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2.0 - 6.0 years
0 Lacs
hyderabad, telangana
On-site
You will be joining an online e-commerce company in a temporary hybrid role as a Website CRO Optimizer based in Hyderabad, with the opportunity for some work from home. Your primary responsibilities will include analyzing website performance data, implementing Conversion Rate Optimization (CRO) strategies, conducting A/B tests, enhancing user experience, and collaborating closely with the marketing team. Your focus will be on identifying areas for improvement on the website to enhance user engagement and boost conversion rates. To excel in this role, you should have experience in Conversion Rate Optimization (CRO) and A/B testing, possess strong data analysis skills, and have a good understanding of website performance metrics. Additionally, skills in User Experience (UX) design and improvement, knowledge of digital marketing practices, and the ability to work collaboratively with marketing teams are essential. Attention to detail, analytical capabilities, and the capacity to work independently or as part of a team in a hybrid work setting are key requirements. A bachelor's degree in Marketing, Statistics, Business, or a related field is necessary for this position. Familiarity with tools such as Google Analytics, Hotjar, and similar applications would be advantageous.,
Posted 2 weeks ago
1.0 - 5.0 years
0 Lacs
hyderabad, telangana
On-site
The candidate will have the opportunity to collaborate with multiple cross-functional global teams to deliver scalable data solutions. In this role, you will be expected to build scalable analytical frameworks to support product analytics for Uber's Customer Obsession Platform. You will work closely with product managers, engineers, operations, and various data teams to help create and execute the direction of the product roadmap. This includes scoping the business problem, providing a data lens to product design, owning the experimentation cycle to full global rollouts, and eventually impact estimation and long-term monitoring. Your responsibilities will also include proactively communicating insights and driving projects to achieve team goals. You will be tasked with ensuring data quality across critical pipelines and setting up processes to triage data issues. Additionally, you will build and maintain critical data pipelines, insight boards, and monitoring tools that help track metrics to measure and monitor platform health. The ideal candidate should have at least 2+ years of work experience with a Bachelor's Degree or 1+ years of work experience with a Master's Degree in a data-focused role such as product analytics, risk analytics, business analytics, business operations, or data science. An educational background in Engineering, Computer Science, Math, Economics, Statistics, or equivalent experience is preferred. Candidates should demonstrate proven competency in statistical languages like SQL, SAS, R, and/or in modern programming languages like Python. Past experience with a Product/Tech/Analytics Services company serving businesses with millions of customers on multiple platforms and countries is desirable. Preferred qualifications include SQL mastery, experience in Python/R, Experimentation methods like A/B testing, and Statistical modelling. Experience in Customer Service related domains with a Product/Tech/Analytics Services company is a plus. The candidate should have the ability to handle and visualize large datasets, explore and utilize raw data feeds, and possess a love for data with the zeal to turn it into an insightful story. Furthermore, the ideal candidate should demonstrate an ability to build a structured approach to problem-solving that leads to high-quality hypotheses. They should have a strong sense of ownership, accountability, and entrepreneurial spirit. Effective communication skills, proactive collaboration, independence, and autonomy while being a strong team player are essential qualities. The candidate should be enthusiastic, self-starting, and thrive in changing, agile environments.,
Posted 2 weeks ago
3.0 - 7.0 years
0 Lacs
indore, madhya pradesh
On-site
As a Digital Marketing Specialist at Tracknovate Mobile Resource Management, your role will involve developing, implementing, and managing marketing campaigns that effectively promote the company's products and services. Your primary responsibilities will revolve around utilizing SEO, Google Ads (PPC), and Lead Generation strategies to drive targeted traffic and convert leads into customers. You will be tasked with planning, executing, and optimizing digital marketing campaigns across Google Ads. Additionally, you will need to develop and implement effective SEO strategies encompassing on-page, off-page, and technical aspects. Managing keyword research, site audits, and content optimization will also be a crucial part of your responsibilities. Monitoring website and campaign performance using tools like Google Analytics and Search Console will be essential to track, analyze, and report on the effectiveness of your strategies. Driving lead generation initiatives through various channels such as landing pages, email marketing, and PPC will be a key focus area. Collaboration with content, design, and development teams will be necessary to create and enhance landing pages and user experience. Conducting A/B testing to enhance campaign performance and conversion rates will also be part of your responsibilities. It will be essential to stay updated with digital marketing trends and best practices to ensure the company's marketing efforts remain competitive. To qualify for this role, you should have a minimum of 3 years of proven experience in Digital Marketing with a strong focus on SEO, Google Ads, and Lead Generation. Proficiency in tools such as Google Ads and Google Analytics will be necessary to excel in this position.,
Posted 2 weeks ago
10.0 - 14.0 years
0 Lacs
maharashtra
On-site
About Affinity Affinity is pioneering new frontiers in AdTech by developing solutions that surpass today's limits and create new opportunities. As a global AdTech company, we assist publishers in finding better ways to monetize and enable advertisers to target the right audiences through innovative touchpoints. With a presence in over 10 markets across Asia, the US, and Europe and a team of more than 450 experts, we are devoted to constructing privacy-first ad infrastructure that unlocks opportunities beyond traditional walled gardens. Role: Director, UX Work Location: Mumbai (Malad) About the Role: The mission of Affinity's Head of User Experience is to lead the Product design vision, establish a robust UX team, and craft exceptional interactive experiences for all Affinity AdTech products that serve millions of users globally. Based in Mumbai, this role will drive the UX strategy for our extensive product suite spanning the US, Europe, and Asian markets. Your team will serve as the custodians of user experience excellence, delivering highly intuitive digital experiences for enterprise clients, brand partners, and internal stakeholders who navigate and utilize Affinity's web portals, mobile apps, SaaS tools, and analytics dashboards. Additionally, the