604 Ab Testing Jobs - Page 15

Position: Performance Marketer Location: Mumbai Contact: hr@koranm.com Key Responsibilities: Develop, implement, and manage performance marketing campaigns across channels including Google Ads, Facebook Ads, Instagram Ads, and other digital advertising platforms. Analyze campaign performance data to optimize strategies and achieve KPIs such as ROI, CPA, and CTR. Conduct market research and competitive analysis to identify new opportunities and trends in digital marketing. Collaborate with the creative team to develop compelling ad creatives and landing pages that drive conversions. Monitor and manage budgets for performance marketing campaigns, ensuring efficient allocation of resources. Use analytics tools (e.g., Google Analytics, Facebook Ads Manager, Google Ads) to track, measure, and report on campaign performance. Conduct A/B testing and experimentation to refine and improve campaign effectiveness. Develop and maintain performance reports, dashboards, and presentations for stakeholders. Stay up-to-date with the latest industry trends, digital marketing technologies, and best practices. Coordinate with the broader marketing team to ensure alignment between performance marketing and overall brand strategy. Skills and Qualifications: Proven experience as a Performance Marketing Executive or in a similar role with a strong track record of managing successful digital marketing campaigns. Proficiency in digital advertising platforms such as Google Ads, Facebook Ads, Instagram Ads, and others. Strong analytical skills with the ability to interpret data and make data-driven decisions. Experience with Google Analytics and other performance tracking tools. Excellent understanding of SEO, SEM, and PPC strategies. Strong communication and collaboration skills. Ability to work independently and handle multiple projects in a fast-paced environment. Knowledge of e-commerce marketing strategies is a plus. Bachelors degree in Marketing, Business, or a related field is preferred.

Key Responsibilities: Manage day-to-day website operations including content updates, troubleshooting, and performance monitoring. Collaborate with marketing, design, and development teams to execute website strategies and campaigns. Ensure website is aligned with brand guidelines, SEO best practices, and accessibility standards. Analyze site traffic and user behavior using tools like Google Analytics, and recommend improvements. Manage website CMS (e.g., WordPress, Adobe CMS) including plugins, themes, and user roles. Plan and implement website redesigns or migrations when necessary. Ensure website security and coordinate regular backups and updates. Manage relationships with external vendors or developers. Monitor and improve site speed, mobile responsiveness, and user experience. Qualifications Bachelors degree in Web Development, Marketing, Computer Science, or a related field. 35 years of experience in website management or a similar role. Proficient in HTML, CSS, and CMS platforms. Strong understanding of SEO, UX/UI principles, and web analytics. Experience with tools like Google Analytics, Search Console, and Tag Manager. Excellent project management and communication skills. Ability to troubleshoot and solve technical issues quickly. Preferred Skills Familiarity with JavaScript, PHP, or other programming languages. Experience with A/B testing and conversion rate optimization (CRO). Understanding of GDPR and website compliance

As a skilled Google Ads & Meta Ads Expert at BringBrandOn, a results-driven digital marketing agency in Ludhiana, you will be responsible for planning, executing, and optimizing paid ad campaigns on Google (Search, Display, YouTube) and Meta (Facebook & Instagram) platforms. Your expertise will be instrumental in delivering real ROI through paid campaigns. Your key responsibilities will include performing keyword research, audience targeting, A/B testing, creating and managing ad creatives in collaboration with the content team, monitoring campaign performance, and generating performance reports. You will be expected to optimize ad spend to maximize conversions and lower CPA, as well as set up and manage tracking tools like Google Analytics, Facebook Pixel, and GTM. It will also be crucial for you to stay updated with the latest ad trends, algorithm changes, and best practices in the industry. To excel in this role, you must have proven experience in managing Google Ads and Meta Ads campaigns, a strong understanding of PPC strategy, bidding models, and funnel optimization. Certification in Google Ads and/or Meta Blueprint is preferred. An analytical mindset with the ability to interpret data and make data-driven decisions is essential. Familiarity with tools like Google Analytics, GTM, SEMrush, or similar will be advantageous. Good communication skills and attention to detail are also key requirements. Experience in eCommerce, lead generation, or service-based businesses would be a plus. A basic understanding of landing page CRO (Conversion Rate Optimization) and knowledge of remarketing, lookalike audiences, and UTM tracking are nice-to-have skills. At BringBrandOn, you will have the opportunity to work on diverse and high-impact campaigns in a fast-paced learning environment with a supportive team. Growth opportunities will be based on performance, and you will enjoy a flexible work culture. This is a full-time position with day shift hours and an in-person work location.,

As the Director of Marketing and Customer Analytics at Tata Digital in Gurugram, you will lead the utilization of data and analytics to enhance marketing strategies, optimize customer segmentation, elevate user experiences, and drive growth across Tata Digital Platforms. Your role will be instrumental in shaping marketing and customer engagement strategies, providing valuable insights to keep the company competitive. Your primary responsibilities will include developing and implementing a comprehensive data and analytics strategy to support marketing and customer engagement efforts. This will involve overseeing the collection, cleansing, and secure storage of customer data to ensure quality. By leveraging data, you will create and refine customer segments for personalized marketing campaigns. You will also analyze marketing campaign performance, offer insights for enhancement, and optimize spending to maximize ROI. Furthermore, you will use data analytics to gain a profound understanding of customer behavior, preferences, and trends to enhance customer experiences. Developing clear and actionable reports, dashboards, and visualizations will be crucial to communicate insights to cross-functional teams and stakeholders effectively. Collaboration with Marketing, Product Development, and IT teams will be essential to drive data-driven initiatives. To qualify for this role, you should hold a Bachelor's degree in Engineering, Data Science, Statistics, or a related field, with a preference for a Master's degree. You should have proven experience in data analytics, customer analytics, or related roles, including at least 2 years in a leadership position. Strong knowledge of data analytics tools and software such as Adobe Analytics, Tableau, R, and Python is required. Proficiency in customer segmentation, A/B testing, and marketing performance metrics is essential. Excellent leadership, team management, communication, and presentation skills are expected. Additionally, strategic thinking, problem-solving abilities, and a deep understanding of e-commerce and digital marketing trends are necessary for success in this role.,

