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3.0 - 5.0 years

7 - 12 Lacs

Bengaluru

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Job Description: CRM Analyst/Growth Associate - New Product Initiatives About Lokal Access & Empowerment for Bharat through AI and Local Language Internet Lokal is Indias largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns. Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platformconnecting users in tier 2+ India with the experts, tools, and knowledge they’ve historically lacked access to: Lokal Matrimony – Location-based matchmaking apps focused on hyperlocal compatibility Lokal Jobs – Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities GyanTV – Skill-based learning in regional languages (stocks, photography, small business & more) Dostt – Make new friends through voice chats, games, and real, authentic conversations Eaze – A safe space to explore emotional well-being via community-driven support AstroLokal – Instant access to trusted astrologers through audio and chat And more – 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants Role: CRM Analyst - New Product Initiatives Location: Bengaluru Key Responsibilities: Customer Insights and Segmentation: Analyze customer behavior and engagement patterns across Lokal’s suite of apps. Segment the customer base effectively to deliver personalized and targeted communication. CRM Campaign Execution: Craft engaging, localized, and AI-assisted notification copy tailored to diverse user groups. Execute and manage communication campaigns through MoEngage/CleverTap. A/B Testing and Optimization: Develop and run robust A/B tests on CRM platforms to identify messaging and notification strategies that drive optimal engagement. Analyze test results to determine effective strategies and scale successful campaigns to broader audiences. Performance Metrics & Reporting: Own and consistently meet targets for CTR, conversions, engagement, and retention metrics. Provide clear, insightful reports and actionable recommendations to the product and marketing teams. Collaboration: Work closely with product, analytics, marketing, and technology teams to align CRM activities with overall business goals and new product launches. Qualifications & Skills: Bachelor’s degree or equivalent experience. 1-3 years experience in CRM, email marketing, or mobile notification management, preferably within consumer technology or mobile apps. Proficiency with MoEngage, CleverTap, or similar CRM automation tools. Demonstrable experience with A/B testing, data-driven decision-making, and analytical thinking. Excellent communication skills, with an ability to write clear and compelling copy. Familiarity with AI-based writing tools and comfort in leveraging AI for optimizing messaging. Passionate about enhancing user engagement through data-driven CRM strategies. Why Join Lokal: Work with a fast-growing, impact-driven company empowering millions in Bharat. Collaborate with experienced IIT alumni and industry leaders. Opportunity to directly influence user engagement and growth through innovative CRM strategies. Be part of a dynamic, supportive, and innovation-focused team culture. If you are passionate about user engagement, data-driven marketing, and making a meaningful difference for Bharat, we look forward to hearing from you!

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10.0 - 15.0 years

12 - 17 Lacs

Mumbai

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The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, he/she must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Role and responsibilities: Understand the business model on why things are the way they are, ask relevant questions and get them clarified Breakdown complex problems in small solvable components, to be able to identify problem areas in each component Conduct cost/benefit analysis and feasibility studies for proposed projects to aid in decision-making Facilitate the implementation of new or improved business processes and systems Coordinate with business stakeholders to identify gaps in data, processes and suggest process improvements Understand and follow the project roadmap, plan data availability and coordinate with the execution team to ensure a successful execution of projects Prescribe suitable solutions with an understanding in limitations of toolsets and available data Fetch and analyze data from disparate sources and drive meaningful insights Provide recommendations on the business rules for effective campaign targeting Interpret analytical results and provide insights; present key findings and recommended next steps to clients Develop tangible analytical projects; communicate project details to clients and internal delivery team via written documents and presentations, in forms of specifications, diagrams, and data/process models Audit deliverables ensuring accuracy by critically examining the data and reports against requirements Collaborate on regional/global analytic initiatives and localize inputs for country campaign practices Actively work on audience targeting insights, optimize campaigns and improve comm governance Technical and Functional Skills: B Tech / BE / BSc / MBA degree or equivalent professionalDegreewith 10+ years of experience in marketing analytics or performance marketing professional experience in advanced analytics for a Fortune 500-scale company or a prominent consulting organization Reporting - Data Extraction tools, Advanced Excel, CRM Analytics, Campaign Performance Marketing, Analytics knowledge Campaign Analytics Strong in numerical and analytical skills. Strong in Advanced Excel (prior experience with Google sheets is an added plus) 10 years of relevant experience in analytical and storytelling skills; ability to derive relevant insights from large reports and piles of disparate data Very Strong in SQL execution Advanced knowledge in using Power Bi reporting tool Experience in marketing analytics or performance marketing, concepts around campaign operations shall be clear like how does a paid media marketing works, campaigns acquisition, reactivations, cross-selling, brand awareness, measure and optimize the campaigns etc., Comfortable working autonomously with broad guidelines Passion for data andanalytics for marketing and eagerness to learn Excellent communications skills, both written and spoken; ability to explain complex technical concepts in plain English Ability to manage multiple priorities and projects, aligning teams to project timelines and ensuring quality of deliverables Work with business teams to identify business use cases and develop solutions to meet these needs using analytical approaches Manage regular reporting and ad-hoc data extract from other departments. Knowledge on analyzing digital campaigns and the tools/technologies of performance marketing Experience with Google sheet/Excel Hands-on experience in digital marketing and/or 1:1 marketing in any channel; expert level knowledge in campaign performance marketing and CRM MMM, A/B testing, attribution modeling is a plus Working knowledge of analytical/statistical techniques Experience in Hadoop environment Hive, Presto is a plus Experience in Python/R

