Sales Strategy & Execution: Develop and implement sales strategies to achieve targets for exhibition space and sponsorship sales. Client Acquisition: Identify, approach, and close new business with potential exhibitors across relevant industry segments. Key Account Management: Build and maintain strong relationships with existing clients, ensuring high retention and repeat participation. Market Research & Lead Generation: Conduct thorough industry research to identify new prospects and generate qualified leads. Proposal Development: Prepare and deliver compelling sales proposals and presentations tailored to client needs. Revenue Tracking & Reporting: Maintain accurate records of sales activities, pipelines, and forecasts through CRM tools. On-ground Support & Coordination: Work closely with the operations and marketing teams to ensure smooth exhibitor experience before and during the event. Networking & Representation: Represent the company at industry events, meetings, and networking platforms to promote the exhibition brand. Target Achievement: Consistently meet or exceed monthly and annual sales targets. Cross-functional Collaboration: Liaise with marketing, design, and production teams to ensure aligned communication and customer satisfaction.
About the RoleWe are looking for a strategic and results-driven Marketing Manager to lead the promotional campaigns for our upcoming B2B trade shows. The ideal candidate understands the nuances of the exhibition industry and can execute a 360-degree marketing strategy that drives booth sales (exhibitor acquisition) and ensures high attendance of qualified buyers (visitor promotion). Key Responsibilities 1. Strategy & Planning Develop and execute a comprehensive marketing strategy for the exhibition lifecycle (pre-show, on-site, and post-show). Define buyer personas and target audiences to ensure high-quality visitor footfall. Manage the marketing budget, allocating resources efficiently across digital, print, and partnership channels. 2. Visitor Promotion (Audience Acquisition) Lead the "Visitor Promotion" campaign to attract target buyers, dealers, distributors, and industry professionals. Execute email marketing campaigns (newsletters, personalized invites) using segmented databases. Manage paid performance marketing (Google Ads, LinkedIn, Meta) to generate visitor registrations. Collaborate with associations and trade bodies to secure delegation visits. 3. Exhibitor Marketing Support Create sales collateral (brochures, pitch decks, floor plans) to support the sales team in booking booths. Develop "Exhibitor Manuals" and marketing toolkits to help confirmed exhibitors promote their participation. Manage lead generation campaigns to identify potential new exhibitors. 4. Content & Digital Presence Manage the event website, ensuring SEO optimization and an intuitive registration flow. Oversee social media strategy (LinkedIn, Twitter/X, Instagram) to build community and engagement. Produce high-quality content including press releases, blog posts, and industry reports. 5. Partnerships & PR Negotiate barter deals with media partners, trade magazines, and industry influencers. Coordinate with PR agencies to ensure maximum press coverage before and during the event. RequirementsExperience: 5+ years of marketing experience, with at least 2–3 years specifically in Events, Exhibitions, or B2B Media. Education: Bachelor’s degree in Marketing, Communications, or Business (MBA preferred). Skills: Strong understanding of Visitor Promotion tactics. Proficiency in CRM tools (e.g., Salesforce, HubSpot) and Email Marketing software. Experience with Digital Marketing (SEO, SEM, Social Media ads). Excellent copywriting and communication skills. Personality: Ability to work under pressure and meet strict deadlines typical of the event industry. Key Performance Indicators (KPIs)Total number of unique visitor registrations. Cost Per Acquisition (CPA) for visitors. Number of qualified exhibitor leads generated for the sales team. Social media engagement and website traffic growth.