You will be responsible for leading the marketing and branding activities related to Drums products to enhance the Yamaha brand's reputation. Your role will involve continuously improving existing strategies using the PDCA (Plan Do Check Act) cycle and introducing innovative ideas to the industry. Your primary focus will be on planning and implementing marketing strategies through in-depth analysis of the market, customers, and products. You will need to consider both quantitative and qualitative data to develop effective strategies and involve relevant team members with a proactive approach. Additionally, you will be required to closely coordinate with the MI Sales Department and other internal as well as external stakeholders. This includes collaborating with members from the MI Sales Department and Institutional Business, as well as communicating with external partners such as dealers, customers, and artists. The ideal candidate for this position should have a minimum of 4 years of experience and a maximum of 12 years of experience, with at least 2 to 8+ years of relevant experience. It is mandatory to have either playing experience or basic knowledge of a musical instrument, with a preference for drums, and familiarity with the music industry. Candidates applying for this role should hold a degree in any field at the graduate or postgraduate level. This position is based in Bangalore and requires someone who is skilled in playing the drums and possesses a strong understanding of drumming techniques.,