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4.0 - 9.0 years

6 - 11 Lacs

Mumbai

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We are seeking a skilled Segmentation Specialist proficient in Adobe Analytics, Adobe Experience Cloud and CDP to join our innovative marketing team. The Segmentation Specialist will be instrumental in leveraging these platforms to develop and execute advanced segmentation strategies aimed at optimizing customer engagement and driving business growth. The ideal candidate should possess a deep understanding of Adobe Analytics capabilities, strong analytical skills, and the ability to translate data insights into actionable segmentation strategies. The ideal candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. The role enables to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, candidate must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Roles and responsibilities: Utilize Adobe Analytics and Adobe Experience Cloud to develop comprehensive customer segmentation strategies based on behavioral, demographic, and psychographic data. Collaborate closely with marketing, sales, and product teams to understand business objectives and translate them into effective segmentation tactics. Analyze and interpret complex data sets using Adobe Analytics to uncover actionable insights and trends related to customer behavior and engagement. Design and implement A/B testing and multivariate testing strategies within Adobe Experience Cloud to optimize segmentation effectiveness. Monitor key performance indicators (KPIs) related to segmentation performance, providing regular reports and insights to stakeholders. Continuously optimize segmentation models and strategies based on performance metrics and industry best practices. Ensure data integrity and accuracy within Adobe Analytics and Adobe Experience Cloud, working closely with data analytics teams as needed. Technical and Functional Skills: Bachelors degree in Marketing, Business Administration, Statistics, or a related field, Masters degree preferred with 4+ years of work experience with Adobe Analytics and Adobe Experience Cloud in a segmentation or analytics role. Proficient in using Adobe Analytics tools such as Analysis Workspace, Report Builder, and Data Workbench. Strong understanding of digital marketing concepts and methodologies, including segmentation, targeting, and personalization. Advanced analytical skills with the ability to interpret complex data sets and derive actionable insights. Excellent communication and presentation skills, with the ability to convey technical information to non-technical stakeholders. Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects and priorities. Experience with A/B testing, multivariate testing, and optimization techniques within Adobe Experience Cloud is highly desirable. Knowledge of data privacy regulations (e.g., GDPR, CCPA) and their implications for data handling and segmentation practices. Banking and Financial domain experience will be preferred.

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2.0 - 4.0 years

4 - 6 Lacs

Gurugram

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CRM Executive India, Delhi NCR ABOUT TIDE At Tide, we are building a business management platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting. Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2,000 employees. Tide is rapidly growing, expanding into new products and markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money. ABOUT THE ROLE As a data-driven CRM Marketing Executive, youll be working on driving usage and activation of users through effective automated, personalized and segmented marketing. You’ll use data & analytics to develop a test & learn plan to target our members with the right content at the right time, building segmentation and messaging strategies based on lifecycle, member behavior, product uptake and more. You will help develop the existing CRM strategy, with a strong focus on driving the all important metrics through automation and personalization, working closely with product, content, BI and other Marketing team members. You will work in a team of passionate marketers with a track record of delivery, who are dedicated to collaboration, innovation and ownership, with a central focus on helping our members save time and money, so they can get back to doing what they love. Some of the things you’ll be doing: Building and optimising key customer journeys for onboarding and activation Developing and managing a CRM test-and-learn pipeline across multiple channels including in-app, push notification , email & SMS. Managing campaigns end-to-end, including ideation, execution, analysis and optimisation. Maintain and publish dashboards/reports at a channel, cohort, or campaign level. Analytically using data to define, build and maintain segments. Developing and implementing new CRM automation and personalisation solutions. Work closely with the rest of the Marketing team as well as a number of other cross-business stakeholders. Continuously look for optimisations and new ideas to develop engagement marketing opportunities. WHAT WE ARE LOOKING FOR: 2 to 4 years of hands-on experience in Campaign management/ Retention Marketing using platforms like Iterable, MoEngage, WebEngage, CleverTap, etc. You have experience in segmentation and targeting. You may have worked in Credit, start-ups, finance services or tech space. You have experience handling large amounts of data from different sources using BI tools e.g. Looker, Tableau, and experience turning this data into strategic insights. You have A/B and MVT testing experience. You have strong communication and reporting skills and are able to work well in partnership with technical and non-technical team members. You have the ability to handle multiple projects and adapt to changing priorities. You have experience working in a subscription and/or app-based business. You have an understanding of HTML, CSS and SQL. WHAT YOU'LL GET IN RETURN: Competitive salary Self & Family Health Insurance Term & Life Insurance OPD Benefits Mental wellbeing through Plumm Learning & Development Budget 15 days of Privilege leaves 12 days of Casual leaves 12 days of Sick leaves 3 paid days off for volunteering or L&D activities TIDE IS A PLACE FOR EVERYONE At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard. Preferred candidate profile

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3.0 - 7.0 years

12 - 24 Lacs

Gurugram

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We're hiring a B2C Product Manager at Visa2Fly (Gurgaon). Own the roadmap, improve UX, and drive growth for Indias leading visa-tech platform. 3+ yrs in B2C products required. Must know GA4, SQL, Figma. Full-time, in-office.

