Digital Marketing E-commerce Executive Job Summary: The Digital Marketing E-commerce Executive will be responsible for planning, executing, and optimizing our digital marketing strategies to drive online sales, increase brand awareness, and improve customer engagement. This role requires a strong understanding of various digital marketing channels, e-commerce platforms, and data analysis to continuously improve our online performance. Key Responsibilities: Search Engine Optimization (SEO): Conduct keyword research and analysis to identify opportunities for organic growth. Optimize website content, product descriptions, and metadata for search engines. Monitor and report on SEO performance, including rankings, traffic, and conversions. Stay updated with the latest SEO trends and algorithm changes. Search Engine Marketing (SEM) / Paid Advertising: Plan, create, and manage paid advertising campaigns (Google Ads, Bing Ads, etc.) including search, display, and shopping campaigns. Conduct A/B testing and optimize ad copy, landing pages, and bidding strategies to maximize ROI. Monitor campaign performance, analyze data, and provide regular reports. Social Media Marketing: Develop and execute social media strategies to increase brand awareness, engagement, and traffic. Create engaging content (text, image, video) for various social media platforms (Facebook, Instagram, LinkedIn, etc.). Manage social media advertising campaigns and analyze their effectiveness. Monitor social media trends and identify opportunities for growth. Content Marketing: Collaborate with internal teams to create high-quality, engaging content (blog posts, articles, guides) relevant to our target audience. Ensure content is optimized for SEO and supports overall marketing goals. Website Management & E-commerce Operations: Work closely with the e-commerce team to ensure website content is up-to-date, accurate, and optimized for user experience. Monitor website performance using analytics tools (Google Analytics) and identify areas for improvement. Assist with product listings, promotions, and overall e-commerce platform management. Analytics & Reporting: Track, analyze, and report on key digital marketing KPIs (traffic, conversions, cost per acquisition, ROI, etc.). Use data insights to identify trends, opportunities, and areas for improvement. Prepare regular performance reports for management. Market Research: Stay informed about industry trends, competitor activities, and new digital marketing technologies. Qualifications: Bachelor's degree in Marketing, Business, Communications, or a related field. Atleast 1 year of proven experience in digital marketing, specifically within an e-commerce environment. Demonstrable experience with SEO, SEM (Google Ads certification preferred), social media marketing, and email marketing. Proficiency in Google Analytics and other digital marketing analytics tools. Familiarity with e-commerce platforms (e.g., Shopify, Magento, WooCommerce). Strong understanding of content marketing principles and best practices. Excellent written and verbal communication skills. Strong analytical skills with the ability to interpret data and make data-driven decisions. Ability to work independently and as part of a team in a fast-paced environment. Detail-oriented with strong organizational and time management skills. Preferred Qualifications: Experience with A/B testing and conversion rate optimization (CRO). Knowledge of graphic design tools (e.g., Canva, Adobe Photoshop) for basic content creation. Experience with marketing automation platforms. What We Offer: Competitive salary and benefits package. Opportunity to work with a dynamic and collaborative team. Room for growth and professional development. A chance to make a significant impact on our online presence and business growth. To Apply: Please submit your resume and a cover letter outlining your relevant experience and why you are a great fit for this role.