Company Description XY-Ads is dedicated to transforming businesses through innovative digital marketing solutions. Based in Gurgaon, India, our skilled team drives growth and enhances the online presence of our clients. We specialize in various services, including search advertising, social media marketing, email marketing, mobile marketing, and more. Our expert team brings extensive experience and creativity, delivering cutting-edge solutions that give our clients a competitive edge. We prioritize our clients' needs and work closely with them to achieve their business goals. Role Description This is a full-time on-site role for a Media Buyer (CPL/PPC) located in Gurugram. The Media Buyer will be responsible for planning and purchasing media across various platforms to drive effective digital marketing campaigns. The role includes developing and executing media strategies, analyzing campaign performance, and optimizing media buys to achieve desired outcomes. The Media Buyer will collaborate closely with the marketing team to ensure alignment with overall campaign goals and objectives. Qualifications Media Planning and Media Buying skills Analytical Skills to assess campaign performance and optimize strategies Experience in Media Strategy development and execution Strong Communication skills to collaborate with team members and clients Relevant experience with CPL (Cost Per Lead) and PPC (Pay Per Click) campaigns Proficiency in using media planning and buying tools Ability to work effectively in an on-site team environment in Gurugram Bachelor's degree in Marketing, Advertising, Communications, or related field
The role of Media Buyer (CPL/PPC) at XY-Ads is a full-time on-site position based in Gurugram, where you will be responsible for planning and purchasing media across various platforms to drive effective digital marketing campaigns. Your tasks will involve developing and executing media strategies, analyzing campaign performance, and optimizing media buys to achieve desired outcomes. Collaboration with the marketing team is essential to ensure alignment with overall campaign goals and objectives. To excel in this role, you should possess Media Planning and Media Buying skills, along with strong Analytical Skills to assess campaign performance and optimize strategies. Experience in Media Strategy development and execution is crucial, as well as having proficient Communication skills to collaborate effectively with team members and clients. Proficiency in using media planning and buying tools is a must, and the ability to work efficiently in an on-site team environment in Gurugram is required. A Bachelor's degree in Marketing, Advertising, Communications, or a related field would be beneficial for this position. If you are passionate about driving growth and enhancing the online presence of clients through innovative digital marketing solutions, and if you enjoy working in a dynamic and creative environment, this role at XY-Ads could be the perfect fit for you. Join our skilled team to contribute your expertise and creativity in delivering cutting-edge solutions that give our clients a competitive edge.,
As a part of the XY-Ads team, you will play a crucial role in developing and maintaining strong relationships with our publisher partners. Your responsibilities will include ensuring clear communication, building trust, and fostering mutually beneficial collaborations. You should possess strong knowledge of both MMP (Mobile Measurement Partner) and API (Application Programming Interface) to effectively carry out your duties. In addition, you will be responsible for identifying, recruiting, and onboarding new publishers to expand our network with quality partners. Monitoring the delivery and performance of mobile-based campaigns will be a key aspect of your role. It will be essential to ensure that these campaigns align with client goals and timelines. You will track and analyze key performance indicators (KPIs) to optimize strategies, improve conversion rates, and enhance overall campaign success. Providing detailed performance reports to both publisher partners and internal teams will be vital. Leveraging insights from these reports, you will contribute to continuous improvement efforts within the organization. Additionally, you will proactively address any challenges related to campaign delivery or performance to ensure smooth operations. Staying abreast of the latest industry trends, tools, and best practices in mobile affiliate marketing is crucial for success in this role. Your commitment to keeping up with industry developments will enable you to contribute effectively to the growth and success of XY-Ads.,