Position: Chief Digital Officer (CDO) for a Health-Tech Ecosystem @yore.care Location: Mumbai, Maharashtra, INDIA Company Description yore.care is a health-tech ecosystem - India's first & only UHI (Unified Health Interface) App. We're making healthcare easy to access, simple to use, and empowering for everyone. yore.care provides a platform that informs, raises awareness, and enables users to make more informed choices about their health. With a proactive approach to personalized solutions, our mission is rooted in one purpose: to provide care . Not the kind of care that needs to be searched for, but the kind YORE Care brings directly to you. Key responsibilities of a CDO Co-founder: Digital Growth & Performance Marketing Strategy Define and drive a high-impact performance marketing strategy across paid digital channels. Optimize return on investment (ROI) and customer acquisition through data-led decision-making. Identify new growth channels and experiment with innovative digital tactics. Capital Commitment & Budget Ownership Bring funding of ₹25 Lakhs upon joining as a co-founder. Bear and manage the full cost of performance marketing and digital growth initiatives. Optimize marketing spend and ensure growth-driven use of investment capital. Execution & Campaign Management Lead end-to-end paid acquisition campaigns (Google, Meta, Display, Programmatic, etc.). Scale digital channels and performance funnels for user growth. Continuously monitor analytics and optimize based on performance data. Team Building & Leadership Build, lead, and mentor a digital marketing/performance team tailored for iterative growth. Foster a culture of experimentation, analytical thinking, and accountability. Align team output with business KPIs and organizational growth goals. Stakeholder Collaboration Report performance metrics, campaign results, and strategic insights to founders and investors. Work closely with product, tech, and brand teams to ensure cohesive digital execution. Align digital initiatives with overall business direction. Skills and Qualifications for a CDO Co-founder: Proven experience leading performance or digital growth marketing in startups or fast-scaling firms. Deep hands-on expertise in paid acquisition (Google Ads, Meta Ads, YouTube, Retargeting, etc.). Strong grasp of analytics, attribution, conversion optimization, and A/B testing tools. Entrepreneurial mindset with risk-taking ability and readiness to co-invest in the venture. Excellent leadership, analytical, and communication skills. Prior exposure to the health-tech or tech SaaS sectors is a bonus but not mandatory. What we offer: With us, you'll get: A leadership opportunity to shape India's first UHI-based health-tech digital growth engine Founding-level equity and high-impact ownership of digital performance A collaborative, empowering, and transparent startup culture Exposure to digital health innovation at scale Important Note This is a purely equity-based co-founder role with a mandatory investment of ₹25 Lakhs and an ownership of all performance marketing costs.