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3.0 - 8.0 years

4 - 9 Lacs

Mohali, Chandigarh, Panchkula

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Job Title: Marketing Operations Specialist Job Location: Mohali, Punjab, 5 days (WFO) Job Type: Full-Time Salary: Aligned with industry standards / among the best in the Tricity region. Shift Timing: 3:00 pm - 12:00 am IST Company Overview & Job Summary: We are looking for a key member to join the Vartopia Sales & Marketing Team. Vartopia is a leading channel technology provider that is changing the way companies engage with their partners. We are at the forefront of bridging the gap between vendors and partners with our powerful platform, Vartopia Hub. We are seeking a talented and motivated Marketing Operations Specialist to lead and manage our lead generation campaigns (Email & LinkedIn) primarily within Zoho Platform. If you're detail-oriented, results-driven, and passionate about marketing automation, this role offers a fantastic opportunity to grow and make a direct impact on our business revenue. Job Description: As the Marketing Operations Specialist, you will be responsible for executing and managing targeted lead generation efforts, running different campaigns, reporting on key metrics, and continuously optimizing outreach campaigns for maximum effectiveness. You will work closely with Vartopia's Sales team, in-house Zoho & Web Developer and Marketing Agency to ensure all campaigns are aligned with our business goals. Key Responsibilities: Manage Zoho-Based Campaigns : Own the creation, execution, and optimization of marketing campaigns (Email, LinkedIn, Webinar, Newsletter etc.) within Zoho CRM. Utilize your knowledge of Zoho tools/modules i.e Zoho Marketing Automation, Cadences, Mail Merge, Social, Page sense & others to drive effective outreach strategies. Campaign Reporting : Provide weekly reports on all campaign metrics, analyzing performance and making data-driven recommendations for future campaigns. Tracking & Prioritization : Set up and manage tracking parameters to assess campaign effectiveness. Use this data to do lead/contact scoring, prioritize prospects based on engagement and interest, ensuring the Sales team focuses on the best opportunities. Cadence Development : Design customized cadences and outreach strategies for different ICPs (Ideal Customer Profiles) and personas, ensuring that touchpoints are frequent, personalized, and consistent. Continuously refine campaign tactics and cadences to improve open rates, click-through rates, and overall conversion rates. A/B Testing : Run A/B testing across different campaigns to assess which strategies work best for different target audiences and ICPs (Ideal Customer Profiles) Collaboration with Developers- Zoho & Web : Work closely with the in-house Zoho developer to set up landing pages, build tracking mechanisms, and integrate necessary systems using API's and Webhooks for smooth campaign execution. Coordinate with Website developer for maintaining Vartopia's website. Collaboration with Sales : Coordinate with Sales team to align campaigns with business needs, ensuring the outreach meets the goals of ongoing sales initiatives. Collaboration with Marketing Agency : Be the go-to operations leader and drive weekly meetings with the Marketing agency, ensuring successful functioning of the two groups. Review content, Visuals, Webpages/Landing pages for both Campaigns (Email+Social) and Website, and coordinate internally for their timely implementation. Skills: Expert in Zoho Platform : Extensive experience in working with Zoho CRM and related modules like Zoho Marketing Automation, Cadences, Social, SalesIQ and Analytics for effectively running and managing campaigns. Communication: Strong English language skills, both written and verbal, with the ability to communicate clearly & effectively with internal teams and the Leadership. Marketing Automation : Proven expertise in running Email cadences, LinkedIn campaigns, Website visitors tracking, Inbound lead management and Lead Nurture workflows. Data-Driven Approach : Strong analytical skills with the ability to interpret tracking data, and optimizing campaigns based on real-time insights. Collaboration Skills : Ability to work closely with internal teams such as Sales, Web developer, Account Managers and external Marketing agency to better understand business objectives and ensure seamless execution of campaigns. Reporting Expertise : Extracting and presenting campaign performance data, providing clear insights and actionable improvement plans. Time Management : Ability to collaborate effectively with teams across different time zones (India, US, Australia), while primarily working within a specific shift. The candidate should be capable of managing multiple campaigns & consistently meet deadlines. Technical Skills: Good understanding of various attributes related to Website, Webpages/Landing-pages; such as Adobe XD, HTML, and other essential web files. Familiarity with the basic structure and technologies involved in creating and maintaining web pages, with the ability to coordinate effectively with Web & Zoho developers. Why Join Vartopia? Innovative Work Environment: Work with an innovative platform that is transforming how Vendors and Partners collaborate in Channel ecosystem. Growth Potential: Be part of a growing team with ample opportunities to learn, develop, and expand your marketing career. Collaborative Culture: Work with a supportive and dynamic team of individuals, fostering healthy work culture and collaboration. Direct Impact: Your work will directly contribute to the companys growth and in expanding Vartopia's reach to a wider audience. Qualifications: Education : Bachelors degree required ( B.Tech, BCA, MBA, or a related field). Specialization in Marketing will be considered a strong advantage. Any courses or accreditation in Zoho will be preferred. Experience : 2+ Years of experience primarily in running marketing campaigns Tools & Softwares : Zoho One (Modules: CRM, Marketing Automation, Cadences, Social, Analytics) LinkedIn Zoominfo

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2.0 - 6.0 years

8 - 13 Lacs

Hyderabad

Work from Office

Step into the world of AI innovation with the Experts Community of Soul AI (By Deccan AI). We are looking for Indias top 1% Data Scientists for a unique job opportunity to work with the industry leaders. Who can be a part of the community. We are looking for top-tier Data Scientists with expertise in predictive modeling, statistical analysis, and A/B testing. If you have experience in this field then this is your chance to collaborate with industry leaders. Whats in it for you. Pay above market standards. The role is going to be contract based with project timelines from 2 12 months, or freelancing. Be a part of an Elite Community of professionals who can solve complex AI challenges. Work location could be:. Remote (Highly likely). Onsite on client location. Deccan AIs OfficeHyderabad or Bangalore. Responsibilities:. Lead design, development, and deployment of scalable data science solutions optimizing large-scale data pipelines in collaboration with engineering teams. Architect advanced machine learning models (deep learning, RL, ensemble) and apply statistical analysis for business insights. Apply statistical analysis, predictive modeling, and optimization techniques to derive actionable business insights. Own the full lifecycle of data science projects"”from data acquisition, preprocessing, and exploratory data analysis (EDA) to model development, deployment, and monitoring. Implement MLOps workflows (model training, deployment, versioning, monitoring) and conduct A/B testing to validate models. Required Skills: . Expert in Python, data science libraries (Pandas, NumPy, Scikit-learn), and R with extensive experience with machine learning (XGBoost, PyTorch, TensorFlow) and statistical modeling. Proficient in building scalable data pipelines (Apache Spark, Dask) and cloud platforms (AWS, GCP, Azure). Expertise in MLOps (Docker, Kubernetes, MLflow, CI/CD) along with strong data visualization skills (Tableau, Plotly Dash) and business acumen. Nice to Have:. Experience with NLP, computer vision, recommendation systems, or real-time data processing (Kafka, Flink). Knowledge of data privacy regulations (GDPR, CCPA) and ethical AI practices. Contributions to open-source projects or published research. What are the next steps. Register on our Soul AI website. Our team will review your profile. Clear all the screening roundsClear the assessments once you are shortlisted. Profile matching and Project AllocationBe patient while we align your skills and preferences with the available project. Skip the Noise. Focus on Opportunities Built for You!.