role entails ensuring that users encounter friendly, non-interruptive, useful, and seamless ads and platforms. You will infuse design thinking throughout teams by conducting training sessions, mentoring product managers, creating user flows, developing wireframes, and crafting high & low-fidelity prototypes with cutting-edge design concepts. Collaborating closely with product owners, usability testing leads, and engineers will be pivotal in elevating the design standards, quality, value, and experience of Affinity's products. Furthermore, the role necessitates analyzing user satisfaction data and establishing an evolving framework for continuous improvement. You will need to embody both a numbers nerd and a UX nerd. Driving relevant software adoption, defining success KPIs, staying abreast of the latest User Experience developments, conducting regular UX audits, enhancing benchmarks, and fostering a design-centric product-led growth are all key responsibilities. Moreover, you will support the marketing teams with company communication across Affinity's owned and operated websites and apps. Roles & Responsibilities: - Lead the UX practice and foster organization-wide adoption of UX design philosophy across various ad products, customer-facing dashboards, internal admin tools, SaaS tools, and owned and operated websites and apps. - Engage in the product design process from problem definition to detailed visual design; articulate design solutions through wireframes (low and high-fidelity), define information architecture, create user flow diagrams, storyboards, sitemaps, prototypes, and design system development. - Dive deep into data to derive insights across channels, countries, and languages to deliver optimal levels of user engagement. - Collaborate with product managers, UX/UI designers, developers, and business teams to deliver exceptional user experiences that enhance engagement, promote cross-functional collaboration, and cultivate a user-centric design culture. - Develop design experiences for high-impact audiences and data-driven design solutions that drive tangible value, enrich user engagement, and deliver measurable business impact. - Conduct user testing sessions, user interviews, and research phases to validate and bolster solutions through User Research and Testing. - Ensure adherence to design best practices and standards, maintain design consistency across product platforms in alignment with Affinity Design System, and conduct UX Audits to enhance quality. - Lead, mentor, recruit talent, cultivate a high-performing UX team equipped with diverse design tools (e.g., Figma), create and manage a team management framework, closely collaborate with UX team members, and assign them KPIs and objectives to achieve UX Success metrics. Required Skills: - Possess 10+ years of UX experience in consumer-facing digital apps/websites, with a preference for advertising and media experience, and have led teams in SaaS/B2B environments for at least 4 years. - Proficient in design tools like Figma, design systems, responsive web design, and accessibility standards. - Familiar with user research methodologies, usability testing, analytics tools, and A/B testing. - Understand web technologies, agile methodologies, and collaborate effectively with developers. - Exceptional skills in ideation, sketching, wireframing, user flows, mapping, and information architecture. - Fluent in design tools such as OmniGraffle, Illustrator, Photoshop, InDesign, Invision, and other UX/prototyping software. - Possess a clear understanding of HTML, CSS, JavaScript capabilities and limitations, and developing platforms. - Exhibit a knack for analyzing analytics and behavioral insights to generate new experiments and enhance products for an improved user experience. - Knowledgeable about usability principles, graphic styles, composition rules, web design best practices, usability patterns, and current UI/UX trends. - Ability to translate complex interactions into intuitive user experiences. - Flexible, curious, creative, open to new ideas, and dedicated to user empathy. Desired Skills: - Showcase a diverse UX Design portfolio across various design challenges. - Proficient in advanced design concepts like AI-driven personalization, motion design, and enterprise SaaS workflows. - Familiarity with emerging technologies such as no-code platforms, ML applications in UX, and AR/VR interfaces. - Skilled in measuring design ROI, SaaS metrics, executive presentation, and have received recognition through awards, conference speaking engagements, or published thought leadership. - Knowledge of Web, iOS (HIG), and Android (Material Design) guidelines. - Experience in user testing and web analytics. - Ability to give and receive constructive feedback gracefully. - Understand general project management practices. - Vision for optimizing collaboration between designers and developers.,
Posted 2 weeks ago
5.0 - 9.0 years
0 Lacs
hyderabad, telangana
On-site
The Assistant General Manager (AGM) - Digital Marketing position based in Banjara Hills, Hyderabad, is an exciting opportunity for an experienced digital marketing professional with 5+ years of experience to lead and execute comprehensive digital marketing strategies. As the AGM - Digital Marketing, you will be responsible for developing and implementing multi-channel campaigns, brand positioning, performance marketing, SEO/SEM, content strategy, and digital analytics. The ideal candidate should be hands-on, data-driven, and possess a strong understanding of modern digital marketing tools, platforms, and best practices. Key Responsibilities: - Lead the development and execution of the overall digital marketing strategy, encompassing performance marketing, SEO, content, branding, and automation. - Plan and implement 360 marketing campaigns across various platforms such as Google, Meta (Facebook, Instagram), YouTube, and others. - Manage and optimize paid ad campaigns (PPC, Display, Retargeting, etc.) to ensure maximum ROI. - Oversee content strategy to maintain consistency across all digital touchpoints. - Analyze data and track performance using tools like Google Analytics, Search Console, Meta Business Manager, etc. - Collaborate with cross-functional teams including design, product, tech, and sales to achieve marketing objectives. - Monitor market trends, competitor strategies, and customer insights to enhance marketing plans. - Build and manage internal teams as well as agency/vendor relationships. - Conduct regular A/B testing and implement conversion optimization initiatives. - Drive lead generation, engagement, and brand growth metrics. If you are interested in this role, please share your resume at 8826660313 or nisha.mishra@prakharsoftwares.com.,
Posted 2 weeks ago
5.0 - 9.0 years
0 Lacs
maharashtra
On-site