The Senior Digital Merchandiser will collaborate closely with cross-functional teams, including merchandising, creative, marketing, product, UI/UX, and engineering to implement strategies aligning with go-to-market plans and fostering growth in direct-to-consumer channels. Responsibilities include optimizing the online customer experience, managing site taxonomy for enhanced product discovery, overseeing product listings" quality, analyzing site performance for improvements, defining go-to-market strategies for new product launches, and collaborating on marketing initiatives. Additionally, the role involves utilizing analytics tools for measurement, A/B testing for optimization, driving key performance indicator reports, collaborating with merchandising teams, providing mentorship, communicating customer insights, ensuring operational excellence, and identifying new merchandising initiatives. The ideal candidate should be strategic, analytical, customer-centric, aesthetically sensitive, collaborative, detail-oriented, and performance-driven. Required skills and qualifications include 4+ years of digital merchandising experience, proficiency in web analytics and eCommerce best practices, expertise in A/B testing and data analytics, proficiency in tools like Omniture and GA, strong communication skills, ability to manage multiple projects, and a passion for luxury products and premium online shopping experiences.,

Are you eager to thrive in one of the most competitive online marketing environments for one of the world's leading e-commerce companies As the Marketing Analytics Manager at Priceline, you'll be responsible for driving our best deals to customers by managing one or more key third-party distribution channels (Google, Bing, Kayak, TripAdvisor, or Trivago). You'll take ownership of channel strategy, develop innovative ideas, and execute them to completion. This role is eligible for our hybrid work model: Two days in-office. Given the critical role Meta Search channels play in our business, this is a high-visibility position, with regular exposure to senior management. You'll have the opportunity to work with cutting-edge tools and methodologies in operations management, machine learning, and data analytics. What sets Priceline apart is the freedom to take a great idea and run with it. You'll have the chance to collaborate across teams including tech, product, and leadership to bring your ideas to life. We cultivate an agile, dynamic environment where anyone can drive meaningful change, as long as you bring the vision, energy, and determination to succeed. In this role you will get to: - Strategy: Define and implement growth strategies by leveraging deep data analysis and building strong relationships with channel partners to drive increased bookings and profitability. - Project Execution: Lead and deliver strategic improvements by collaborating with product, data, and marketing teams. - Experimentation: Design, implement, and analyze A/B testing to optimize performance and deploy channel improvements. - Communication: Present your vision and outcomes to key stakeholders, including senior marketing leaders and C-suite executives. Who you are: - Bachelor's degree or higher in a quantitative field (e.g., Mathematics, Economics) - 5+ years of experience in data analytics, demonstrating strong statistical analysis and numerical reasoning abilities. - 2+ years of experience in digital marketing - Excellent interpersonal skills with the ability to simplify complex concepts and effectively communicate with senior management - A proactive, impact-driven mindset focused on customer success - Strong statistical knowledge and analytical skills: Ability to apply statistical methods and techniques to analyze complex data sets, interpret results, and inform decision-making - Positive attitude towards change and adaptability in a fast-paced environment - A collaborative, team-player mentality with a willingness to take ownership of channel performance - Fluent in English (both verbal and written) Must have experience with both: Technical: R or Python, SQL, BigQuery, Oracle, Tableau, Excel Non-Technical: Ownership of Business Performance, Proactive Decision Making, Strategy Forming, and Problem Solving, Management of Partners & Relationships Illustrated history of living the values necessary to Priceline: Customer, Innovation, Team, Accountability, and Trust. The Right Results, the Right Way is not just a motto at Priceline; it's a way of life. Unquestionable integrity and ethics are essential. #LI-AR1 If you want to be part of something truly special, check us out!,

The Data Analyst plays a crucial role in driving data-informed decision-making within the eCommerce and digital operations of the organization. Your responsibilities include collecting, analyzing, and interpreting data from various sources to enhance customer experience, facilitate business growth, and optimize operational efficiency. By delivering actionable insights through performance reporting, customer behavior analysis, and A/B testing, you contribute significantly to the organization's success. You will be accountable for developing and implementing a comprehensive eCommerce strategy to boost online traffic, conversion rates, and overall sales. Identifying new business opportunities, partnerships, and market trends to drive growth is a key aspect of your role. Overseeing the daily operations of the eCommerce platform, ensuring it is functional, user-friendly, and aligned with the brand's image, is essential. Collaborating with IT and development teams to manage updates, troubleshoot issues, and implement new features is also part of your responsibilities. Optimizing the user journey, managing product reviews and feedback, and enhancing post-purchase support are crucial for delivering a smooth and engaging customer experience. Coordinating with the Digital Marketing team to align eCommerce activities with broader online marketing campaigns is vital. Managing promotions, discount codes, and online sales campaigns, while analyzing eCommerce performance metrics and preparing regular reports, are integral parts of your role. Developing and managing the eCommerce budget, overseeing pricing strategies for online products, negotiating and managing service level agreements with vendors, and ensuring data collection and management are streamlined processes that you will be responsible for. Conducting thorough data analysis, developing and maintaining performance reports, analyzing customer insights, designing A/B tests, and collaborating with cross-functional teams are key components of your role. Your educational background should include a Bachelor's degree in Data Science, Statistics, Computer Science, Business Analytics, or a related field. A minimum of 2-4 years of experience as a Data Analyst, preferably in eCommerce, retail, telecom, or digital marketing environments, is required. Proficiency in data analysis tools such as SQL, Excel, Python/R, and dashboarding platforms like Power BI, Tableau, or Google Data Studio is necessary. Key competencies include shaping strategy, driving change, networking & influencing collaboratively to ensure the success of data-driven initiatives and optimize eCommerce performance.,

