Growth Lead - Rural Marketing & Demand generation || B2B Startup || Upto 18lpa Talentiser

3.0 - 6.0 years

0 Lacs

mumbai, maharashtra, india

On-site

About the Role The role involves running funnel, CAC, and cohort analyses using GA4, Looker, or Amplitude, and creating an experimentation engine to A/B test vernacular WhatsApp flows, landing pages, and offers. Responsibilities Build data-driven growth loops across farmers, labour contractors, and buyers. Run funnel, CAC, and cohort analyses using GA4, Looker, or Amplitude. Create an experimentation engine: A/B test vernacular WhatsApp flows, landing pages, and offers. Implement attribution and tracking systems across CRM, UTMs, and campaign tagging. Design and optimise campaigns across WhatsApp, IVR, SMS, Meta Ads, YouTube, and rural influencers. Own lifecycle journeys: onboarding, engagement, retention, and win-back. Automate personalised flows via CRM tools, Meta BSPs, and WhatsApp integrations. Build vernacular retargeting and audience segmentation strategies. Create activation playbooks for mandis, SHG meetings, farmer days, and village events. Launch referral and ambassador programs for farmers and mukkadams. Manage vernacular WhatsApp, Telegram, and Facebook groups as micro communities of trust. Design physical kits and grassroots activations to reinforce brand credibility. Build and maintain a messaging library for different regions, crops, and user cohorts. Create farmer-facing videos, WhatsApp campaigns, brochures, and case studies. Work with agronomy experts to turn technical PoPs into easy-to-use narratives. Enable field officers with content packs in local languages. Define a rural-first SEO strategy with vernacular keywords, farmer FAQs, and local business listings. Build content engines (articles, videos, reels) that pull in inbound demand for advisory and marketplace services. Manage a distributed team of vernacular writers, translators, and editors. Qualifications 36 years in growth, lifecycle, or rural brand marketing. Experience launching or scaling products in agri, FMCG, or rural India (Tier 24 markets). Required Skills Hands-on with Meta Ads, GA4, Hubspot/Zoho, Glide, Retool, and WhatsApp CRMs. Track record in A/B testing, WhatsApp automation, and funnel optimisation. Deep understanding of rural audiencestheir trust triggers, aspirations, and adoption barriers. Fluent in Marathi and Hindi; comfort working across rural and urban contexts. Show more Show less

Posted 1 week ago

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