project management, and reporting skills Interested candidates can apply at: harshita.s@ebikego.in or Whatsapp their resume at: 8655910052

Design and optimize chat flows, build FAQs, align content with goals, and analyze performance. Must have experience in conversation design, copywriting, lead gen, and chatbot tools. Strong writing, research, and collaboration skills needed. Health insurance Provident fund

Growth Manager - Paytm Merchant Growth Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the team: Paytm is witnessing a broad growth across our platform as we continue to register increased adoption of multiple products. The business is driven by data science and analytics, providing data driven solutions. Its upcoming business category at Paytm. About the role: We are looking for a highly analytical and execution-focused Business Growth Manager to drive merchant engagement, retention, and monetization across the Paytm for Business app. This person will play a critical role in improving merchant lifecycle journeys, optimizing in-app funnels, and driving revenue through data-driven strategies and growth experiments. Responsibilities: Merchant Growth & Retention: Own and drive the end-to-end strategy for acquiring, engaging, and retaining merchants on the Paytm for Business app. Deep dive into merchant segmentation, identify drop-offs and reactivation opportunities. Design and implement merchant loyalty, rewards, and engagement programs. Customer Lifecycle Management (CLM): Develop and own lifecycle strategies across onboarding, activation, engagement, and churn prevention stages. Partner with CRM, product, and data teams to run targeted campaigns and nudge flows using tools like MoEngage, WebEngage, etc. User Journey & Funnel Optimization: Analyze and improve in-app user journeys; reduce friction across onboarding, payments, settlement, KYC, and other core experiences. Identify and test hypotheses across onboarding flows, tool usage, and monetizable touchpoints. App Growth & Monetization: Collaborate with product, growth marketing, and category teams to drive adoption of monetizable services (e.g., Soundbox, Lending, Insurance, Commerce). Optimize pricing, promotions, and upsell strategies across merchant cohorts. Own and track LTV, CAC, revenue per user, and other monetization metrics. Cross-functional Collaboration: Work closely with Data Science, Product, GTM, and Business Intelligence teams to translate insights into actionable growth initiatives. Communicate and present strategies and performance updates to leadership. Requirement: -Configure and implement all planned campaigns and ensure timely go-live as per planned marketing calendar -Work with central design and marketing team to create highly engaging creative and content to optimize CTR and conversions -Designing and carrying out experiments and A/B testing, to optimize conversion across the user funnel -Analyse and report on campaign performance metrics, using marketing analytics tools -Work closely with cross-functional teams, including design, traffic and business, to ensure alignment and effective execution Skills that will help you succeed in this role: -7-9 years of experience in growth, CLM, product analytics, or business strategy roles at a fintech, app-based B2B platform, or startup -Strong understanding of mobile-first B2B user journeys, merchant behavior, and monetization strategies -Hands-on experience with app funnel optimization, CRM tools, A/B testing, and retention marketing -Highly analytical comfortable with data tools (SQL, Excel), dashboards (Tableau, Power BI), and collaborating with data teams -Track record of owning business metrics and delivering tangible growth outcomes -Excellent stakeholder management and communication skills Why Join us Bragging rights to be behind the largest fintech lending play in India A fun, energetic and a once-in-a-lifetime environment that enables you to achieve your best possible outcome in your career With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants - and we are committed to it. India s largest digital lending story is brewing here. It s your opportunity to be a part of the story!