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2.0 - 5.0 years

5 - 9 Lacs

Hyderabad

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Step into the world of AI innovation with the Experts Community of Soul AI (By Deccan AI). We are looking for Indias top 1% Machine Learning Engineers for a unique job opportunity to work with the industry leaders. Who can be a part of the community. We are looking for top-tier Machine Learning Engineers with expertise in building, deploying, and optimizing AI models. If you have experience in this field then this is your chance to collaborate with industry leaders. Whats in it for you. Pay above market standards. The role is going to be contract based with project timelines from 2-6 months, or freelancing. Be a part of Elite Community of professionals who can solve complex AI challenges. Work location could be:. Remote (Most likely). Onsite on client location. Deccan AIs OfficeHyderabad or Bangalore. Responsibilities:. Design, optimize, and deploy machine learning models; implement feature engineering and scaling pipelines. Use deep learning frameworks (TensorFlow, PyTorch) and manage models in production (Docker, Kubernetes). Automate workflows, ensure model versioning, logging, and real-time monitoring; comply with security and regulations. Work with large-scale data, develop feature stores, and implement CI/CD pipelines for model retraining and performance tracking. Required Skills: . Proficiency in machine learning, deep learning, and data engineering (Spark, Kafka). Expertise in MLOps, automation tools (Docker, Kubernetes, Kubeflow, MLflow, TFX), and cloud platforms (AWS, GCP, Azure). Strong knowledge of model deployment, monitoring, security, compliance, and responsible AI practices. Nice to Have:. Experience with A/B testing, Bayesian optimization, and hyperparameter tuning. Familiarity with multi-cloud ML deployments and generative AI technologies (LLM fine-tuning, FAISS). What are the next steps. Register on our Soul AI website. Our team will review your profile. Clear all the screening roundsClear the assessments once you are shortlisted. Profile matching and Project AllocationBe patient while we align your skills and preferences with the available project. Skip the Noise. Focus on Opportunities Built for You!.

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2.0 - 6.0 years

8 - 13 Lacs

Bengaluru

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Step into the world of AI innovation with the Experts Community of Soul AI (By Deccan AI). We are looking for Indias top 1% Data Scientists for a unique job opportunity to work with the industry leaders. Who can be a part of the community. We are looking for top-tier Data Scientists with expertise in predictive modeling, statistical analysis, and A/B testing. If you have experience in this field then this is your chance to collaborate with industry leaders. Whats in it for you. Pay above market standards. The role is going to be contract based with project timelines from 2 12 months, or freelancing. Be a part of an Elite Community of professionals who can solve complex AI challenges. Work location could be:. Remote (Highly likely). Onsite on client location. Deccan AIs OfficeHyderabad or Bangalore. Responsibilities:. Lead design, development, and deployment of scalable data science solutions optimizing large-scale data pipelines in collaboration with engineering teams. Architect advanced machine learning models (deep learning, RL, ensemble) and apply statistical analysis for business insights. Apply statistical analysis, predictive modeling, and optimization techniques to derive actionable business insights. Own the full lifecycle of data science projects"”from data acquisition, preprocessing, and exploratory data analysis (EDA) to model development, deployment, and monitoring. Implement MLOps workflows (model training, deployment, versioning, monitoring) and conduct A/B testing to validate models. Required Skills: . Expert in Python, data science libraries (Pandas, NumPy, Scikit-learn), and R with extensive experience with machine learning (XGBoost, PyTorch, TensorFlow) and statistical modeling. Proficient in building scalable data pipelines (Apache Spark, Dask) and cloud platforms (AWS, GCP, Azure). Expertise in MLOps (Docker, Kubernetes, MLflow, CI/CD) along with strong data visualization skills (Tableau, Plotly Dash) and business acumen. Nice to Have:. Experience with NLP, computer vision, recommendation systems, or real-time data processing (Kafka, Flink). Knowledge of data privacy regulations (GDPR, CCPA) and ethical AI practices. Contributions to open-source projects or published research. What are the next steps. Register on our Soul AI website. Our team will review your profile. Clear all the screening roundsClear the assessments once you are shortlisted. Profile matching and Project AllocationBe patient while we align your skills and preferences with the available project. Skip the Noise. Focus on Opportunities Built for You!.

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2.0 - 5.0 years

5 - 9 Lacs

Mumbai

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Step into the world of AI innovation with the Experts Community of Soul AI (By Deccan AI). We are looking for Indias top 1% Machine Learning Engineers for a unique job opportunity to work with the industry leaders. Who can be a part of the community. We are looking for top-tier Machine Learning Engineers with expertise in building, deploying, and optimizing AI models. If you have experience in this field then this is your chance to collaborate with industry leaders. Whats in it for you. Pay above market standards. The role is going to be contract based with project timelines from 2-6 months, or freelancing. Be a part of Elite Community of professionals who can solve complex AI challenges. Work location could be:. Remote (Most likely). Onsite on client location. Deccan AIs OfficeHyderabad or Bangalore. Responsibilities:. Design, optimize, and deploy machine learning models; implement feature engineering and scaling pipelines. Use deep learning frameworks (TensorFlow, PyTorch) and manage models in production (Docker, Kubernetes). Automate workflows, ensure model versioning, logging, and real-time monitoring; comply with security and regulations. Work with large-scale data, develop feature stores, and implement CI/CD pipelines for model retraining and performance tracking. Required Skills: . Proficiency in machine learning, deep learning, and data engineering (Spark, Kafka). Expertise in MLOps, automation tools (Docker, Kubernetes, Kubeflow, MLflow, TFX), and cloud platforms (AWS, GCP, Azure). Strong knowledge of model deployment, monitoring, security, compliance, and responsible AI practices. Nice to Have:. Experience with A/B testing, Bayesian optimization, and hyperparameter tuning. Familiarity with multi-cloud ML deployments and generative AI technologies (LLM fine-tuning, FAISS). What are the next steps. Register on our Soul AI website. Our team will review your profile. Clear all the screening roundsClear the assessments once you are shortlisted. Profile matching and Project AllocationBe patient while we align your skills and preferences with the available project. Skip the Noise. Focus on Opportunities Built for You!.

