Vishwa Guidance

1. Foundational Knowledge & Curiosity Has a basic, correct understanding of core channels (SEO, SEM, Social Media, Email). Doesn't need to be an expert, but must know what these terms mean and how they generally work. Actively follows marketing trends and is curious to learn more. 2. Data Literacy & Analytical Mindset Understands that marketing is driven by data. Doesn't need to know complex formulas, but should be comfortable with the idea of looking at numbers (like engagement rates or click-through rates) to see what's working. 3. Content & Creative Aptitude Shows an interest in creating content—whether writing, basic graphic design (Canva), or simple video editing. Has a feel for what makes content engaging for a specific audience. 4. Initiative & Proactive Learning Has taken steps to learn on their own (e.g., free online courses, blogs, managing a personal social account, a simple website). They don't just wait to be taught. 5. Attention to Detail & Organization In marketing, a typo in a ad or an incorrect link can be costly. The ability to be meticulous is highly valuable. 6. Communication Skills Can articulate their thoughts clearly and professionally, both in writing and verbally.