About Us: PanScience Innovations (PSI) is India's largest venture studio in AI and Deep Tech, headquartered in New Delhi. We're committed to building science-backed, tech-enabled ventures that address high-impact, emerging market opportunities. We operate at the intersection of innovation, research, and business execution, launching bold, founder-led companies from the ground up. We are currently incubating a stealth media-tech venture focused on reinventing digital engagement, public campaigns, and narrative infrastructure through AI, creative strategy, and performance-driven content. Role Overview: We are seeking a results-driven Social Media Specialist (YouTube) to manage, optimize, and amplify the reach of our official YouTube channel. This role blends deep expertise in YouTube growth strategies with broader social media account management capabilities to ensure our brand's video content achieves maximum visibility, engagement, and impact. The ideal candidate is a content-savvy, data-driven individual with hands-on experience in YouTube SEO, content strategy, and audience amplification. Key Responsibilities: - Implement A/B testing for thumbnails, titles, and content formats to maximize reach and retention. - Develop and maintain a consistent publishing schedule and content calendar. - Analyze performance metrics (CTR, retention, watch time, etc.) and implement data-backed improvements. - Monitor YouTube algorithm changes and trends to stay ahead of the curve. - Suggest and implement content formats (Shorts, long-form, playlists) to boost channel performance. - Manage community interactions comments, polls, and audience feedback. - Plan and post content aligned with YouTube videos to drive traffic and build brand presence. - Coordinate with creative/content teams to repurpose YouTube videos into shorts/reels. - Track performance and generate monthly reports with insights and actionable recommendations. Requirements: - 3+ years of experience managing and growing YouTube channels and social media accounts. - Deep understanding of YouTube algorithms, SEO, monetization, and content best practices. - Proficient with YouTube Studio, Google Analytics, and social media management tools. - Strong communication and copywriting skills. - Ability to work independently and collaboratively in a fast-paced environment. - A passion for content creation, storytelling, and audience engagement. Nice to Have: - Video editing skills (Premiere Pro, Final Cut, CapCut, etc.). - Experience in influencer collaborations and brand campaigns. - Prior experience handling verified or large-scale YouTube channels.,

You are looking for a visionary Data Science Manager with expertise in Generative AI and Retrieval-Augmented Generation (RAG) to lead AI initiatives from both technical and business perspectives. In this role, you will lead a team of data scientists and ML engineers, design Generative AI models, develop statistical models, and integrate knowledge retrieval systems to enhance performance. Your responsibilities will include mentoring the team, designing scalable AI/ML solutions, implementing Generative AI models, and developing statistical models for forecasting and segmentation. You will also be responsible for integrating databases and retrieval systems, ensuring operational excellence in MLOps, and collaborating with various teams to identify high-impact use cases for GenAI. To qualify for this role, you should have a Masters in Computer Science or related fields, 10+ years of data science experience with 2+ years in GenAI initiatives, proficiency in Python and key libraries, and a strong foundation in statistical analysis and predictive modeling. Experience in cloud platforms, vector databases, and MLOps is essential, along with a background in sectors like legal tech, fintech, retail, or health tech. If you have a proven track record in building and deploying LLMs, RAG systems, and search solutions, along with a knack for influencing product roadmaps and executive strategy, this role is perfect for you. Your ability to translate complex AI concepts into actionable strategies and present findings to non-technical audiences will be crucial in driving AI/ML adoption and contributing to the company's innovation roadmap.,

As the Paid Advertising Manager at Fitspire, your primary responsibility is to develop and execute paid advertising strategies across Meta (Facebook, Instagram) and Google Ads. You will be in charge of managing ad budgets, setting bidding strategies, and optimizing campaigns to ensure maximum performance. It is essential to maintain a seamless integration with the Shopify website to enhance the overall user experience. Your role also involves analyzing market trends, consumer behavior, and competitor activity to develop data-driven marketing plans aimed at driving conversions, revenue, and customer acquisition. By conducting thorough campaign optimization, you will monitor performance metrics, identify areas for improvement, and implement necessary optimizations. Additionally, A/B testing will be conducted to enhance ad creatives, targeting, and bidding strategies for better results. Collaboration with cross-functional teams such as creative, analytics, and sales is crucial to ensure the success of marketing campaigns. You will track and analyze key performance indicators (KPIs) including ROAS, CAC, RTO, and conversion rates to provide regular reporting and valuable insights to stakeholders. Fitspire is a leading health and wellness brand dedicated to providing vegan and vegetarian, chemical and steroid-free formulas. With a strong focus on innovation and validation, Fitspire aims to be the most respected brand in the industry. Join us in our mission to create a healthier environment for all individuals, regardless of age, by promoting fitness, agility, and overall well-being.,