Role Overview: As a Data Scientist within IBM's Chief Analytics Office, you will support AI-driven projects across the enterprise. You will apply your technical skills in AI, machine learning, and data analytics to assist in implementing data-driven solutions that align with business goals. This role involves working with team members to translate data insights into actionable recommendations. Key Responsibilities: Technical Execution and Leadership: Develop and deploy AI models and data analytics solutions. Support the implementation and optimization of AI-driven strategies per business stakeholder requirements. Help refine data-driven methodologies for transformation projects. Data Science and AI: Design and implement machine learning solutions and statistical models, from problem formulation through deployment, to analyze complex datasets and generate actionable insights. Learn and utilize cloud platforms to ensure the scalability of AI solutions. Leverage reusable assets and apply IBM standards for data science and development. Project Support: Lead and contribute to various stages of AI and data science projects, from data exploration to model development. Monitor project timelines and help resolve technical challenges. Design and implement measurement frameworks to benchmark AI solutions, quantifying business impact through KPIs. Collaboration: Ensure alignment to stakeholders’ strategic direction and tactical needs. Work with data engineers, software developers, and other team members to integrate AI solutions into existing systems. Contribute technical expertise to cross-functional teams. Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise Education: Bachelor’s or Master’s in Computer Science, Data Science, Statistics, or a related field is required; an advanced degree strongly preferred Experience: 5+ yearsof experience in data science, AI, or analytics with a focus on implementing data-driven solutions Experience with data cleaning, data analysis, A/B testing, and data visualization Experience with AI technologies through coursework or projects Technical Skills: Proficiency in SQL and Python for performing data analysis and developing machine learning models Knowledge of common machine learning algorithms and frameworkslinear regression, decision trees, random forests, gradient boosting (e.g., XGBoost, LightGBM), neural networks, and deep learning frameworks such as TensorFlow and PyTorch Experience with cloud-based platforms and data processing frameworks Understanding of large language models (LLMs) Familiarity with IBM’s watsonx product suite Familiarity with object-oriented programming Analytical Skills: Strong problem-solving abilities and eagerness to learn Ability to work with datasets and derive insights Other : Good communication skills, with the ability to explain technical concepts clearly Enthusiasm for learning and applying new technologies Strong project management skills, with the ability to balance multiple initiatives, prioritize tasks effectively, and meet deadlines in a fast-paced environment Successful completion of Coding Assessment Preferred technical and professional experience Advanced degree strongly preferred

Digital Marketing Team lead Insurance Industry 8+Years Bangalore Are you a digital marketing leader who excels at building and managing high-performing teams? This role offers an exciting opportunity to manage Marketing Automation and Web Operations teams for a global marketing center of excellence. You will oversee project execution, coach teams, and collaborate with cross-border stakeholders to deliver world-class digital marketing operations. Location- Bangalore (Hybrid) Your Future Employer A globally recognized organization known for its commitment to excellence in insurance, consulting, and risk management services. With a strong presence across continents, the company promotes a culture built on values, collaboration, and continuous learningnow expanding its digital marketing leadership team in India. Responsibilities Lead and manage the day-to-day operations of the Digital Marketing team, including scheduling, resourcing, and conflict resolution . Monitor team and individual KPIs, provide coaching, resolve issues, and identify training needs. Drive performance review processes with inputs on growth, skills, and improvement areas. Ensure accuracy and quality of work across Marketing Automation and Web Ops functions. Coordinate with cross-functional teams and stakeholders across geographies. Provide regular updates and reports to leadership. Maintain understanding of digital tools, industry best practices, and brand guidelines. Promote teamwork, innovation, and ownership across the GCoE digital marketing team. Requirements MBA or equivalent degree in Marketing. 8+ years of experience in Digital Marketing, with a minimum of 4 years in team management. Hands-on expertise in marketing automation, CRM (Salesforce preferred), CMS, web analytics, and social media tools. Strong verbal and written communication skills with a solution-oriented and empathetic leadership style. Familiarity with project management tools like Workfront and Microsoft Office Suite is a plus What is in it for you Lead a growing global team at the heart of digital transformation. Work closely with top-tier leadership in a high-impact role. Exposure to global digital marketing strategies, tools, and workflows. Shape the future of digital marketing operations in a collaborative and growth-driven environment. Competitive compensation and flexible work culture. Reach us: If you think this role is aligned with your career, kindly write me an email along with your updated CV at parul.arora@crescendogroup.in for a confidential discussion on the role. Disclaimer: Crescendo Global specializes in Senior to C-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging and memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, colour, origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Note: We receive a lot of applications on a daily basis, so it becomes a bit difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted in case you don't hear back from us in 1 week. Your patience is highly appreciated. Profile Keywords Digital Marketing Team Manager Jobs, Marketing Automation Jobs India, Web Operations Manager, Salesforce Marketing Cloud Jobs, Digital Marketing GCoE, Leadership Roles in Marketing, Digital Strategy Manager, Workfront Project Management, CRM and CMS Specialist, Digital Ops Jobs India, Crescendo Global Hiring, Senior Marketing Jobs.

