About Winnxi: Winnxi is an online shopping destination, catering across women’s & men’s fashion, beauty & grooming, kids, home & kitchen décor, gadgets and lifestyle accessories. As a growth-oriented e-commerce brand, Winnxi emphasises quality products, value-for-money, and trusted customer service. You will join a dynamic marketing team and help build Winnxi’s brand, drive web traffic, boost conversions, and accelerate customer lifetime value in a competitive online retail environment. Role Overview: As the Digital Marketing Executive at Winnxi, you will be responsible for planning, executing and optimising digital marketing campaigns across a variety of channels. Your focus will be on driving traffic, converting visitors into customers, improving retention, and enhancing the brand’s online visibility. You will work cross-functionally with content creators, social teams, web/UX teams, and analytics to deliver measurable outcomes. Key Responsibilities: Develop, implement and manage comprehensive digital marketing campaigns across channels such as Google Ads (Search, Display, Shopping), Meta (Facebook/Instagram) Ads, LinkedIn Ads (where relevant), YouTube, and other emerging platforms. Manage Winnxi’s social media presence and engagement strategy (Instagram, Facebook, LinkedIn, Pinterest if relevant, reels & stories). Optimise the Winnxi website for SEO (on-page/off-page), conduct keyword research, monitor SERP performance, and improve organic traffic. Lead email marketing campaigns: segmentation, automation flows (welcome series, cart-abandonment, re-engagement), and performance optimisation. Analyse and report on campaign performance, traffic sources, conversion metrics, ROI/ROAS, key performance indicators and insights. Collaborate with the creative team (graphic design, video editing, content writers) to produce compelling ad creatives, landing pages, social media posts and website banners aligned with brand tone. Work with the UX/web team to improve landing pages, site navigation, speed, mobile-experience and conversion funnel for Winnxi’s e-commerce site. Monitor competitors, market trends, platform updates and e-commerce best-practices; propose and implement patches, tests and innovations to drive growth. Manage budget allocation across campaigns and channels; optimise spend for maximum performance. Support remarketing/retargeting strategies and customer-lifecycle marketing (feedback, loyalty, referral programmes). Ensure consistent brand messaging, tone and visual identity across all digital channels. Required Skills & Qualifications: Bachelor’s degree in Marketing, Digital Media, Business, or a related field. 1–3 years of proven experience in digital marketing — ideally within e-commerce, retail or consumer-goods sectors. Strong working knowledge of digital marketing channels: SEO/SEM, Google Ads, Meta Ads, Social Media Marketing, Email Marketing. Familiarity with analytics tools (e.g., Google Analytics, Search Console, Meta Business Suite, Google Tag Manager) and the ability to derive actionable insights. Results-oriented with strong analytical, numerical and reporting skills; able to manage and interpret data to optimise campaigns. Good communication and collaboration skills; ability to craft messaging, collaborate with design/content teams and present results to stakeholders. Basic understanding of web technologies, e-commerce funnels, CMS (like Shopify, WooCommerce) and experience working with landing page optimisation. Attention to detail, ability to manage multiple campaigns simultaneously and adapt quickly in a fast-paced e-commerce environment. Preferred Skills (Good to Have): Experience working in an e-commerce company (especially fashion, home décor, gadgets – similar to Winnxi’s scope). Familiarity with email automation tools (e.g., Mailchimp, Klaviyo), marketing automation, CRM systems. Basic knowledge of graphic design tools (Canva, Adobe Photoshop/Illustrator) and video editing for social media. Experience with remarketing/retargeting across platforms, and customer-lifecycle marketing (loyalty/referral programmes). Understanding of Indian market digital behaviour, festive/seasonal campaigns, and logistics/channels specific to Indian e-commerce. Key Performance Indicators (KPIs): Growth in website traffic (organic, paid, referral). Conversion rate (visitor → buyer), average order value (AOV), cart-abandonment rate. ROAS (return on ad spend) and overall campaign ROI. Social media growth (followers, engagement rate, share of voice). Email campaign performance (open rate, click-through rate, conversion rate, list growth). SEO improvements (keyword rankings, organic search volume, visibility). Customer retention metrics: repeat purchase rate, loyalty/referral uptake. Job Type: Full-time Pay: ₹10,000.00 - ₹30,000.00 per month Work Location: In person