As a Client Account Management Associate Manager at Accenture, you will play a crucial role in helping to balance increased marketing complexity and diminishing marketing resources. Your primary responsibility will be to drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale. This will involve leveraging Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement, and Media Growth Services. Your role will require you to implement client account plans through relationship development and opportunity pursuits that build deeper client relationships. Additionally, you will be responsible for monitoring existing services to identify opportunities that provide additional and innovative value to the client. You will serve as the primary liaison for clients and stakeholders, leading requirement-gathering workshops and translating business objectives into actionable technical solutions. Your responsibilities will include establishing operational processes, managing timelines, conducting trainings, and driving alignment through regular status meetings and performance reviews. Moreover, you will lead the design and implementation of Adobe Campaign solutions, including data ingestion, segmentation, personalization logic, and cross-channel workflow automation. You will also oversee integrations with platforms such as AEM, Salesforce, and Adobe Analytics, ensuring adherence to data privacy and compliance standards such as GDPR and HIPAA. It is essential that you are Adobe Campaign Certified. Your key responsibilities will include managing end-to-end campaign delivery, ensuring timely execution, brand compliance, and accuracy. You will be responsible for building recurring and triggered campaigns, implementing A/B and multivariate testing, defining campaign KPIs, and leading optimization efforts based on analytics, engagement metrics, and client inputs. Furthermore, you will provide technical guidance to campaign developers, QA analysts, and reporting teams. You will define and uphold coding standards, promote reusable components and automation, and conduct training sessions and code reviews to ensure quality and consistency across projects. Additionally, you will monitor SLAs, track delivery performance, and manage incident resolution to ensure high availability of campaign systems. Maintaining campaign assets and documentation, collaborating with internal IT and data teams, and proactively addressing risks related to deliverability, scalability, and performance will also be part of your responsibilities. If you are a highly experienced professional with a background in Marketing Operations and Account Management, possessing the required qualifications and a minimum of 10 to 14 years of relevant experience, we encourage you to explore this challenging opportunity at Accenture.,

The company believes in conducting business guided by core values of Inclusion, Innovation, Collaboration, and Wellness. These values ensure working together as one global team with customers at the center of operations, emphasizing self-care, support for each other, and the community. Job Description Summary: Your day-to-day responsibilities include: - Developing software for distributed systems with high performance, scalability, and availability requirements - Articulating and communicating design and development processes to technical and non-technical team members - Providing and receiving design and implementation evaluations for continual improvement - Keeping updated on new technologies, trade-offs, and emerging design patterns in web services and software development practice - Being a self-driven individual contributor aiming for excellence in a fast-paced, dynamic environment What Do You Need To Bring: - 7+ years of software development experience - A degree in Computer Science or related field is required; equivalent work experience is accepted - Excellent communication and writing skills in English - Strong knowledge of programming languages, especially Java and JavaScript (NodeJS); familiarity with C/C++ is advantageous - Experience in developing high performance, scalable, and available web services (primarily REST architecture) using JEE - Proficiency in using frameworks like Spring and Apache CXF - Understanding of object-oriented design and design patterns - Good grasp of relational database performance concepts and usage of ORM frameworks like Hibernate - Experience with build tools such as Maven and source code repository tools like Git - Proficient in developing and executing automated unit, functional, and integration tests - Experience with agile methodologies and working in fast-paced, iterative environments - Familiarity with A/B testing, customer journey mapping, and other advanced UX research techniques - Knowledge of the product lifecycle and how insights drive product development Our Benefits: Who We Are: For more insight into our culture and community, visit https://about.pypl.com/who-we-are/default.aspx Commitment to Diversity and Inclusion: For general requests regarding consideration of your skills, please join our Talent Community. Imposter syndrome should not deter you from applying; we welcome all qualified candidates. REQ ID: R0124898,

At PwC, the focus of individuals in data and analytics engineering is on leveraging advanced technologies and techniques to design and develop robust data solutions for clients. Playing a crucial role in transforming raw data into actionable insights, enabling informed decision-making and driving business growth. Those in data science and machine learning engineering at PwC will concentrate on leveraging advanced analytics and machine learning techniques to extract insights from large datasets, driving data-driven decision making. You will be involved in developing predictive models, conducting statistical analysis, and creating data visualizations to solve complex business problems. You will be crucial in organizing and maintaining proprietary datasets, transforming data into insights and visualizations that drive strategic decisions for clients and the firm. Working closely with industry leaders and various cross-functional retail and consumer advisory, tax, and assurance professional teams to develop high-impact, commercially relevant insights for thought leadership, external media engagement, demand generation, client pursuits, and delivery enablement. Demonstrates in-depth level abilities and/or a proven record of success in managing efforts with identifying and addressing client needs: - As a critical member of a team of Retail and Consumer data scientists, maintaining and analyzing large, complex datasets to uncover insights that inform topics such as consumer sentiment, future business trends/challenges, insights around cyclical consumer-related events (e.g., holidays, back-to-school, Super Bowl, etc.), business strategy, pricing, promotions, customer segmentation, and supply chain optimization. - Supporting in the identification of new, cutting-edge datasets that add to the firm's differentiation amongst competitors and clients. - Supporting in building predictive models and data-led tools. - Designing and conducting experiments (A/B testing, market basket analysis, etc.) to measure the effectiveness of new approaches and drive continuous improvement. - Partnering with the US team to translate analytical findings into actionable recommendations and compelling stories. - Developing dashboards and reports using tools like Tableau, Power BI, or Looker to support self-service analytics and decision-making. - Staying up to date and ahead of industry trends, customer behavior patterns, and emerging technologies in the consumer and retail landscape. - Having experience managing high-performing data science and commercial analytics teams. - Strong SQL and Alteryx skills and proficiency in Python and/or R for data manipulation and modeling. - Experience applying machine learning or statistical techniques to real-world business problems. - Solid understanding of key retail and consumer metrics (e.g., CLV, churn, sales velocity, basket size, etc.). - Proven ability to explain complex data concepts to non-technical stakeholders. - Experience with retail and consumer datasets such as Circana, Yodlee, Pathmatics, Similar Web, etc. - Knowledge of geospatial or time-series analysis in a retail setting. - Prior work with pricing optimization, inventory forecasting, or omnichannel analytics.,