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2.0 - 6.0 years

8 - 13 Lacs

Mumbai

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Step into the world of AI innovation with the Experts Community of Soul AI (By Deccan AI). We are looking for Indias top 1% Data Scientists for a unique job opportunity to work with the industry leaders. Who can be a part of the community. We are looking for top-tier Data Scientists with expertise in predictive modeling, statistical analysis, and A/B testing. If you have experience in this field then this is your chance to collaborate with industry leaders. Whats in it for you. Pay above market standards. The role is going to be contract based with project timelines from 2 12 months, or freelancing. Be a part of an Elite Community of professionals who can solve complex AI challenges. Work location could be:. Remote (Highly likely). Onsite on client location. Deccan AIs OfficeHyderabad or Bangalore. Responsibilities:. Lead design, development, and deployment of scalable data science solutions optimizing large-scale data pipelines in collaboration with engineering teams. Architect advanced machine learning models (deep learning, RL, ensemble) and apply statistical analysis for business insights. Apply statistical analysis, predictive modeling, and optimization techniques to derive actionable business insights. Own the full lifecycle of data science projects"”from data acquisition, preprocessing, and exploratory data analysis (EDA) to model development, deployment, and monitoring. Implement MLOps workflows (model training, deployment, versioning, monitoring) and conduct A/B testing to validate models. Required Skills: . Expert in Python, data science libraries (Pandas, NumPy, Scikit-learn), and R with extensive experience with machine learning (XGBoost, PyTorch, TensorFlow) and statistical modeling. Proficient in building scalable data pipelines (Apache Spark, Dask) and cloud platforms (AWS, GCP, Azure). Expertise in MLOps (Docker, Kubernetes, MLflow, CI/CD) along with strong data visualization skills (Tableau, Plotly Dash) and business acumen. Nice to Have:. Experience with NLP, computer vision, recommendation systems, or real-time data processing (Kafka, Flink). Knowledge of data privacy regulations (GDPR, CCPA) and ethical AI practices. Contributions to open-source projects or published research. What are the next steps. Register on our Soul AI website. Our team will review your profile. Clear all the screening roundsClear the assessments once you are shortlisted. Profile matching and Project AllocationBe patient while we align your skills and preferences with the available project. Skip the Noise. Focus on Opportunities Built for You!.

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2.0 - 5.0 years

5 - 9 Lacs

Bengaluru

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Step into the world of AI innovation with the Experts Community of Soul AI (By Deccan AI). We are looking for Indias top 1% Machine Learning Engineers for a unique job opportunity to work with the industry leaders. Who can be a part of the community. We are looking for top-tier Machine Learning Engineers with expertise in building, deploying, and optimizing AI models. If you have experience in this field then this is your chance to collaborate with industry leaders. Whats in it for you. Pay above market standards. The role is going to be contract based with project timelines from 2-6 months, or freelancing. Be a part of Elite Community of professionals who can solve complex AI challenges. Work location could be:. Remote (Most likely). Onsite on client location. Deccan AIs OfficeHyderabad or Bangalore. Responsibilities:. Design, optimize, and deploy machine learning models; implement feature engineering and scaling pipelines. Use deep learning frameworks (TensorFlow, PyTorch) and manage models in production (Docker, Kubernetes). Automate workflows, ensure model versioning, logging, and real-time monitoring; comply with security and regulations. Work with large-scale data, develop feature stores, and implement CI/CD pipelines for model retraining and performance tracking. Required Skills: . Proficiency in machine learning, deep learning, and data engineering (Spark, Kafka). Expertise in MLOps, automation tools (Docker, Kubernetes, Kubeflow, MLflow, TFX), and cloud platforms (AWS, GCP, Azure). Strong knowledge of model deployment, monitoring, security, compliance, and responsible AI practices. Nice to Have:. Experience with A/B testing, Bayesian optimization, and hyperparameter tuning. Familiarity with multi-cloud ML deployments and generative AI technologies (LLM fine-tuning, FAISS). What are the next steps. Register on our Soul AI website. Our team will review your profile. Clear all the screening roundsClear the assessments once you are shortlisted. Profile matching and Project AllocationBe patient while we align your skills and preferences with the available project. Skip the Noise. Focus on Opportunities Built for You!.

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2.0 - 5.0 years

5 - 9 Lacs

Kolkata

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Step into the world of AI innovation with the Experts Community of Soul AI (By Deccan AI). We are looking for Indias top 1% Machine Learning Engineers for a unique job opportunity to work with the industry leaders. Who can be a part of the community. We are looking for top-tier Machine Learning Engineers with expertise in building, deploying, and optimizing AI models. If you have experience in this field then this is your chance to collaborate with industry leaders. Whats in it for you. Pay above market standards. The role is going to be contract based with project timelines from 2-6 months, or freelancing. Be a part of Elite Community of professionals who can solve complex AI challenges. Work location could be:. Remote (Most likely). Onsite on client location. Deccan AIs OfficeHyderabad or Bangalore. Responsibilities:. Design, optimize, and deploy machine learning models; implement feature engineering and scaling pipelines. Use deep learning frameworks (TensorFlow, PyTorch) and manage models in production (Docker, Kubernetes). Automate workflows, ensure model versioning, logging, and real-time monitoring; comply with security and regulations. Work with large-scale data, develop feature stores, and implement CI/CD pipelines for model retraining and performance tracking. Required Skills: . Proficiency in machine learning, deep learning, and data engineering (Spark, Kafka). Expertise in MLOps, automation tools (Docker, Kubernetes, Kubeflow, MLflow, TFX), and cloud platforms (AWS, GCP, Azure). Strong knowledge of model deployment, monitoring, security, compliance, and responsible AI practices. Nice to Have:. Experience with A/B testing, Bayesian optimization, and hyperparameter tuning. Familiarity with multi-cloud ML deployments and generative AI technologies (LLM fine-tuning, FAISS). What are the next steps. Register on our Soul AI website. Our team will review your profile. Clear all the screening roundsClear the assessments once you are shortlisted. Profile matching and Project AllocationBe patient while we align your skills and preferences with the available project. Skip the Noise. Focus on Opportunities Built for You!.