Growth Marketing Manager - Technology / SaaS Product - 4+ Years Gurgaon Location: Gurgaon We are looking for a Growth Marketing Manager who can drive measurable customer acquisition and revenue growth through a data-driven, experimentation-led approach. This is a high-impact role that requires creativity, analytical skills, and a deep understanding of digital marketing channels and strategies. Your Employer: We are a sales-tech startup using AI to drive sales growth and eliminate inefficiencies in consumer goods companies. Operating in 16+ countries, our mission is to enhance sales team performance through advanced, data-driven tools. Responsibilities: The role focuses on developing and optimizing digital customer acquisition strategies across various channels. It involves improving conversion rates through A/B testing and website performance enhancements. Analyzing performance data and customer insights is key to driving growth initiatives. Collaboration with content teams ensures the creation of engaging, targeted content. User research supports informed marketing and product strategies. The position requires cross-functional teamwork, continuous experimentation, and regular reporting on campaign and KPI performance. Requirements: Demonstrated experience in growth marketing, ideally within a B2B SaaS environment. Proficient in leveraging marketing platforms such as Google Analytics, CRM systems, marketing automation tools, and A/B testing solutions. Strong analytical capabilities with a proven ability to translate data into strategic, actionable insights. Excellent communication, collaboration, and interpersonal skills to work effectively across teams. Creative, results-oriented mindset with a strong foundation in data-driven decision-making. Compensation & Benefits: Work alongside top professionals and industry experts in a high-impact, mission-driven environment to help build a global company. Create meaningful value for customers while engaging with global brands and CXOs to deliver the future of sales. Unlock wealth creation opportunities through an attractive ESOP plan tailored for high-performing individuals. Reach us: If you think this role aligns with your career, kindly write to me at parul.arora@crescendogroup.in with your updated CV for a confidential discussion. Disclaimer : Crescendo Global is specializes in Senior to C-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status or disability status. Note : We receive a lot of applications on a daily basis so it becomes a bit difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted in case you don't hear back. Profile Keywords - Growth Marketing, Google Analytics, Marketing Automation, A/B testing.

B2C Performance Marketer with 2+ YOE in running and optimizing Google & Meta Ads. Skilled in full-funnel campaign execution, KPI tracking (CTR, CPA, ROI), and tools like GTM, GA, FB Events, and Snap Pixel. B2C tech/product domain experience. Required Candidate profile Experienced in end-to-end setup and optimization of Google & Meta Ads (Search, Display, UAC, FB/IG). Skilled in A/B testing, analytics, automation, troubleshooting, collaboration

Key Responsibilities: Manage PPC on Google, Facebook & LinkedIn. Conduct keyword research. Create ad copy & display ads. Handle budgets for ROI. Monitor via Google Analytics. Run A/B tests. Report performance. Follow PPC trends. Health insurance Provident fund Over time allowance

Purpose Of The Position: We are looking for a highly experienced Senior Data Scientist with a deep understanding of AI/ML technologies, including Recommendation Systems, Chatbots, Generative AI, and Large Language Models (LLMs). The ideal candidate will have hands-on experience in applying these technologies to solve real-world problems, working with large datasets, and collaborating with cross-functional teams to deliver innovative data-driven solutions.. Key Responsibilities : Design, develop, and optimize recommendation systems to enhance user experience and engagement across platforms. Build and deploy chatbots with advanced NLP capabilities for automating customer interactions and improving business processes. Lead the development of Generative AI solutions, including content generation and automation. Research and apply Large Language Models (LLMs) like GPT, BERT, and others to solve business-specific problems and create innovative solutions. Collaborate with engineering teams to integrate machine learning models into production systems, ensuring scalability and reliability. Perform data exploration, analysis, and feature engineering to improve model performance. Stay updated on the latest advancements in AI and ML technologies, proposing new techniques and tools to enhance our product capabilities. Mentor junior data scientists and engineers, providing guidance on best practices in AI/ML model development and deployment. Collaborate with product managers and business stakeholders to translate business goals into AI-driven solutions. Work on model interpretability, explainability, and ensure models are built in an ethical and responsible manner. Required Skills And Qualifications: 5+ years of experience in data science or machine learning, with a focus on building and deploying AI models. Strong expertise in designing and developing recommendation systems and working with collaborative filtering, matrix factorization, and content-based filtering techniques. Hands-on experience with chatbots using Natural Language Processing (NLP) and conversational AI frameworks. In-depth understanding of Generative AI, including transformer-based models and GANs (Generative Adversarial Networks). Experience working with Large Language Models (LLMs) such as GPT, BERT, T5, etc. Proficiency in machine learning frameworks such as TensorFlow, PyTorch, and Scikit-learn. Strong programming skills in Python and libraries such as NumPy, Pandas, Hugging Face, and NLTK. Experience with cloud platforms like AWS, GCP, or Azure for deploying and scaling machine learning models. Solid understanding of data pipelines, ETL processes, and working with large datasets using SQL or NoSQL databases. Knowledge of MLOps and experience deploying models in production environments. Strong problem-solving skills and a deep understanding of statistical methods and algorithms. Preferred Qualifications: Experience with Reinforcement Learning and Recommender Systems personalization techniques. Experience of working with AWS Bedrock services. Familiarity with ethical AI and model bias mitigation techniques. Experience with A/B testing, experimentation, and performance tracking for AI models in production. Prior experience mentoring junior data scientists and leading AI/ML projects. Strong communication and collaboration skills, with the ability to convey complex technical concepts to non-technical stakeholders. Why Join Us? Opportunity to be part of a rapidly growing, innovative product-based company. Collaborate with a talented, driven team focused on building high-quality software solutions. Competitive compensation and benefits package.