As a Senior Product Manager - Growth at PhysicsWallah (PW), you will play a crucial role in enhancing user engagement, retention, and conversions within the PW ecosystem. Your responsibilities will include developing and executing a growth strategy aligned with business objectives, prioritizing initiatives based on data-driven insights, and managing the product growth roadmap for timely delivery of key projects. You will also be responsible for analyzing user behavior using tools like Mixpanel, Amplitude, Firebase, and GA4 to derive actionable solutions that improve user experience and metrics. In this role, you will design and implement A/B tests to drive continuous improvement, optimize the user funnel from acquisition to retention, and collaborate with cross-functional teams to align and execute growth objectives. Monitoring performance metrics, defining KPIs for growth projects, and providing clear recommendations for future enhancements will also be part of your responsibilities. Additionally, you will lead user-centric iteration processes, gather feedback through qualitative research, and tailor the product journey to meet the evolving needs of learners. To be successful in this role, you should have at least 4 years of product management experience with a focus on growth within consumer or edtech products. Proficiency in product analytics tools such as Mixpanel, Amplitude, GA4, Firebase, and A/B testing platforms like Unleash is essential. You should have a proven track record of driving metric improvements across user funnels, strong analytical skills, excellent communication abilities, and stakeholder management skills. A user-first mindset, a passion for experimentation, execution, and delivering results are also key attributes for this position.,

As a skilled Digital Advertising Specialist, you will be responsible for planning, executing, and optimizing ROI-driven campaigns across various platforms including Google Ads, Facebook Ads Manager, and Meta Business Suite. Your expertise in turning data insights into actionable strategies will be key in directly contributing to revenue growth. You will meticulously manage daily budgets to ensure cost-effective campaign performance and deliver high returns on investment. Your role will also involve conducting regular A/B testing to refine creatives, audiences, and messaging for maximum efficiency. In addition, you will track, analyze, and report performance metrics, simplifying complex data into clear, human-centric insights. Collaboration with creative and content teams will be essential to align ad creatives with audience behavior and campaign goals. Staying ahead in digital advertising best practices is crucial, and you will constantly monitor trends and platform updates. Your ability to scale successful campaigns and optimize underperforming ones through continuous testing and iteration will be instrumental in achieving campaign success.,

Agoda is an online travel booking platform dedicated to providing a seamless experience for travelers seeking accommodations, flights, and more. With our state-of-the-art technology, we connect global travelers with a vast network of 4.7M hotels and holiday properties worldwide, along with flights, activities, and other travel essentials. As part of Booking Holdings and headquartered in Asia, our diverse team of 7,100+ employees from 95+ nationalities across 27 markets cultivates an environment of creativity, collaboration, and innovation. Our mission at Agoda is to Bridge the World Through Travel. We believe that travel enriches lives, promotes learning, and facilitates deeper connections between individuals and cultures, fostering empathy, understanding, and happiness. Our team is comprised of skilled, motivated professionals from around the world who are united by a shared passion to make a positive impact. Through cutting-edge technologies and strong partnerships, we strive to make travel accessible and rewarding for everyone. The Performance Marketing Team at Agoda is a global leader in online marketing, driven by data analysis and focused on developing scalable marketing initiatives to enhance the lifetime value of Agoda customers. Comprising top analysts, marketing strategists, and data scientists, the team is led by experienced professionals with expertise in data science, product development, strategy, and various marketing disciplines. We encourage a culture of continuous learning and growth, providing opportunities to collaborate with experts from diverse backgrounds worldwide. In this role, you will have the opportunity to: - Experiment with text ads, bidding, and campaign structures on various search engines such as Google, Bing, Baidu, Naver, and others - Test, analyze, and optimize campaigns on social media platforms like Facebook, Twitter, Instagram, and more - Analyze extensive data sets from experiments, develop optimization models, and create dashboards for account managers To succeed in this role, you will need: - 4-5 years of relevant experience - A Bachelor's degree or higher in a quantitative field (e.g., computer science, mathematics, engineering, statistics, or science) from a reputable university - Proficient English communication skills - Strong business acumen - Advanced statistical and analytical abilities - Expertise in Excel and data analysis tools (SAS, R, SPSS, Python, VBA, SQL, Tableau) - Experience leading A/B testing initiatives and translating results into actionable insights - Ability to work independently, lead complex projects, and mentor junior analysts Preferred qualifications include experience in digital marketing and academic research background. Agoda is an Equal Opportunity Employer. We value diversity and provide equal opportunities to all qualified applicants. Your application will be kept on file for future consideration, and you can request to have your details removed at any time. For more information, please refer to our privacy policy.,

