Webmaster | Chetu Inc. | Noida

Position

Key

Website

• Daily

  Operations:

  Monitor website uptime, performance, and accessibility across different devices and browsers.

• Content

  Updates:

  Regularly update website content, including text, images, videos, and infographics to keep the site fresh and relevant.

• Backup

  and

  Recovery:

  Implement and manage backup solutions to secure website data and facilitate recovery in case of failure.

SEO

• On-Page

  SEO:

  Optimize website elements such as title tags, meta descriptions, header tags, and alt text to improve search visibility.

• Technical

  SEO:

  Conduct audits to ensure proper indexing, mobile-friendliness, and site speed. Address issues such as broken links, duplicate content, and crawl errors.

• Content

  Strategy:

  Collaborate with content creators to develop keyword-rich articles, blogs, and landing pages that align with SEO best practices.

• Analytics

  and

  Reporting:

  Use Google Analytics, SEMrush, or similar tools to track traffic, user behavior, and conversion rates. Generate monthly reports to evaluate performance and recommend improvements.

Development

• Web

  Development:

  Write clean, efficient code using PHP and JavaScript to create custom functionalities, plugins, and interactive features.

• Troubleshooting:

  Identify and fix bugs or performance issues promptly to minimize downtime and enhance user experience.

• Version

  Control:

  Utilize version control systems like Git to manage code changes and collaborate with other developers.

• Design

  Implementation:

  Translate wireframes and designs into functional web pages, ensuring adherence to brand guidelines and design principles.

• User

  Testing:

  Conduct A/B testing and usability studies to gather insights on user interactions and preferences. Analyze results to inform design iterations.

• Accessibility

  Standards:

  Ensure compliance with WCAG (Web Content Accessibility Guidelines) to make the website accessible to users with disabilities.

Collaboration:

• Cross-Departmental

  Collaboration:

  Work closely with marketing, sales, and IT teams to align website goals with broader business objectives.

• Project

  Management:

  Participate in project planning and execution, providing technical insights and feasibility assessments for new projects or features.

• Stakeholder

  Communication:

  Regularly communicate progress and updates to stakeholders, addressing any concerns or feedback in a timely manner.

Qualifications:

• Educational

  Background:

  Bachelors degree in Computer Science, Web Development, Information Technology, or a related field.

• Experience:

  Minimum 5 years of experience as a Webmaster, Web Developer, or similar role.
• Proven track record of managing websites and implementing SEO strategies that have led to measurable improvements in traffic and engagement.

• Technical

  Skills:

• Proficient in PHP, JavaScript, HTML, CSS, and experience with frameworks such as React or Angular.
• Familiarity with content management systems (CMS) such as WordPress, Joomla, or Drupal, and their customization.
• Knowledge of version control systems, preferably Git.

• Analytical

  Skills:

  Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in using web analytics tools (e.g., Google Analytics, Google Search Console) and SEO tools (e.g., Moz, Ahrefs).

• Design

  Skills:

• Understanding of UI/UX design principles and experience in creating user-centered designs.
• Familiarity with design tools such as Adobe XD, Figma, or Sketch is a plus.

Preferred

• Experience with e-commerce platforms (e.g., Shopify, Magento) and understanding of online sales processes.
• Basic knowledge of graphic design and multimedia content creation.
• Excellent communication skills, both written and verbal, with the ability to explain technical concepts to non-technical stakeholders.