You will be responsible for the overall life cycle management of the product, starting from market research and demand analysis to product planning, design, development, launch, and optimization. Your goal will be to ensure the continuous evolution of the product to meet user needs and achieve business objectives. This role requires exceptional strategic thinking, effective cross-departmental communication, coordination skills, and a user-centric product sensitivity. Your main responsibilities will include: - Developing a medium- and long-term product roadmap based on the company's strategy. - Analyzing market trends, competitive product dynamics, and user feedback to identify product opportunities and improvement directions. - Defining product positioning, core functions, and business goals. - Engaging deeply with customers, sales, operations, marketing, and R&D teams to gather and analyze user needs. - Creating product requirement documents (PRDs), user stories, flow charts, and functional specifications. - Managing product demand priorities to ensure timely launch of key functions. - Coordinating UI/UX design, R&D, testing, operations, and other teams to ensure high-quality and efficient project delivery. - Monitoring product performance using data analysis tools and implementing A/B testing and user research for continuous optimization. - Leading the preparatory work before product launch, including grayscale testing, user training, and promotion support. - Regularly reviewing each stage of the product life cycle, iterating, upgrading, or discontinuing functions as needed. - Collaborating with marketing and sales teams for product promotion and listing strategies. - Assisting the customer success team in enhancing customer satisfaction and product usage. To qualify for this role, you will need: - A Bachelor's degree or above, preferably in computer science, information systems, engineering, or business management. - Minimum 5 years of product management experience, including full product life cycle management. - Proficiency in agile development processes (Scrum/Kanban) and effective communication with technical teams. - Competence in product design tools (such as Axure, Figma, Sketch) and project management tools (such as Jira, Trello, Notion). - Strong logical thinking, analytical skills, and business acumen. - Excellent communication and cross-departmental coordination skills. - Good English reading and writing abilities.,
Posted 2 weeks ago
10.0 - 14.0 years
0 Lacs
karnataka
On-site
As a Client Account Management Associate Manager at Accenture, you will be responsible for helping to balance increased marketing complexity and diminishing resources. Your role involves driving marketing performance through deep functional and technical expertise, accelerating time-to-market, and enhancing operating efficiencies at scale. You will be utilizing Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement, and Media Growth Services to achieve these objectives. Your responsibilities will include implementing client account plans through relationship development, identifying opportunities to provide additional value to clients, and monitoring existing services. As the primary liaison for clients and stakeholders, you will lead requirement-gathering workshops and translate business objectives into actionable technical solutions. You will establish operational processes, manage timelines, conduct trainings, and ensure alignment through regular status meetings and performance reviews. Additionally, you will lead the design and implementation of Adobe Campaign solutions, oversee integrations with platforms like AEM, Salesforce, and Adobe Analytics, and ensure compliance with data privacy standards. In this role, you will manage end-to-end campaign delivery, ensure brand compliance, accuracy, and lead optimization efforts based on analytics and engagement metrics. You will provide technical guidance to campaign developers, QA analysts, and reporting teams, define coding standards, promote reusable components and automation, and conduct training sessions to ensure quality and consistency across projects. Furthermore, you will monitor SLAs, track delivery performance, manage incident resolution, and maintain campaign assets and documentation to ensure high availability of campaign systems. With your 10 to 14 years of experience and a background in Any Graduation, you will play a crucial role in driving marketing performance and building deeper client relationships at Accenture.,
Posted 2 weeks ago
3.0 - 7.0 years
0 Lacs
delhi
On-site
About TapGro: TapGro is an innovative software start-up that provides salon management solutions to the beauty industry. The mission of TapGro is to streamline the daily operations of salons and spas, allowing them to concentrate on delivering exceptional services. The company is experiencing rapid growth and is in search of talented individuals who can contribute to further scaling the business. Position Overview: We are currently looking for a highly analytical and results-driven Performance Marketer with hands-on experience in managing and optimizing paid campaigns across Meta (Facebook & Instagram) and Google Ads. The ideal candidate will play a key role in driving growth through paid acquisition, with a specific focus on Return on Ad Spend (ROAS) and performance analytics. Key Responsibilities: The responsibilities of the Performance Marketer include planning, executing, and optimizing performance campaigns across Meta Ads Manager and Google Ads (Search, Display, YouTube). Monitoring campaign performance on a daily basis to adjust targeting, creatives, and budgets in order to maximize ROAS. Conducting A/B testing on ad creatives, copy, landing pages, and audience segments. Creating and maintaining detailed reports on ad performance, funnel metrics, and customer acquisition costs. Collaborating with design, content, and product teams to develop effective ad creatives and landing pages. Analyzing campaign data and user behavior to uncover insights and identify growth opportunities. Staying up to date with the latest ad trends, policy updates, and best practices across platforms. Ensuring efficient budget utilization through proper pacing and bid strategies. Qualifications and Skills: The ideal candidate should have a minimum of 3-4 years of proven experience in performance marketing with a strong portfolio of Meta and Google Ads campaigns. A deep understanding of pixel tracking, conversion APIs, Google Tag Manager, and attribution modeling is essential. Strong analytical skills and proficiency in Excel/Sheets and campaign management tools are required. Experience with e-commerce, SaaS, or app marketing would be considered a plus.,
Posted 2 weeks ago
8.0 - 12.0 years
0 Lacs
hyderabad, telangana
On-site