Roles and Responsibilities Develop and execute digital marketing strategies across various channels, including Google Ads, YouTube Ads, Facebook Ads Manager, and performance marketing campaigns. Conduct keyword research to optimize ad copy and landing pages for maximum ROI. Define audience segmentation strategies and manage retargeting funnels. Analyze campaign performance using Google Analytics, track key metrics such as conversion rates and cost per lead (CPL), and provide regular reporting on results. Optimize ad spend by identifying areas of improvement through A/B testing and experimentation with different creative assets. Collaborate with cross-functional teams to develop targeted retargeting campaigns based on user behavior data. Generate weekly/monthly performance reports with actionable insights. Desired Candidate Profile 2-4 years of experience in digital marketing or a related field. Strong understanding of PPC campaigns, audience segmentation, landing page optimization, and Google Analytics. Proficiency in creating effective ad copies for various formats (text-based vs visual-based). Experience with Facebook Ads Manager, Google Ads, YouTube Ads; ability to create engaging video content.

Develop and maintain web applications using C# and ASP.NET Core MVC, build RESTful APIs, integrate front-end with server-side logic, collaborate with teams, optimize performance, document work, and stay current with latest .NET and industry trends.

The candidate must have Web Analytics / App Analytics experience, not just reporting or creating scorecards Look for projects they have done to improve the customer experience on the website AB test hypothesis generation, landing page optimization, customer journey optimization Look for exposure to root cause analysis to understand why traffic, conversions are moving WoW/QoQ Cross-platform experience is a plus exposure to mobile app analytics, product analytics Look for experience engaging directly with clients in the US or EU. Must have driven end to end analysis and should have created decks and presentations for client consumption on a regular basis Should have experience working in B2C and domains like retail, ecommerce Should have exposure to AB testing, or an idea of how experimentation works on web Tools Adobe Analytics , SQL and all other tools are a plus

Senior Manager - D2C About Our Client: Our client is a Series A-funded, science-backed beauty and personal care brand founded in 2020 and based in Bengaluru. With over $10.4M raised from marquee investors like Kalaari Capital, DSG Consumer Partners, and Beenext, the company is rapidly scaling its presence in the skincare and haircare segments with high-performing products driven by research and efficacy. Job Title: Senior Manager - D2C Location: HSR Layout, Bangalore Experience: 4+ years in D2C or e-commerce operations Educational: B.Tech /MBA / Other Bachelor's or Masters Degree Preferred Background: Candidates from reputed/pedigree institutes About the role: We’re looking for a strategic and hands-on Senior Manager – D2C to lead our end-to-end e-commerce operations. This role will own website performance, data accuracy, order fulfillment, retention strategies, and campaign execution. You'll collaborate across teams to ensure a seamless, engaging, and high-converting customer journey. This role requires a balance of analytical execution and right-brain thinking—the ability to understand how users think, feel, and behave. Responsibilities: Website & Operations: Manage Shopify operations including listings, updates, offers, and collections. Oversee order fulfillment, stock sync, RTO reduction, and process efficiency. Data & Performance: Track key metrics (traffic, CVR, bounce, SKU performance) using tools like GA and Shopify. Share daily/weekly reports, run A/B tests, and optimize funnels. Customer Experience & Retention: Improve on-site journey and post-purchase engagement. Align with CRM for WhatsApp, SMS, and email journeys. Reduce drop-offs and boost repeat purchases. Campaign & Content Coordination: Work with design, tech, and marketing to launch high-impact campaigns and ensure PDPs and creatives are on-brand and conversion-focused. Growth & Strategy: Drive D2C revenue through pricing, bundling, offer planning, and automation. Benchmark competitors and identify new growth levers. Requirements: 4+ years in D2C or e-commerce operations (Shopify experience required). Strong analytical, creative, and problem-solving skills. Proficiency in tools like Excel, GA, Klaviyo, or similar. Eye for design, storytelling, and user flow. Prior experience in beauty, skincare, or wellness industry is a plus About Hireginie: Hireginie is a prominent talent search company specializing in connecting top talent with leading organizations. We are committed to excellence and offer customized recruitment solutions across industries, ensuring a seamless and transparent hiring process. Our mission is to empower both clients and candidates by matching the right talent with the right opportunities, fostering growth and success for all.

