Were Hiring! PPC Executive/Analyst (6 months to 2 year experience) Onsite Wanowrie, Pune | Full-time Roles and Responsibilities Stay up-to-date with industry trends and best practices in PPC advertising. Manage and optimize pay-per-click (PPC) campaigns across various platforms, including Google Ads, Meta Ads, and other search engines. Conduct keyword research to identify relevant terms and phrases for ad targeting. Monitor campaign performance using tools like Google Analytics and provide regular reports on key metrics such as conversions, click-through rates, and cost per acquisition. Collaborate with cross-functional teams to develop landing pages that align with marketing goals. Desired Candidate Profile 0-2 years of experience in Pay Per Click or Search Engine Marketing (SEM). Strong understanding of Google AdWords platform and ability to create effective ad copywriting. Proficiency in Microsoft Excel for data analysis and reporting purposes. Familiarity with Paid Media buying principles and Facebook Ads Manager.