About McDonald's: McDonald's Corporation, one of the world's largest employers with locations in more than 100 countries, is offering corporate opportunities in Hyderabad. The global offices of McDonald's are dynamic innovation and operations hubs, aimed at expanding the global talent base and in-house expertise of the company. The newly established office in Hyderabad will bring together knowledge across business, technology, analytics, and AI, accelerating the ability of McDonald's to deliver impactful solutions for the business and customers worldwide. Position Overview: McDonald's is looking for an exceptional Senior Data Product Engineering SRE to take charge of the development and operational excellence of data products that provide insights and drive crucial business decisions. This role requires a unique combination of a product engineering mindset, data platform expertise, and site reliability engineering practices to create, scale, and maintain customer-facing data products and internal analytics platforms. The Senior Data Product Engineering SRE will be responsible for ensuring the end-to-end reliability of data products, from ingestion to user experience, to ensure they deliver business value at scale. Key Responsibilities: - Define and implement a product reliability strategy for customer-facing analytics, dashboards, and data APIs. - Collaborate with Product Management to translate business requirements into scalable, reliable data product architectures. - Establish product metrics, KPIs, and success criteria for data products serving both external and internal customers. - Lead cross-functional initiatives to enhance data product adoption, engagement, and customer satisfaction. - Develop and maintain data products, including real-time dashboards, analytics APIs, and embedded analytics solutions. - Design user-centric data experiences focusing on performance, reliability, and scalability. - Implement A/B testing frameworks and experimentation platforms for data product optimization. - Set and maintain SLAs for data product availability, latency, and accuracy. - Implement comprehensive monitoring for user-facing data products, encompassing frontend and backend metrics. - Create automated testing frameworks for data product functionality, performance, and data quality. - Lead incident response for data product issues that impact customer experience. - Monitor and optimize data product performance from an end-user perspective, including page load times and query response times. - Implement user feedback collection and product analytics to drive continuous improvement. - Collaborate closely with Product, Engineering, Data Science, and Customer Success teams. - Establish engineering practices for data product development, encompassing code reviews and deployment processes. - Influence the product roadmap with technical feasibility and reliability considerations. - Advocate for data product best practices throughout the organization. - Strike a balance between innovation, operational stability, and customer commitments. - Collaborate with Product Management on feature prioritization and requirements. Required Qualifications: - 8+ years of experience in product engineering, data engineering, or SRE roles. - 5+ years of experience in building customer-facing data products, analytics platforms, or business intelligence solutions. - 3+ years in senior or lead positions with direct team management experience. - Proven track record of delivering data products that drive measurable business impact. - Expertise in the product development lifecycle from ideation to launch and optimization. - Advanced experience in building user-facing applications and APIs. - Deep expertise with analytics databases (Redshift, BigQuery, ClickHouse), real-time processing (Kafka, Spark Streaming), and BI tools (Tableau, Looker, Power BI). - Proficiency in React, Vue.js, or Angular for constructing data visualization interfaces. - Advanced skills in Python, Java, or Node.js for API development and data services. - Expert-level SQL skills and experience optimizing queries for interactive analytics workloads. - Extensive experience with AWS or GCP data and compute services. - Strong product sense with the ability to balance technical constraints with user needs. - Experience with product analytics tools (Amplitude, Mixpanel, Google Analytics) and metrics-driven development. - Ability to understand business requirements and translate them into technical solutions. - Strong technical writing skills for customer-facing documentation and API specifications. - Experience with agile product development methodologies (Scrum, Kanban, Design Thinking). - Proven track record of building and scaling product engineering teams. Work Location: Hyderabad, India Work Pattern: Full-time role. Work Mode: Hybrid.,
Posted 2 weeks ago
2.0 - 6.0 years
0 Lacs
delhi
On-site
You will be responsible for managing Meta (Facebook, Instagram) and Google Ads by developing and executing paid advertising strategies. This includes overseeing ad budgets, bidding strategies, and campaign optimization to ensure maximum effectiveness. You will also be expected to ensure seamless integration with the Shopify website to enhance the overall advertising performance. In addition to ad management, you will analyze market trends, consumer behavior, and competitor activity to develop data-driven marketing plans. These plans aim to drive conversions, revenue, and customer acquisition, aligning with the company's overarching goals. Monitoring campaign performance and conducting A/B testing will be crucial aspects of your role to identify optimization opportunities and improve ad creatives, targeting, and bidding strategies. Collaboration with cross-functional teams such as creative, analytics, and sales is essential to ensure cohesive and effective campaign execution. Tracking and analyzing key performance indicators (KPIs) like ROAS, CAC, RTO, and conversion rates will enable you to provide regular reporting and valuable insights to stakeholders. Your contributions will play a significant role in enhancing Fitspire's visibility and market presence, supporting its mission to become India's leading health wellness brand. Fitspire is dedicated to offering vegan and vegetarian, chemical and steroid-free formulas that prioritize innovation and validation. As part of the Fitspire team, you will have the opportunity to contribute to the company's commitment to providing a healthier environment and promoting well-being across all age groups. Your efforts will be instrumental in further establishing Fitspire as a respected and competitive player in the health and fitness industry.,
Posted 2 weeks ago
0.0 - 3.0 years
0 Lacs
patna, bihar
On-site
Job Description: As an Email Marketing Intern at our company located in Onsite, Kankarbagh, Patna, you will be responsible for developing and executing engaging email campaigns to enhance customer engagement and drive conversions. The role requires proficiency in email marketing tools, A/B testing, and performance analytics. Your key responsibilities will include creating, scheduling, and optimizing email campaigns, segmenting audiences, personalizing email content, analyzing campaign performance, and suggesting improvements. It is crucial to ensure compliance with email marketing best practices and regulations to achieve desired outcomes. To be successful in this role, you should have 0-1 years of experience in email marketing, be well-versed in email marketing platforms such as Mailchimp, HubSpot, and Klaviyo, and possess strong analytical and copywriting skills. This is a paid internship opportunity that offers the chance to work on real-time projects, gain corporate exposure, and receive an internship certificate upon successful completion. You will be part of a friendly, supportive, and learning-driven culture that provides one-on-one mentoring from industry professionals. Additionally, there is an opportunity for full-time placement based on performance. If you are a final-year student or recent graduate from BBA, MBA, B.Com, BA, Mass Communication, or related disciplines, and have a passion for learning, we highly encourage you to apply for this role. Join us at Gravity and embark on an enriching journey where you can leverage your skills and contribute towards impactful email marketing campaigns.,
