Marketing Executive Marketing Executive develops and implements offline marketing strategies along with online marketing to promote a company's products or services through traditional media and channels. This involves creating and executing campaigns, managing budgets, and analyzing results to achieve marketing goals. Key Responsibilities: · Develop and Execute Offline Marketing Campaigns: This includes creating strategies for various channels like print, billboards, and events and digital channels. · Vendor Management: Manage relationships with external agencies, printers, and other vendors to procure various marketing materials and manage marketing campaigns. · Conduct Market Research: Understand target audience needs, preferences, and behaviours to tailor campaigns effectively. · Manage Marketing Budgets: Allocate funds for campaigns, negotiate with vendors, and track spending. · Content Creation: Develop engaging and informative materials for offline channels, including promotional items, gifting, print ads and event materials. · Campaign Management: Oversee the execution of campaigns, ensuring they are delivered on time and within budget. · Stay Updated on Trends: Keep abreast of industry trends and innovations in offline marketing. · Collaboration: Work with various departments, including sales, product, and creative teams. · Skills and Qualifications: · Strong understanding of marketing channels . · Creative and strategic thinking . · Excellent communication and presentation skills . · Project management and organizational skills . · Analytical skills to evaluate campaign performance . · Experience with marketing budgets and forecasting . · Ability to work independently and as part of a team . · Knowledge of market research and data analysis .
Marketing Executive Marketing Executivedevelops and implements offline marketing strategies along with online marketing to promote a company&aposs products or services through traditional media and channels.This involves creating and executing campaigns, managing budgets, and analyzing results to achieve marketing goals. Key Responsibilities: Develop and Execute Offline Marketing Campaigns: This includes creating strategies for various channels like print, billboards, and events and digital channels. Vendor Management: Manage relationships with external agencies, printers, and other vendors to procure various marketing materials and manage marketing campaigns. Conduct Market Research: Understand target audience needs, preferences, and behaviours to tailor campaigns effectively. Manage Marketing Budgets: Allocate funds for campaigns, negotiate with vendors, and track spending. Content Creation: Develop engaging and informative materials for offline channels, including promotional items, gifting, print ads and event materials. Campaign Management: Oversee the execution of campaigns, ensuring they are delivered on time and within budget. Stay Updated on Trends: Keep abreast of industry trends and innovations in offline marketing. Collaboration: Work with various departments, including sales, product, and creative teams. Skills and Qualifications: Strong understanding of marketing channels . Creative and strategic thinking . Excellent communication and presentation skills . Project management and organizational skills . Analytical skills to evaluate campaign performance . Experience with marketing budgets and forecasting . Ability to work independently and as part of a team . Knowledge of market research and data analysis . Show more Show less