Role & responsibilities Lead distribution strategies and initiatives for all distributors/ channel partners to grow top-line sales in identifying opportunities in all markets & segments and meet the overall revenue goals of the organization Define the overall strategy and objectives for the department, the key objectives in terms of revenue, growth, customer acquisition, secondary sales, distributors/ channels performance, channel operations performance, channel onboarding processes, etc Present to the senior leadership a monthly/quarterly/ annual report of the segment performance and its impact Create policies and frameworks for dealer operations and drive collection from them Develop, monitor and update financials involved in the collaborations with distributors to provide competitive rates and incentivize the channel partners according to market rates Demonstrate knowledge of new products, services, and trends within the industry and lead training programs focussed on orienting the sales officers and distributors. Drive increased penetration of business through existing business partners and be responsible for the successful acquisition of new partners Ensure distribution standards of performance, behaviours, and attitudes commensurate with the company vision and values statements. Maintain mutually beneficial relationships with the Distributors to push revenue growth and prevent churn Preferred candidate profile Perks and benefits
Roles and Responsibilities Develop and execute sales strategies to increase revenue growth. Build strong relationships with dealers, distributors, and customers to drive business development. Conduct market research to identify new opportunities for product placement. Collaborate with cross-functional teams to resolve customer issues and improve overall sales efficiency.
Responsibilities: * Manage distributors & execute marketing plans * Report on sales performance & trends * Meet revenue targets through effective selling techniques * Promote food products in general trade
The Sales Officer is responsible for achieving sales targets, managing distributor/retailer relationships, expanding market presence, and ensuring effective implementation of company sales strategies. This role is field-intensive and requires strong execution capabilities, market knowledge, and people management skills Key Responsibilities: 1. Sales Target Achievement: Meet or exceed monthly and quarterly primary and secondary sales targets. Drive growth across assigned territories through channel development and market expansion. 2. Channel & Distribution Management: Appoint and manage distributors, stockists, and sub-stockists. Ensure distributor ROI, inventory levels, and order generation. Coordinate stock planning, delivery, and payment collections. 3. Retail Execution: Increase numeric and weighted distribution. Ensure visibility, availability, and placement of SKUs at retail outlets. Implement planograms, product displays, and trade schemes effectively. 4. Team Supervision (if applicable): Guide and support sales representatives, merchandisers, or promoters. Conduct market working with team members to coach and improve performance. 5. Market Intelligence: Monitor competitor activities, pricing, promotions, and market trends. Share timely feedback with management for tactical decision-making. 6. Reporting & Compliance: Submit daily market visit reports, sales data, and beat plans. Ensure adherence to sales processes, policies, and compliance norms. Key Requirements: Any Bachelors degree, Bachelor’s degree in Business, Marketing, or any relevant field (MBA preferred). 3–5 years of experience in FMCG front-line sales. Strong understanding of FMCG distribution channels (GT/MT/Rural). Good negotiation, communication, and analytical skills. Ability to work independently in field with high ownership. Proficient in MS Excel, sales reporting tools, or apps like Bizom/SFA. Key Performance Indicators (KPIs): Achievement of sales targets (Primary & Secondary). Outlet coverage and distribution expansion. Growth in active retail universe. Trade partner engagement and satisfaction. Timely reporting and claim submission.