Urban Digital Recruitment Ltd

Lead Programmatic Operations (ORTB) Location: Noida, Uttar Pradesh, India Salary: INR 29 LPA We are seeking a strategic and hands-on professional to join a high-growth programmatic scale-up, as Lead – Programmatic Operations - Open Real-Time Bidding (ORTB). In simple terms : this role is about making sure digital ads get delivered to the right audience, in the right place, at the right time, seamlessly. Instead of old-fashioned media buying, you’ll be using technology and real-time auctions to connect advertisers and publishers, ensuring ads run smoothly across web, mobile, video, and connected TV. Think of it as being the air-traffic controller of digital advertising, keeping all systems connected, campaigns optimized, and revenue opportunities maximized. Key Responsibilities Take ownership of supply integration via Header Bidding, ORTB protocol, and RTB/PMP. Lead SSP onboarding , generating endpoints, tags, and feeds with precision. Manage DSP onboarding , ensuring smooth compatibility and daily operations. Oversee end-to-end ad operations and publisher account management across CTV, Video, Display, and In-App channels. Conduct audits of publisher integrations , monitoring fraud, fill rates, error resolution, and demand mapping. Qualifications & Skills Minimum 6+ years of experience with Header Bidding, ORTB protocol, RTB/PMP. Expertise in monetising via leading SSPs such as GAM and Amazon UAM. Strong knowledge of CTV, Video, and Display monetisation infrastructure . Hands-on experience onboarding SSPs via ORTB feeds/endpoints . Proficiency with platforms like PubMatic, BidSwitch, Appnexus, Rubicon, Pulsepoint, or Freewheel . Proven ability to create and manage infrastructure for programmatic deals. Demonstrated leadership in managing large-scale programmatic operations . If you’re passionate about pushing the boundaries of programmatic advertising and want to take ownership of high-impact operations, we’d love to hear from you.