Key Responsibilities: Develop and manage a monthly social media content calendar in alignment with the overall marketing strategy. Create engaging and brand-aligned static posts, carousels, and short-form video reels for platforms like Instagram, Facebook, and LinkedIn. Post content across all platforms: Instagram, Facebook, LinkedIn, YouTube Shorts, etc. Create and optimize Meta Ads campaigns (Facebook & Instagram) including objective selection, audience targeting, ad copy, and creatives. Track key metrics (engagement, reach, clicks, conversions) and prepare performance reports. Experience with video editing (Canva, Adobe Premiere) Knowledge of LinkedIn Ads or YouTube Ads Role & responsibilities Preferred candidate profile