Posted 2 weeks ago
4.0 - 8.0 years
0 Lacs
chennai, tamil nadu
On-site
The UI Developer role requires you to design and develop visually appealing and user-friendly interfaces for both web and mobile applications. You will need to apply your knowledge of design principles, user experience considerations, and front-end development best practices to create engaging digital experiences. Your responsibilities will include translating design concepts into interactive prototypes using tools like Figma, Sketch, or Adobe XD. You will collaborate with developers and product stakeholders to ensure the feasibility of designs. Additionally, you will develop modular, responsive, and maintainable UI components using HTML, CSS, JavaScript, and frameworks like React, Angular, or Vue.js. As a UI Developer, you will contribute to Micro-Frontend architectures that support scalable and independent UI module development across teams. You will also focus on optimizing user experiences across different browsers and devices while adhering to accessibility standards. Collaboration with backend teams using Node.js, ExpressJS, and cloud services to integrate UI with APIs and real-time data streams will be a key aspect of your role. You will be responsible for implementing robust unit tests, supporting A/B testing, and contributing to UI regression testing pipelines. Working closely with UX designers, product managers, and backend developers in an agile environment is essential to deliver user-focused solutions. Continuous learning and staying updated with the latest web development trends, tools, and frameworks are encouraged in this role. Key Requirements: - Proficiency in HTML, CSS, JavaScript, and at least one major front-end framework (React, Angular, or Vue) - Experience with Node.js, ExpressJS, Figma, and UI prototyping tools - Knowledge of MicroFrontend architecture principles and cloud computing environments - Familiarity with unit testing (e.g., Jest) and A/B testing strategies - Understanding of performance optimization, responsive design, and web accessibility guidelines Educational Qualifications: - Bachelors degree in Computer Science, Design, or a related field Experience: - More than 4 years of experience In summary, as a UI Developer, you will be responsible for designing and developing user interfaces for web and mobile applications, collaborating with cross-functional teams, and staying updated with industry trends to deliver high-quality digital experiences.,
Posted 2 weeks ago
5.0 - 6.0 years
10 - 15 Lacs
Gurugram
Hybrid
What you will be doing: 1.Lead the Email Center of Excellence: Define and implement processes, standards, and best practices for email optimization within the team. 2.A/B Testing Strategy & Execution: a.Develop a robust A/B testing roadmap, identifying key hypotheses for testing email elements (subject lines, CTAs, body copy, layout, send times, personalization, etc.). b.Design and execute A/B tests with statistical rigor, ensuring accurate data collection and analysis. c.Monitor test performance closely, identify statistically significant results, and interpret their implications. 3.Conversion Rate Optimization (CRO): Proactively identify opportunities to improve email conversion rates across all campaigns and events. a.Analyze user behavior within emails and on landing pages to uncover friction points and areas for improvement. 4.Reporting & Insights: a.Develop and maintain comprehensive reports on email campaign performance, A/B test results, and overall email conversion trends. b.Present clear, concise, and actionable insights and recommendations to the email marketing team, broader marketing team, and business stakeholders. c.Translate complex data into easily understandable narratives that drive strategic decisions. 5.Tool & Technology Acumen: a.Stay abreast of the latest email marketing tools, A/B testing platforms, and emerging technologies, particularly those related to AI and machine learning for content optimization. b.Evaluate and recommend new tools or features that can enhance our email capabilities and efficiency. 6.AI-enabled Solutions for Content Strategy: a.Explore, pilot, and integrate AI-powered tools and agentic solutions to optimize email content creation, personalization, and segmentation strategies. b.Develop prompts and workflows for AI agents to generate variations of email copy, subject lines, and calls to action for testing. 7.Knowledge Sharing & Training: a.Act as an internal expert on email optimization, sharing the best practices and insights with the wider marketing team. b. Develop training materials and conduct workshops to upskill team members on A/B testing and email conversion principles. 8.Collaboration: Work closely with content creators, designers, data analysts, product marketing, and sales teams to ensure a cohesive and optimized customer journey. What you will need for this position: 1.Bachelors degree in marketing, Business Statistics, or a related field. 2. At least 5 years of progressive experience in email marketing, with a strong focus on A/B testing, conversion rate optimization, and data analysis. 3.Proven track record of improving email performance metrics (open rates, click-through rates, conversion rates, revenue per email). 4.Demonstrated experience with various email marketing platforms (e.g., Salesforce Marketing Cloud, Adobe Marketo Engage, Eloqua, Mailchimp, HubSpot). 5.Solid understanding of statistical significance and A/B testing methodologies. 6.A/B Testing Expertise: Deep understanding of A/B testing principles, experimental design, sample size calculation, statistical significance, and common pitfalls. Ability to design, execute, and analyze complex A/B tests. 7.Data Analysis & Interpretation: Strong analytical skills with the ability to extract meaningful insights from large datasets. Proficiency in using analytics tools (e.g., Google Analytics, Adobe Analytics, internal CRM data) to understand user behavior and campaign performance. 8.Conversion Rate Optimization (CRO) Principles: Solid grasp of CRO best practices, understanding user psychology, journey mapping, and identifying conversion blockers. 9.Email Marketing Platform Proficiency: Hands-on experience with at least one enterprise-level Email Service Provider (ESP) or Marketing Automation Platform (MAP) for campaign setup, segmentation, and reporting. 10.Reporting & Presentation Skills: Ability to create clear, concise, and compelling reports and presentations for various stakeholders, effectively communicating complex data and insights. 11.Communication Skills: Excellent written and verbal communication skills, crucial for collaborating with cross-functional teams and presenting findings. 12.Problem-Solving: A curious and investigative mindset, able to identify problems, formulate hypotheses, and devise data-driven solutions. 13.Attention to Detail: Meticulous attention to detail is critical for setting up accurate tests and analyzing results.