AdPushup is an award-winning ad revenue optimization platform and Google Certified Publishing Partner (GCPP), dedicated to helping web publishers enhance their revenue through innovative technology, premium demand partnerships, and expert ad ops support. Our diverse team comprises engineers, marketers, product evangelists, and customer success specialists, all driven by a shared mission of empowering publishers to thrive. At AdPushup, we foster a work culture that values expertise, ownership, and collaboration. As an Ad Ops Associate at AdPushup, you play a pivotal role as the primary customer advocate within the organization. Your responsibilities will revolve around account optimization, management, and providing exceptional customer support. You will be instrumental in developing a knowledge base and implementing a system to efficiently meet customer requirements. Your daily tasks will include guiding users on utilizing our product effectively, optimizing ad layouts, and exploring various services. You will be managing DFP, Header Bidding, and individual tag-based partners to establish ad optimization strategies, conduct continuous testing, and analyze results to maximize yield. Swift resolution of customer queries with a touch of excellence, building a knowledge base, and crafting canned responses for common issues will also be part of your role. Collaborating with internal teams to address their concerns, assisting users in gaining a deeper understanding of our tools/products, and ensuring optimal usage of AdPushup for enhanced ad layouts and yield are key aspects of your job. The ideal candidate should possess knowledge of analytics, ad networks (such as AdSense, AdX, and DFP), A/B testing, customer support, and SaaS. Familiarity with the fundamentals of HTML, JS, and Ad Operations is essential. A proactive attitude, problem-solving skills, curiosity, excellent written and verbal communication abilities, a data-driven mindset, and a willingness to work collaboratively are crucial for success in this role. Working with AdPushup offers numerous benefits, including a culture that values and supports employees, promotes autonomy, transparency, and ethics. You will be surrounded by talented and encouraging peers who appreciate your contributions. The job provides challenging opportunities that encourage personal and professional growth by pushing boundaries and stepping out of comfort zones. At AdPushup, we emphasize tangible results and actual performance over traditional benchmarks like work-hours. Open, honest, and direct communication is at the core of our interactions with coworkers and business associates, fostering a transparent work environment.,

As a User Experience Researcher (UXR) at Google, you will be an essential part of a multi-disciplinary team focused on the fundamental principle of "Focus on the user and all else will follow." You will collaborate with UX Designers, Writers, Content Strategists, Program Managers, and Engineers to gain insights into the needs, attitudes, emotions, and behaviors of product users. This information will be utilized to inspire and inform the design process, ensuring that our products deliver value and meet user expectations. Your primary responsibility will be to conduct independent research using various methodologies such as field studies, interviews, diary studies, participatory workshops, ethnography, surveys, usability testing, and logs analysis. By collecting and analyzing user behavior data, including lab studies, field visits, and online experiments, you will contribute to shaping the user experience of Google products. Working closely with stakeholders at all levels, including product managers and engineers, you will play a critical role in identifying and prioritizing research opportunities in a fast-paced environment. Your ability to incorporate technical and business requirements into your research findings will be crucial in creating useful, usable, and delightful products for our users. To effectively communicate your research insights, you will need to advocate for your findings through written reports and in-person presentations. Your impact will be felt at all stages of product development, contributing to the creation of industry-leading products that resonate with our users. Joining the UXR community at Google will provide you with unique opportunities to collaborate, learn, and grow. Regular meetups, mentor programs, and access to internal research tools will support you in doing your best work. At YouTube, where we believe in the power of storytelling and community building, you will have the chance to work at the forefront of technology and creativity, making a difference by giving everyone a voice. If you have a Bachelor's degree or equivalent practical experience, along with 4 years of experience in an applied research setting, and experience in product research using various methods, consider joining us as a User Experience Researcher at Google.,

As a Campaign Development and Content Creation Specialist at our growing SaaS company, you will play a crucial role in developing and executing cold email outreach strategies to meet business objectives. Your responsibilities will include identifying target audiences, segmenting email lists, conducting market research, and creating compelling email copies tailored to different stages of the sales funnel. You will also be utilizing cold email marketing tools to automate campaigns, monitor deliverability and open rates, and implement A/B testing for continuous improvement. In addition to tracking and analyzing key cold email marketing metrics, you will generate reports to assess campaign effectiveness and provide insights for enhancing outreach strategies. Collaboration with the sales and marketing teams is essential to align email campaigns with overall marketing goals and maintain consistency across all outreach channels. Your customer-focused mindset, experience in cold outreach, technical understanding of email deliverability, and proficiency with cold email marketing platforms will be key assets in this role. We are looking for someone who believes in craftsmanship, demonstrates a genuine interest in impactful work, and possesses strong organizational skills with attention to detail. As part of our young and geographically distributed team, you will have the opportunity to work closely with the CMO, Co-founders, and Growth Marketers, and collaborate with like-minded, growth-oriented teammates. Furthermore, you will have access to personal development resources, medical insurance, and annual team retreats to foster your professional and personal growth. Join us on this exciting journey as we strive to grow from $2M to $5M ARR, offering challenging roles, learning opportunities, and a collaborative work environment. Become a part of a team that values customer satisfaction, prioritizes building great products and sustainable businesses, and draws inspiration from successful bootstrapped SaaS companies. If you are self-motivated, detail-oriented, and eager to make a meaningful impact in the field of cold email marketing and lead generation, we would love to have you on board. Job Types: Full-time, Permanent Schedule: - Day shift - Morning shift Work Location: In person,