Innofied (www.innofied.com) , a 12 years old company, is looking for a marketing manager to join the Kolkata team. full JD: https://zrec.in/DcvfJ?source=CareerSite Required Candidate profile -3 to 5 years of experience in digital marketing or a similar role. -Proven experience in managing PPC campaigns. -Solid knowledge of SEO/SEM, Google Analytics, email marketing tools Perks and benefits PF Medical Insurance

1. Implement drive improvements to the CROframework 2. Develop and execute conversion optimizationstrategy with a goal of creating conversion rate and revenue lift through useof testing tools, understand nuance of a clients business and how ittranslates to conversion optimization 3. Develop or support the team in developinghypotheses, testing roadmaps and reports for optimization projects (A/B,Multivariate, Targeting, Personalization) 4. Evaluate conversion bottle necks against knownbest practices 5. Understand and implement ways to monitorconversion funnel congestions, design and usability factors of highlyconverting webpages. 6. Coordinate with developers, analysts, andresearchers to drive projects forward 7. Oversee the structure, development, andmonitoring of tests with a focus on achieving high testing velocity for clients Desired Skills Experience 1. Experienced and knowledgeable with CRO tools tosetup, launch, develop a/b tests (VWO, Optimizely, Optimize, Adobe Target, etc) 2. Experienced and knowledgeable Google Analytics,Adobe Analytics, Tag management solutions, Tag audit solutions. 3. Experience with research tools includingHotJar, CrazyEgg, Zarget or other similar tools 4. Experience with multichannel media campaignsincluding a working knowledge of paid search, testing ad text and landingpages, SEO 5. Organized and methodical in setting upprocesses to streamline testing cadence with a team of diverse skills 6. Understanding of psychology behind UI UX 7. Understand best practices for UI and UX forlanding pages, applications, mobile, and desktop 8. Strong grasp of ROI with an analytical mind tomine data for insights and generate hypothesis for constant and fast iterationtesting. 9. A sound understanding of the methodology andmathematics behind effective testing 10. Effective communicator to market test ideas andinfluence test-related decisions 11. Excellent presentation and slide buildingskills to showcase learnings, results, and capture interest and attention Desired Personal Characteristics 1. This individual knows what hard work looks likeand leads by example. A leader and a doer. 2. This individual is fluent in the web analyticrequired to improve a user experience. He/She knows how to create a testinghypothesis and design a test to prove the theory. 3. This individual is curious about the latesttrends in digital marketing. We are looking for an incessant questioner, who isalways looking for ways to improve a user experience. 4. Has confidence in their convictions, can drivedirection out of ambiguity and is excited by the challenge of questioning thestatus quo to get more out of marketing campaigns 5. Knows how to create urgency for both clientsand team members, with enthusiasm and straight talk-whatever the situationdictates. Wants to learn fast and find the next winner. 6. Works collaboratively across departments toturn ideas into action. Desired qualifications Any graduate/post graduate/Degree in Digital Marketing or Mathematics / Statistics / Economics Prior experience of 4 to 8 years of optimizing user experience and marketing campaigns At least 1 years of experience in a supervisory role – not mandatory

We are looking for an experienced AI ML Developers experience in data science specializing in machine learning python statistical modelling and big data technologies pyspark sql. The ideal candidate will have a strong background in developing and deploying machine learning models optimizing ML pipelines and handling largescale structured and unstructured data to drive business impact. Deep understanding of supervised and unsupervised learning including regression classification Multiclass classification clustering and NLP Proficiency in statistical analysis AB testing and causal inference techniques Experience with model deployment and MLOps in cloud environments AWS GCP Key Responsibilities Develop and deploy machine learning models and predictive analytics solutions for business impact Work with largescale structured and unstructured data to extract insights and build scalable models Design implement and optimize ML pipelines for realtime and batch processing Collaborate with engineering product and business stakeholders to translate business problems into data science solutions Apply statistical modeling AB testing and causal inference techniques to evaluate business performance Apply machine learning and statistical techniques for audience segmentation helping to identify patterns and optimise business strategies Drive research and innovation by staying updated with cuttingedge MLAI advancements and incorporating them into our solutions Optimize data science models for performance scalability and interpretability in production environments Mentor junior data scientists and contribute to best practices in data science and engineering

