Yugram

Fashion Director – Creative Leadership 📍 Remote | Chennai, India 💼 Senior Creative Role | Flexible Engagement + Equity Compensation About Yugram Yugram is a UK-based emerging fashion-tech platform where luxury meets intelligence. At the intersection of AI, digital media, and high fashion, we produce cinematic editorials, fashion films, and interactive visual experiences that showcase designer apparel, luxury accessories, and curated lifestyle aesthetics. We’re not just building campaigns — we’re shaping a new era of digital fashion experience. The Role We are seeking a Fashion Director to lead the creative and styling direction for Yugram. This role is central to defining how the platform visually communicates luxury, culture, and innovation. You will work closely with our creative and production leads to set the tone for fashion editorials, model casting, and campaign aesthetics while ensuring our storytelling remains cinematic, cutting-edge, and culturally relevant. This is a rare opportunity to guide the fashion identity of a platform at the forefront of luxury + technology. Responsibilities Define and own Yugram’s fashion direction across campaigns, shoots, and digital showcases Develop styling vision, lookbooks, and moodboards that align with luxury aesthetics Collaborate with models, stylists, and production leads to bring editorial stories to life Curate wardrobe selections, accessories, and brand alignments Provide strategic input into casting and talent development Research and interpret global fashion trends into storytelling narratives Guide both physical shoots and AI/digital-first productions with equal vision Represent Yugram’s creative voice in collaborations with designers, brands, and media Ideal Candidate Proven experience in fashion direction, editorial styling, or luxury brand campaigns Strong creative vision and the ability to set visual identity at a brand/platform level Deep knowledge of luxury aesthetics, styling, and fashion history Collaborative leadership style, with experience managing creative teams or productions Comfortable with digital tools, AI-enhanced workflows, or future-forward fashion formats Entrepreneurial mindset — thrives in building and shaping something new Bonus Points: Established network in global fashion (designers, stylists, photographers, models) Background in high-end editorial, fashion magazines, or runway productions Interest in experimental fashion: digital couture, AR/VR, AI-driven visuals What You’ll Gain Creative leadership and ownership of Yugram’s fashion identity Competitive compensation (project-based / consulting) + equity options for long-term engagement Global exposure through Yugram campaigns, features, and editorial projects Portfolio and industry visibility at the intersection of fashion and technology Opportunity to build a legacy platform in luxury fashion-tech How to Apply Apply via our official form: Yugram Creative Application Form – https://forms.gle/EuGARkiBPzHgQdFo6 Or send your vibes to: hi@yugram.com Note: Yugram operates under EU/UK GDPR standards. All applications are confidential.