Content Writer Key Responsibilities: Product Description Writing: Create and manage high-quality, persuasive product descriptions that resonate with our target audience, capturing unique product features and benefits. Content Strategy: Develop and execute a comprehensive content strategy for product listings, category pages, and website sections to increase engagement and sales. Product Descriptions: Write and oversee the creation of clear, compelling, and accurate product descriptions that highlight unique product features and drive conversions. SEO Optimization: Ensure all content is optimized for search engines, including the use of relevant keywords, meta, and SEO-friendly formatting. Content Calendar: Manage and maintain a content calendar, coordinating with marketing and merchandising teams to align content with business objectives and seasonal trends. Team Leadership: Lead, mentor, and manage a team of content writers, ensuring the consistency and quality of content across all platforms. Content Audits: Conduct regular content audits to identify gaps and opportunities, ensuring all product information is up-to-date, accurate, and compliant with brand guidelines. Performance Tracking: Use analytics tools to monitor content performance, track KPIs, and make data-driven improvements to enhance engagement and conversion rates. Cross-functional Collaboration: Work closely with SEO specialists, designers, and product managers to ensure cohesive branding and content alignment. Key Requirements: Minimum 1 year of experience in eCommerce content writing, with a focus on product description writing and SEO content creation. Solid understanding of SEO principles and best practices for eCommerce. Strong command of the English language, with attention to detail, grammar, and the ability to adapt to the brand voice. Proven experience managing and mentoring a team of writers or content creators. Ability to use data insights to improve content strategies and achieve higher engagement and conversion rates. Preferably in Marketing, Communications, English, Journalism, or a related field. The ideal candidate should have experience in writing product descriptions . Exp Min 1 year Loc Kolkata Please note that Freelancing experience will not be counted.