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Company Description We suggest you enter details here. Role Description This is a full-time on-site role for a Performance Marketer, located in Kozhikode. The Performance Marketer will plan, execute, and optimize paid digital media campaigns to drive measurable results. Responsibilities include managing PPC campaigns, analyzing campaign performance, conducting A/B testing, and identifying growth opportunities. The individual will collaborate with creative teams to ensure cohesive marketing efforts and regularly report on campaign analytics to key stakeholders. Qualifications Proficiency in PPC campaign management, Google Ads, Meta Ads and social media advertising platforms Expertise in data analysis, campaign performance tracking, and ROI optimization Experience with A/B testing, conversion rate optimization, and growth hacking techniques Strong understanding of audience targeting, segmentation, and ad placement strategies Excellent collaboration and communication skills to work effectively with cross-functional teams Ability to adapt to changing trends and apply innovative marketing strategies.