Posted 2 weeks ago
3.0 - 8.0 years
15 - 30 Lacs
Pune, Gurugram, Bengaluru
Hybrid
Salary: 15 to 30 LPA Exp: 3 to 8 years Location: Bangalore/Gurgaon Notice: Immediate only..!! Key Skills: SQL, Advance SQL, BI tools, ETL etc Roles and Responsibilities Extract, manipulate, and analyze large datasets from various sources such as Hive, SQL databases, and ETL processes. Develop and maintain dashboards using Tableau to provide insights on banking performance, market trends, and customer behavior. Collaborate with cross-functional teams to identify key performance indicators (KPIs) and develop data visualizations to drive business decisions. Desired Candidate Profile 3-8 years of experience in Data Analytics or related field with expertise in Banking Analytics, Business Intelligence, Campaign Analytics, Marketing Analytics, etc. . Strong proficiency in tools like Tableau for data visualization; Advance SQL knowledge preferred. Experience working with big data technologies like Hadoop ecosystem (Hive), Spark; familiarity with Python programming language required.
Posted 2 weeks ago
2.0 - 6.0 years
0 Lacs
jaipur, rajasthan
On-site
We are currently seeking a Conversion Rate Optimizer to join Avior Jewels. Your main responsibility will be to enhance the conversion rate by converting more clicks into successful transactions. To excel in this role, you should have a deep understanding of direct-to-consumer (D2C) user journeys. You must have a passion for conducting A/B tests and making decisions based on data insights. Additionally, your expertise in identifying and resolving issues in sales funnels to ensure a seamless user experience is crucial. If you meet these qualifications and are eager to contribute to our team, we encourage you to get in touch with us. Feel free to direct message us or tag someone who you believe would be a great fit for this position. Join us in our mission to optimize conversion rates and drive growth in the e-commerce sector at Avior Jewels. #CRO #Ecommerce #D2C #AviorJewels #Hiring,
Posted 2 weeks ago
8.0 - 12.0 years
0 Lacs
pune, maharashtra
On-site
As a Principal Software Engineer - Architect, you will collaborate with business and product owners to design and implement new services, enhancing customer experience for a range of products and services. Your responsibilities will involve driving architectural design decisions, mentoring engineers, and balancing trade-offs to meet competing interests. You will also be expected to venture outside your comfort zone, engage with cross-functional teams, and contribute to resolving enterprise-wide challenges and regulatory requirements. The ideal candidate for this role will have a strong background in design and development across multiple languages, with expertise in Java/J2EE technologies, Spring framework, REST APIs, NoSQL/SQL databases, front-end technologies like AngularJS, CSS, and HTML. You should possess experience in architecting front-end applications for optimal user experience, collaborating with UI-UX teams and customers. Additionally, you should be proficient in promoting reference architecture and engineering principles, coaching teams on full-stack development, and advocating for the adoption of standard software patterns and libraries. Furthermore, you should demonstrate expertise in advanced design patterns, API standards, and performance engineering to ensure scalability and efficiency of applications. Your role will also involve leading and coaching teams in software planning, automation, and DevOps best practices. Strong communication skills are essential as you will be required to articulate complex architecture patterns to both technical and non-technical stakeholders. In summary, the Principal Software Engineer - Architect position requires a candidate with a progressive career trajectory, a deep understanding of software engineering principles, and the ability to drive innovation and excellence in a dynamic technical environment.,
Posted 2 weeks ago
2.0 - 6.0 years
0 Lacs
karnataka
On-site
As an Assistant Product Marketing Manager at our company, you will be an integral part of our team, contributing to the success of our mobile applications through new product ideation, go-to-market strategies, and user lifecycle management. Your role will involve collaborating with cross-functional teams to generate innovative ideas, conducting market research, and executing comprehensive go-to-market strategies for successful product launches. Additionally, you will be responsible for competitor research, A/B testing, and App Store Optimization to enhance the visibility and discoverability of our mobile apps. The ideal candidate for this position should possess strong communication skills, a deep understanding of product analytics, experience with app media buying platforms, and knowledge of various app monetization models. You should also have a keen eye for design and messaging to create effective marketing materials that drive user engagement. In this role, you will work closely with internal teams such as product development, design, and sales to ensure alignment and successful product launches. You will also build and maintain relationships with external stakeholders, including partners and vendors. If you are a results-driven individual with a passion for mobile apps and the skills outlined above, we encourage you to apply for this exciting opportunity. As part of our team, you can enjoy perks such as flexible work hours, maternity/paternity leave benefits, concierge services, team off-sites, and celebrations. Additionally, we offer insurance benefits, interest-free loans, gift vouchers, a fully-equipped gym, and education sponsorship programs for you and your family. If you are looking for a full-time position in a dynamic work environment, this role may be the perfect fit for you. The work location is in person, providing you with the opportunity to collaborate closely with your team and contribute to the success of our mobile applications.,
Posted 2 weeks ago
3.0 - 7.0 years
0 Lacs
ahmedabad, gujarat
On-site