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2.0 - 6.0 years

8 - 13 Lacs

Kolkata

Work from Office

Step into the world of AI innovation with the Experts Community of Soul AI (By Deccan AI). We are looking for Indias top 1% Data Scientists for a unique job opportunity to work with the industry leaders. Who can be a part of the community. We are looking for top-tier Data Scientists with expertise in predictive modeling, statistical analysis, and A/B testing. If you have experience in this field then this is your chance to collaborate with industry leaders. Whats in it for you. Pay above market standards. The role is going to be contract based with project timelines from 2 12 months, or freelancing. Be a part of an Elite Community of professionals who can solve complex AI challenges. Work location could be:. Remote (Highly likely). Onsite on client location. Deccan AIs OfficeHyderabad or Bangalore. Responsibilities:. Lead design, development, and deployment of scalable data science solutions optimizing large-scale data pipelines in collaboration with engineering teams. Architect advanced machine learning models (deep learning, RL, ensemble) and apply statistical analysis for business insights. Apply statistical analysis, predictive modeling, and optimization techniques to derive actionable business insights. Own the full lifecycle of data science projects"”from data acquisition, preprocessing, and exploratory data analysis (EDA) to model development, deployment, and monitoring. Implement MLOps workflows (model training, deployment, versioning, monitoring) and conduct A/B testing to validate models. Required Skills: . Expert in Python, data science libraries (Pandas, NumPy, Scikit-learn), and R with extensive experience with machine learning (XGBoost, PyTorch, TensorFlow) and statistical modeling. Proficient in building scalable data pipelines (Apache Spark, Dask) and cloud platforms (AWS, GCP, Azure). Expertise in MLOps (Docker, Kubernetes, MLflow, CI/CD) along with strong data visualization skills (Tableau, Plotly Dash) and business acumen. Nice to Have:. Experience with NLP, computer vision, recommendation systems, or real-time data processing (Kafka, Flink). Knowledge of data privacy regulations (GDPR, CCPA) and ethical AI practices. Contributions to open-source projects or published research. What are the next steps. Register on our Soul AI website. Our team will review your profile. Clear all the screening roundsClear the assessments once you are shortlisted. Profile matching and Project AllocationBe patient while we align your skills and preferences with the available project. Skip the Noise. Focus on Opportunities Built for You!.

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6.0 - 11.0 years

32 - 37 Lacs

Pune

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: Job Title- Customer Analytics | Senior Business Functional Analyst Location- Pune, India Corporate TitleAVP Role Description Business Functional Analysis is responsible for business solution design as a whole in complex project environments (e.g. transformational programmes). Work includes: Identifying the full range of business requirements and translating requirements into specific functional specifications for solution development and implementation Analysing business requirements and the associated impacts of the changes Designing and assisting businesses in developing optimal target state business processes Creating and executing against roadmaps that focus on solution development and implementation. Answering questions of methodological approach with varying levels of complexity Aligning with other key stakeholder groups (such as Project Management & Software Engineering) to support the link between the business divisions and the solution providers for all aspects of identifying, implementing and maintaining solutions. What well offer you 100% reimbursement under childcare assistance benefit (gender neutral) Sponsorship for Industry relevant certifications and education Accident and Term life Insurance Your key responsibilities Collaborate with stakeholders to understand business objectives, requirements, and challenges. Translate business needs into detailed functional specifications and technical requirements. Design, develop and implement solutions using Adobe Experience Platform Products (Real time CDP, CJA, Data Collections). Conduct thorough testing and validation of implemented solutions to ensure accuracy and effectiveness. Analysis of consent management platform across the channels to ensure compliance with data privacy regulations. Feasibility checks of business requirements and effort estimation for implementation. Support in troubleshooting and fixing bugs that might occur in production environments. Train and mentor stakeholders and team members on Adobe Experience Cloud tools and best practices. Creation and maintenance of technical documentations and best practices. Closely collaborating with SMEs, architects, PO, and other developers. Stay up to date with industry trends, best practices and emerging technologies in the digital marketing and analytics area. Provide needed clarifications on requirements to team members using agile framework i.e user stories and help drive the agile process forward by participation in backlog grooming, sprint planning etc. Your skills & experience Extensive hands-on experience with Adobe Experience Platform Products (Real time CDP, CJA, Data Collections). Familiarity with UserCentrics CMP (cookie consent management) is beneficial for analyzing digital sales and marketing requirements. Proficiency in web analytics, A/B testing and personalization strategies. Extensive experience with data modelling and segmentation. Strong analytical skills with the ability to interpret data and provide actionable insights. Excellent problem-solving ability with attention to detail. Expertise and hands-on experience with integrations of marketing technology tools with other systems. Ability to work effectively in interdisciplinary international teams in an agile setting. Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams (Proficient in English - Upper Intermediate to Advanced Level). Experience of Agile software delivery methodology and Agile Team management tools (JIRA, Confluence). Comfortable working in multi-disciplinary, self-organized teams with functional stakeholders of various levels. Ability to handle a fast-paced work environment and deadlines. Skilled at collaborating effectively with team members while also working independently when required. Required Qualifications & Mandatory Minimum 8 years of previous experience in implementing and/or using marketing technology tools or a similar role. University degree in computer science / business informatics (or comparable) or comparable education. Good understanding of Data modelling & Segmentation. Knowledge of Agile/Scrum methodologies. Good understanding of Adobe Experience Platform Products (Real time CDP, CJA, Data Collections). Clear and focused communication skills (verbal and written) across all levels of the organization in English. Must have exceptional soft skills, including the ability to communicate effectively in both technical and business languages. How well support you

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2.0 - 7.0 years

3 - 6 Lacs

Gurugram

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Responsibilities: * Develop & execute digital strategies using Google Ads, Facebook Ads, SEO tools & SMM * Optimize landing pages for conversions with AB testing & PPC campaigns

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4.0 - 6.0 years

0 - 0 Lacs

Gurugram

Hybrid

Conduct user research, including user interviews, surveys, and usability testing, to understand user needs and behaviors. Develop and maintain information architecture diagrams, sitemaps, and user flows Create wireframes, prototypes, and mockups using Figma and Axure RP to visualize and test design concepts Design visually appealing and user-friendly interfaces that align with brand guidelines and accessibility standards Define and document interaction patterns and micro-interactions to enhance the user experience Plan and conduct usability testing sessions to identify areas for improvement and iterate on designs Collaborate closely with product managers, engineers, and other stakeholders to ensure designs are feasible and aligned with business goals. Contribute to and maintain the design system, ensuring consistency across all products Create and maintain design documentation, including style guides, component libraries, and design specifications. Stay up-to-date with the latest UI/UX trends and technologies

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4.0 - 8.0 years

10 - 15 Lacs

Pune

Work from Office

Product Scientist1 Required Defining metrics for product success Product experimentation - AB testing Opportunity analysis - Understand the data and patterns that lead to product improvements Statistical modeling - forecasting, propensity, understanding customer behaviors; understanding AB testing Nice to have Dashboard creation to exec presentation Domain knowledge in the ad space Experience with pricing

