SFMC Campaign Specialist (Backend Developer) IBM

2.0 - 5.0 years

3 - 6 Lacs

bengaluru

Work from Office

The Salesforce Marketing Cloud Developer is responsible for designing, developing, and implementing solutions within the Salesforce Marketing Cloud platform, including integrations, data extensions, and automations. They collaborate with stakeholders to understand business requirements and translate them into technical solutions. This role involves customizing and configuring Marketing Cloud modules, integrating with external systems, and optimizing marketing campaigns. Your Role and Responsibilities Designing and developing solutions, including integrations, data extensions, and automations, within the Salesforce Marketing Cloud platform. Customizing Marketing Cloud modules to meet business requirements. Integrating Marketing Cloud with other systems and data sources. Creating and maintaining email templates, journeys, and automations. Manage journey logic for audience specifications. Implementing personalization and segmentation strategies for targeted marketing campaigns. Troubleshooting and resolving technical issues within Marketing Cloud implementations. Collaborating with cross-functional teams, including audience build leads, user interface developers, and client marketing teams to ensure alignment with overall business goals. Staying updated on the latest Salesforce Marketing Cloud features and best practices. Collaborate in code reviews, provide constructive feedback, and maintain code quality standards Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise Proven experience as a developer Proficiency in Salesforce Marketing Cloud configuration and development. ability to design end to end journeys in SFMC Journey Builder Experience with AMP script for email scripting and customization. Strong SQL skills Knowledge of web development technologies including HTML, CSS, and JavaScript. Ability to configure and troubleshoot APIs Excellent problem-solving and analytical skills. Effective communication and collaboration abilities. Preferred technical and professional experience Bachelor’s degree in computer science or similar Salesforce Marketing Cloud Administrator certification Salesforce Marketing Cloud Developer certification Salesforce Marketing Cloud Email Specialist Workflow tool experience (Jira, Workfront, Aprimo, etc.)

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