The ideal candidate for this position in Ahmedabad should be a graduate with at least 3 years of experience. At Bytes Technolab, we strive to create a cutting-edge workplace infrastructure that empowers our employees and clients. Our focus on utilizing the latest technologies enables our development team to deliver high-quality software solutions for a variety of businesses. You will be responsible for leveraging your 3+ years of experience in Machine Learning and Artificial Intelligence to contribute to our projects. Proficiency in Python programming and relevant libraries such as NumPy, Pandas, and scikit-learn is essential. Hands-on experience with frameworks like PyTorch, TensorFlow, Keras, Facenet, and OpenCV will be key in your role. Your role will involve working with GPU acceleration for deep learning model development using CUDA, cuDNN. A strong understanding of neural networks, computer vision, and other AI technologies will be crucial. Experience with Large Language Models (LLMs) like GPT, BERT, LLaMA, and familiarity with frameworks such as LangChain, AutoGPT, and BabyAGI are preferred. You should be able to translate business requirements into ML/AI solutions and deploy models on cloud platforms like AWS SageMaker, Azure ML, and Google AI Platform. Proficiency in ETL pipelines, data preprocessing, and feature engineering is required, along with experience in MLOps tools like MLflow, Kubeflow, or TensorFlow Extended (TFX). Expertise in optimizing ML/AI models for performance and scalability across different hardware architectures is necessary. Knowledge of Natural Language Processing (NLP), Reinforcement Learning, and data versioning tools like DVC or Delta Lake is a plus. Skills in containerization tools like Docker and orchestration tools like Kubernetes will be beneficial for scalable deployments. You should have experience in model evaluation, A/B testing, and establishing continuous training pipelines. Working in Agile/Scrum environments with cross-functional teams, understanding ethical AI principles, model fairness, and bias mitigation techniques are important. Familiarity with CI/CD pipelines for machine learning workflows and the ability to communicate complex concepts to technical and non-technical stakeholders will be valuable.,
Posted 2 weeks ago
5.0 - 9.0 years
0 Lacs
pune, maharashtra
On-site
You will be working as a Shopify Developer at Wipro Limited, a leading technology services and consulting company dedicated to creating innovative solutions for complex digital transformation needs. You will leverage a comprehensive portfolio of capabilities in consulting, design, engineering, and operations to help clients achieve their ambitious goals and establish sustainable businesses. With a global presence of over 230,000 employees and partners across 65 countries, you will contribute to empowering customers, colleagues, and communities in an ever-evolving world. As a Shopify Developer at Wipro, your role will involve possessing strong skills in both Backend and Frontend development, with proficiency in Tech Stack including AWS, React, NestJS, Shopify, and AB Testing. You will collaborate effectively with the Product Team and approach tasks with an Engineering Mindset. Additionally, familiarity with the Liquid framework and Shopify Apps will be essential for this position. Your key responsibilities will include Continuous Integration, Deployment & Monitoring of Software to ensure error-free onboarding and implementation, adherence to release schedules, and high throughput. You will be accountable for maintaining Quality & Customer Satisfaction through on-time delivery, effective software management, query troubleshooting, and enhancing customer experience. Moreover, you will be expected to prioritize MIS & Reporting by generating reports accurately and punctually. The mandatory skill set for this role includes expertise in Shopify Plus, and the ideal candidate should have a solid experience of 5-8 years in the field. At Wipro, we are committed to reinventing ourselves and building a modern organization focused on digital transformation. We are seeking individuals who are inspired by reinvention and continuous evolution, both in their personal and professional growth. If you are driven by purpose and eager to embark on a journey of reinvention, Wipro is the place for you to realize your ambitions. We welcome applications from individuals with disabilities to join our diverse and inclusive workforce. Visit www.wipro.com for more information and to be a part of our transformative journey.,
Posted 2 weeks ago
6.0 - 10.0 years
0 Lacs
delhi
On-site
As the General Manager/Director of Marketing in Delhi, you will be responsible for driving our growth engine across Meta, Google, and key digital channels. With a focus on paid marketing, your expertise will be crucial in managing performance campaigns that deliver measurable ROI. Your role will involve overseeing lead acquisition, funnel management, and conversion optimization to ensure the efficiency of our digital marketing efforts. Your core responsibilities will include leading performance marketing initiatives by managing Meta Ads, Google Ads, and other paid platforms. You will be tasked with owning the digital funnel from ad creatives to conversion, utilizing analytics tools to monitor performance, and implementing strategies to reduce drop-offs. Additionally, you will be responsible for developing and managing remarketing journeys to enhance customer lifetime value and retention. Collaboration with design, content, tech, and call center teams will be essential to improve workflows and enhance user experience. You will also play a key role in optimizing ad spend efficiency and driving continuous performance improvements to meet our growth targets. While your primary focus will be on performance marketing, having experience with organic and owned channels such as social media and web content, as well as brand and offline presence strategies, will be beneficial. Your proven track record in managing Meta and Google campaigns, strong understanding of digital funnels and analytics tools, and hands-on approach to optimization will be critical for success in this role. Additionally, your ability to work cross-functionally and translate data-driven insights into actionable strategies will be highly valued. If you are a results-driven marketing leader with 5-8 years of experience in digital marketing, a passion for driving growth through paid marketing channels, and a data-first mindset, we encourage you to apply for this exciting opportunity.,
Posted 2 weeks ago
0.0 - 3.0 years
0 Lacs
thane, maharashtra
On-site