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4.0 - 8.0 years

10 - 14 Lacs

Bengaluru

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Job As the Product Manager \u2013 Jewellery E-com Omnichannel , you will be at the forefront of shaping the digital and omnichannel experience for Titan\u2019s iconic jewellery brandsTanishq, Mia, and Zoya. Working closely with design (UI/UX), web/app development teams, finance, analytics, legal, internal innovation teams (AI), 3rd-party digital vendors, and brand teams, you will drive customer-centric product solutions that elevate the online and offline journey. You will play a pivotal role in Titan\u2019s transformation into a digital-first, customer-obsessed organization. The key responsibilities include: Product Ownership Own the end-to-end product lifecycle across Titan\u2019s jewellery e-commerce and omnichannel platforms \u2014 from strategy and discovery to delivery and optimization. Roadmap & Strategy Define, prioritize, and drive the execution of a clear product roadmap aligned with business goals, customer needs, and market trends. AI & Innovation Leverage AI and emerging technologies to enable smart personalization, enhanced content discovery, intelligent commerce capabilities, and operational efficiency. Customer-Centric Design Champion the voice of the customer across all touchpoints, ensuring features address real user problems and drive engagement, retention, and conversions. Cross-Functional Collaboration Collaborate closely with design, engineering, marketing, warehouse, analytics, finance, legal, and brand teams to deliver a consistent and delightful omnichannel experience. Discovery & Validation Lead product discovery sprints, conduct user research, competitor analysis, A/B testing, and gather insights to validate product hypotheses and inform decisions. Data-Driven Decisions Track key performance metrics, identify improvement areas, and iterate based on data and customer feedback for continuous enhancement. Agile Leadership Lead agile ceremonies including backlog grooming, sprint planning, and retrospectives to ensure high-velocity and quality delivery. Market & Trend Analysis Stay ahead of industry developments, D2C trends, and luxury/fashion commerce innovations to identify new opportunities for growth. Strategic Impact Contribute to Titan\u2019s broader digital strategy by surfacing growth levers, customer insights, and innovation opportunities. Team Mentorship: Mentor junior product managers and cross-functional team members to foster a strong product mindset and agile culture. Work Experience MBA form a premier college with 4-8 years of experience Proven track record of building and scaling digital products that drive business impact. Strong understanding of e-commerce, omnichannel retail, and customer experience design. Proficiency in leveraging AI platforms and data-driven decision-making. Excellent communication, stakeholder management, and negotiation skills.

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2.0 - 6.0 years

1 - 5 Lacs

Noida

Work from Office

Key Responsibilities: • Plan, execute, and optimize Meta Ads campaigns (Facebook & Instagram) focused on lead generation. • Manage full-funnel lead campaigns: from audience research and ad creative to landing page alignment and post-click optimization. • Monitor and adjust campaign budgets, bids, and targeting to maximize ROI and reduce cost per lead (CPL). • Create and test audience segments including interest-based, custom, and lookalike audiences. • Write engaging ad copy and coordinate with designers to produce high-converting creatives. • Track key performance metrics (CTR, CPC, CPL, ROAS, etc.) and provide actionable insights. • Conduct A/B testing on ad formats, creatives, placements, and landing pages. • Ensure timely and accurate tracking using Meta Pixel and conversion APIs (CAPI). • Generate weekly and monthly performance reports to share learnings and improvement plans. • Stay updated with Meta algorithm changes, platform updates, and advertising best practices. • Provide recommendations and execute strategies for campaign structuring, targeting, placements, and other aspects of PPC. Core Competencies required: • Minimum 3 years of hands-on experience in running Meta Ads for lead generation (preferably in service or B2C product industries). • Proven track record of delivering high-quality leads at optimized CPL. • Strong understanding of Meta Ads Manager, Custom Audiences, Lookalike Audiences, and Attribution tools. • Familiarity with UTM tagging, Meta Pixel setup, and conversion tracking. • Experience in analyzing campaign performance using Meta Ads Reporting, Google Analytics, and other dashboard tools. • Excellent copywriting skills and creative briefing ability. • Strong analytical skills and proficiency in Excel or Google Sheets. • Bachelors degree in Marketing, Business, or related field. Meta Blueprint certification is a plus. Interested candidates can share resume on tanya.shukla@tumbledry.in

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0.0 - 2.0 years

0 - 2 Lacs

Ahmedabad

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Perks : 5 Days Working Bi-weekly events Paid sick leaves Casual leaves & CL encashment Employee performance rewards Friendly work culture Medical Insurance Key Skills: Fluent English is a must (Ability to speak, write, listen & read English) Basic knowledge of Extensive keyword research, Adwords and strategy development Basic understanding of Display and Remarketing campaigns knowledge Basic knowledge about Analytics and Goal setup knowledge Basic understanding of Monitoring Campaigns and optimization Strong computer skills (Word, Excel, PPT, Skype, Browsers, Email) Basic knowledge of working with popular PPC ad platforms (AdWords, Yahoo, Bing) Ability to take challenges & difficult tasks Keyword research and competitive analysis Roles & Responsibilities: Do the business analysis for our clients & understand how their business model To manage google ads campaigns for international clients & Indian clients, both Manage Search Campaigns, Display Campaign, Shopping campaign & other campaign types Submit the weekly & monthly reports to clients Prepare daily working sheet & submit to the manager Do daily optimization & maintenance of all google ads accounts If given an opportunity, work on other PPC platforms also like bing, facebook & amazon Prepare PPC audit reports for international clients