Position Overview We are seeking a Principal UX Researcher to lead high-impact research initiatives that shape the strategy and vision of our products. As a key member of our UX team, you will partner with senior leadership, product managers, designers, and customer-facing teams to influence critical business and design decisions based on rigorous user insights. You will work closely with enterprise customers, navigating complex B2B environments to uncover opportunities that improve user experience, product adoption, and customer satisfaction. This is a highly visible role , requiring a strong ability to translate user research into measurable business impact , advocate for a user-centered culture, and mentor junior researchers. Position Responsibilities Help s hape our research strategy: Define and execute a research roadmap aligned with business goals and user needs. Lead high-impact research initiatives: Conduct complex qualitative and quantitative studies to inform product vision and strategy. Influence product and business decisions: Synthesize research into actionable recommendations that drive measurable improvements. Advocate for enterprise users: Work directly with customers to uncover pain points, behaviors, and unmet needs. Champion a culture of research: Mentor teams, educate stakeholders, and establish best practices for integrating research into product development. Own research communication: Present findings to senior leadership and cross-functional teams in compelling, data-driven narratives. Enhance research operations: Help build and scale research processes, frameworks, and participant recruitment strategies. Required Skills and Experience 8 + years of experience in UX research , with a strong track record of leading complex studies that drive product impact. Deep expertise in research methodologies , including ethnographic studies, diary studies, in-depth interviews, A/B testing, and advanced survey design. Experience working with enterprise/B2B customers , particularly in SaaS, fintech, or other complex domains. Proven ability to influence at the stakeholder level , shaping product roadmaps based on research insights. Strong communication and storytelling skills —able to distill complex findings into compelling narratives for diverse audiences. Fluency in the English language is required . Experience mentoring junior team members and fostering a culture of research-driven decision-making. Education and Certifications Bachelor ’ s or Master ’ s degree in Human -Computer Interaction, Psychology, Sociology, Behavioral Science , or a related field.

IDEAL DELIGHT SERVICES is looking for Email Marketing Specialist to join our dynamic team and embark on a rewarding career journey Email Campaign Strategy: Develop and implement email marketing strategies aligned with overall marketing goals and objectives. Define target audiences, segment email lists, and plan campaign content, frequency, and cadence. Email Content Creation: Create compelling and relevant email content, including subject lines, copy, images, and calls-to-action (CTAs). Tailor messaging to different audience segments and campaign objectives while adhering to brand voice and style guidelines. Email Design and Layout: Design visually appealing email templates and layouts optimized for desktop and mobile devices. Ensure emails are responsive, user-friendly, and compliant with email client and browser specifications. List Management and Segmentation: Manage email subscriber lists, segmenting contacts based on demographics, behaviors, preferences, and engagement history. Implement list hygiene practices to maintain data quality and compliance with regulatory requirements. Automation and Workflows: Set up email automation workflows, triggered campaigns, and drip sequences to deliver targeted and personalized messaging at key stages of the customer journey. Use marketing automation platforms (e.g., Mailchimp, HubSpot, Marketo) to streamline campaign execution and tracking. A/B Testing and Optimization: Conduct A/B tests on email elements such as subject lines, content, CTAs, send times, and sender names to optimize performance and improve key metrics like open rates, click-through rates, and conversion rates. Performance Tracking and Analysis: Monitor email campaign performance using analytics tools and metrics dashboards. Track key performance indicators (KPIs) such as delivery rates, bounce rates, unsubscribe rates, and ROI (return on investment). Analyze data to derive insights, identify trends, and inform future campaign decisions. Compliance and Best Practices: Ensure compliance with email marketing regulations and laws such as CAN-SPAM and GDPR. Stay informed about industry best practices, email deliverability standards, and anti-spam guidelines to maintain sender reputation and inbox placement rates.

