Job Title: Digital Marketing Executive Company: Yaway Technologies Location: [ Ekkatuthangal, Chennai] Experience: 1 to 2 Years Salary: [18000] Job Summary: Yaway Technologies is looking for a results-driven Digital Marketing Executive to join our growing team. The ideal candidate will be responsible for planning and executing digital marketing strategies to increase brand awareness, drive traffic, and generate leads. Key Responsibilities: Plan and execute all digital marketing campaigns including SEO, SEM, email, social media, and display advertising Create and manage content for social media platforms (Facebook, Instagram, LinkedIn, etc.) Perform ongoing keyword research and optimize content for SEO Monitor and analyze website traffic using Google Analytics and other tools Run and optimize paid campaigns on Google Ads and social media platforms Prepare performance reports and suggest improvements Collaborate with design and content teams to create engaging marketing assets Stay updated with the latest digital marketing trends and tools