About the job: Role Overview: A copywriter in an advertising agency is responsible for crafting persuasive, engaging, and original written content for a variety of advertising and marketing campaigns. Working closely with art directors and other creative professionals, the copywriter interprets client briefs, develops concepts, and produces copy that resonates with target audiences and drives action. Key Responsibilities: 1. Interpret creative and account briefs to develop advertising concepts and messaging 2. Write clear, compelling copy for diverse media, including print ads, digital campaigns, websites, social media, TV/radio scripts, and more 3. Collaborate with art directors, designers, account managers, and other team members to brainstorm ideas and ensure cohesive campaigns 4. Conduct thorough research on clients, products, competitors, and target audiences to ensure relevant and effective messaging 5. Present copy concepts and final deliverables to internal teams and, when required, to clients 6. Edit and proofread copy to ensure accuracy, consistency, and adherence to brand voice and style guidelines 7. Revise and refine copy in response to feedback from creative directors, account teams, or clients 8. Oversee the production phase, liaising with designers, photographers, and production companies as needed 9. Monitor the effectiveness of advertising campaigns and update content as necessary Required Skills and Qualifications: 1. Proven experience as a copywriter in an agency or similar fast-paced environment 2. Excellent writing, editing, and proofreading skills, with the ability to adapt tone and style for different brands and audiences 3. Strong research abilities and attention to detail 4. Creativity, originality, and the ability to generate fresh ideas under tight deadlines1 5. Collaborative spirit and effective communication skills for teamwork and client interaction 6. Familiarity with SEO principles and digital content strategies is a plus 7. Bachelor's degree in marketing, communications, English, journalism, or a related field preferred Typical Work Activities: 1. Meeting with account executives to discuss client goals and target audiences25. 2. Brainstorming with creative teams to develop integrated verbal and visual concepts 3. Writing, revising, and presenting multiple copy options for campaigns235. 4. Supervising junior staff or freelancers as needed. 5. Keeping up to date with industry trends and popular culture to inform creative work Who can apply: Only those candidates can apply who: have minimum 1 years of experience are from Thane only Salary: ₹ 2,00,000 - 3,00,000 /year Experience: 1 year(s) Deadline: 2025-06-29 23:59:59 Skills required: Social Media Marketing, Digital Marketing, Search Engine Optimization (SEO), Creative Writing, Copywriting, English Proficiency (Spoken) and English Proficiency (Written) About Company: Creating, managing, and extending the value of your brand is our forte. We sphere head the brand generation process along with the client, from logo to a brand and we love this journey.