Associate Vice President - Design Thinking specialist Key Qualifications: Overall 15+ years of experience Expert User Experience Leader and Practitioner with 8-15 years of leading holistic customer / user experiences for multiple products, demonstrating measurable customer adoption and success metrics. Master of User Experience craft, fostering a culture of learning and innovation, and recognized as an expert in modern UX Design and Research Effective mentor with strong leadership skills, inspiring self-development and continuous learning in junior practitioners. Expert analytical and problem-solving skills, with a detail-oriented, organized, experimental, and visionary approach. Strategic systems thinker Expert in all things user-centered design (UCD), including user research, A/B testing, rapid prototyping, heuristic analysis, addressing usability, accessibility, etc. Experienced in creating reusable design frameworks (e.g., Design Systems) to streamline design-to-implementation processes Highly experienced in developing creative, strategic research plans that seamlessly connect big-picture thinking with detailed execution. Humble, curious, and value-oriented, understanding the iterative nature of product development and favoring action and learning over exhaustive upfront planning. Inspirational player-coach, capable of leading teams through transformation and playing an active role as a product experience leader. Skilled in using rapid experimentation to develop lean and simple solutions that address customer needs efficiently and effectively. Experienced with lean UX tools such as Figma, Adobe CC, Sketch, Axure, InVision, and more. Bachelors degree in design, psychology, cognitive science or related field; Advanced degree is a plus. Exceptional communication, collaboration, and leadership skills, with the ability to influence at all levels. Experience in DesignOps is a plus. A strong portfolio or samples of work demonstrating experience in UX skills is required.

Hiring SEO Content Writer to create high-converting blogs, landing pages & web copy. Must have 1–2 yrs exp in SEO writing, A/B testing, and content optimization. Experience with GA4, Hotjar, CRO, and SaaS/e-comm preferred.

About the Role We are seeking a strategic, data-driven, and creatively sharp Retention Lead to own and scale our customer lifecycle marketing and retention efforts. This role is critical in driving engagement, repeat purchases, and reducing churn across our platform. You will be responsible for building personalized customer journeys, spearheading CRM campaigns, and working cross-functionally to boost customer lifetime value and user satisfaction. Key Responsibilities Retention Strategy & Execution Design and implement end-to-end retention strategies including win-back campaigns, dormant user activation, early access initiatives, loyalty efforts, and advocacy-based campaigns. Define full customer journeys across lifecycle stages and identify areas for optimization using marketing analytics and user insights. Develop CRM marketing strategies to boost traffic, repeat purchases, retention, and cross-sell opportunities. Customer Segmentation & Campaign Management Build data-driven segmentation models to personalize communication and target cohorts effectively (new, active, at-risk, dormant, etc.). Conceptualize and execute CRM campaigns across Email, SMS, In-App, and other channels using tools like WebEngage, MoEngage, or Clevertap. Educate and engage users through well-crafted messaging journeys and trigger-based automations. Responsible for quality assurance of all CRM campaigns and ensuring customer experience excellence. Collaboration & Merchandising Alignment Coordinate with product owners, designers, campaign planners, and other stakeholders to execute campaigns aligned with user funnels and marketing objectives. Work closely with marketing, tech, product, ops, and commercial teams to ensure an integrated retention and engagement strategy. Drive platform-level merchandising, campaign visibility, and product discoverability through banners, content, and homepage promotions. Analytics & Reporting Leverage tools like Google Analytics, and CRM dashboards to analyze user behavior, transaction/search patterns, and campaign performance. Design and maintain campaign dashboards and weekly/monthly performance reports. Conduct A/B tests and data-driven experiments to optimize campaign performance. Generate insights and forecasts from customer and sales data to anticipate trends and inform strategy. Customer Engagement Planning Create and maintain monthly event and campaign calendars tailored around user behavior, seasonal trends, and festive events. Devise detailed merchandising communication plans and visibility strategies to boost CTRs and conversions. Understand and optimize on-platform user funnels and landing page experiences to enhance engagement and conversion. Qualifications & Skills 5-8 years proven experience in e-commerce CRM, lifecycle marketing, or retention-focused roles. Proficiency with tools such as WebEngage, MoEngage, Clevertap and Google Analytics Hands-on experience with customer segmentation, funnel optimization, and campaign performance analysis. Working knowledge of online merchandising, campaign planning, and traffic/sales metric tracking. Excellent communication and cross-functional coordination skills. Ability to work in a fast-paced, data-driven, and results-oriented environment. A strong understanding of the retail landscape and customer experience principles.