As a Campaign Manager specializing in Meta and Google Ads, you will play a crucial role in developing and implementing high-performing campaigns across various platforms. Your primary focus will be on creating full-funnel strategies to drive leads and conversions, while utilizing CRM tools to monitor lead progress and campaign effectiveness. Responsibilities: - Plan, execute, and optimize campaigns on Meta and Google Ads to generate leads and conversions. - Design and oversee end-to-end funnel strategies from awareness to conversion stages. - Collaborate with content, creative, and sales teams to develop compelling ad creatives and landing pages. - Implement and monitor conversion tracking using Meta Pixel, Google Tag Manager, and UTM tagging. - Utilize CRM systems (such as Zoho, HubSpot) to track and analyze lead quality and movement through the funnel. - Analyze campaign performance metrics like CTR, CPL, and ROAS to extract actionable insights. - Conduct A/B testing to enhance creatives, copy, and audience targeting. - Deliver clear campaign reports and recommendations to stakeholders. - Keep abreast of platform changes, ad policies, and industry best practices. Requirements: - At least 3-5 years of hands-on experience managing paid media campaigns on Meta and Google platforms. - Strong grasp of marketing funnels, campaign structuring, and lead nurturing. - Familiarity with CRM systems for lead tracking and reporting. - Proficiency in conversion tracking tools like Google Tag Manager, Facebook Events Manager, and UTM tracking. - Experience in audience segmentation, retargeting, and lookalike strategy implementation. - Excellent analytical skills to derive insights from campaign data. - Comfortable working in a fast-paced, performance-driven environment. - Effective communication skills and keen attention to detail. Preferred Qualifications: - Google Ads and Meta Blueprint certifications. - Background in B2B, SaaS, or lead-gen industries. - Knowledge of landing page tools such as Unbounce, Instapage, or Webflow. What We Offer: - Engaging projects that deliver tangible business results. - Flexible work arrangements (remote/hybrid). - Competitive compensation and opportunities for professional growth. - Dynamic, collaborative, and data-centric team environment. We seek individuals with a collaborative mindset and a drive for growth, capable of tackling challenges and delivering results. If you are ready to take on this exciting opportunity, please submit your resume, along with case studies and impact stories, to careers@meriity.com.,

You are a Performance Marketing Executive responsible for planning, executing, and optimizing paid digital campaigns on platforms such as Google, Meta, and YouTube. Your primary focus will be on lead generation, conversions, and traffic growth while ensuring efficiency across budgets and key performance indicators. Your responsibilities will include setting up and managing paid campaigns across various channels (Search, Display, Video, Social), monitoring campaign performance, and optimizing based on key metrics like CTR, CPL, and ROAS. You will collaborate with design and content teams for creating landing pages and ad creatives, conduct A/B testing, implement audience segmentation strategies, and generate regular campaign reports to drive ongoing improvements. To excel in this role, you should have at least 3-5 years of experience in performance or digital marketing, particularly in managing paid campaigns for real estate projects. Proficiency in Meta Ads Manager, Google Ads, and Google Analytics is essential. Strong analytical skills, an ROI-focused mindset, and the ability to handle multiple campaigns concurrently are crucial for success in this position. This is a full-time role suitable for both experienced professionals and freshers. The work schedule is in the morning shift, and the job location is on-site.,

Toolsvilla is seeking a Senior Software Analyst who will play a vital role in the success of the online business. This position requires a combination of technical proficiency, data analysis skills, and strategic thinking. Your primary responsibilities will include analyzing complex data sets, identifying areas for enhancement in the e-commerce systems, translating business requirements into technical specifications, and working closely with development teams to implement solutions that improve user experience, increase conversion rates, and align with overall business objectives. In the realm of Data Analysis & Insights, you will be expected to conduct thorough analyses of e-commerce performance metrics such as website traffic, user behavior, and sales trends. By utilizing web analytics tools like Google Analytics and Adobe Analytics, as well as data visualization tools such as Tableau and Power BI, you will create dashboards and reports that offer actionable insights to stakeholders. Your role will also involve identifying trends, patterns, and opportunities for optimization and growth on the e-commerce platform. In terms of System Optimization & Improvement, you will lead and participate in A/B testing and other experiments to assess the impact of changes on the e-commerce platform and marketing campaigns. You will proactively address technical issues that affect e-commerce performance, such as site speed, checkout processes, and mobile optimization. Additionally, you will propose and implement data-driven strategies to enhance website functionality, product offerings, and marketing initiatives. As part of Project Management & Collaboration, you will serve as a bridge between business and development teams, ensuring clear communication and alignment throughout the software development lifecycle. Providing guidance and assistance to team members will also be a key aspect of your role. It is essential to keep abreast of industry trends, emerging technologies, and best practices in e-commerce, web analytics, and software development to uphold data integrity and accuracy through stringent validation processes. The ideal candidate should possess a Bachelor's degree in Computer Science, Information Technology, Business, Marketing, or a related field, along with at least 4 years of experience in a similar role within an e-commerce environment. Proficiency in web analytics tools, data analysis, SQL, and data visualization tools is crucial. Familiarity with e-commerce platforms, A/B testing, and conversion rate optimization principles is highly desirable. Strong analytical, problem-solving, critical thinking, written and verbal communication skills are essential for effectively presenting complex information to technical and non-technical stakeholders. The ability to work independently and collaboratively in a fast-paced, agile environment is also key. This position is based in Durgapur. Interested candidates are encouraged to share their resumes at anchal@toolsvilla.com with the subject line "Sr. Software Analyst." Local and nearby candidates will be given preference.,

