Job Title: Performance Marketer Location: Noida Employment Type: Full-Time About the Company: We are a fast-growing health and wellness brand focused on solving real problems with innovative, high-impact products. Key Responsibilitie s: Run and optimize paid ad campaigns across: Meta (Facebook/Instagram) Google (Search, Display, YouTube) Other performance platforms Manage entire ad funnel: Budget allocation Targeting & audience segmentation Ad copy & creative coordination A/B testing ROAS/CAC tracking Analyze data, generate reports, and provide actionable insights Collaborate with content, creative, and product teams Suggest and execute landing page improvements Monitor industry trends and competitor strategies Consistently aim to reduce CAC and improve LTV, ROAS, and conversion rates Requirements: 2-4 years of experience in performance marketing (D2C/e-commerce preferred) Proven success in managing ad spends of of 1L+/month with positive ROI Strong command of: Google Analytics Meta Ads Manager Google Ads Strong analytical mindset and data interpretation skills Understanding of Shopify backend and store analytics is a big plus Proactive, detail-oriented, and result-driven Bonus (Good to Have): Knowledge of aflate and influencer marketing tracking Familiarity with Klaviyo, WebEngage, or similar email/SMS automation tools Salary: Commensurate with experience and performance in the selection process