Hello Candidate , Greetings from Hungry Bird IT Consulting Services Pvt. Ltd.! We're hiring a Senior Seo Executive for our client. Location:Nagpur, Mysore Experience: 2 to 8 yr Work type: Work from office Working days: 6 Days working Key Responsibilities : End to end execution of marketing projects and campaigns, including ideation, creation of collaterals, distribution of collaterals in various media and measurement and analysis of impact. Execution of Search Engine Optimization ( SEO) on a continuous basis. Execution of Social Media Marketing efforts Creation and execution of SMS and Email based marketing campaigns Continuous review and active management of website and other online assets Demonstrable experience in leading and managing SEO/SEM , marketing database, Email, social media and/or display advertising campaigns. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. Experience in optimizing landing pages and user funnels. Experience with A/B and multivariate experiments Making on-page and off-page optimization based on google guidelines. Solid knowledge of website analytical tools(ex. Google Analytics) Working knowledge of adserving tools. Strong analytical skills and data driven thinking (Interested candidates can share their CV to aradhana@hungrybird.in or call on 9959417171.) Please furnish the below-mentioned details that would help us expedite the process. PLEASE MENTION THE RELEVANT POSITION IN THE SUBJECT LINE OF THE EMAIL. Example: KRISHNA, HR MANAGER, 7 YEARS, 20 DAYS NOTICE Name: Position applying for: Total experience: Notice period: Current Salary: Expected Salary: Thanks and Regards Aradhana +91 9959417171

Job Responsibilities Partner with internal stakeholders to define, refine, and drive content strategy in support of marketing initiatives focused on our B2B services and products. Write copy for the entire marketing funnel creating engaging content across multiple channels, including web copy, ads, white papers, guides, case studies, blog posts, email copy, and social media content. Help to manage and mentor internal teams, including content specialists, SEO, paid media, and design/development to ensure content aligns with overall campaign goals and objectives. Own our content catalog and build out a rich content/editorial calendar that attracts qualified prospects, while ensuring accuracy, freshness, searchability, and usability. Write, proofread, and edit text at various stages of the writing process in response to requests and feedback from various stakeholders. Establish consistent style guidelines and content standards and ensure standards are met. Identify optimization opportunities across marketing campaign and lead nurturing processes. Maintain analytics on content performance across platforms including engagement metrics, conversions and brand metrics to gauge impact and insights. Stay informed about emerging trends and best practices in content marketing and B2B to continually refine strategies and approaches.

Job Description: Data Insights Analyst Shift Timing: 5PM to 2AM Job Overview: We're looking for a detail-oriented Data Insights Analyst to transform complex data into clear, actionable insights. Youll work closely with cross-functional teams to analyze trends, identify opportunities, and support strategic decision-making through data storytelling and visualizations. Key Responsibilities: Collect, clean, and analyze large datasets to uncover trends and insights. Design and build dashboards and reports using tools like Tableau, Power BI, or Looker. Collaborate with business stakeholders to understand their data needs and translate them into actionable analysis. Identify KPIs, track performance, and provide recommendations for improvement. Perform ad hoc analysis to support product, marketing, sales, and operations teams. Use statistical techniques to test hypotheses and validate insights. Communicate findings clearly through visualizations, presentations, and reports. Help promote a data-driven culture across the organization. Skills & Qualifications: • Bachelor's degree in Data Science, Statistics, Business Analytics, or a related field. • 3+ years of experience in a data insight, business intelligence, or data analyst role. • Proficiency in SQL and data visualization tools (e.g., Tableau, Power BI, Looker). • Experience with data analysis tools/languages (e.g., Python, R, Excel). • Strong analytical thinking and problem-solving skills. • Ability to present complex data clearly to non-technical audiences. • Knowledge of A/B testing, cohort analysis, and customer segmentation is a plus.

Key Responsibilities and Duties: Deliver against the website optimization and customized experience strategies across the website and other touch points. Configure, administer, and operate Adobe Target to build Multi-channel campaigns Debug, troubleshoot, and fix the configuration and integration issues. Partner with the analytics teams on measurement across customized site experiences Diagnose and troubleshoot technical issues related to delivering custom site experiences Communicate and partner with upstream and downstream teams regarding the execution against the desired testing strategy Drive technical effort working with IT partners, site management and creative to ensure timely execution of testing and/or personalization cadence Develop JavaScript, CSS, and HTMLQualifications/:- Minimum 5-7 years of experience working Adobe Target 3+ years working with A/B testing and site personalization efforts, preferably leveraging Adobe Target as a platform Working experience in HTML, Java script and CSS