We are looking for a user-experience (UX) designer who can understand our business requirements and take responsibility for conducting user research, interviews, and surveys. You will be tasked with translating these insights into sitemaps, user flows, customer journey maps, wireframes, mockups, and prototypes. As a UX designer, you will play a crucial role in designing the overall functionality of websites/apps and iterating on the user experience based on user testing feedback. Your responsibilities will include translating concepts into user-friendly wireframes, mockups, and prototypes that enhance user experiences. You will contribute to the client's product vision by researching, sketching, prototyping, and user-testing digital product experiences. Additionally, you will design and deliver wireframes, user stories, user journeys, and mockups that are optimized for various devices and interfaces. Identifying design issues and proposing innovative solutions will be key aspects of your role. You will need to make strategic design decisions related to core functions and features, following a user-centered design approach and conducting iterative design testing. Collaboration with team members and stakeholders, asking insightful questions, taking risks, and advocating for new ideas will also be part of your responsibilities. To qualify for this position, you should have a Diploma in UX/UI and at least 1-3 months of internship experience in UX/UI design. Proficiency in standard UX software such as Adobe XD, Figma, InVision Studio, Sketch, and similar tools is essential. Your ability to collaborate with clients to understand detailed requirements and design comprehensive user experiences that align with client needs and vision will be crucial. A deep understanding of UX design best practices, including mobile-first and responsive design, is required. You should also possess a solid grasp of user-centered design principles, experience in planning and conducting user research, user testing, A/B testing, and rapid prototyping. Effective communication of design processes, ideas, and solutions to teams and clients is another important skill for this role. In return for your contributions, we offer several job benefits, including quarterly bonuses, health insurance, annual appraisals, brand discount vouchers, and a no dress code policy.,
Posted 2 weeks ago
3.0 - 5.0 years
3 - 6 Lacs
Noida
Work from Office
Role & responsibilities As a Paid Media & Analytics Specialist, you will take ownership of paid media strategy, execution, and performance analysis across multiple advertising platforms. Your role will focus on launching, optimizing, and measuring paid campaigns, ensuring that our marketing efforts drive meaningful engagement and conversions. Youll also play a key role in tracking ROI, managing campaign budgets, and aligning paid media with organic strategies. If youre data-driven, performance-focused, and thrive in a fast-paced environment, this role is for you. The day-to-day Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn, Meta, and other advertising platforms to maximize lead generation and conversions. Set up and maintain campaign tracking, including UTMs, pixels, and conversion event management, ensuring accurate performance attribution. Analyze and report on the performance of paid campaigns and email marketing efforts, identifying areas for improvement and optimization. Build and manage dashboards in Google Analytics, Looker Studio, or HubSpot Analytics to track campaign performance, ROI, and budget pacing. Coordinate campaign timelines, budgets, and performance reviews with the marketing and leadership teams. Collaborate with the Email & SEO Content Specialist to align organic and paid strategies for a cohesive, full-funnel marketing approach. Conduct A/B testing on ad creatives, audience segments, and landing pages to drive continuous performance improvements. Preferred candidate profile 3+ years of experience managing paid media campaigns across Google Ads, LinkedIn Ads, and Meta Ads Manager. Strong analytical skills, with hands-on experience using Google Analytics, Looker Studio, and HubSpot Analytics. Proficiency in UTM tracking, pixel setup, and conversion event management for accurate campaign attribution. Excellent command of English, with the ability to write compelling ad copy and interpret performance data. Project management skills, with experience coordinating multi-channel campaigns while managing budgets and timelines Perks and benefits Competitive compensation based on experience. Health insurance for you and your family. Paid time off: 3 weeks of vacation, flexible personal and sick days, plus a day off for your birthday and work anniversary. Public holidays and festival leaves. Modern equipment (laptop and necessary tools). Learning and development opportunities. Employee referral program. Collaborative, fast-paced, and iterative startup culture. Work schedule Work days : Monday to Friday, Shift : 3:30 PM - 12:30 AM IST
Posted 2 weeks ago
5.0 - 10.0 years
8 - 14 Lacs
Pune
Work from Office
Email Marketing Specialist, focusing on supporting a US based E Commerce client in the Hardware industry.Leading the development and execution of highly creative and results oriented emailmarketing campaigns using the client's preferred tool Klaviyo.
Posted 2 weeks ago
5.0 - 10.0 years
1 - 5 Lacs
Bengaluru
Work from Office
Job Title Front-End DeveloperExperience 5-10 YearsLocation Bangalore : Meet with stakeholders, customers, and project teams to collect requirements, scope projects, and contribute to creative and technical concepts Implement modifications to existing campaigns to accommodate changes in user requirements Employ best practices in developing, conducting, and interpreting A/B tests and personalization campaigns focused on user experience and effectiveness against project goals Identify areas for improvements and assist in managing projects to implement enhancements to completion Maintain campaign code in GitHub following established organization standards and development guidelines Ensure team process to enter and track implementation information including work items, tasks and issue management using JIRA Job Requirements: Must have 5+ years minimum experience in building and maintaining web applications. Must have experience in web technologies HTML5, CSS3, JSON, JavaScript, Web services (SOAP/REST). Must have Experience in CSS and JavaScript frameworks like Bootstrap, jQuery etc. Experience with SASS/LESS frameworks. Experience with source control systems like TFS, GIT etc. Experience with JavaScript application frameworks such as Angular, React or Vue.js is a plus. Knowledge of scripting languages and object-oriented concepts. Experience with Agile / Scrum software development practices. Excellent troubleshooting and communication skills. Experience in any content management systems (CMS) preferred but not required. Ability to work independently and as part of a team. A/B Testing or Personalization experience is preferred, but not required. Bachelor's degree in computer science, engineering or a related discipline with an information technology focus or equivalent experience.
Posted 2 weeks ago
5.0 - 10.0 years
12 - 20 Lacs
Gurugram
Work from Office
We are looking for a CRM Manager. This role involves managing customer data, segmenting audiences, and running campaigns. Experience with D365 CRM will be mandatory.
Posted 2 weeks ago
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