About Winnxi: Winnxi is an online shopping destination, catering across women’s & men’s fashion, beauty & grooming, kids, home & kitchen décor, gadgets and lifestyle accessories. As a growth-oriented e-commerce brand, Winnxi emphasises quality products, value-for-money, and trusted customer service. You will join a dynamic marketing team and help build Winnxi’s brand, drive web traffic, boost conversions, and accelerate customer lifetime value in a competitive online retail environment. Role Overview: As the Digital Marketing Executive at Winnxi, you will be responsible for planning, executing and optimising digital marketing campaigns across a variety of channels. Your focus will be on driving traffic, converting visitors into customers, improving retention, and enhancing the brand’s online visibility. You will work cross-functionally with content creators, social teams, web/UX teams, and analytics to deliver measurable outcomes. Key Responsibilities: Develop, implement and manage comprehensive digital marketing campaigns across channels such as Google Ads (Search, Display, Shopping), Meta (Facebook/Instagram) Ads, LinkedIn Ads (where relevant), YouTube, and other emerging platforms. Manage Winnxi’s social media presence and engagement strategy (Instagram, Facebook, LinkedIn, Pinterest if relevant, reels & stories). Optimise the Winnxi website for SEO (on-page/off-page), conduct keyword research, monitor SERP performance, and improve organic traffic. Lead email marketing campaigns: segmentation, automation flows (welcome series, cart-abandonment, re-engagement), and performance optimisation. Analyse and report on campaign performance, traffic sources, conversion metrics, ROI/ROAS, key performance indicators and insights. Collaborate with the creative team (graphic design, video editing, content writers) to produce compelling ad creatives, landing pages, social media posts and website banners aligned with brand tone. Work with the UX/web team to improve landing pages, site navigation, speed, mobile-experience and conversion funnel for Winnxi’s e-commerce site. Monitor competitors, market trends, platform updates and e-commerce best-practices; propose and implement patches, tests and innovations to drive growth. Manage budget allocation across campaigns and channels; optimise spend for maximum performance. Support remarketing/retargeting strategies and customer-lifecycle marketing (feedback, loyalty, referral programmes). Ensure consistent brand messaging, tone and visual identity across all digital channels. Required Skills & Qualifications: Bachelor’s degree in Marketing, Digital Media, Business, or a related field. 1–3 years of proven experience in digital marketing — ideally within e-commerce, retail or consumer-goods sectors. Strong working knowledge of digital marketing channels: SEO/SEM, Google Ads, Meta Ads, Social Media Marketing, Email Marketing. Familiarity with analytics tools (e.g., Google Analytics, Search Console, Meta Business Suite, Google Tag Manager) and the ability to derive actionable insights. Results-oriented with strong analytical, numerical and reporting skills; able to manage and interpret data to optimise campaigns. Good communication and collaboration skills; ability to craft messaging, collaborate with design/content teams and present results to stakeholders. Basic understanding of web technologies, e-commerce funnels, CMS (like Shopify, WooCommerce) and experience working with landing page optimisation. Attention to detail, ability to manage multiple campaigns simultaneously and adapt quickly in a fast-paced e-commerce environment. Preferred Skills (Good to Have): Experience working in an e-commerce company (especially fashion, home décor, gadgets – similar to Winnxi’s scope). Familiarity with email automation tools (e.g., Mailchimp, Klaviyo), marketing automation, CRM systems. Basic knowledge of graphic design tools (Canva, Adobe Photoshop/Illustrator) and video editing for social media. Experience with remarketing/retargeting across platforms, and customer-lifecycle marketing (loyalty/referral programmes). Understanding of Indian market digital behaviour, festive/seasonal campaigns, and logistics/channels specific to Indian e-commerce. Key Performance Indicators (KPIs): Growth in website traffic (organic, paid, referral). Conversion rate (visitor → buyer), average order value (AOV), cart-abandonment rate. ROAS (return on ad spend) and overall campaign ROI. Social media growth (followers, engagement rate, share of voice). Email campaign performance (open rate, click-through rate, conversion rate, list growth). SEO improvements (keyword rankings, organic search volume, visibility). Customer retention metrics: repeat purchase rate, loyalty/referral uptake. Job Type: Full-time Pay: ₹10,000.00 - ₹30,000.00 per month Work Location: In person