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10.0 - 18.0 years

25 - 40 Lacs

Bengaluru

Remote

Senior B2B Marketing Lead Legal & Healthcare (US Market) DemandLane is a Silicon Valley-based company focused on case acquisition for lawyers and healthcare providers. We specialize in the Legal and Healthcare domains , with a strong focus on: Disability Benefits (SSD) Medicare & ACA Mass Torts Our approach blends AI-driven targeting , a performance marketing mindset, and proven operational playbooks to help firms scale client acquisition with high-quality inbound calls, live transfers, and signed retainers. Our team includes senior leaders across product, marketing, and engineering from Silicon Valley, India, Indonesia, and Romania all with extensive experience launching successful tech-enabled services. We are a remote-first company , offering: A fast-paced, ownership-driven environment Real impact in high-growth, high-value verticals Performance-based compensation A collaborative global culture across India, the US, Romania, and Indonesia Role Overview Were hiring a senior B2B marketing leader based in India to run end-to-end marketing and help grow our US client base of law firms and healthcare providers . This is a high-impact, hands-on role where your ability to execute and optimize across the full funnel will directly influence revenue. You'll be responsible for generating qualified leads and supporting sales efforts across our core verticals: Disability Benefits, Medicare, and Mass Tort. Core Responsibilities & Deliverables 1. Positioning & Messaging Clarify and sharpen our value proposition to law firms. Develop a core messaging guide and unique selling proposition (USP) Build persona profiles for SSD, mass torts, and other legal verticals Analyze the competitive landscape and positioning opportunities 2. Demand Generation Drive predictable lead flow to our sales pipeline. Launch and manage paid ad campaigns (LinkedIn, Google, legal directories) Design multi-touch email cadences for cold/warm outreach Build webinar/event strategies (e.g., How to 3x SSD client intake) Own list-building strategy (e.g., bar associations, directories) 3. Content Marketing Build authority and nurture trust with prospects. Create ROI-focused case studies and sales collateral Collaborate on blog posts, SEO content, and thought leadership Coordinate with content/design teams for videos, explainers, etc. Deliver decks, one-pagers, and articles that convert 4. Brand & Website Management Make us look modern, credible, and differentiated. Establish a clear brand style guide (tone, fonts, color, etc.) Own CRO for the website homepage, landing pages, FAQs Build segment-specific landing pages (e.g., SSD vs. Medicare) 5. Sales Enablement Equip our outbound sales team to convert leads. Draft outbound scripts, email templates, and objection-handling playbooks Create ROI calculators and Cost per retainer comparisons Help develop tailored pitch decks per prospect type 6. Analytics & Optimization Make marketing measurable, scalable, and accountable. Set up dashboards for CPL, CPA, conversion rates, and pipeline attribution Run A/B tests on ads, emails, and landing pages Optimize campaigns based on clear performance insights Who You Are 8+ years of relevant experience in B2B marketing or growth , ideally selling to law firms or service-based businesses in the US Deep understanding of outbound marketing, performance funnels , and demand gen best practices Strong execution skills this is a doers role , not just a managers(small 1-2 member) Tools: Familiarity with outbound tools (Apollo, Instantly), CRM (HubSpot/Salesforce), and analytics (GA4, attribution tools) Excellent written and visual communication you should be able to brief content/design teams and produce basic marketing copy if needed Comfort with collaborating across time zones (US–India overlap) Nice-to-Haves Experience marketing to law firms, insurance, or legal tech Exposure to events, partnerships (e.g. bar associations, legal media) Familiarity with compliance-sensitive marketing (HIPAA, TCPA, etc.) Additional Requirements Remote position: Must have a reliable high-speed internet connection (multiple providers preferred) and power backup Willingness to be an individual contributor (IC) and eventually build a small team(1-2) What We Offer Opportunity to make a significant impact in a growing company Autonomy and ownership from Day 1 — no micromanagement. A direct line of impact on company growth and client acquisition. Opportunity to grow with a company expanding across multiple high-potential verticals. Remote work flexibility Competitive salary and benefits package Continuous learning and professional development opportunities Collaborative and innovative work environment If you're passionate about B2B marketing , thrive in a data-driven environment, and are ready to take your career to the next level, we want to hear from you!

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4.0 - 9.0 years

18 - 30 Lacs

Chennai, Bengaluru

Hybrid

Data Scientist Bengaluru/Chennai (Hybrid also possible) This is fast moving position with our client need immediate joiner. Job Description Looking for Data scientists with product analytics and technically skills, hands on development experience in Python, statistical techniques, SQL and basic Data visualization with lot of attention to granular details in data., Self-motivated, team player, with curiosity to learn and grow, exhibiting strong resolve and challenge the status quo, to strive for excellence in everything they do, with good professional and academic track record to be part of a team that deals with most innovative payments processing team that deals transactions at scale. Candidate Requirements Top must-have skills SQL Python Tableau Statistics AB Testing Your way to impact What do you need to bring- Strong 4+ Years of experience in Python and SQL skills with a lot of attention to granular details in data Expertise in stitching together findings to convey coherent insights with statistical significance and analysis Use A/B Testing, analytics, market research, usability studies, and competitive analysis to drive decision making. Exceptional oral and written communication skills Ability to perform deep dive analyses on key business trends from multiple perspectives and package the insights into easily consumable presentations and documents Engage in problem solving with the product and various merchant facing teams to determine performance trends and root causes. Support new product launches for merchants by ensuring constant monitoring is in place to track product performance. Partner with varies internal teams to ensure that the merchants analytic needs are well addressed. Create close relationships with stakeholders to anticipate & answer the questions that might be asked both by internal and external parties. Degrees or certifications required.

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3.0 - 5.0 years

8 - 10 Lacs

Gurugram

Work from Office

have 3+ years of experience in digital marketing, focus on Meta platforms (Facebook, Instagram, Messenger, etc.). responsible for executing paid media campaigns, developing strategies to increase brand visibility, driving engagement on Meta platforms

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3.0 - 5.0 years

7 - 10 Lacs

Mumbai

Work from Office

Job Title: Sr Associate- Performance Marketing Location: Mumbai- Marol Experience Required: 3-5 years Job Summary: Were seeking a smart and driven Senior Associate – Performance Marketing with 3–5 years of hands-on experience in B2C lead generation. The ideal candidate should possess strong communication skills and a proven track record of managing performance marketing campaigns across digital platforms like Google Ads, Meta (Facebook & Instagram), and LinkedIn. Key Responsibilities: Plan, execute, and optimize performance marketing campaigns focused on B2C lead generation. Manage paid media campaigns across platforms including Google Ads, Meta (Facebook/Instagram), and LinkedIn. Monitor and analyze campaign performance, ensuring ROI and CPA targets are met. Develop strategies to scale campaigns while maintaining efficiency. Collaborate with design and content teams to create compelling ad creatives and messaging. Generate performance reports and present actionable insights to stakeholders. Stay updated with the latest platform updates, industry trends, and best practices. Requirements: 3–5 years of experience in digital performance marketing, with a focus on B2C lead generation. Proficiency in running campaigns on Google Ads, Facebook/Instagram, and LinkedIn. Strong analytical skills and comfort with tools like Google Analytics, Excel, and campaign dashboards. Excellent verbal and written communication skills. Self-starter with a strategic mindset and the ability to thrive in a fast-paced environment.

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