As a Meta Marketing Consultant at Globitude Travel, you will play a crucial role in maximizing marketing impact on various Meta platforms such as farecompare, Fareleader, Skyscanner, Kayak, Wego, and Momomdo, CheapFlight. Your primary responsibility will be to collaborate with clients or internal stakeholders to design, execute, and enhance Meta advertising strategies that drive growth, enhance brand awareness, and deliver a strong ROI. Your key responsibilities will include developing and implementing customized marketing strategies across Meta platforms to meet client objectives, managing paid advertising campaigns on the mentioned platforms, and offering strategic consultation to clients or business units. You will analyze campaign performance using Meta analytics tools, provide data-driven recommendations for enhancement, ensure alignment of visuals and messaging with platform best practices, and stay updated with industry trends to maintain competitive strategies. Additionally, you will provide guidance and training on Meta tools, policies, and optimization techniques. To qualify for this role, you should hold a Bachelor's degree in Marketing, Communications, Business, or a related field, along with at least 1 year of experience in digital marketing focusing on Meta platforms. Proficiency in farecompare, Fareleader, Skyscanner, Kayak, Wego, Momomdo, CheapFlight, Meta Pixel, and Business Manager is required. Strong analytical skills, experience with tools like Meta Insights and Google Analytics, knowledge of A/B testing, audience segmentation, and remarketing strategies, as well as excellent communication and client management skills are essential. Being Meta Certified is considered a plus. Preferred skills include familiarity with other paid media channels, understanding of customer journey mapping and conversion rate optimization, experience in eCommerce or app marketing, and fluency in additional languages for serving multi-regional clients. To apply for this position, please submit your portfolio and resume to crew@globitude.co.uk and mention "Meta Marketing Consultant - Globitude Travel" in the subject line. This is a full-time role with benefits like a flexible schedule and performance bonus, and the work location is in person at Delhi NCR or Gurugram. If you meet the qualifications and are ready to drive impactful Meta marketing strategies, we encourage you to apply for this exciting opportunity with Globitude Travel.,

As an Assistant Product Marketing Manager, you will have the opportunity to contribute to the success of our mobile applications by engaging in new product ideation, go-to-market strategy execution, competitor research, user lifecycle management, A/B testing, App Store Optimization (ASO), and stakeholder management. Your role will involve collaborating with cross-functional teams to generate innovative ideas for new mobile app products. You will conduct market research and analysis to identify emerging trends and opportunities that align with our business objectives. In addition, you will be responsible for developing and executing comprehensive go-to-market strategies for new products, ensuring successful product launches. Your ability to work closely with the product development team to align marketing initiatives with product features and benefits will be crucial for achieving our goals. To stay ahead in the market, you will conduct thorough competitor analysis to understand market trends, identify competitive advantages, and position our products effectively. This will require strategic thinking, creativity, and analytical skills to drive the success of our mobile applications. Furthermore, you will be involved in developing and implementing strategies to optimize the user lifecycle, from acquisition to retention. By utilizing data-driven insights, you will enhance user experience and engagement, leading to increased user satisfaction. Your role will also include designing and executing A/B testing initiatives to optimize marketing campaigns and improve key performance indicators. Additionally, you will implement effective ASO strategies to enhance the visibility and discoverability of our mobile apps on various app stores. Stakeholder management is another key aspect of your role, where you will collaborate with internal teams such as product development, design, and sales to ensure alignment and successful product launches. Building and maintaining strong relationships with external stakeholders, including partners and vendors, will be essential for the overall success of our products. The ideal candidate for this role will possess excellent written and verbal communication skills, a strong understanding of product analytics, experience with app media buying platforms, knowledge of app monetization models and strategies, and a keen eye for design and messaging. If you are a results-driven individual with a passion for mobile apps and possess the skills outlined above, we invite you to apply for this exciting opportunity.,

: The ideal candidate would be adept at understanding customer's business challenges and define appropriate analytics approach to design solution Should be able to convert mathematical/ statistics-based research/ academic literature into sustainable data science solutions This is a hands-on role, will be required to manage day to day delivery activities in executing analytics projects by analysing large volume of data Should have familiarity on solutions in core functional areas related to Promotion Effectiveness, Digital Marketing, Customer Relationship Management (CRM), Campaign Management & Data Insights etc. Evolve the approach for the application of machine learning/deep learning to existing program and project disciplines He / She would also be responsible for creating Business & technical presentations, reports etc. to present the analysis findings to the end clients and for business development This role requires excellent communication skills .Must Have: Hands on experience in exploratory data analysis, A/B testing, Campaign Measurement and model building (end to end), customer Analytics, Loyalty and Promotions1-2 years in hospitality industry ToolsDatabricks, Python, SQL, Experience on AWS platforms/Azure Excellent communication skills, both oral and written.Functional/Domain Experience:Good exposure to hospitality industry and their datasets Relevant Experience5+years of hands-on experience in Data Science Qualifications Educational Criteria:Masters in Statistics/Mathematics/Economics/Econometrics from Tier 1 institutions OrMBA from Tier 1 institutions Preferred Job Location